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Initial Plans
Erin Stephenson
Initial Reaction
• My initial thoughts regarding the set brief is the endless
opportunities and possibilities on what to do.
• This will also give me the opportunity to use more photoshop skills,
specifically editing people and photographs via the software.
• As I have had previous experience with magazines through media
studies I am already aware on how to analyse them as well as the
correct terminology.
• With magazines, there are plenty of opportunities to explore with the
genres, house style etc.
Mind Map
Tips & Advice magazine
Tech based magazine
Art magazine Photography magazine
Fashion magazine Editing magazine
Mind Map
This mind map is looking into more detail on a fashion magazine and exploring
different ideas that could be done. An example is the UO magazine, focusing
solely on one brand and then there would be articles exploring their popularity,
the different styles etc.
Mood Board – Fashion Magazine
Mood Board – Photography Magazine
Mood Board – Colour Theory
When creating this magazine, one thing that I want to be focusing on greatly is
the use of colour. This can be from the text, images and just the general colour
scheme as different colour connote different things such as red = passion,
anger and blue = calmness, sadness and so on.
One way to make the
colours aesthetically
pleasing to the audience
is using opposite colours
such as yellow and blue
which contrast and are
also opposite each other
on the colour wheel.
Mood Board Analysis
Is there any repetition in the images you have collected? Repeated
colours/images styles/fonts/tone/mood
• One thing I have noticed that repeated throughout not only the
images but the different mood boards was the posing/composition of
the subject, especially with the fashion magazine mood board. This
could be because of the ‘aesthetic’ in which I was looking under.
How will your mood board influence your final product?
• The mood board will influence my final product as it will help me
decide the types of shots I want to photograph, different
compositions and layouts, art styles as well as the different colour
schemes and what they will indicate.
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Research, Initial Response,
Audience Research
 Looking at different magazines
 Making mood boards and mind-
maps
 Looking into audience profiles for
different magazines, find a target
audience
2 Production Experiments,
Proposal, Planning
 Experimenting layouts
 Find the type of magazine that I
want to create
 Plan production
3 Production  Practice shots
 Finding the correct angles
 Gather a shotlist, ideal shots to
be used keeping a layout in mind
4 Production  Edit the magazine: front cover,
double page spread(s) maybe a
back cover??
5 Evaluation  Evaluate all work, what else
could else be added.
Bibliography
1. Urban Outfitters. 2020. Urban Outfitters profile. [Instagram]. [Accessed 12th
Feb 2020]. Available from: www.Instagram.com/urbanoutfitters
2. Aesthetic Content. 2020. Aesthetic Content profile [Pinterest]. [Accessed 1st
March 2020]. Available from: https://www.pinterest.co.uk/acdcaesthetic/
3. Laur Medley. 2020. Social media profile. [Instagram]. [Accessed 20th Feb
2020]. Available from: www.instagram.com/laurmedley
4. Emily, D. 2016. How to Find Your True Aesthetic [Online]. [Accessed 12th Feb
2020]. Available from: www.theodysseyonline.com/find-your-true-aesthetic
5. Sun Kissed. 2019. Types of Aesthetics 2020 || Find your aesthetic [Online].
Accessed 1st March 2020]. Available from
https://www.youtube.com/watch?v=oizvmzPJ3Dc
6. Severyn T, B. Year unknown. A Critique of Art and Aesthetics [Online].
[Accessed 20th Feb 2020]. Available from: https://www2.bc.edu/severyn-
bruyn/Critique.html
7. Laur Medley. 2019. STRIPPED DOWN | EP.1 – Being a Creative In A World Of
Creatives [Online]. [Accessed 12th Feb 2020]. Available from:
https://www.youtube.com/watch?v=-zRifO31OUw
Bibliography
8. Urban Outfitters. 2020. Urban Outfitters website. [Online]. [Accessed 10th Feb
2020]. Available from: https://www.urbanoutfitters.com

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(2) Initial Plans

  • 2. Initial Reaction • My initial thoughts regarding the set brief is the endless opportunities and possibilities on what to do. • This will also give me the opportunity to use more photoshop skills, specifically editing people and photographs via the software. • As I have had previous experience with magazines through media studies I am already aware on how to analyse them as well as the correct terminology. • With magazines, there are plenty of opportunities to explore with the genres, house style etc.
  • 3. Mind Map Tips & Advice magazine Tech based magazine Art magazine Photography magazine Fashion magazine Editing magazine
  • 4. Mind Map This mind map is looking into more detail on a fashion magazine and exploring different ideas that could be done. An example is the UO magazine, focusing solely on one brand and then there would be articles exploring their popularity, the different styles etc.
  • 5. Mood Board – Fashion Magazine
  • 6. Mood Board – Photography Magazine
  • 7. Mood Board – Colour Theory When creating this magazine, one thing that I want to be focusing on greatly is the use of colour. This can be from the text, images and just the general colour scheme as different colour connote different things such as red = passion, anger and blue = calmness, sadness and so on. One way to make the colours aesthetically pleasing to the audience is using opposite colours such as yellow and blue which contrast and are also opposite each other on the colour wheel.
  • 8. Mood Board Analysis Is there any repetition in the images you have collected? Repeated colours/images styles/fonts/tone/mood • One thing I have noticed that repeated throughout not only the images but the different mood boards was the posing/composition of the subject, especially with the fashion magazine mood board. This could be because of the ‘aesthetic’ in which I was looking under. How will your mood board influence your final product? • The mood board will influence my final product as it will help me decide the types of shots I want to photograph, different compositions and layouts, art styles as well as the different colour schemes and what they will indicate.
  • 9. Schedule WEEK OVERALL PLAN SPECIFIC TASKS 1 Research, Initial Response, Audience Research  Looking at different magazines  Making mood boards and mind- maps  Looking into audience profiles for different magazines, find a target audience 2 Production Experiments, Proposal, Planning  Experimenting layouts  Find the type of magazine that I want to create  Plan production 3 Production  Practice shots  Finding the correct angles  Gather a shotlist, ideal shots to be used keeping a layout in mind 4 Production  Edit the magazine: front cover, double page spread(s) maybe a back cover?? 5 Evaluation  Evaluate all work, what else could else be added.
  • 10. Bibliography 1. Urban Outfitters. 2020. Urban Outfitters profile. [Instagram]. [Accessed 12th Feb 2020]. Available from: www.Instagram.com/urbanoutfitters 2. Aesthetic Content. 2020. Aesthetic Content profile [Pinterest]. [Accessed 1st March 2020]. Available from: https://www.pinterest.co.uk/acdcaesthetic/ 3. Laur Medley. 2020. Social media profile. [Instagram]. [Accessed 20th Feb 2020]. Available from: www.instagram.com/laurmedley 4. Emily, D. 2016. How to Find Your True Aesthetic [Online]. [Accessed 12th Feb 2020]. Available from: www.theodysseyonline.com/find-your-true-aesthetic 5. Sun Kissed. 2019. Types of Aesthetics 2020 || Find your aesthetic [Online]. Accessed 1st March 2020]. Available from https://www.youtube.com/watch?v=oizvmzPJ3Dc 6. Severyn T, B. Year unknown. A Critique of Art and Aesthetics [Online]. [Accessed 20th Feb 2020]. Available from: https://www2.bc.edu/severyn- bruyn/Critique.html 7. Laur Medley. 2019. STRIPPED DOWN | EP.1 – Being a Creative In A World Of Creatives [Online]. [Accessed 12th Feb 2020]. Available from: https://www.youtube.com/watch?v=-zRifO31OUw
  • 11. Bibliography 8. Urban Outfitters. 2020. Urban Outfitters website. [Online]. [Accessed 10th Feb 2020]. Available from: https://www.urbanoutfitters.com

Editor's Notes

  1. Log your initial thoughts regarding the set brief- What could you make? What are you good at? Your opinions? Can be a list of bullet points of reactions- does not have to be full prose. Can be hand written/drawn and scanned in.
  2. Bubbl.us or hand drawn-scanned using college printers exploring 3 potential ideas
  3. Bubbl.us or hand drawn-scanned using college printers exploring your final idea
  4. Collection of images related to your product/inspirational/visually interesting At least 15 needed
  5. Collection of images related to your product/inspirational/visually interesting At least 15 needed
  6. Collection of images related to your product/inspirational/visually interesting At least 15 needed