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Role of the board & successful fundraising techniques

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Role of the board & successful fundraising techniques inspires and encourages board members to support their organizations. How will your board members answer when asked what they do for the organization? You'll know you have a fundraising board when they proudly state they raise resources & influences for their organization.

Published in: News & Politics
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Role of the board & successful fundraising techniques

  1. 1. Role of the Board & Successful Fundraising Techniques
  2. 2. Call To Action “ If you don’t know where you’re going it doesn’t matter which way you go!” Said the Cheshire Cat in Alice in Wonderland
  3. 3. Building A Fundraising Board <ul><li>Start by asking a few questions – </li></ul><ul><li>How do we get there? </li></ul><ul><li>Where do we start? </li></ul><ul><li>What do we do with the current board? </li></ul><ul><li>Can we afford not to do this? </li></ul>
  4. 4. Transformation into a Fundraising Board <ul><li>Walk before you run: </li></ul><ul><li>Ask each board member to contribute to the extent of their capacity, asking that each make a “stretch gift” every year. </li></ul><ul><li>Start building relationships for your nonprofit with your family, friends and colleagues. The most important reason that a person makes her or his first gift to a nonprofit is that the right person asks. </li></ul><ul><li>Make sure everyone is involved with the fundraising efforts, not just the fundraising/marketing committee and staff. </li></ul>
  5. 5. You Know You Have A Fundraising Board . . . <ul><li>When board members are asked what they do for the organization, and they will respond </li></ul><ul><li>“ We raise resources and influence for our organization.” </li></ul>
  6. 6. Develop Your Road Map <ul><li>Identify specific goals and measurable outcomes. </li></ul><ul><li>Develop a specific timeline. </li></ul><ul><li>Decide on fundraising opportunities. </li></ul><ul><li>Implement your plan! </li></ul>
  7. 7. Successful Fundraising Techniques <ul><li>Fundraising is simply getting people to be supportive of your organization. You do this through personal contact and by educating and involving them. </li></ul>
  8. 8. Never Ask a Stranger for Money <ul><li>People give to people and because of people. </li></ul><ul><li>People who don’t know you or your organization most likely will not give. </li></ul>
  9. 9. Cultivate Before Asking <ul><li>Cultivate potential donors through personal interactions, special events, receptions, opportunities to meet topical speakers. </li></ul><ul><li>Only ask for a gift after you have had a chance to inform and educate a prospective donor. </li></ul>
  10. 10. Think of the Needs of the Donor <ul><li>Your need of money will not motivate a donor to give; your provision of service to meet clear community needs will. </li></ul><ul><li>Find out what interests the donor has and think through how the donor will benefit by giving. </li></ul>
  11. 11. Ask for Support for What You Need <ul><li>Be sure to follow your fundraising plan and raise money for the things your organization needs. Do not create new things because you think they sound more enticing to potential donors. </li></ul><ul><li>Put a Face on infrastructure needs and present as a meaningful project in line with your vision. </li></ul>
  12. 12. Personalize your Solicitation <ul><li>The more personalized the ask, the more likely people will give: </li></ul><ul><li>People are more likely to give and give more when asked in person. </li></ul><ul><li>Personal calls raise more than phone calls. </li></ul><ul><li>Phone calls raise more than letters. </li></ul><ul><li>Personalized letters and handwritten notes raise more than form letters. </li></ul>
  13. 13. Raise Money from the Inside Out <ul><li>Start raising money by asking the board to give first. </li></ul><ul><li>Ask all fundraising volunteers to give before they ask others to give. </li></ul>
  14. 14. Raise Money from the Top Down <ul><li>Ask your best large-gift prospect first. </li></ul><ul><li>Large gifts set the pace and build confidence, excitement and momentum. </li></ul><ul><li>75 to 95% of contributions will come from 10 to 15 % of donors. </li></ul>
  15. 15. Make the Case Larger Than the Organization <ul><li>Show your prospects how: </li></ul><ul><li>They will benefit. </li></ul><ul><li>Their children will benefit. </li></ul><ul><li>The community will benefit, and </li></ul><ul><li>The gift is an “investment” in the future. </li></ul>
  16. 16. Develop a Strategy You Can Accomplish <ul><li>Aim for Success. Don’t overreach. </li></ul><ul><li>Fundraising success builds community, donor and volunteer confidence. </li></ul><ul><li>Everyone wants to be associated with a winner. </li></ul>
  17. 17. Thank You!

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