Jamie initially planned to do a travel magazine for their GCSE project but felt it wasn't challenging enough. They decided to create an art and photography magazine instead to explore new genres. Jamie was inspired by the simple yet striking covers of magazines like Paper, Time, and Vogue. After considering different ideas, Jamie settled on an art magazine focusing on controversial topics and lesser-known artists. Each issue's color scheme would match the featured artwork. Jamie created a mood board with minimalist examples and planned a 5-week schedule to research, design, and produce the magazine.