Fraser conducted research through analyzing other YouTube channels, distributing questionnaires to gather audience demographic data, and conducting interviews. The questionnaires provided a large sample size but lacked depth, while the interviews offered more insightful feedback but from a smaller group. Overall, the research methods helped Fraser understand his target audience and how to structure his comic con YouTube channel.

1. Research
Fraser Hardwick

2. Existing Product
popular video from
past year to really
show off the
channel. And give
an idea of what he
does on his
channel.
Links to his
other gaming
channel
advertising
other content
he does.
Made his own
YouTube banner
with topic related to
his channel. His logo
is really simple and
memorable to the
viewer.
Links to his other
social media at
the top with his
banner! Therefor
giving an easy
way to find him
on other
platforms.
Most important thing on a
YouTube channel is clearly visible
with a count beside as a goal
mainly.
His most popular series is on to
show on the front of his YouTube
near the top.
Links to
recommended
channels and
related channels
to his productions

3. Existing Product
The store sells a
range of products
related to the
YouTuber . And
puts all his
merchendice on
one page I would
try avoid this and
separate and
spread out the
layout of the page.
Making it look like
there's more items
as well as a
cleaner page with
not just the most
popular products
that seem to be
out of stock at the
time.
Price points
and availability
is shown
under the
items name.
informing if
the item is out
of stock or
not. I probably
not keep out
of stock items
on my page
because of the
fact of it
advertising
content that’s
not there and
is more of a
stress to see to
a buyer than a
help

4. Existing Product
CaseyNeistat is a YouTube
vlogger and has managed to
get over 6million
subscribers doing daily
vlogs. His vlog go to a
certain style of a cinimatic
shots mixed in with more
set up type of 1 to 1 vlog.
This more of a “this is my
life” feel of vlog. As well as
ass seen in the description
he shows the items he uses
as well as with they where
used for that’s a good touch
to the vlog. With links to his
social media as well as his
sound cloud to see what
music he used.

5. Existing Product
Following a link from D-piddys YouTube I was able to se his status on Facebook and what
social media profile he has. Ass seen he uses the same banner and logo from his YouTube
for his Facebook showing that’s its officially him. With discussions and descriptions of who
he is what he does and much more like links to he's other social media. And talks about
when ever he releases a new video.

6. Research Analysis
They're all linked to YouTube in some way
therefor all products relate and go side in side
together. I will do this by running a merchandise
store and social media side by side my major
product that is the YouTube video. Making up
my YouTube art style with a banner and logo and
then moving that idea to my merchandise store.

7. Questionnaire Analysis

8. Audience research
• Observation: As seen most of my audience members will be Male
(44%) While the spilt equally 28% each is the females and the
“other” category. Meaning 56% of my audience is female or fall into
the other category. Since there is a range of “other” or they wish
not to share it means my content has to be interesting to all and not
just a hand full.

9. Audience research
• Observation: 68% of my audience is of the age 17 and under
meaning that most of my audience would probably by my age range
therefor making content for them would be easier because I would
know what my age rang want in videos. Quick cuts lots of content
as well as something to go long side it. For example more
information on events and Merchandise.

10. Audience research
• Observation: the amount of people that watch or use
YouTube don’t surprise me with 84% of people using it. Also
the 16% that doesn't use means that the 84% is the people
im aiming it towards and I can take the other 16% and not
use there later responses about YouTube.

11. Audience research
• Observation: that 50% of the people go on YouTube for
gaming this means that I could relate my channel to
gaming to obtain more popularity while doing other
things on the channel.

12. Audience reasearch
Looking at the result we can see that 88% of
people have herd of comiccon therefor most
people know what I will be on about for the the
majority of my project.

13. Audience research
• Observation: unforchantlly looking at these responses
only 24% of people who took the survey have been to
a comic event. Showing that maybe my audience may
not be interested in watching someone go to one or
maybe quite the opposite.

14. Audience research
• Observation: looking at the results it shows a lot of
similarity's to watch people watched on YouTube with a
lot of people going for gaming. Although 12 did skip
this question showing that the other 13 are the people
who know what there talking about.

15. Audience research
• Observation: looking a the demographic it
shows that most people (41%) would like to go
back or to these events. Showing there is an
interest.

16. Audience research
• Observation: looking at the last question 52% of people
wouldn’t watch a comiccon vlog. While 48% are ether
already watching or may watch a comiccon vlog.
Shoing thar 48% has to be my target audience. And
there ansewers are the ones id look out for.

17. Audience research
• The last question was just rating the
questionnaire this shows me if I'm doing it
right with 7.5 enjoying the questionier on
average (out of 10)

18. Interviews

19. Interview 1
• Are you interested in comiccon? And why?
– Never really been interested because comics and cartoon isn't really
my thing.
• Have you been to a comiccon?
– Nope
• Would you watch a vlog about comiccon? And why?
– Probably not because I don’t know much about comiccon
• Would you watch Me make a vlog about comiccon?
– Yes deffently because I know you and would want to see what all your
media work is about.
• What would you want from a Vlog?
– Not a day to day one only special occasions/ out of the ordinary stuff.
– Cinematic shots to music
– Funny short snappy.

20. Interview 1
• Observation: the person did not really know
much or was interested in comic con meaning
that a they would not be interested in
watching a normal vlogger or a vlog about
comiccon but, asking about me shows an
interested in what im doing therefor they
would watch it for me as a presenter than the
content involved.

21. Interview 2
Are you interested in comiccon? And why?
Yes I am because I have had a love for comics for so long.
Have you been to a comiccon?
Yes
Would you watch a vlog about comiccon? And why?
I have and I really enjoyed it because it was funny and
fresh.
Would you watch Me make a vlog about comiccon?
Yeah I don see why not
What would you want from a Vlog?
Fuuny, fast clear cuts, cinematic shots

22. Interview 2
• Observation: the person was interested into
comiccon and had been before in the past.
And already watches YouTube comiccon
vloggers and is more than happy to watch
mine. This is the audience I want to watch and
preferably my idle audience to show to in my
final product.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
17-24 • Lots of relevant concepts and slang that I
can throw in and they'd understand.
Gender
Both/ all • Anyone can really watch anything so its
more about what they like than what there
sex implies them.
Psychographic
Focusing mainly
on the belonger
• The fact these people will have a lot of
spear time as well as the cash to be a part of
this if they wanted.
Social Status
C2 and B • Because it’s a community driven channel
therefor everyone being a part of somthing
bigger in the end.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
This showed me what a professional channel looked like therefor giving me an idea of what I
wanted on mine. As well as how to sell yourself more than your products from just a
YouTube channel.
– Questionnaires
The questionnaires let me see a lot about the audience that will be viewing my content as
well as honest feedback on my work. With a easy to see demographic of the results shown
on screen. Meaning that I could get the most amount of responses in the shortest amount
of time with 25 responses in the first 13hours. This was probably the most effective method
of getting responses.
– Interviews
Told me more personal responses to what I wanted to know with more in depth analysis and questions for this type
of survey. With a lot of honest feed back in a one to one environment there for giving a sense of comfort. And
relaxation to the questions asked. As well as getting people wasn’t a problem most wanted to do the interview to
help my production in media. Then Again doing it for me and less for the project. That will tell me a lot about my
audience.

26. Research Evaluation
– What sort of a response did you get?:
• Lots of the questionnaire responses I had to ignore due to the fact that
they where fake answerers or just there to take the micc out of the
survey, meaning those results I couldn’t use.
• The result where good enough to be written about afterwards and put
into results.
• Most results from females where that they didn’t use YouTube for vlogs
mainly makeup tutorials. But would watch me if I made any type of video.
– How did you distribute your survey? Give an advantage and a disadvantage
• Posing it under my name made people want to do the survey more, because it I was me that
was posing the questionnaire, therefor people wanting to help me so that was an advantage.
Although this meant anyone could access the survey meaning that anyone could make the
results up messing up the survey
• Other times I private messaged people asking if they'd do a interview and they where more
than happy to be a part of it therefor it was easy and could be done online.