The document provides a checklist for a music video planning blog, including requirements such as 75-100 posts with detailed research, shot lists, storyboards, and draft plans. It suggests additional blogging activities like behind-the-scenes videos, vlogs, reviews, and audience feedback. Students are given assignments to complete the blog over several months, focusing on research, reflection, planning, and production of their music video and ancillary texts.

1. TWBS 16-17 A2 Blog checklist Name: _______________________________________
A good blog will have:
Approx 75-100 posts
Detailed andrelevant pieces ofresearchinto similar products for the main and ancillarytasks
Detailed andrelevant pieces oftarget audience research for the mainandancillarytasks
Detail around choicesof locationfor the mainandancillarytasks
Detail around choicesof costume for the main and ancillarytasks
Detail around choicesof props andperformer(s)/actor(s) for the mainand ancillarytasks
A shot list
A detailed draft andfinal storyboard
Draft andfinal flatplans for both ancillarytext
Suggestions for other blogging activities:
Behind the scenes videos / director's commentary of the filming/editing process;
Vlogs where you discuss what happened in that day's lesson and what you are going to do next; (logging progress)
Reviews of a music videos that you saw in your free time;
Your own market research into what kinds of people watch music videos and why;
Photos of inspirational locations that you encounter on your journey to college or when you are out and about;
Photos of clothes that you see when you are out shopping that would suit your artist(s) brand image;
Photo of digipaks you see when you are next in HMV, and state what you particularly like about them and any ideas you could borrow for your ancillary work;
Audience feedback on your planning work, your reflections
MARK SCHEME
 research into similar products and a potential target audience;
 organisation of actors, locations, costumes, and props
 work on shotlists, layouts, drafting, scripting or storyboarding
 time management
 level of care in presentation of the research and planning
 skill in the use of digital technology and ICT in the presentation of the blog
At the beginning of every postinclude: [Research] [Reflection] [Planning] [Pitch] [Production]
Evaluation Questions:
1. In what ways does your media product use, develop or challengeforms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. Whatyouhaveyoulearnedfromyouraudiencefeedback?
4. How did you use media technologies in the construction and research,planning and evaluation stages?

2. # Stage Description(title of task + descriptionoftask) Example Technology
/website
(write down
yourself)
Due
Date
(change
on blog)
Done
?
√ or
x
1 (Research) Summer work: Assign 1: researching range of music videos July 8
2 (Research) Assign 2: Intro into music videos July 10
3 (Research) Assign 3: digipak research
-find about 5 real digipak’s and analysethefollowing:(type, how it promotes artist,relation to
videos,style/layout/photography/graphics,text)
July 12
4 (Production) Assign 4: Lip sync task
-embedded video from youtube
July 15
5 (Research/
Reflection)
Assign 5: Further research
-identify the function of a MV by analyzing1 or comparing2 music videos
Sept 1
6 (Planning) Assign 6: Initial ideas Sept 5
7 (Research) Assign 7: Magazine advert analysis
-same as 3 except focusingon adverts that promote the artists’albums
Sept 12
8 (Research/
Reflection)
Assign 8: Reviewing student work Sept 20
9 (Research) Assign 9: Andrew Goodwin theory Sept 21
10 (Research) Assign 10: Promotion of the artist Sept 28
11 (Research) Assign 11: Researching potential artists Oct 7
12 (Planning) Assign 12: Initial ideas (individual presentations)
-includeyour teacher and peer feedback forms****
Oct 10
(Reflection) Progress tracker (self-assessment)
-take a picture of the self-assessmentyou completed and upload on your blog
Oct 17
13 (Reflection) Group Introductions
Introduce all group members. Identify strengths and weaknesses.
Next, identify roles in the group (who will bedoingwhat)
Roles could include:
*everyone must partake in
some filming andediting!
Oct 18

3. -director, assistant director, director of photography, lighting, costume and prop manager, location/set
manager, main editor, special f/w and titles etc
14 (Research) Assign 14: mainstream and indie target audiences
-choose 1 mainstream British artist/group and 1 indie.
-compare their key info,target audience and positives/negatives by lookingat1 or more of their
videos
Oct 20
15 (Research) Assign 15: Types of music videos
PART 1:
Find 3 videos for each type of music video. Under the video, explain.
Performance
Narrative
Conceptual
Challenge: can you find and describea video with 2 or all 3 types?
PART 2:
Find and describe one for each
a. Genre (i.e. pop/indie/hip hop etc)
b. Symbolism (i.e. sometimes artistsymbolizewider issues)
c. Evoke emotion to audience (i.e. they have a message or intention where certain
songs aredesigned to ‘move’ audiences)
d. For representation (i.e. artistrepresent themselves in a certain way which might
be their uniquesellingpoint(Rihanna often showcases herself as a sex object)
Challenge: to show 2 of each and compare how they are different?
Blog post
with
embedded
videos (with
comments
underneath
the videos)
Oct 21
16 (Research) Assign 16: Andrew Goodwin theory
Summarise his main points of his theory and include screen shots of music videos to support your points (could
look at 3 example videos on the side)
1) Structure of music video
a. They followthe verse/chorus structure of the song
b. Lots of repetition of same images/shots (likesongrepeats same lyrics/beats)
c. Providea visual link for the sound and for lyrics
d. Have closureby the end by tempo buildingto a climax and then fades away
2) Role of the artist
a. Singer can be performer, narrator or character in video
b. Singer often looks atthe camera which address the audience (directaddress) which
breaks the 4th wall (breakingdiegesis)
3) Narrative Types
a. Illustrative
(Visual images supportlyrics of the song)
b. Amplification
https://www.youtube.co
m/watch?v=IdneKLhsW
OQ
https://www.youtube.co
m/watch?v=K9OkpEK8G
bE
https://www.youtube.co
m/watch?v=VuNIsY6JdU
w
https://www.youtube.co
m/watch?v=bDudIT93m
_s
https://www.youtube.co
m/watch?v=3Qg3rQfeZv
4
Oct 23

4. (Visual images supportlyrics of the song and add new layers of meaning)
c. Disjuncture
(Little connection between what we see and the lyricsof songor images might oppose
or contradictthe lyrics)
https://www.youtube.co
m/watch?v=_ovdm2yX4
MA
17 (research) Assign 17: Carol Vernallis theory
Her theory revolves around 4 concepts:
Editing, Camera movement and Framing, Narrative & Diegesis
(copy the following written points ina blogpost andhave a screen grabs from one (or more) music videoto support points)
1) Usual rules of continuityediting are brokento draw attention to what is on screen
2) Edits canbe done reallyobviouslyandnoticeablyto draw attentionto themselves suchas wipes and
specialeffects
3) Jump cuts are oftenused
4) A base-track master shot is frequentlyusedto give the videostructure
5) The camera moves or sways in time to the music
6) Speedof edit is manipulated – be it speeded upor slowed down
7) MV’s are not always balancedbetweennarrative andperformance
8) MV’s don’t always have a narrative resolutionat the end
9) MV’s often pose questions in the narrative that are not answeredwithin the video
You could look at following
videos:
https://www.youtube.com/wa
tch?v=tg00YEETFzg&hl=en-
GB&gl=GB
&
https://www.youtube.com/wa
tch?v=rVELTxKRoHA
&
https://www.youtube.com/wa
tch?v=iL51Tsh6Sdg
Model Example:
https://prezi.com/6227k8tanx4
3/carol-vernallis-analysis/
http://chchsjsandersonmedias
tudiesa2.blogspot.co.uk/2013
/10/the-carol-vernallis-theory-
narrative.html
Oct 24
18 (Research) Assign 18: Costume/Props/Location in a music video
The point of this task is to analyse costume/prop/locations of current videos, ideally videos that are
similar in what you might want to do
Challenge: choose a 2nd video (contrasting) to compare how the costume/props/locations are
different. In explanation, relate back to artist, genre and target audience
http://candipop14group28.
blogspot.co.uk/2014/08/an
alysing-costume-setting-
and-locations.html
(theylookedat:
https://www.youtube.com/
watch?v=AgFeZr5ptV8 )
Oct 26
19 (Reflection) Reflection on Progress
How well do you feel you are progressing with your blogging compared to lastyear? What mark out
of 20 would you give yourself at this pointfor use of different ICT and level of detail in research in
your blogging?
What three things do you need to do to improve?
Nov 1
20 (research) Assign 20: synergies
First let’s look at: https://prezi.com/2pcfg9ppyb8q/copy-of-what-is-a-digipak/
Then: https://prezi.com/8sji2edan5w4/a2-pop-portfolio/?utm_source=prezi-view&utm_medium=ending-
bar&utm_content=Title-link&utm_campaign=ending-bar-tryout#
http://candipop14group
28.blogspot.co.uk/2014/
10/research-
synergy.html
Nov 2

5. -synergy are two things/groups workingtogether for a greater impactwhich has mutual benefit (i.e.
music video + magazine ad + digipak)
Complete worksheet and then embed pictures and videos on blog.
Try to avoid big American artists/groups.
21 (research) Assign 21: Representation in music videos
Refer to powerpoint for task
Nov 3
22 (research) Assign 22: Analysing websites for bands and artists
Refer to handout to complete.
Examine the website 3 original artistand discuss howthey use it to promote their brand image
and songs. Use an ICT app to annotate the webpage and post an image of this.
Nov 3
23 (research) Assign 23: Target audience research
You will conductresearch with an audience. This is to learn about audienceperception.
3 people to complete a video
Questions to ask an audience (4 people).
1. Name 3 ways singers attracts audiences.
2. What makes an attractive or successful music video?
3. What doesn’t make a good one?
4. Why is it important that an artists’ music video and album are connected? Examples?
5. Think of male _________ (solo/duo/group) artists, how do they attract audiences?
6. If we were to make a male _________ (solo/duo/group) music video and album, what sorts of things
should we do/include to attract an audience?
7. What things should we not do/include?
Video
embedded
on blog
(filming over
week/week
end – mon
to edit)
Nov 8
24 (research) Assign 24: USP’s of artists and groups
Find a wide range of 8-12 artists and groups and identify their USP (unique selling points). Look at a
range of genres, ages, genders and have some singleartists and somegroups. Provideevidence of
their distinctiveUSP’s that makes them unique and memorable.
Make sureto get visuals/screen shots fromtheir music videos,social media,promotional material
(posters, digipaks,adverts,etc) – as their USP should be visiblein a rangeof products (they work
synergistically).
You will presentthis
on Wed (changedto
weekduringNov21)

6. 25 (planning) Assign 25: Summary of ideas in the group
Fill in sheet
26 (planning/
reflection)
Assign 26: Best 3-5 ideas
a) Narrow down your best ideas to 3-5 ideas based on the feedback you got on your
individual pitches.
b) Write your best 3-5 down and do a tally/voteon your best idea. You can do this online
usingvoting/tallyingwebsites,or through social media or do manually by interviewing
people.
c) Reflect on the best choiceand explain why you think people chose that particular idea
27 (production) Base Track production photos
Upload photos you took on set whilstdoingthe basetrack task, use photo software justas animoto,
photopeach etc
28 (production) Base Track Video Embedded onyour blog
(uploadon youtube as
Unlisted)
29 Base Track tutorial:
1. Explain the steps you took to create your basetrack video
Upload the various screen shots you took whileediting and upload to makeagif.com and then
embed on blog
30 (production) Base Track evaluation
Answer series of questions on the process,on the blog.
31 (planning) Assign 31: Group pitch
Present your best 3 ideas as a group. You should include:
-3 songs
-stylingand UPS of artists
-summary of idea for music video (bulletpoints)
-mood board for branding
-inspirational videos
Tips:
-choose a genre/artist that is suitableto your group
-whatever genre you choose, it’s got to be convincing!
-idea must have a suitablelevel of challenge
-consider the balanceof applyingconventions and beingcreative/unique
-don’t understand the valueof a distinctiveUSP for your artist
Tues Nov
15

7. 32 (research) Assign 32: Student ancillary assessment
1. Find 1 good examples of student digipaks,annotatetheir successes and givemark out of 10
2. Find 1 good examples of student adverts (linked to artist),annotate their successes and givemark
out of 10
Optional challenge:Find 1 poor example of a student digipak AND an advert, give marks out of 10
and explain why it is notas strong as your good examples
Nov 21
33 (reflection) Assign 33: Group pitch Feedback
-upload screenshots of your feedback
-summariseyour feedback and discuss whatyou learntfrom audiencefeedback
Written blog
post
Challenge:
to complete
as VLOG
Nov 25
34 (research) Assign 34: Titles, credits and other text in music videos
-Includescreen shots from a few films of any titles, credits or text in their videos , justinsertthese
screen shots in a blog postand annotate:
Could comment on:
 Institutional logos(TVchannel / Vevo etc)
 Artist name
 Title of music video (song)
Anything else? (you could explain howyou’llconsider this inurs)
Nov 27
35 (planning) Assign 35: Pitch 3 Nov 28
36 (planning) Assign 36: Final adjustments to pitch Dec 1
37 (planning) Assign 37: Lyrics Dec 3
38 (planning) Assign 38: Copyright Clearance Dec 4
39 (planning) Assign 39: Timelines
a) Timeline for narrative
b) Chart for performance
Dec 5

8. 40 (production) Assign 40: Photography software exploration
-step 1: take a simpleportraitof your performer
-a short task which can take 30 mins, use www.picmonkey.com to play around with photo
manipulation (takesome photos of people and/or landscapeand then screen shotdifferent tools in
picmonkey to showyour exploration)
-Extension: find another websites/apps to manipulateand edit photos
-get before and after shots of a range of tools you used on this website and bullet points
underneath photo on your blog explainingwhatyou learned and why this technology was useful
and how you could potentially usefor your ancillary (there’s loads of photography editingapps such
as Camera+, Enlight, Snapseed, Hipstimatic,Instablend,LightX etc …justlook on app store!
41 (planning) Assign 41: Long Term planning (refer to set deadline calendar)
-show your time management and write when you’ll complete assignments,film,photograph edit.
-then identify when you will complete filming/photographingancillaries
42 (planning) Assign 42: Mood board for music video
-create a collageof images that areinspirational to your promotional package(all 3 products)
43 (planning) Assign 43: Inspirational videos
Choose at least4-5 videos to show specific screen shots or shortvideo clips to showhow they
inspired your video
44 (planning) Assign 44: Commercial imperative of your artist
How does your promotional packagehavecommercial imperative?
(in other words: how is it a commercial product and how does it have commercial appeal to your
target audience?
-you could compare yours to other artists
45 Assign 45: Target audience – demographics
Extension:
Compare to real
artists’TA
Age
Gender
Ethnicity
Profession/role
Social class (A/B/C1/C2 etc.)
Social group
Location
Extension: compare your target audience to a similar real artists’ target audience

9. 46 Assign 46: Target audience – psychographics
Extension:
Compare to real
artists’TA
Personality
Values
Attitudes
Lifestyle
Interests
Social group
Location
Type of person Mainstreamer Resigned
Aspirers Explorers
Succeeders Strugglers
Reformers
Which one? Then explain why.
47 (planning) Assign 47: Location planning for music video
-complete worksheet
-create presentation OR use photo app (like with wide range of location pictures,annotate them
-be specific of locationsfor performanceand narrative
-try to includedetails such as journeys (howyou will get there), risks with locations,obstacles etc.
-MAKE SURE LOTS OF PHOTOS WITH CAPTIONS!
48 (planning) Assign 48: Location planning for ancillaries
-repeat stages as in 47 but focus on locations for ancillaries
49 (planning) Assign 49: Performer,Character and Actor Planning (MV and anc)
-Create a presentation to document:
a) Who your performer will be
-includephotos of them and reasons why they will perform
-you could includepersonal targets they have?
-can includeany relevant info about them
b) If you have narrativemusic video explain thecharacters and who will play them and why

10. 50 (planning) Assign 50: Costume, prop and make up planning (MV and anc)
*HAVE LOTS OF PHOTOS!*
Costume:
-you could show pictures of other artists thatyou find inspirational (annotate)
-what will performer wear? What’s the distinctivefeature to make him memorable?
-get a range of photos
-could create a 2 way column of costumes you have/need (if you need them identify where you will
get/cost)
Props:
-repeat above but props
Make-up:
-repeat above but for make-up
-show all the products you will need/use
-you could includeany tutorials you watch or that you will use(could be subtle – even guys wear
make-up in music videos!!!!!)…….could explain steps taken to create ‘look’ with step by step
instructions/photos
Before/after photos = brilliant!
/ (planning) Optional extension: Lighting and photography planning
-if your group wants to work with artificial lighting,I’d recommend showingplanningand
organization of the lightingequipment
-also sometest footage or photos to see if itworks
-you could play around with reflectors/diffusers or even iphone lightingstuff?
-you could also embed any lightingtutorials or photos that areinspirational
-look on blog for ideas of backdrops and LED lights you can buy cheap!
51 (planning) Assign 51: Script
-refer to worksheet for model
-no dialogueunless you have narrativeso you will only need scene descriptions.
52 (planning) Assign 52: Storyboard
-use provided template…… YOU COULD DO PHOTOGRAPHIC STORYBOARD!
-identify base tracks on a separatesheet (you don’t need to showwhereyou willcutthebase tracks –you’ll do
that in editing)
-narrativein music video done traditionally
-make surecomments under the box (shots/effects etc) and transitions in between
53 (planning) Assign 53: Shotlist
-use provided template

11. (Production) OPTIONAL EXTENSION: Practice Takes
-you can practiceshootingaspects of your performance or narrativeto practicethe filming
-this is STRONGLY recommended for performance! Filmit to see if itlooks the way you want it
to……..watching it on screen speaks volumes!
(Production) OPTIONAL EXTENSION: Assign 44: Slow motion performance
We’ll do this in the 1st week back (unless you want to get a heads start!)
-to complete: speed up track by 50% and then import and slowdown by 50%
54 (planning) Assign 54: Mood board for ancillaries
-visual collageof all things/such you mightincludein your digipak
55 (planning) Assign 55: Rough sketches for ancillary (digipak)
-sketch at least3 layoutdrafts for your digipak,annotate it
-a better draft will havecolour and detailed text application (notjusttext boxes)
-a really good draftwill be cut out and folded likethe real thingso you can see what itwould look
like
56 (Planning) Assign 56: Rough sketches for ancillary (magazine advert)
-sketch at least3 layoutdrafts for your digipak,annotate it
-a better draft will havecolour and detailed text application (notjusttext boxes)
57 (Planning) Assign 57: Branding in your promotional package
-how does your promotional packageconnect? How do they link as a brand?
-what features will you usein all 3 so they audience can recognize itas the same brand?
(consider colours, fonts, artist/costume, locations etc)
58 (Planning) Assign 58: How we target our target audience
How is your promotional packageof all 3 products appealingto your target audience
(think about anythingthat would appeal to them and explain why itappeals to them)
59 (Planning) Assign 59: Ancillary photos you took
(treat it like a photoshoot, take many, manyphotos andthen hightlight the ones youlike)
60 (Reflection) Assign 60: Production Shooting Schedule
-use worksheet template
61 (Planning) Assign 61: Risk assessment
-use worksheet template

12. 62 (Planning) 62: Production photos on set (photos you took duringthe musicvideo)
____________________ will be responsible to take these photos/videos!
63 (Production) 63: Construction screengrabs
(from final cutfor music video to show the tools you used…….try to take every 30 mins or so)
YOU CAN USE THIS IN EVALUATION QUESTION!
64 (Production) DRAFT 1 MUSIC VIDEO
65 (Production) DRAFT 1 DIGIPAK
66 (Production) DRAFT 1 MAGAZINE ADVERT
67 (Reflection) 54: Audience feedback for all 3 products
68 (Planning) 55: Draft 2 Targets
69 (Reflection/
Planning)
56: Draft 2/3 Explanation of changed ideas (if any)
70 (Planning) Draft 2/3 planning work
(*your group to choose what you want to do……..remember if you change your idea drastically, it’s
not good to have planning that shows a totally different product from the planning)
(Production) FINAL MAGAZINE ADVERT
(Production) FINAL DIGIPAK
(Production) FINAL MUSIC VIDEO