This document provides a checklist and assignments for creating a blog about planning a music video production. It includes: - A list of over 25 assignments that students should complete to research different aspects of planning a music video such as researching genres, target audiences, conventions, and inspiration. - Suggestions for additional blog content like behind the scenes videos, reviews, and audience feedback. - Instructions for students to present individual initial ideas for their own music video including songs, artist styling, a video idea summary, and inspiration. - Evaluation questions to help students reflect on how their media product does or doesn't follow real music video conventions and how they have used media technologies.

1. TWBS 17-18 A2 Blog checklist Name: _______________________________________
A good blog will have:
Approx 75-100 posts
Detailed andrelevant pieces ofresearchinto similar products for the main and ancillarytasks
Detailed andrelevant pieces oftarget audience research for the mainandancillarytasks
Detail around choicesof locationfor the mainandancillarytasks
Detail around choicesof costume for the main and ancillarytasks
Detail around choicesof props andperformer(s)/actor(s) for the mainand ancillarytasks
A shot list
A detailed draft andfinal storyboard
Draft andfinal flatplans for both ancillarytext
Suggestions for other blogging activities:
Behind the scenes videos / director's commentary of the filming/editing process;
Vlogs where you discuss what happened in that day's lesson and what you are going to do next; (logging progress)
Reviews of a music videos that you saw in your free time;
Your own market research into what kinds of people watch music videos and why;
Photos of inspirational locations that you encounter on your journey to college or when you are out and about;
Photos of clothes that you see when you are out shopping that would suit your artist(s) brand image;
Photo of digipaks you see when you are next in HMV, and state what you particularly like about them and any ideas you could borrow for your ancillary work;
Audience feedback on your planning work, your reflections
MARK SCHEME
 research into similar products and a potential target audience;
 organisation of actors, locations, costumes, and props
 work on shotlists, layouts, drafting, scripting or storyboarding
 time management
 level of care in presentation of the research and planning
 skill in the use of digital technology and ICT in the presentation of the blog
At the beginning of every postinclude: [Research] [Reflection] [Planning] [Pitch] [Production]
Evaluation Questions:
1. In what ways does your media product use, develop or challengeforms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. Whatyouhaveyoulearnedfromyouraudiencefeedback?
4. How did you use media technologies in the construction and research,planning and evaluation stages?

2. # Stage Description(title of task + descriptionoftask) Technology
/website
(write down yourself)
Due
Date
(change
on blog)
1
Done
?
√ or
x
2
Done
?
√ or
x
3
Done
?
√ or
x
4
Done
?
√ or
x
1 (Research) Assign 1: Tips of making a good music video June 10
(Research) Optional extension for assign 1 June 10
2 (Research) Assign 2: Performance music videos June 12
3 (Research) Assign 3: Narrative music videos June 14
4 (Research) Assign 4: Conceptual music videos June 16
5 (Research) Assign 5: Digipak research June 20
6 (Research) Assign 6: Magazine advert research June 24
7 (Research) Assign 7: Conventions of _________ music videos June 29
8 (Production) Assign 8: Digipak construction task (with Mr Titheridge) July 5
9
(Production)
Assign 9: Lip sync task July 13
10
(Research)
Assign 10: Intro into music videos (pair or individual) Sept 8
11
(Research)
Assign 11: Promotion of the Artist (pair or individual) Sept 15
12 (Research) Assign 12: USP of the artist Sept 18
13 (Production) Assign 13: Create a magazine advert Sept 24
14 (Research/reflection Assign 14: Evaluating student work Sept 27
15 (Research) Assign 15: Synergies Sept 29
16
(Research)
Assign 16: Codes and conventions of magazine adverts Oct 9
17
(Research)
Assign 17: Codes and conventions of digipaks Oct 9
(Reflection) Reflection on Progress
How well do you feel you are progressing with your blogging compared
to lastyear? Whatmark out of 10 (research) would you give yourself at this
point for use of different ICT and level of detail in research in your blogging?
What three things do you need to do to improve?

3. 18
(Research)
Assign 18: Types of Music videos
-Find anexample ofeachtype ofmusic video(see all 5 below), 1 per slide
-underneaththe video, explainwhythis artist/record label wouldchoose this type of
music video, Consider type of artist, budget, audience, career stance etc.
Next, explain what role theyplayand why theytake thisrole (suchas character,
performer, narrator or none ofthese),
Performance, Narrative (Illustration), Narrative (Amplification), Narrative
(Amplification), Conceptual (Symbolic), Conceptual (Thematic)
Oct 16
19
(Research)
Assign 19: Mainstream and indie artists and their target audiences
-choose 1 mainstream Britishartist/groupand1 indie.
-compare their keyinfo, target audience and positives/negatives bylookingat 1 or
more of their videos
Oct 17
20
(Research)
Assign 20: Titles, credits and other text in music videos
-Include screenshots from a few music videos of anytitles, credits or text intheir
videos , just insert these screenshots in a blog post and annotate:
Could comment on:
· Institutional logos (TV channel/ Vevo etc)
· Artist name
· Title of music video(song)
Anything else? (you couldexplain how you’ll consider this in urs
Oct 19
21
(Research)
Assign 21: Representation in music videos Oct 20
22
(Research)
Assign 22: Costume/Props/Location in music video genres
The point of this task is to analyse costume/prop/locations of current videos,
ideally videos that are a similar genre which you might want to do
Challenge: choose a 2nd video (contrasting) to compare how the
costume/props/locations are different. In explanation, relate back to artist,
genre and target audience
Over half
term
23
(Research)
Assign 23: Andrew Goodwin theory
Write each point of his theory and provide evidence by including screen shots of music
videos to support the points below. His theory revolves around the structure of music
videos.
1. They follow theverse/chorus structure of thesong
2. Lots ofrepetition ofsame images/shots (like song repeats samelyrics/beats)
3. Provide a visual linkfor thesoundand for lyrics
4. Have closure by theendby tempobuilding to a climax andthen fades away
Over half
term

4. 24
(Research)
Assign 24: Carol Vernallis theory
Her theory revolves around 4 concepts:
Editing, Camera movement and Framing, Narrative & Diegesis
(copy the following written points ina blogpost andhave a screen grabs from one (or more)
music video tosupport points)
1) Usual rules of continuityediting are brokento draw attention to what is on
screen
2) Edits canbe done reallyobviouslyandnoticeablyto draw attentionto
themselves such as wipes and special effects
3) Jump cuts are oftenused
4) A base-track master shot is frequentlyusedto give the videostructure
5) The camera moves or sways in time to the music
6) Speedof edit is manipulated – be it speeded upor slowed down
7) MV’s are not always balancedbetweennarrative andperformance
8) MV’s don’t always have a narrative resolutionat the end
9) MV’s often pose questions in the narrative that are not answeredwithin the
video
Over half
term
25
(Research)
Assign 25: USP’s of artists and groups
Find a wide range of 8-12 artists and groups andidentifytheir USP (unique selling
points). Look at a range of genres, ages, genders andhave some single artists and
some groups. Provide evidence of their distinctive USP’s that makes themunique and
memorable.
Make sure to get visuals/screen shots from their music videos, socialmedia,
promotional material (posters, digipaks, adverts, etc) – as their USP shouldbe visible
in a range of products (theywork synergistically).
Over half
term
26 (Planning) Assign 26: Individual ideas for music video
Present your best 3 ideas as anindividual. Youshould include:
-3 songs
-stylingandUSPof artists
-summaryof ideafor music video(bullet points)
-inspirationalvideos if youhave any
Tips:
-choose a genre/artist that is suitable to you group
-whatever genre youchoose, it’s got to be convincing!
-idea must have a suitable level of challenge
-consider the balance of applying conventions andbeing creative/unique
-don’t understand the value of a distinctive USPfor your artist
Present
on 1st
day back