Building a Responsive Organization for the Digital Era

1
BUILDING A
RESPONSIVE
ORGANIZATION
FOR THE DIGITAL ERA
MARCELO DE SANTIS
EXECUTIVE ADVISOR, DIGITAL TRANSFORMATION

#1
in Agile and
Continuous Delivery
100+
books written
6000+
employees
14
Global offices
25
Years as a digital partner

DIGITAL
SCALE UPS
These are digital-first
companies that have
embraced tech from
the start… and are now
in a growth phase
TECH AS A
DIFFERENTIATOR
These are typically large enterprises
who are heavily investing in tech,
but only see it as a differentiator…
not yet embedded in their
strategic/business goals holistically
DIGITAL/TECH
ENTERPRISES
These are large enterprises
who believe they are
already TECH@CORE,
or are investing heavily
to get there
PERSONAS OF OUR CLIENTS

• Business in the digital era
• Building a winning responsive organization
AGENDA

TECH@CORE
BUSINESSES
ARE LEADING
THE MARKET

(1)
Credit: Digital/McKinsey Insights, Winning in digital ecosystems, McKinsey, January 2018.
BY 2025,
TECH&CORE (*)
COULD MEDIATE
30% OF GLOBAL
ECONOMY
(*) Digital Ecosystems
Representing around $60 trillion in
annual revenue. Experts estimate only
3% of established companies have
adopted an effective digital ecosystem.

SPENDING IN DIGITAL TRANSFORMATION
TO REACH 2 TRILLION BY 2022
10

DIGITAL TRANSFORMATIONS ARE
HARD TO ACHIEVE AND SUSTAIN
DELIVER VALUE
Build and measure what
matters. We focus on
what’s meaningful, not
on what’s trendy or easy
MOVE FAST
Use lean and agile
culture to get you
where you need to
go quickly
THINK BIG
Apply design thinking,
business strategy, and
tech to solve your most
pressing problems and
opportunities
Credit: “Unlocking success in digital transformations”, Survey, McKinsey, October 2018.
Meaning transformations that have
improved performance and also
sustained changes in the long term.
Less than 16% of
transformations succeed
While digital transformation improved
performance, they could not manage to
sustain those improvements.
Additional 7% Could Not
Sustain Results

12
CAPTURE NEW
MARKET OPPORTUNITIES
PLACE CUSTOMER VALUE
AT THE CENTER
EXTEND THE REACH OF
THE ORGANIZATION
HOW DO
TECH@CORE
BUSINESSES
WIN ?
PLACE TECH&CORE OF
THEIR BUSINESS MODEL

FOR THE MUSIC INDUSTRY
Our success at Amazon is a function of
how many experiments we do per year,
per month, per week...
Jeff Bezos – CEO, Amazon
TECH@CORE BUSINESSES
INNOVATE AND EXPERIMENT
CONSTANTLY

©ThoughtWorks 2018 Commercial in Confidence
RESPONSIVE
ORGANISATIONS
At the core is a new operating
model for your organization.
Supported by Adaptive Leadership
behaviors and implemented with
Organizational Design techniques.
Adaptive
Leadership
Value-Driven
Portfolio
Management
Organisational
Design
Adaptive
Leadership
Value-Driven
Portfolio
Management
Organization
Design
RESPONSIVE ORGANIZATION

Evolutionary
Architecture
Portfolio
Management
Executive
Vision
Business
Strategy
Measure
Value
VALUE-DRIVEN PORTFOLIO
MANAGEMENT
At the core of our Responsive
Organization is a new operating model
for your business.
● Adaptive learning
culture
● Evolutionary tech
architecture
● Agile delivery
● Value based
prioritization
● Customer at the
center vision &
strategy
1
2
3
4

RESPONSIVE
ORGANISATIONS
At the core is a new operating
model for your organization.
Supported by Adaptive Leadership
behaviors and implemented with
Organizational Design techniques.
Adaptive
Leadership
Value-Driven
Portfolio
Management
Organisational
Design
Adaptive
Leadership
Value-Driven
Portfolio
Management
Organization
Design
Lean Change
Approach
RESPONSIVE ORGANIZATION

ADAPTIVE LEADERSHIP
New leadership behaviors are needed to unlock
and maximize the value your teams create.
● Enable collaborative
decision making
● Provide the safety for
people to learn and
unlearn
● Focus on
customer
value

ORGANIZATION DESIGN
Adopting this new way of working means adjusting
existing processes , organization structure and
learning new skills.
● Set Cross-Functional,
Autonomous Teams
● Deconstruct
legacy processes
● Acquire New
Talent & Skills
● Establish New
performance and
reward systems

HOW: LEAN CHANGE APPROACH
We implement change in incremental thin slices
that are prioritized to maximize transformation
goals. This helps to manage risk and to motivate
the team as tangible progress is realized.
● Focus on “thin, vertical
slices” that maximizes
business value.
● Avoid long time-to-
value approaches.
● Scale up across the
enterprise at speed -
with less ambiguity.

Thanks To Their New
Ways Of Working,
Vodafone
Is customer focused
not silo driven
Can release 5x a week vs. 5
times a year
Significantly reduced costs
linked to releasing software
Can respond quickly to business
and customer needs
Has multiple ways to validate
and test ideas cheaply and
quickly
Tech and digital teams have
built trust with the wider
business
Digital
transformation
through a
customer-centric
ecosystem
Vodafone found themselves in a highly
competitive, saturated market. They needed to
rebuild trust, refocus on the basics and create a
roadmap for digital transformation.
To reset, ThoughtWorks provided agile coaching
and helped Vodafone with portfolio alignment
and management.

27
HOW FAST
CAN YOU
GET FASTER ?
To adapt to the exponential change
driven by customers and technology.

MARCELO DE SANTIS
EXECUTIVE ADVISOR, DIGITAL TRANSFORMATION
marcelo.desantis@thoughtworks.com
thoughtworks.com
THANK YOU

Building a Responsive Organization for the Digital Era

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