The document discusses research done to learn about the target audience for a music video. Blog polls were used to gather information. The polls asked about music preferences, what makes music videos interesting, how often and where people watch them. Most respondents preferred R&B, said mise-en-scene was interesting, watched 0-10 videos per week at home. This means the video should focus on mise-en-scene to stand out and have an easily followed narrative for a relaxed viewing experience.