Thick Toe Nail Clippers Set - Ingrown Ingrowing Fungal Toenail Cutter Podiatrist Large Strong Hard Wide Nippers Professional Kit Heavy Duty Clippers Chiropodist Medical Pedicure Tools for Elderly…
Thick Toe Nail Clippers Set - Ingrown Ingrowing Fungal Toenail Cutter Podiatrist Large Strong Hard Wide Nippers Professional Kit Heavy Duty Clippers Chiropodist Medical Pedicure Tools for Elderly…
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
2. Problems
• - Saving and backing up work content: sketches, drawings, story text, research on specific artists.
• - researching videos on illustrating and consistent drawings of characters, different positions and movements.
• Sketching and practicing my own style and technique making sure its original and unique from other illustrators.
• Making sure I can use software's such as Photoshop and in design if I cant get into college.
• Researching ways I can print my book out onto a hard cover with good quality paper for a professional approach to my work.
• Planning out my pre production and how long I will need to practice my style of illustration to ensure its perfected before
beginning production.
• Equipment such as pencils, paper, paints and anything I may want to use for my illustrations.
• Thinking about the cost of printing out my work, how I will do this for example Online or in a shop or college.
• Storage on my phone and home computer as well as college to ensure all my images, writing and drawings are kept and there is
enough room.
• Weekly reflective journal on production.
• My story
3. Illustration and planning.
• Before beginning my production I have to tackle a few challenges to ensure
my work is up to standard for my FMP. I haven't done much drawings
involving characters so I will need to make sure I have enough research on
existing characters and what style I could approach that is fully original but
inspired by other artists. I also need to create characters that are consistent
with their characteristics whilst being in different positions and
movements. To do this I will have to start by practicing sketching out the
character from the front, behind, left and ride side so I have a full over all
idea of how it will look. I am hoping if I give myself enough time to practice
with this I will end up with a consistent and skillful looking product. I will
always watch YouTube videos on how to illustrate for beginners so I havent
missed any steps.
4. Storage
• I will create enough room on my mac at college for a folder of all my
images from scratch, starting with my sketches all the way through
production. I will make this a new folder so there is enough room. I
will also put all this on a folder on my home computer so If I ran out
of room at college, I can always put any more work in that folder too.
With screenshots, I will want to create a lot of new ones like I do with
any project therefore I will begin to delete old ones that I no longer
need or want. I will also make sure there is enough storage available
on my phone, just so I can always send myself photos and sketches or
download videos related to the project.
5. Photoshop and in design
• I have the software's needed such as Photoshop and in design on my
college computer, however if I am un able to be in college and need
to complete work or finish off something, It would be useful to also
do this at home. Therefore I will probably get Photoshop on my home
computer as in the long run this will be really useful for my
production. I also already have a graphics tablet at home, so would be
able to use that on Photoshop and actually get some use out of it. As
it is my FMP, I think this would be very beneficial and help me keep up
to date, and not a waste of money.
6. Reflective journal weekly.
• So I have enough content for my evaluation to talk about, I will create
a weekly reflective journal on my progress and things that went
well/didn’t go too well and what I could improve, things I learnt. If I
do this, when it comes to evaluating my work and my presentation, I
will have enough to talk about and reflect on week by week as it is
such a long project. I also want it to be my best project yet with it
being FMP, so providing a lot of information is key. I will ensure I
provide detail on what I did that week as I don’t want to forget any
thing that got me to my end outcome.
7. Equipment
• Preparing what equipment I need will be key when it comes to
production as I want to make sure I don’t end up not having anything
essential. Things as simple as pencils that I can sketch with, paper and
sketch books, and any paints that I might want to use. For my last
project, I used a whole sketch book for my original sketches and
drawings and the practice I did to create them, so I will make sure i
have another for my FMP. Another thing I used a lot of was coloured
pens such as sharpies as I can play around with colour schemes
before going onto photoshop, so this will be useful too.
8. Presenting my work
• To present my work, I want to find a way I can present it professionally
like any other children's book would be. I want to print it out so it stands
out, so using a hard back cover and printing it out on the right kind of
paper in the right size will help me achieve this. I need to decide what
size I want my pages before beginning my work on Photoshop, as well as
deciding if they should be portrait or landscape. I will also research
where I will be able to print out my work as a book, for example an online
website where I can import jpeg images with a front and back cover, or in
a local supermarket such as tesco that has places you can print out
photographs onto professional paper.
9. Backing up my work
• So I don’t lose any of my work, I will save it all onto my mac. So far, I
have never lost work for any of my projects, therefore I especially
don’t want to with my FMP. I will save any of my work onto my mac,
then also back up onto OneDrive as that saves automatically. Incase I
also lost anything on onedrive or my mac or need to access my work
at home, I will also back it onto my memory stick. Just to ensure I
have a plan B.
10. The Story writing
• When I write my story, I will need to of already decided how many lines I will be
writing on a page, whether I will be keeping it minimal with a sentence on each
page, or two or 3 on each page or even writing my story through little poems on
each page. Whatever I choose, I need to keep in mind that the less writing on
each page the more illustration I will need to create. So I am thinking of keeping it
to about 2 sentences a page, with about 15 pages. I also want to write my story
before my illustration, so I can virtually be creating a story board for the text. I
also need to decide what I will be writing about. My theme is my puppies outings,
but I need to decide and plan where the outings will be as I will be drawing them.
For example, if I will be creating a wacky adventurous story with a twist where
she ends up in space and different countries, or just every day places such as the
park, beach etc. I will also decide If my text will be very descriptive with
adjectives or I will show this through the use of my illustration. Say if she is
wearing a coat and I write ‘her coat blew away in the wind’ or ‘her rosy red coat
blew away in the wind’. If I didn't’t describe the coat, I could just use the use of
colour instead.
11. TASK THREE - FMP PROBLEM SOLVING
• In this context relates to the level of self-direction, personal initiative
and commitment necessary to progress ideas and find solutions, and
the practical, theoretical and technical comprehension, appreciation,
knowledge and proficiency necessary to achieve identified goals,
likely to be evidenced in personal reflective journals, images,
notebooks, recordings, artefacts and through other practical media
related outcomes.
• Listed on the next slide are some common theoretical, practical and
technical issues with production. Please evidence how you would
overcome such eventualities. What is your Plan B? What about
research & development (R&D)?
12. Suggested approach
1. Mind map your potential problems, a mind map would be good for this
initially, looking at two core areas: Practical/Technical and
Theoretical/Creative problems
2. Take specific problems, you should explain these and the potential
effects on your project/production
3. Once you have identified a range of issues, begin to start devising
solutions or alternatives – there will be more than one way to fix issues,
bear that in mind!
4. Consider cost/time/etc implications
Create a new PP and section appropriately
13. TASK THREE - FMP PROBLEM SOLVING
Practical and Technical Problems
Equipment
Techniques (Research & development)
Storage
Power
Ability
Software
Backing up (protect your data)
Anything related to production
Theoretical Problems
Filming outside (temperature, light, weather)
Unwanted noise (wind, traffic, public, sounds)
Actors & extras
Crew dynamics
Transport
Locations
Finance
Toilet facilities
Refreshments
Production Time
Job Roles
Health & Safety
Anything related to production
A list to get you started! Once size does not fit all, each project is different
14. Pass
Solve practical and technical problems within a creative media production project. Solve theoretical problems
within a creative media production project.
Merit
Solve practical and technical problems within a creative media production project to a high standard. Solve
theoretical problems within a creative media production project to a high standard.
Distinction
Solve practical and technical problems within a creative media production project to a very high standard.
Solve theoretical problems within a creative media production project to a very high standard.
15. What does this tell us? Basically, you need thorough preparation in advance of
preparation to mitigate for problems, BUT! It also means you need to track
problem solving in your diaries as it’s ongoing!