Tricia Akins is a digital marketer, founder of Walker-Stanley Communications, and a fan of the 12 Week Year goal execution system by Brian Moran. This book report shares some of the highlights of the 12 Week Year book, and her takeaways.

1. Lessons learned by Tricia Akins

2. © 2018 Walker-Stanley Communications
12 Week Year
There is a gap between
what we
know we should do, and
what we are
actually willing to do.
This knowing-doing gap is
what keeps most people
from accomplishing what
they are capable of.

3. © 2018 Walker-Stanley Communications
12 Week Year Principles
1. Your Why
2. 80/20
3. Commitment
4. Accountability
5. Forget Annualized
Thinking.

4. © 2018 Walker-Stanley Communications
12 Week Year Process
1. Vision (Why)
2. Goals (What)
3. Tactics &
Actions (How)
4. Measure

5. © 2018 Walker-Stanley Communications
1. Vision Current
and
Future
© The Execution Company 2015. All Rights Reserved. (517) 699-3570 | www.12weekyear.com

6. © 2018 Walker-Stanley Communications
My Vision
Have the
Income, Flexibility & Health
to
Serve
others by
Sharing
my
Time, Talents & Treasures.

7. © 2018 Walker-Stanley Communications
2. Goals
© The Execution Company 2015. All Rights Reserved. (517) 699-3570 | www.12weekyear.com

8. © 2018 Walker-Stanley Communications
3. Tactics
© The Execution Company 2015. All Rights Reserved. (517) 699-3570 | www.12weekyear.com

9. © 2018 Walker-Stanley Communications
4. Measurement
© The Execution Company 2015. All Rights Reserved. (517) 699-3570 | www.12weekyear.com

10. © 2018 Walker-Stanley Communications
4. Measurement
85% Considered Success
Accountability Meetings

11. © 2018 Walker-Stanley Communications
Time Blocking
 Strategic Block
 3 uninterrupted hours to focus 100% on
preplanned tasks; concentrate intellect and
creativity to produce breakthrough results.
 Breakout
 3+ hours during business hours, starting once a
month, spent away from work on things other
than work to refresh your mind. Getting caught
up in working longer and harder leads to
performance plateaus, killed energy
 Buffer
 30–60 minutes once or twice a day to deal with
unplanned, low value activities like email and
chatting.

12. © 2018 Walker-Stanley Communications
Time Blocking - Sample
Breakout
Block
(2pm-4pm)
Review (8-8:15am)
Buffer (4-5 pm)
Buffer (10am-11am)Strategic
Block
(9am-12pm)

13. © 2018 Walker-Stanley Communications
My Experience
More Clarity
Better Focus
More Realistic Expectations
Improved Performance
 Gamified challenging areas of my business, like
business development.

14. © 2018 Walker-Stanley Communications

15. © 2018 Walker-Stanley Communications
My Experience
Encouragement Through Measurement
Personal Accountability Dramatically
Improved

16. © 2018 Walker-Stanley Communications
Summary
Vision
(Why)
Goals
(What)
Tactics &
Actions
(How)
Measure

17. © 2018 Walker-Stanley Communications
Summary
 Differentiators
 Vision
 12 Week Time Frame →
Urgency
 Few Goals w/Huge Impact
 Commitment - Get
Uncomfortable
 Process Controls

18. © 2018 Walker-Stanley Communications
Free Get Started Guide
 https://12weekyear.com/gsc/

19. © 2018 Walker-Stanley Communications
Want to Improve Focus?
Free summary on LinkedIn:
https://goo.gl/JPXWRS

20. © 2018 Walker-Stanley Communications
Walker-Stanley Communications
Walker-Stanley Communications specializes in helping companies grow through data driven,
integrated digital and traditional marketing.
Our clients are growing, small to midsized businesses that do not have the time or internal
resources needed to manage new or existing marketing campaigns. They are seeking an
experienced, professional partner that can ramp up quickly and deliver results. Walker-Stanley
understands the overload, conflicting priorities, resource constraints and deadline pressures. We
“get it”, and we’re here to help!
We help clients who:
 Need experienced support on a part time basis.
 Understand their time is better spent managing other parts of their business.
 Want effective marketing that is measurable, data driven.
 Need a trusted partner to drive marketing efforts.
 Are simply too busy to truly learn or manage the latest digital marketing campaigns.
 Have limited staff.
Contact us today to see how we can help your company leverage powerful digital marketing
strategies to grow your business!
 www.walkerstanley.com
 P: 720-218-0370
 TriciaAkins@walkerstanley.com

21. © 2018 Walker-Stanley Communications
Integrated digital marketing support to optimize your online presence.
Tricia Akins | Director
www.linkedin.com/in/triciaakins
www.walkerstanley.com