Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Task four fmp planning and production primer(2)
1. TASK FOUR - FMP PLANNING AND PRODUCTION.
• In this context refers to the ability to plan and organise work within a
given timeframe and efficient production of outcomes both
individually and collaboratively, likely to be evidenced in calendars,
schedules, personal reflective journals, images, notebooks,
recordings, artefacts and through other practical media related
outcomes.
• As you know, effective pre-production is essential for the success of
any production. Address and plan for the following:
2. Writing my story
• My plan is to write my story begin with first before my production, then go on to creating
my artwork and how many pages I want with whatever content will be on each page, due
to the story and what events are taking place. As the idea of my book is the dogs outings,
I want to create the story and write it out first, and then draw the illustrations in detail so
I can then connect the artwork to the the story accurately. I think initially most of the
ideas of places and different scenery will come to me whilst writing this, but I will also
plan a rough idea of what content I will be designing so I’m not just thinking of it on the
spot. My plan is to create a cover and a back cover first, and write the blurb so I have an
overall description of what my books about, then fill in the rest of the book. I plan to
have about 10 pages, depending on the detail of my work. I want to spend a lot of time
on the backgrounds, as it was a choice between applying a lot of detail to the character
or backgrounds and I figured the background would draw my attention and fill up the
book with more colour and life to it. The story is obviously also a big part of the book,
but as I am aiming of a target audience that is quite young I don’t have to involve too
much detail within the language. I am planning on writing 2 sentences for each page,
possibly involving rhymes as this is what children tend to remember at a young age.
3. Illustration planning
• I plan on doing 10-15 pages of illustrations, with and filling all the pages with color and drawings,
focusing on the backgrounds. To do this, I will need to have a plan of what order my story will be
in, therefore I will write this first and stick my drawings to the text on each individual page. I know
the focus of my beginning and ending, so I will start with drawing these pages and do the middle
lastly. I think if I stick to this plan, I will also be producing solid work for the beginning of the book
which is probably most important, spending a lot of time on some really detailed illustrations so I
don’t panic when if I run out of time instead of rushing to through the first few pages and then
get to a point where my work isn't reaching the best quality. To do this I need to plan what size
paper I am going to create my work on, probably A5 as this means I can create smaller drawings
with more detail. I will need to make sure the measurements on Photoshop are correct for me to
do this correctly. To produce my illustrations, I will be using Photoshop and a graphics tablet, and
potentially draw a few sketches onto paper and scan them onto the computer to use such as the
character drawings where they involve more expressions and positions. From doing research on
Julia Donaldson, I do also really like the idea of having a variety with some pages having a white
background, with smaller illustrations on the page, instead of just focusing on the background. If I
do this, I would use shapes around the illustrations similar to Julia Donaldson's work, and make
little backgrounds for the individual illustrations.
6. Example of using just a white
background with separate
illustration and text
This is just a rough idea of not using
background with my illustrations. I
quite like the idea of not using a
background on my cover, as it draws
more attention to the name of the
book and the character. Obviously in
my final production I will include
more detailed illustrations instead of
this quick bit of grass I used the
brush tool to create.
7. Drafting my story
• As I will be writing the story myself, it will probably include a few changes
along the way. To make sure I can evaluate my work at the end of my
production and have a clear overview of how I wrote the story, I will log all
the changes made and my drafts to the finished product. Doing this, I will
be able to explain why I made any changes or what the strengths and
weakness’ of my use of language and creative writing skills were. When
writing my story I will most likely begin drafting on some paper,
handwritten so I can just play around with ideas and what kind of language
I’ll be using, whether I want to create rhymes or a little poem on each
page, as well as focusing on what events actually will occur in the story.
Once I have a finished draft I will then log the story onto a PowerPoint so I
can put it onto my website as somewhere I can display my work.
8. Equipment
As most my work will be hand-drawn and doesn't’t
involve any camera equipment or animation, I don’t
need too much equipment however I will need:
• Sketching Paper/full sketch book
• Colored pencils and sharpie pens to sketch out my characters
• Graphics tablet and pen
• mac computer
• Photoshop
• Paper to print the book out on
• Printer to scan work and print out
• Memory stick
9. This is an example of drawing some
illustrations with their own individual
backgrounds rather than filling out a
whole page. I definitely want to create
a variety of pages and having these
different styles of backgrounds, as I like
the idea of being able to draw smaller
individual ones and build up this effect
rather than make a one big illustration.
I quite like this use of impact as this
brings more life and interest to the
page with there being more sections of
drawings to look at, it draws more
focus. I also think the way the text is
set out underneath the illustration
creates a better over all approach to a
children's book layout.
10.
11. Colour schemes
• For my use of colour, I want to make the pages stand out with bright
vibrant tones, but as there will be different places that the character visits
on each page, there will be different colours used to portray this. My plan
is to involve a lot of colour, and a variety of colours but all vibrant and eye
catching. I also tend to use different tones of the same colour as that fits
with my kind of style I like to work with. For example, if I am doing a
background with some grass or the sky, I will alternate between different
shades of blues and greens to add more texture and then I’m not just
working with block colors. I also plan on sticking to certain colours, as this
will create a theme. The character will have the same red collar on in all
the illustrations, and the same coloured markings as it’s a dog. I don’t want
to change the colour as I think this is what makes the character so
memorable for children.
13. Character colour scheme
This is the character I will be using for my production, however I
might make a few changes for the final product. This is the colour
scheme I plan to use, with the same tone of brown and black. I
wanted to use a signature red collar for all the illustrations of my dog,
and this shade of red is exactly what I wanted to use as it is bright
and memorable. As I am focusing a lot on my backgrounds and the
objects or accessories that go with these places, I thought keeping
the character simple but memorable would be important. However, I
still may chance the face of my character, as it has quite human like
features. I like this however I wasn’t planning on this kind of style, so
I am not sure I am 100% committed to it.
16. I spent a while practicing with creating this pre-
production piece. I knew after I had done research
on other existing products that I wanted to include
space as one of my places that my character visits, as
I feel this appeals to children and is a fun feature to
add to my story. I started off with creating a small sky
with different tones of blue and adding stars and
white specs to the background. I then went onto
filter gallery to play around with the brush strokes.
This created the different angles and blurred strokes
which I plan to use my final production. I then
enlarged this drawing and turned down the opacity. I
then decided to overlap layers to create this depth to
the illustration, as it creates shadows and a 3D effect.
I then decided to draw a rocket and place it in the
sky, with my character at the bottom of the page
17.
18. Progress log
• I plan to keep a record of all the screenshots I have taken of my work
and progress so I can use them in my evaluation at the end of my
project. I already have began using screenshots of my pre-production
to show how I get to my final product. I will document these onto my
website and on a PowerPoint, and keep a diary of what I have done
each week. This way I can show my process and talk about why I
changed certain features.
19. fonts
• As it’s a children book, I will be using quite a big sized font. After doing
research on existing children's book, they tend to use a very simplistic
approach to fonts with round letters which are bold and spaced out. The
fonts are quite big sizes too, or some words are bigger than others to show
emphasis. I also noticed from researching existing products that the layout
of the text can be different, whether it is words spread around the page in
patterns with different sizes, or just a simple sentence at the top of page or
at the bottom. I quite like the idea of fonts following a feature on the page,
for example if there is a path, I write the text following this. I think with
some pages having less background there is more room for the text and
fonts to create an interesting effect whether I include a bit of typography or
involve the text into the illustration somehow.
22. TASK FOUR - FMP PLANNING AND PRODUCTION.
• Script/Shooting Script
• Locations (identification; recces; limitations and risks, e.g. distance, access, cost and weather)
• Finance (equipment, transport, talent, crew, materials, facility hire)
• Time (deadlines, availability of equipment, availability of personnel, time scales for clearances)
• Personnel (size of team; roles; skills and experience; resourcing; availability and costs)
• Meetings (minutes of meeting/recorded)
• Facilities (production equipment, post-production equipment)
• Storyboards
• Materials (graphics, costumes and props)
• Supply (copies of any supporting documents to members)
• Camera (Settings, framing; angle; movement; lighting; appropriate point of view)
• Sound (including ambience & foley recordings)
• Rushes Log –(Keep a record of all scenes/shots/takes you have recorded)
• Post-production (format, audio levels and transitions, jump cuts, transitions, colour correction, VFX etc.)
• Manage (You are in charge! Control the situation in an appropriate manner)
• Copy (draft any written elements of your work and refine and edit it over several drafts- log each draft and reference changes made and reasons why)
• Colour schemes/fonts/style sheet (consider potential ideas and choices for your production- explain choices and consider alternatives)
• Image style (what type of photographs will you take? Find similar images. Draft out the framing you will use with a 3X3 grid etc.)
• Layout Plans (using existing images and chosen fonts and colours quickly draft up a copy of what your work could look like)
23. Pass
Demonstrate the ability to plan, organise and produce a creative media production project within an agreed
timeframe.
Merit
Demonstrate the ability to plan, organise and produce a creative media production project within an agreed
timeframe to a high standard.
Distinction
Demonstrate the ability to plan, organise and produce a creative media production project within an agreed
timeframe to a very high standard.