15 Ways to Market Your Training Program & Learning Tech

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Trying to get your learners’ attention? You may have the world’s best training program, but that doesn’t mean much if your learners don’t show up for class! Join Katrina Marie Baker for fun, simple ideas that ensure learners are as excited as we are about learning and development. This 60 minute webinar provides fifteen tips that will help you: • Reach learners who are geographically dispersed, incredibly busy, or in need of individualized coaching • Introduce new learning technology, such as a learning management system, in a way that is engaging and beneficial to your overall training program • Creatively promote learning and development within your organization • Use cases, best practices, and humor included free of charge. We look forward to seeing you! Register here: https://www.trainingmagnetwork.com/events/1459?gref=katrina

Education

15 Ways to Market Your
Training Program &
Learning Tech
Katrina Marie Baker
Senior Learning Evangelist,
Adobe Systems, Inc.

Reaching
Challenging
Learners…
• The Long Distance Learner
• The Busy Bee
• The Snowflake

The Long Distance Learner
• Geographically dispersed
• May be working from home – less opportunity to engage
and learn informally
• Cultural consideration – how to feel more connected
• Communication may be an issue
• Even basic training like new hire orientation may need to be
delivered differently than normal

The Busy Bee
• Motivate me to care
• Interested in efficiency, repelled by wasted time
• Doesn’t have time to seek out training – go to them

The Snowflake
• Unique needs – “one size fits all” won’t work
• May be new to the job, experienced but very valuable,
required to learn quickly
• White glove, flexible approach
• Wants to feel the training has been tailored
• Certain overlap with Busy Bee in terms of efficiency

1. Consider your training
team structure…
• Does it serve the learner?
• Does it serve the organization?
• Does it serve the L&D team?

2. Use videoconference for meetings. Train first, meet later.

3. Training cohorts mean more bonding time, especially for new hires.

4. Incorporate scavenger hunts into virtual classes.

5. Blitz locations with mob-style training events.

1. Competition through gamification = motivation.

2. Online/offline sync is great for frequent travelers.

3. QR codes on equipment
increase access to just in
time training.

4. Ditch the
classroom and
redefine “mobile
learning.”

5. Provide training in unexpected places and formats.

1. More trainers = more customized training.

2. Encourage employees to teach or make a video to pass along their knowledge.

4. Flip the classroom for more flexible training opportunities.

5. Mentorship = accountability for one and development for the other.

LinkedIn: linkedin.com/in/katrinabaker | Email: kbaker@adobe.com
Twitter: @AdobeElearning | Blog: elearning.adobe.com

At Circulus Education, we are firm believers in making learning more fun and engaging for the learners. One of our most popular services is content development: we work with you to convert your existing teaching materials or develop them from scratch. The end results are teaching & assessment resources that can be delivered online or in face to face sessions, fully customisable and updatable, fit for purpose, and most importantly - resources that your teachers and students will want to use! See more of what we do at www.circulus.com.au or contact us today for a demo.

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