1. WBS A2 Blog checklist Name: _______________________________________
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Stage Description(title of task + descriptionoftask) Example Technology
/website
(write down
yourself)
Due
Date
(change
on blog)
Done
?
√ or x
1
/ (Research) Functionand purpose of a music video(quick prezi):
1) Purpose:topromote the artist. As theyare the highlightfor
record label,the sole purposeis tomake moneyforrecord
company (findanexample andexplain)
2) Differenttypesof musicvideos: (find and describeonefor
each)
a. Genre (i.e. pop/indie/hip hop etc)
b. Symbolism(i.e. sometimes artistsymbolizewider issues)
c. Evoke emotion to audience (i.e. they have a message or
intention where certain songs are designed to ‘move’
audiences)
d. For representation (i.e. artistrepresent themselves in a
certain way which might be their unique sellingpoint
(Rihanna showcases herself as a sex objectoften)
N/A 1
lesson
To do
Put on
blogas
July 4
2 2 (Research) DifferentTypesof Music Videos:(prezi/powerpoint/blogpost)
Performance
Narrative
Conceptual
Summarisemeaningof eachtypeof video andgivean example
foreach, screengrabsfromvideo with annotationstoexplain
howit is thattype
N/A
Have theydone this????????
Put on
blogas
July 11
3 3 (Research) Textual analysisessay
(it would be recommended to make more visual - condense essayinto more
screen shots with bullet points underneath if they can)
Alreadycompleted Put on
blogas
Sep10
4 /
(Research) AndrewGoodwintheory (teachin1 lesson)
Summarise hismainpointsof histheoryandinclude screen
shotsof musicvideostosupportyourpoints(couldlookat3
example videosonthe side)
1) Structure of music video
a. Theyfollowthe verse/chorusstructure of the song
b. Lots of repetitionof same images/shots(likesong
repeatssame lyrics/beats)
c. Provide avisual linkforthe soundandfor lyrics
d. Have closure by the endby tempobuildingtoa climax
and thenfadesaway
https://www.youtube.com/watch?
v=bDudIT93m_s
https://www.youtube.com/watch?
v=3Qg3rQfeZv4
https://www.youtube.com/watch?
v=_ovdm2yX4MA
Put on
blogas
Sep 26
2. 2) Role of the artist
a. Singercan be performer,narratoror character in
video
b. Singeroftenlooksatthe camera whichaddressthe
audience (directaddress) whichbreaksthe 4th
wall
(breakingdiegesis)
3) Narrative Types
a. Illustrative
(Visual imagessupportlyricsof the song)
b. Amplification
(Visual imagessupportlyricsof the songandadd new
layersof meaning)
c. Disjuncture
(Little connectionbetweenwhatwe see andthe lyrics
of songor imagesmightcontradictthe lyrics)
Put on
blogas
Sep 26
5 /
(teachin1 lesson)
Carol Vernallistheory
(copy the followingwrittenpointsin a blogpostandhavea
screen grabsfromone(ormore) music video to supportpoints)
1) Usual rules of continuityeditingare brokentodraw
attentiontowhatis on screen
2) Editscan be done reallyobviouslyandnoticeablyto
draw attentiontothemselvessuchaswipesandspecial
effects
3) Jumpcuts are oftenused
4) A base-trackmastershotisfrequentlyused togive the
videostructure
5) The camera movesor swaysintime to the music
6) Speedof editismanipulated –be itspeededupor
sloweddown
7) MV’s are not always balancedbetweennarrative and
performance
8) MV’s don’talwayshave a narrative resolutionatthe end
9) MV’s oftenpose questionsinthe narrative thatare not
answeredwithinthe video
Look at followingvideos:
https://www.youtube.com/watch?
v=rVELTxKRoHA
&
https://www.youtube.com/watch?
v=iL51Tsh6Sdg
Model Example:
https://prezi.com/6227k8tanx43/c
arol-vernallis-analysis/
Put on
blogas
Sep26
6 5 (Research) Male gaze theory Alreadycompleted Oct 3
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Stage Description(title of task + descriptionoftask) Example Technology
(write down
yourself)
Due
Date
(change
on blog)
Done
?
√
7 / (Research) Costume/Props/Locationin a musicvideo(textual analysis)
The pointof thistask is to analysecostume/prop/locationsof
currentvideos,ideally videosthat aresimilar (inthe samegenre)
as theirs
(http://candipop14group28.blogsp
ot.co.uk/2014/08/analysing-
costume-setting-and-locations.html
thisisgreat as it usesdifferent
website (therefore helps
ICT/technologymarks –usinga
range)
Emaze
(or other
presentation
program/
website)
Put on
blogas
Oct 10
8 / (Research) Researchingother studentvideos
(evaluateit’ssuccess/weaknesses)
n/a Oct 17
9 / (Research) Marking other studentvideos
(usingmarkscheme)
n/a Oct 17
11 / (Research&
Production)
Lip syncing tutorial:
(shouldbe complete)
http://candipop14group28.blogspo
t.co.uk/2014/10/research-lip-
syncbase-track-editing_6.html
Nov 3
12 / (Research&
Production)
Base Track tutorial:
(shouldbe complete)
http://candipop14group28.blogspo
t.co.uk/2014/10/base-track-
editing-practical.html
(thisisgreat as ithas the animatic
of the software/tools) (theycould
have ipodand have earbudsinlike
thisgirl) – not to spendtoolongon
thisor lipsyncingtask! Justto get
the practical practice
Nov 5
13 (Pitch) Songsyou wantto do and why(showexploration)
(couldbe onpaperor digital presentation orblogpost)
?
14 (Research) Researchinformationonchosenartist
(could include researchof other artistsif they didthis)
?
15 (Pitch) Target audience infoof chosenartist
-demographics(age/gender/location/region/class/lifestyleetc)
-massorniche?
-howhasthisartist attractedtheir targetaudiencethusfar?
-wheretypeof platformwould yourconsumerconsumeyour
artists’products?(musicvideo andancillaries) Why?
?
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Stage Description(title of task + descriptionoftask) Example Technology
(write down
yourself)
Due
Date
(change
on blog)
Done
?
√
(Research) Showresearch intolookingatREAL and STUDENT ancillary
examples.
-researchshouldreflecttheirunderstandingaboutPURPOSE
ANDCONVENTIONS.justscreengrabswithbulletpointsinblog
post.
Researchformusicvideo
ancillaries:Use these asinspiration
if you
want:https://prezi.com/login/?ne
xt=/2pcfg9ppyb8q/ what is a
digipak? (detailsofwhat
ancillariesare)
https://prezi.com/8sji2edan5w4/a
2-pop-
portfolio/?utm_source=prezi-
view&utm_medium=ending-
bar&utm_content=Title-
link&utm_campaign=ending-bar-
tryout more intro to ancillaries
and set class tasks and individual
homeworktasks
Nov
10
(research) conventionsin our ancillaries(textual analysis)
-find3 examples(REALexamples) of eachof yourancillaries
-annotate the conventionsandconnotations(of text/image etc)
Nov
11
(planning) inspirationfrom real ancillaries (musicvideo:currentdigipak
and magazine advertsthathave inspiredyou) (atleast2-3
differentexamples)
****this task islinkedtothe 1st evaluationquestion
-whatisinspirational aboutthem? (whatare youtakingfrom
them?) (thinkaboutconventionsandform)
-howdo youthinkyoumightapplythisinspirationtoyour
ancillaries?
-couldjusthave screengraband bulletpointsunderneathor
annotationsif theywantto make more visual
?
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Stage Description(title of task + descriptionoftask) Example Technology
(write down
yourself)
Due
Date
(change
on blog)
Done
?
√
(production) software play
***linksto lastevaluationquestionabouttechnology
-a shorttask whichcan take 30 mins,use www.picmonkey.com
to playaroundwithphotomanipulation(needsome other
software/websitesotherthanphotoshop)
-extension:findanotherwebsitetomanipulate andeditphotos
-getbefore andaftershotsof a range of toolsyouusedon this
website andbulletpointsunderneathphotoonyourblog
explainingwhatyoulearnedandwhythistechnologywasuseful
and howyoucouldpotentiallyuse foryourancillary
?
ancillary remake and technologyevidence (teachertoapprove
remade product first)
-chose 1 real ancillarywhichissimilartoyouridea
-remake itfromcomplete scratch(take the photoyourself)
-everythingfromtakingthe photo, applyingthe text,adding
effectsetc.
-get10 screengrabs to showthe processof constructionfrom
beginningtoend......incaptiononphotoexplainthe toolsyou
usedto create the remake andhow theywere helpful
-alsodocumentALLthe technologyyouusedtocreate this
remake (picturesonyourblog!!!!!) ……rememberALL the
technology,the more the better!!!!!
?
(Pitch) Exhibitionplatformformusicvideo
-Who wouldbe therecord label foryourartist? Why?
-Wherewouldyourmusic video be shown?(canbemorethan
1….i.e. vevo)
-Howdoesyourchoice of platform relate to yourtarget
audience?)
Nov
22
(Pitch) Exhibitionplatformforancillaries
-Wherewouldyourancillaries beshown?
(whichmagazineforadvert)
(whatstoreswouldsell yourdigipak?)
Extension:
-Howwouldyoupromoteyourpackage?(i.e.socialmedia?)
Nov
22
6. # Old
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Stage Description(title of task + descriptionoftask) Example Technology
(write down
yourself)
Due
Date
(change
on blog)
Done
?
√
/ (planning) LOCATION PLANNING
-scoutingphotos(photosof locationsyouscouted)
-locationslistforeachscene
-locationphotos(widerange of shots/angles) –label eachphoto
to explainwhatscene itwill be usedfor
-travel details:howdoyougetthere?Anyotherimportantinfo?
http://candipop14group28.blogspo
t.co.uk/2014/12/planning-studio-
location.html (usedemaze)
/ (planning) ACTOR/CAST PLANNING
-inspirational charactersfromreal texts(incpicturesand
explanations astohow theyare inspirational toyourproject)
-whowill be the ‘actor’? include picture….why?explainthe
reasoningfortheircasting
-representation:howwill yourepresentthischaracter?(MES)
-before/afterpicwouldbe great!)
/ (planning) COSTUME/PROP/MAKE UP PLANNING
-inspirational picturesfromreal costume/props/make upif you
have any?
-character1 costume/prop/makeup(include picturesand
identifyif theyare costume/propsyoualreadyhave or needto
get)
-showpictures of constructionof costume/prop/makeup (ie.If
youmade bloodshowpicturesof the stepsand ingredientsetc)
/ (planning) OPTIONAL: LIGHTING AND PHOTOGRAPHYPLANNING
-are you goingto use anyequipmentortoolsfor lighting?
/ (planning) RISK ASSESSMENT
(see model grid)
/ (planning) TIMELINES
-thisisto planwhat happensandtoput it inan order
(clickthe linkthathas FREE option)
(timetoast)
7. # Old
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Stage Description(title of task + descriptionoftask) Example Technology
(write down
yourself)
Due
Date
(change
on blog)
Done
?
√
/ SCRIPT
-lyricswithscene descriptions ?
Ipad/iphone
: ‘scriptly’ if
u want/can
/ STORYBOARD
-considerwhatyoulearnedin‘basetrackediting’task
/ SHOTLIST
-shouldco-ordinatewithstoryboard
/ ROUGH DRAFT OF ANCILLARY (sketch)
-complete real size sketchesof whatancillarycouldlooklike
(consideryourinspirationfromreal texts)
/ SHOOTING SCHEDULE (RETROSPECTIVE – already done?)
-forfilmingof mainvideotask
AND
-photographysessionsforancillaryaswell
If theyhave alreadyfilmedthey
shouldgoback and create a
shootingschedule retrospectively
to recordwhat datestheyalready
filmed
/ SHOOTING SCHEDULE (for the future)
-forfilmingof mainvideotask
AND
-photographysessionsforancillaryas well
http://candipop14group28.blogspo
t.co.uk/2014/11/planning-updated-
production-schedule.html
couldmake intoa timeline?????
Timetoast ?
/ PHOTOS OF YOURSELF FILMING MAIN VIDEO TASK http://candipop14group28.blogspo
t.co.uk/2014/11/production-
filming-day-5.html
animoto
/ ALL PHOTOS YOUTOOK DURING ANCILLARY
/ ANCILLARY PHOTOS (shouldhave huge amount of pics!) http://photopeach.com/album/7iu
kkv?ref=est
Photopeach
/ CONSTRUCTIONSCREEN GRABS(main task)
(editingscreen grabsfromeditingof musicvideofromfinal cut)
makeagif.co
m
/ CONSTRUCTIONSCREEN GRABS(ancillary task)
(editingscreengrabsfromeditingof ancillariesin
photoshop/indesign)
makeagif.co
m
8. / DRAFT 1 OF MUSIC VIDEO
/ DRAFT 1 OF ANCILLARY 1 (digipak)
/ DRAFT 1 OF ANCILLARY 2 (magazine advert)
/ AUDIENCE FEEDBACK EVIDENCE (musicvideo)
-questions
-thenresponse(video/survey etc)
/ AUDIENCE FEEDBACK EVIDENCE (ancillary1)
-questions
-thenresponse(video/survey etc)
/ AUDIENCE FEEDBACK EVIDENCE (ancillary2)
-questions
-thenresponse(video/survey etc)
/ TARGETS FOR DRAFT 2
-musicvideo
-ancillary 1
-ancillary 2
16 (Research) Audience feedbackquestionnaire (videoorblog)
(theyshouldbe givensetquestionsinwhichtheyaskother
students/teacherthese questionsandtheyrecordfeedback
(shouldbe aboutunderstandingof idea,suitabilityof type of
video,suitabilityof setting/costume/props,conceptetc. –NO
CLOSED QUESTIONS!)
____ studentreflectionvideo/blogspot –whatdidgroup
learnfromaudience feedback(canjustdoon isight/webcamon
the mac or filmedincorridororsomething)
***this isprep forevaluation
question!!!!!!!
(whatdidyoulearnfrom audience
feedback)
9. Thingsto considerforfutureplanningof ancillaries:
-audience feedbackfromroughdraft………theywill have toformulate questionsaroundthe audience’sunderstandingof purpose and effectandit’sconnection
to the mainvideotask(ie.Howdoesitpromote the musicvideo/shortfilm) (theyshouldof course rememberthe ancillaryistoPROMOTEthe main videotask)
(noclosedquestions)
-audience feedbackshouldideallybe fromnon-mediastudentswhodon’tknowwhattheirprojectis(it’sthe bestandmosthonestfeedback)
-theyshouldbe preparedtodomultiple draftstakingintoconsiderationaudience feedback
-consideringevaluationquestion –‘howeffectiveisthe combinationof yourmainproductand ancillarytexts)