1. Ashraf Abdel Mon’eim Mostafa Mahmoud
Inventory &Merchandising Planning AreaManager
ashraf_azidan@yahoo.com
01206000366 - 01142880945
To Find a job has a promising challenge in a well established organization helps me
To reach my maximum potential, encourage the initiative & innovation and adding
Objective :
EDUCATION :
Bachelor of Computer Sciences
Abbassia Institute for Computer and Commercial Sciences
• Gradation Year : 2007
• Overall grade : Excellent
• Graduation Project : Management Information Systems Grade : Excellent
Current Job :
Merchandising Planning Manager Assistant
Metro Markets Trading & Distribution
Experiences :
 Merchandising Planning Manager Assistant in Metro Markets
Trading & Distribution ( January,2016 Till Now )
o Generatingregularstore salesreportsinordertomaximizesales,profitandcustomertraffic
throughexcitingproductpresentationanddisplays.Create,implementandmanage all visual
merchandisingaspectsof Companyimage throughoutall storestomeetthe highest
standards,expectationsandbrandingobjectives.
o Studyavailable commercial tools,store eventsandpromotionsinline withthe Marketing
ActivityandEventsCalendarthathave asalesimpactonthe store
o Directmerchandisingdeliverablesforassignedcategoriesandcoordinate closelywith
merchandisingteamtosuccessfullyplan/manage productdistributionanddisplay
o Manage all replenishmentfornew storesopening
 Retail Store Designer & Visual Merchandising - Metro Markets
Trading & Distribution ( March,2014 Till January,2015)
o Create 3D diagrams to document how high or low on a shelf the product should display, as
well as which products should surround it. And Develop a printed planogram in order restock
retail shelves anddisplay.
o Deliver and communicate visual concepts and strategies to promote retail brands, products
and services in-store to increase sales & customer numbers. Implement & maintain the
brandsand store image througheffectiveresources management.
 Inventory & Replenishment Senior - Metro Markets Trading & Distribution
( January,2013 Till February,2014 )
o Managing& supervisingthe tasksof receiving,returning, andwastingitems.
o Managing& supervisingthe ordersof warehouses ( grocery, non-food,frozen) &vendors
 Inventory & Replenishment Junior - Metro Markets Trading &Distribution :
( May,2012 Till January,2013 )
o Responsible forre-orderingitemsfrombothvendorsandwarehousescontinuously .

2.  Main Purpose
Ensuring that all products appear in the right store, at the appropriate time and in the
correct quantities by using the appropriate category management strategy. Deliver and
communicate visual concepts and strategies to promote retail brands, products and services in-
store to increase sales & customer numbers. Implement & maintain the brands and store image
through effective resources management.
 Responsibilities
 Analyze store sales reports that received from data analyst for the new designs of displaying
products in order to increase sales..
 Implement the new design or redesigned of Planograms to enhance the introduction of
existing and new merchandise.
 Maintain communication with Store manager to ensure planograms were developed properly.
 Work with Sales and purchasing teams to ensure spaces is allocated and optimized to achieve
targets as well as deciding freezing or adding products.
 Insure fast moving categories are set in all proper shelving spaces to be implemented in all
stores.
 Manage the category role, strategies, tactics and opportunities to optimize spaces, margin,
assortment & promotions.
 Deliver and communicate visual concepts & Strategies to promote brands & products.
 Implement POS/seasonal shop layouts to convey the right brand message, deliver brand
strategy and work with the merchandising team to implement the seasonal promotions and
special events
 Define merchandising principles for each category in accordance with visual plan & category
management
 Forecast traffic & seasoned profiles at the category and items level
 Conduct regular shop visits to give feedback on visual, commercial and operational matters to
all levels of store and management and suggest an action plan accordingly
 Manage the replenishment processes in 3 stores (FFM Point 90 - FFM Zayed - FFM Palm Hills).
 Manage inventory level to maximize turn over and minimize out of stock.
 Ensure the stores are kept in stock to support their ability to sell.
 Maintain a well-balanced inventory in direct proportion to sales/potential in each assigned
classification to maximize sales while minimizing cost (transfers, discontinued inventory).
 Work with Vendor to drive Shipment and Lead Time
 Monitor returned and damaged goods processes to determine causes, reduce costs and
improve efficiencies.
 Monitor employee performance and productivity rate based on objectives
 Recommend and implement process improvements in the replenishment functional area.
 Provide daily, weekly and monthly activity reporting as required by management.
 Ensure efficient internal movements of items in all area stores.
 Collaborate with Operation, Warehouse and vendors.
 Coordinate between branches and suppliers regarding reflux products nearby validity or unfit
for display Before expiration and discount suppliers or branches according to the policy returns
 Evaluate Product performance to make determination for product placement and selections
based on potential growth and revenue generation opportunities.
Current Job Full Description :

3. Thisisthe endofmyCurriculumVitae
ManythanksforgivingtimetoreadmyCurriculumVitae
Personal Data :
• Date of birth : 16 September, 1983
• Place of birth : Cairo
• Nationality : Egyptian
• Gender : Male
• Military status : Exempted
• Marital Status: Married
• Faith Belief : Muslim
Computer Skills
 Super user to SAP program
 Microsoft Office (Word , Excel, PowerPoint, Outlook ) And Internet Explorer
LanguageSkills
Arabic : Mother tongue
English : Good
Other Skills
1-Self-motivated
2-Good communication skills
3-Good capability of listening to others.
4.Reading knowledgeable references and books related to IT
Skills :
o Designing 4 Metro Stores (2D & 3D) .
o Designing 6 Khair-Zaman Stores (2D & 3D) .
o Designing 5 Mini-Metro Stores (2D & 3D) .
o Participated and Applying Full Category Management Plan in 2 Metro stores and 1
Kair-Zaman Store .
o Participated and Applying Full Category Management in 4 Fresh Food Market. And
making in-store window displays for those stores.
ACHIEVEMENTS :
Certified Skills :
Certificate Attended &Successfully in :
 AutoDesk AutoCad 2D/3D
 Adobe Photoshop