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Implementing A
Gamification Strategy
For Your Organization
With Adobe Captivate
Prime
Katrina Marie Baker
Senior Learning Evangelist,
Adobe, Inc.
Today’s Agenda
• How and why gamification can
enhance completion rates for
standard and compliance training
• The fundamental principles of
gamification for learning
programs
• How learning cohorts play a role
in the deployment of
gamification
• How to create and implement
badges
• How to establish points and
parameters for achievements
• How to add time-based
motivation points to excite your
audience
• How to implement Prime’s new
learning program aligned
leaderboards
Social Learning
• Encourages communication and
sharing amongst learners
• Can be blended into any type of
delivery format
• Every learner is a teacher,
collaborator, and in some cases
a curator
Learning Technology Promotes
Social Learning Through…
• Discussion boards
• Learner’s ability to rate,
comment on, and share content
with others
• Gamification
• Motivation through reward
Why does
gamification
work?
We learn by doing, especially with other people.
Motivation vs. Retention
For a reward to serve as motivation, the learner has to want it.
Creating Your
Intentional Design
• User groups
• Courses or learning programs
• Point levels
• The behaviors being rewarded
• Other social learning elements
Speaking of rewards, what is a badge?
Badges, leaderboards, rewards, oh my!
Here are some live examples.
Aligning Gamification with
Business Goals
• Learning technology
• Organizational structure
• Culture
• Leadership’s goals
• Return on investment (ROI)
What is one
specific goal you
would like to
accomplish through
gamification or
social learning?
LinkedIn: linkedin.com/in/katrinabaker | Email: kbaker@adobe.com
Twitter: @AdobeElearning | Blog: elearning.adobe.com
16

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Implementing a Gamification Strategy for Your Organization with Adobe Captivate Prime

Editor's Notes

  1. Virtually every business segment is in the midst of its own transformation to deliver an exceptional customer experience. Our customers tell us that solving this end-to-end content equation is the single biggest technology challenge they face, and we’re proud to be partnering with them to help them solve it.   We are 18,000 passionate people dedicated to helping our customers create what’s new, what’s better, and what’s next … with real insight and real impact. We help our customers make it an experience.