The client is creating designs for a pub called the Commercial. In week 1, they will speak to the client to understand needs and begin initial plans. In week 2, they will create rough sketches and send images to the client for feedback. In week 3, they will scan sketches into Photoshop and use tools to add color, effects, and fonts. They will also decide if designs will be posters or beer mats. In week 4, they will send final designs to the client for feedback and make any requested changes before finalizing the designs. The schedule allows time for feedback to ensure the designs meet the client's needs.
Creating Design Principles Through CollaborationCarolyn Chandler
Designers want to be more strategic. Stakeholders want strategy to be carried through in design. And yet somewhere in the product creation process, it's all too easy for teams to become reactive, losing the vision set forth in the kick-off. Business leaders and designers seldom take the time to create design principles together, even though doing so can make design decisions easier and more impactful. In this session we'll talk about some of the reasons collaborative creation of principles can be difficult, and activities that can help you climb above the chaos for a clearer vision - together.
Creating Design Principles Through CollaborationCarolyn Chandler
Designers want to be more strategic. Stakeholders want strategy to be carried through in design. And yet somewhere in the product creation process, it's all too easy for teams to become reactive, losing the vision set forth in the kick-off. Business leaders and designers seldom take the time to create design principles together, even though doing so can make design decisions easier and more impactful. In this session we'll talk about some of the reasons collaborative creation of principles can be difficult, and activities that can help you climb above the chaos for a clearer vision - together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. Mind Maps/Brainstorms
Star by using the first few slides to create mind
maps and or brainstorms for ideas related to
your project. Get as many possibilities as you
can.
Don’t worry about practicality, suitability or
potential at this stage. You will assess the ideas
later.
3. Mind
Maps/Brainstorms
• BUISNESS CARD IDEA:
• Create a new business card. As I am working with a
pub for my client project, I want to create a unique
and exciting business card that will draw in customers
and have an edge to it, that is also pub related. Most
business cards are left quite simple and dull so I want
something different and to challenge myself.
• Draw a business card-
• Draw a pink gin and lemonade drink, as it’s a popular
drink at the Commerical.
• Use the glass to write the contact info and address
on, as a gin glass is quite wide. Put the number down
the stem of the glass, and the email on the straw.
• Have the glass filled with pink gin and lemonade or
just clear gin and tonic, with fruits coming out of it
and the drink splashing out a bit.
• OR use a pint glass, however I feel this would be less
exciting and too basic.
• Also the idea of having a beer mat for a business card,
have all the different types of drink brands on there
that I draw, and then the info on back.
4. Mind
Maps/Brainstorms
• WEBSITE-
• Create a new website. For the website I’d want to
create something more raw and tell a story within
it, as the landlord is a friend of mine and id like to
create something personal that draws people in.
• Ideas-
• Have the home page telling something about Owen
(the landlord) when he took over and how he has
changed the pub for the better, with a gallery of
photographs I’ve taken and drinks, food, etc.
• Draw the commercial, a sketch myself so its
original and authentic. Have it as the background.
• Draw some drinks and the brands of beer, soft
drinks.
• Get the menu on there
• Put on reviews or stories from friends about there
experience there, short light hearted interviews.
• List of events that will be coming up
• Write some alcohol slogans
5. Mind
Maps/Brainstorms
• BEER MATT
• Create a beer matt related to the
pub, so its personal.
• Draw the commerial and have it as
the background with words on it
related to the pub or stuff that is
well known and related to the com,
sayings and jokes. 'last orders at
the bar' 'pink gin' another house
white' 'wheres the landlord' 'we
going com' 'youngest landlord in
Britain' 'com on in' using
typography.
• - draw drinks and snacks, making it
quite a personal beer matt so its
something different for advertising.
TYPEOGRAPHY
• -try new things and use some
typography as I've never
experimented with it.
• Put little strawberries for the dots
on 'I' for pink gin, a wine glass for a
U o a
7. Idea
Evaluation
Which of your ideas do you want to develop further?
Explain why you think that is the right idea to take
forward.
I think I want to take my buisness card idea further, as I
think I would be able to create something that would
appeal to my audience, and it would be different to
other exisiting products. I also feel this would be a good
idea for me to challenge myself with, and I could take
my graphics and illustration skills futher. I think the idea
will work and there wont be any issues with producing
it, its quite a practical and managable idea for me. I also
want to create other products such as a beer matt
using typography, as it’s a skill I've never tried out and I
think it would be good for me to expand on this. I could
draw a few beer matts, using typography shapes. For
example, a pint with sayings in or words related to the
pub itself, making it really orginal and personal for
advertising purposes. I also want to try out drawing the
commerical on a beer matt, with drinks on the back I
have also drawn, and just expermient with these ideas
and see what I create, so there will be a lot of drawing.
8. Development
• Development should include mood boards or other visual
examples of work. It could include basic mock ups of your
vision for the project using the work of others.
• These don’t need to be the same quality as your finished
pieces but they a good indicator of where your project is
going.
• As this is not final work, it may include work from others.
• You could include test work or practice work here too to
further develop your skills.
10. Developed Idea 1
With this design, I developed it from a drawing I did
which helped me end up with this product. As I was
only practicing with typography and the graphics
tablet, I didn’t create something to my best
standards however it has some qualities I want to
use in my final production. I really like the vibrant
colours and the use of a text within a pint glass. I am
not keen on the use of text or how it is layed out, but
as I went on practicing I got the hand of shape
typography and produced more accurate
representations of it. I do however really like this
design that came from a quick sketch. To create this I
scanned my drawing and filled it with the paint
bucket tool to create a white pint glass, then use the
graphics tool to create these firework like splashes
around the glass which are mean to look like a drink
splash. I used a black background as I thought it
contrasted really well with the orange ,brown and
red vibrance. I originally was going to create this as a
business card however it isn't landscape, so I
thought maybe as a poster design to go up around
the pub.
x
12. Developed
Idea 2
with this design, I again drew it to
begin with then scanned it onto
photoshop. For this idea I thought it
would be interesting for a beer matt,
but I ended up creating another
poster. It could still be a beer matt,
however I preferred it as a poster as it
really stands out, and I feel its
something I would look at when
walking into a pub. I'd say out of all
my drawings this is my favorite. to
create the colors and the washy paint
effect look, I simply used the graphic
tablet to draw over the fruit and ice,
as well as the fire work/ drink
splashes, and then filled it into with
pinks and whites. Photoshop has a
filter gallery tool which consists of
loads of different artistic effects so I
managed to create this wishy washy
painted finish with these tools. To
finish it off I went onto image,
adjustments and put the vibrance and
saturation up a bit.
15. Business
card
• For this design, I drew a sketch
of the Pub I am working with and
then scanned it to edit on
photoshop. I wasn’t really sure
what approach I was going for with
this drawing but I knew I wanted to
create something personal to the
pub itself so I thought drawing it
would make it come to life a bit. I
think the detail of the drawing
needs work if I was going to create
something similar to my final
production, however its quite
intriguing as its abstract yet you
can still see it’s the Commercial,
making it quite authentic and
original.
26. Production Schedule:
You should prepare a production schedule that will allow you to manage your time over
the 4 weeks of production. This should include:
• Deadlines: Interim deadlines help you keep on track, final deadlines are final.
• Availability: The availability of the client and any other people you may need to help
you with your project. You will need to contact them. You might to do visit. You may
need to liaise with models, or photographers.
• Feedback: This is a working brief with a real client. You will need to get feedback on
your work and also allow yourself time to make appropriate changes. Plan appropriate
time in to you schedule so that you can do this.
• Resources: You should include a list of resources that you will need to complete your
project. Remember that this all needs to be your own work
27. Production schedule
• Week 1: begin with speaking to my client and understanding his needs and what he will want
creating for his company, begin with rough initial plans and thinking of what I need to improve on
with my skills to adapt to the clients needs. Think about colours and designs to keep my production
consistent and meeting the needs of the client.
• Week 2: begin drawing the sketches of my work, thinking about the design element in detail using
my time to adapt techniques which will ensure my work is relevant and well thought out for the
client. Start with rough sketches which I can improve on through out week to get the right
outcome, paying attention to detail. Also sending my client images of the beginning of my work
through out this to ensure I am creating the right content he will want for his pub.
• Week 4: start editing my work onto photoshop using different tools to create something of my
designs, scanning my sketches onto the computer to create something with new elements and
giving the designs colour and character. Spend time on the graphics tablet adapting the filter gallery
tool with my drawings to make something with a 3D effect, along with colour and fonts. Think
about what I want my drawings to turn into for the outcome, whether it be a poster or beer matt,
giving them the right qualities to be so.
• Week 4: start sending off my work to my client, showing him images of what I have created so I can
edit or enhance any of my products. Give him options of what else could be done or improved,
even giving him the chance to change colours of fonts. Ask him whether some products should be
changed into a different element of design whether it be a poster or beer matt changed into the
other, or creating something completely different by adapting my designs such as a buisness card.
Ensure I have used my time correctly to create my products to the best potential and with full
detail.
28. Assessment of final ideas
For my timescale I have approx 4 weeks of production to ensure I have created designs
for my client to my best potential and their needs. I will make sure my work isn't rushed
due to the production schedule I have created, sticking to that week by week reflecting
on my designs and not rushing to finish anything without contacting my client first for
feedback and any futher opinions or wishes.