This is my Final Project for the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for an android app and prepared its marketing plan.
ChowNow provides restaurants with three channels of online ordering: directly through their 1&1 MyWebsite, on their Facebook page, and on a custom mobile app. All three channels are customized to reflect your restaurant’s individual brand.
In this webinar, we discuss how to increase your restaurant website’s visibility and utility. We also discuss the best practices for branding your website and engaging with your customer base, as well as share some case studies of real restaurants that have implemented online ordering.
Here is an attempt to make recommendations for Swiggy, so that the brand can re-position itself in the consumer mindset. Currently Swiggy faces a huge challenge to match customer expectations and they have fairly appalling reviews on customer review forums. Perhaps re-positioning might be a helpful idea. I have made an attempt to look at re-positioning their strategy in the attached presentation
ChowNow provides restaurants with three channels of online ordering: directly through their 1&1 MyWebsite, on their Facebook page, and on a custom mobile app. All three channels are customized to reflect your restaurant’s individual brand.
In this webinar, we discuss how to increase your restaurant website’s visibility and utility. We also discuss the best practices for branding your website and engaging with your customer base, as well as share some case studies of real restaurants that have implemented online ordering.
Here is an attempt to make recommendations for Swiggy, so that the brand can re-position itself in the consumer mindset. Currently Swiggy faces a huge challenge to match customer expectations and they have fairly appalling reviews on customer review forums. Perhaps re-positioning might be a helpful idea. I have made an attempt to look at re-positioning their strategy in the attached presentation
Ceritaperut adalah sebuah komunitas pecinta kuliner Online yang telah hadir sejak tahun 2009. Hingga saat ini Ceritaperut menjadi salah satu referensi para pecinta kuliner terkait berbagai informasi inspirasi yang berhubungan dengan wisata kuliner.
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
It is a competitive analysis of the food delivery service 'Uber Eats' in terms of their online presence. Involving various aspects like SEO, SEM, Online campaigns, Social content, ORM, etc.
Marketing plan presentation for The Gourmand mobile applicationABHISHEK BANERJEE
A marketing strategy for a new mobile app on the app store.
Created by Abhishek Banerjee, PES University, during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM-Lucknow.
The Client
Clients involve both user of the application and restaurant owner from which both can get insightful information about Food options available, Restaurants nearby, track food habits for users and Bestselling dish and most profitable restaurant for the restaurant owner.
The Project
The project involves quantifying different options, setting up strategies and testing different
scenarios. System will be expected to help develop marketing plans, analyze data and
extract relevant insights, develop financial models to quantify different recommendations, and
forecast the financial impact of all options. Customer satisfaction and restaurant owner profits are two of the main drivers of this application business success.
In a rigorous one week design challenged we look at the different UberEats customers and made suggestions on how they can create a truly blended dining experience.
Ceritaperut adalah sebuah komunitas pecinta kuliner Online yang telah hadir sejak tahun 2009. Hingga saat ini Ceritaperut menjadi salah satu referensi para pecinta kuliner terkait berbagai informasi inspirasi yang berhubungan dengan wisata kuliner.
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
It is a competitive analysis of the food delivery service 'Uber Eats' in terms of their online presence. Involving various aspects like SEO, SEM, Online campaigns, Social content, ORM, etc.
Marketing plan presentation for The Gourmand mobile applicationABHISHEK BANERJEE
A marketing strategy for a new mobile app on the app store.
Created by Abhishek Banerjee, PES University, during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM-Lucknow.
The Client
Clients involve both user of the application and restaurant owner from which both can get insightful information about Food options available, Restaurants nearby, track food habits for users and Bestselling dish and most profitable restaurant for the restaurant owner.
The Project
The project involves quantifying different options, setting up strategies and testing different
scenarios. System will be expected to help develop marketing plans, analyze data and
extract relevant insights, develop financial models to quantify different recommendations, and
forecast the financial impact of all options. Customer satisfaction and restaurant owner profits are two of the main drivers of this application business success.
In a rigorous one week design challenged we look at the different UberEats customers and made suggestions on how they can create a truly blended dining experience.
Foodgasm | Android App Marketing Plan | Final ProjectManal Shah
This is my Final Project of the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for android app and prepared its marketing plan.
For independent restaurant owners, competing with national and global chain restaurants can seem like a daunting challenge. With the growth of major chain restaurants on the rise, independent or small chains looking to grow have to spend their time and money more wisely.
In this 30-minute, complimentary webinar, Fred Dilkes (Granbury Restaurant Solutions), will walk us through surprisingly effective ways that restaurant owners are using innovative marketing strategies, a new approach to customer relationships and powerful technology to grow their bottom line.
StampU is India's first digital loyalty program with a simple visit based reward approach rather than the usual complicated points based reward approach which was the Industry trend. StampU's mission is to make a simple and easy to use loyalty program available to people through which they can earn, visualise and spend their loyalty rewards across multiple merchants.
StampU has created a loyalty ecosystem which is easy and affordable by all categories of merchants. StampU increases customer retention and engagement by 10X.
Available at more than 70+ merchants ( Restaurants, Salons ) in Delhi-NCR.
5 Business Problems developing a Food Ordering App can save you fromArchie Cadell
Food delivery apps are a lifesaver in today’s time. Learn 5 problems that building an on-demand food ordering app can solve for your business. For more info - www.gojekclone.com/food-app
Maximizing Returns: Strategies for Food Delivery App InvestmentsJudyGarland1
When considering investments in the food delivery app industry, it is crucial to employ effective strategies for maximizing returns. One viable approach is to partner with a reputable Food Delivery App Development Company, allowing you to tap into their expertise and resources. This collaboration can result in the creation of a user-friendly app that caters to the growing demand for food delivery services. Additionally, actively monitoring market trends, user feedback, and adapting to changing consumer preferences can ensure long-term success in this competitive landscape. By staying agile and making data-driven decisions, investors can optimize their returns in the food delivery app sector.
Keeping your customers' loyalty: Why your restaurant needs an appJudo Payments
Whether you are a small or a big restaurant, you want to be able to distill and own your loyal customers. You may be relying on Just Eat and Hungry House for traffic but how do you keep that traffic coming back for more? Do it with an app effortlessly. Trust us, this is the best marketing tool you can own today.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
6. EXECUTIVE SUMMARY
• With India's economy projected to record
strong growth in the years to come, the Indian
consumer is expected to be endowed with
increased spending capacity.
• With rising income levels, discretionary
spending is likely to increase. Eating out is
one such form of discretionary expenditure.
• Foodie plans to grab this opportunity to
scale itself throughout the whole country.
7. WHAT IS
FOODIE?
• Foodie is the best way to search for and
discover great places to eat at or order in
from.
• It's a easy-to-use social restaurant
finder app that let you explore all the
dining options in your city.
• You can also order food online for
delivery, with thousands of great
restaurants to choose from.
• The Foodie Premium app with an easy-
to-use interface and powerful features,
helps restaurant owners get the most out
of their Foodie listing. You can reply to
reviews from customers, manage your
outlet information, and more.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18. CONSUMER
NEEDS/WANTS
Friends’ reunion or a family
gathering - Search the
restaurants around you and
decide the best with the help of
ratings.
Teenagers and students living in
hostels - free and fastest home
delivery of food.
Tourists and travellers - the
restaurant guide for the city they
are visiting. they can find their
preferred cuisine nearest to
them on Foodie.
Restaurant Owners-The proper
platform at the minimal cost to
advertise their place. Free
listing, managing the table
reservations and letting
customer base know their
special menus and events.
Homemade Food Start-up's -
They can get consulting help on
Foodie for scaling.
Foodie is the answer for every
question for eating out and a
19.
20. Competitors :
Foodie is dominated by its
bigger competitors
Zomato, Foodpanda, Yelp
and Swiggy.
21.
22.
23. POINTS OF
DIFFERENCES
Helps “Homemade/cooked
food start-ups” in scaling.
Split The Bill Concept:
Individual Bills and pay only
for what you order.
Personalized Experience:
Group Check in discounts for
regular customers.
Having its own food delivery
system, Foodie guarantees
faster delivery.
Cashless Payments: Pay via
Foodie Mobile Wallet and get
discount from restaurant
owners.
24.
25.
26.
27.
28.
29. Registering a restaurant
on Foodie is free.
Personalized Experience :
Check in discounts for
regular customers.
Split The Bill : Individual
Bills and pay only for
what you order. No bad
debts.
Online ordering The
ordered food will be
delivered to you within
45 minutes.
Restaurant Explorer :
Menus, reviews, photos
of restaurants and
ratings).
Cashless Payments :
Leave your Wallet Behind.
Pay via Foodie Mobile
Wallet and get discount
from restaurant owners.
30. • Advertise services
related to your
restaurant on your
Foodie account.
• Track the details of
their calls routed
through Foodie system.
• Place a banner
advertisement on
Foodie. Business owners
regularly get updates
about the number of
clicks from ad. • Native
Restaurant App Creator
• POS (Point to Scale)
Platform
• Consulting Service to
Opening Restaurants.
• Table and Reservation
Management Service for
both restaurant owners
and users.
31.
32.
33.
34.
35. BRAND
• We will position our
app in the minds of
the target consumers
as “Solution to all
types of Hunger”.
• One of the most
reliable explorer for
the restaurants with
fastest online food
delivery destination.
• “When you have
Foodie, you will never
starve.”
• For Restaurant
Owners Foodie will
provide the best
