10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Fmp task !!
1. FMP
• Collect theories and relevant practitioners for your style of FMP
• Research graphics designers, filmmakers, fashion designers, artists, photographers, authors, journalists.
• Even if you don’t like their work, if they are significant to the area you are working in, find out about them.
• Collect their work, beliefs, approaches to work.
• Focus on the person- who they are? What they believe? Their approach to work. What have they said about
the medium your working in?
• Make it detailed. Become an expert on the people you look at.
• Include images to illustrate the topic.
• Explore a MINIMUM of 3 people
• Look at BOOKS (Library and Google Books)
• If you find someone you like- put there name in Google Books and see if anyone has written about them or if
they wrote a book
• Use Harvard referencing (Neil’s Toolbox)
• If your struggling- google search: ‘(Your Medium Here) Theory’ or ‘Magazine Theory’, etc.
• Branch out into representation theory if your product will predominantly represent a specific social group.
What other theories could you include?
• Use what we taught you in theory lectures on a Monday to develop your work.
3. Artwork
• Theodor Seuss Geisel was an American, political cartoonist, and animator.
He was best known for his work illustrating and writing more than 60
children's books- using the name Dr. Seuss. His work was extremely
popular, selling over 600 million copies. His style of illustration was very
unique and quite wacky. His work to begin with often employed the shaded
texture of pencil drawings, sketch like drawings or watercolors, but at the
start he generally used pen and ink, using colours such as black and white
then another colour or two. His later books used more adventurous colours
such as the lorax using bright oranges. His characters were droopy and
either very lanky or round. For example the cat in the hat, had a lanky body
with a very rounded face. His style of facial features was very sketch like,
with lines and small circles for eyes and the nose. The smile on his
characters like the grinch and the cat in the hat was long and thin, with
oval eyes and a tiny nose, and for facial hair he used lined strokes.
4. Dr. Seuss• Geisel’s books were so popular they were also turned into films. His work on ‘The Grinch that stole Christmas’ has become a Festive
classic, as well as ‘The Cat in the Hat’ being a modern day adaptation of his works.
• The Cat in the Hat (film)
• Gerald McBoing-Boing
• The Grinch (film)
• Horton Hatches the Egg (film)
• Horton Hears a Who! (film)
• How the Grinch Stole Christmas (2000 film)
• How the Sith Stole Christmas
• In Search of Dr. Seuss
• The Lorax (film)
• The Political Dr. Seuss
• Welcome (1986 film)
Wikipedia, the free encyclopedia.
(2015). Category:Films based on works
by Dr. Seuss. Available:
https://en.wikipedia.org/wiki/Category
:Films_based_on_works_by_Dr._Seuss.
Last accessed 21/1/19.
5. Poetic meters
• Dr. Seuss wrote most of his books in anapestic tetrameter. This is often suggested
as one of the reasons that his writing so well received especially by children, as it
was memorable and taught them English and the use of word play without them
really realizing. An anapestic tetrameter consists of four rhythmic units called
anapests, each composed of two weak syllables followed by one strong syllable,
so it has a beat. Often the first weak syllable is omitted or there is an additional
weak syllable added at the end, an example of this is from ‘yertle the turtle and
other stories’: And today the Great Yertle, that Marvelous he is king of the mud.
That is all he can see.
• Some books by Dr. Seuss are written mainly in anapestic tetrameter also contain
lines written in amphibrachic tetrameter, such as these from ‘if I ran the circus’:
All ready to put up the tents for mr circus. I think I will call it the circus McGurkus.
And NOW comes an act of Enormous Enormance! No former performers
performed this perfomance!
his poetic language included humour and fun, alongside his wonderfully inventive
illustrations of animals, characters and colour.
6. Dr. Seuss books that I will look at for
inspiration:
Biography.com Editors. (April 2, 2014). Dr. Seuss
Biography. Available:
https://www.biography.com/people/dr-seuss-
9479638. Last accessed 21/1/19.
'The Cat in the Hat' (1957)
A major turning point in Geisel's career came
when, in response to a 1954 LIFE magazine
article that criticized children's reading levels,
Houghton Mifflin and Random House asked
him to write a children's primer using 220
vocabulary words. The resulting book, The Cat
in the Hat, was published in 1957 and was
described by one critic as a "tour de force."
The success of The Cat in the Hat cemented
Geisel's place in children's literature.
Green Eggs and Ham' (1960)
“Do you like green eggs and ham?” Follow
Sam-I-Am as he adds (and adds) to the list of
places to enjoy green eggs and ham and the
friends to enjoy them with. The book is written
for early readers, with simple words, rhymes
and lots of illustrations.
'Fox in Socks' (1965)
In this silly book, Fox in Socks
teaches Knox in a box hilarious
tongue-twisters that are best read
aloud, like “Socks on chicks and
chicks on fox. Fox on clocks on
bricks and blocks. Bricks and
blocks on Knox on box.”
7. Dr Seuss
• One of my favourite books Dr Seuss published was ‘Green Eggs And
Ham” which from doing my research I read he wrote this book as a
dare. The meaning is actually quite thought out and relatable for
children. Challenged by his publisher to write a book using only 50
different words, Dr. Seuss decided to tell the story of a picky eater
(like many of the children reading his books) who continues to refuse
the colorful food offer.
• Jess Catcher. (.). 11 Fascinating Facts Most Folks Have Never Heard
About Dr. Seuss. Available: https://www.littlethings.com/facts-about-
dr-seuss. Last accessed 21/1/19.
8.
9. • Green Eggs and Ham is about imagination |. The genre of the story is
Comedy, the setting is Fantasy.
• Sam-I-Am wants a boy to like green eggs and ham, and keeps
suggesting different places that the main character might enjoy them.
Finally, the boy tries them and discovers that he actually does like
green eggs and ham, so he thanks Sam.
• Moral reasoning in the story focuses on concern for relationships.
• The theme of the story is Don't make up your mind about something
without trying it.
http://webgroup.nd.edu/. (2005). Green Eggs and
Ham By Dr. Seuss. Available:
https://cee.nd.edu/goodmedia/reviews/review.cfm-
id=1521.html. Last accessed 21/1/19.