This document provides an initial discussion for a group task to create a proposal for the charity Age UK. The group lists their members and is instructed to closely examine the brief to determine the audience, outputs, and any questions for the client. They begin considering their audience will be 18+ middle and upper class based on recent events. They discuss aiming for a younger 18-24 demographic too. The outputs could include a film proposal, three social media outputs, and research on previous Age UK advertisements. Individual roles and contributions are important to the success of the proposal. The areas of focus proposed include the film proposal, social media outputs, and research.