Learn from Workday tech and media customers about their journey through financial transformation and how they’re using our innovative analytics.

1. Zynga and Xactly Share their Stories on People Analytics and Revenue Management
Remote but Still Resilient
April 21st, 2020

2. This presentation may contain forward-looking statements for which there are risks, uncertainties, and
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with the Securities and Exchange Commission which are available on the Workday investor relations
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Safe Harbor Statement

3. Workday Confidential
Min Yang
Senior Industry
Marketing Manager
Workday
Eamonn Stanley
Sr. Director, People
Operations
Zynga
Nathan Stearns
Director, HR Technology
Zynga

4. Workday Confidential
Lindsay Montoya
Manager, Revenue Accounting
Xactly
Eric Wilson
Principal Solution Consultant - Finance
Workday

5. Agenda
Workday Confidential
How Workday can help customers in the Tech and Media Industry
Zynga: The journey to enable data as a service
Xactly: Optimize revenue management to deliver better and faster Insights
Tech and Media Industry Demo: plan, execute, and analyze in one system

6. What We Hear From Our Technology and Media Customers
Improving workforce
wellbeing and creativity
must be digital and
personalized
Reforecasting and
scenario modeling are
easier said than done
Safeguarding business
continuity for employees,
processes, and data is
getting harder
Making strategic bets and cuts
is essential in the tumultuous
market

7. Plan
Execute
Analyze
Today’s Challenge
The decision-to-action cycle is not fast enough

8. Seamlessly plan,
execute, and analyze

9. Key Benefits for Technology and Media
Capture new market
opportunities while
preserving liquidity
Predict and respond
to huge swings in
demand and supply
Invigorate
collaboration,
reskilling, and
strategic workforce
planning
Strengthen elasticity,
resilience, and
innovation

10. 10Workday Confidential
Technology and Media Customers Trust Workday

11. Now’s the Time to Come Together
Workday Confidential
COVID-19 Customer Information Center on Community
Business continuity, privacy
and compliance
Product related questions and
solutions
Regulatory Developments and
Resources
Workday Support
Training updates

12. Zynga’s Path to Enabling Data as a Service
Reporting & Analytics Program

13. Introductions
Eamonn Stanley
Sr. Director, HR Technology, Workforce
Planning & Total Rewards
Nathan Stearns
Director, HR Technology

14. Agenda
▪ Introduction to Zynga
▪ Path to Transformation
▪ Successes To Date
▪ Next steps and beyond…

15. $1.32B
Zynga is a leading developer of the world’s most popular social games that
are played by millions of people around the world each day.
One1,800+
1200+
15 Global Locations
2019 Revenue Custom Reports &
Dashboards
Personalization
Proactive Insights
Best in Class Experiences
Platform

16. #PlayApartTogether
▪ Zynga and more than 50+ game companies come together to
support the World Health Organization’s (WHO) messaging
▪ Promote physical distancing while connecting with friends
and family through games
▪ Special events, exclusives, activities, rewards, and
inspiration to some of the most popular games in the
world

17. Enabling Employee Experiences and
focus on “Moments That Matter”
Increase Data Integrity and Privacy
Centralizing technology Platforms and
Personalization
Strategic Workforce Planning and
Site Focus
Expanding Scalable Solutions and
Operational Efficiencies
Accelerate Talent Planning &
Selection process
Zynga’s Focus and Opportunities

18. 9% of Reports are run within a
quarterly cadence*
64% of reports have not been run in >12 months
27% are HR Operations
focused**
*Majority due to scheduled events
**Admin focused reports with classified data
Zynga’s Focus on Reporting
1200+ Custom
Reports &
Dashboards

19. Path to Transforming Zynga Reporting
Roadmap / Organizational
Priorities
Strategy / Vision Design
Evolve Governance & Operating
Model
Quantify Business Outcomes &
Value
2. Partner1. Plan 3. Data Integrity & Protection 4. Proactive Metrics

20. Reporting Design & Delivery Principles
20
Approach each data set with an action or
answer deliverable
Ensure a system agnostic security matrix and
model
Standardize output and metrics whenever
possible, one story and measurement
Define actionable KPIs aligned to enterprise
objectives
We use analytics & insights to improve and expand our decision
making, faster
Drive global approach, prioritization, and
consistency
Empower direct service metric delivery
Start simple (out of the box) and enhance
functionality overtime based on use
Ensure the highest level of data security and
classification

21. Zynga Successes To Date
Created data integrity audit reports and focused on
corrections, built control strategy around most common issues
Insights
Renowned focus on simplifying company wide experiences
with metrics for tracking year over year improvements
Performance
Data Integrity
Designed partner driven dashboards with multiple data sources,
standardized operational processes based on metrics
Rewards
Forecast predictability and business performance
improvements year over year

22. Strategic Initiatives
COMMON PLATFORM
COMPLIANCE
SINGLE SOURCE
OF TRUTH
Newly Defined Intake
Channel
Persona Based Reporting
Reporting Data
Classifications
Reporting Service with
Ease
Transform HR Reporting
Unified Service
Experience
Workflow, SLA’s
& Analytics
• Centralize reporting to one tool
• Create proactive metrics per organizational goal – validate impact or success can be
delivered per commitment
• Completed Data Classification Modeling to align with security matrix defined
Organizational
Goals
Strategic
Milestones
How To
• Centralized Intake Process - Began tracking development cycles and needs in a
centralized location: JIRA
• Asked questions during intake: What are you trying to solve? What will you do with
this data? How does this data drive our strategic goals?
• Rigorous audits and tracking of report usage
• Temporary reports are extremely valuable

23. Data as a Service Model: 3 Key Takeaways
Personalization
Proactive Insights
Best in Class
Experiences
Report Developer
Program Owners,
End Users, Support
Roles
Executive &
Organizational
Leader
Operational Excellence
• Proactive Metrics
• Ease of Service
• Question Based Metrics
• Data Integrity &
Completeness
Business Impact
• Data Driven Decisions
• Scalability
• Expanded Performance
• Persona Experience
1. Think Holistically 3. Proactive Approach2. Change Management

24. Workday Confidential
Virtual Fireside Chat with Zynga

25. Xactly: Revenue Management Optimization
Workday Confidential

26. Workday Financials
Lindsay Montoya | Revenue Manager
Revenue Optimization - Delivering Better & Faster Insights

27. AGENDA
OUR STORY TIMELINE
ENHANCING UTILIZATION
ADOPTION OF ASC 606
SUCCESS ACHIEVED
(c) 2020 Xactly Corporation. All rights Reserved. Proprietary & Confidential

28. INTRODUCTION
(c) 2020 Xactly Corporation. All rights Reserved. Proprietary & Confidential
LINDSAY MONTOYA, CPA
XACTLY REVENUE ACCOUNTING MANAGER

29. ©2019 Xactly® Corporation. All rights reserved. Proprietary & Confidential.
63B+ Annual
Transactions
15 years of
empirical compensation
data
USA, Canada, UK,
India, Australia, France, Germany,
Mexico, Brazil, Columbia
1,600+
customers
~600
employees
6x Gartner Magic
Quadrant leader
A Vista Equity
Partners Company
99%
CSAT
UNLEASH
HUMAN POTENTIAL
(c) 2020 Xactly Corporation. All rights Reserved. Proprietary & Confidential

30. ©2020 Xactly Corporation. All rights reserved.
Proprietary & Confidential.
Xactly’s vision is to change the world of incentive compensation.
For more information, visit xactlycorp.com
OUR STORY TIMELINE
FEBRUARY
2019
SUMMER
2018
NOVEMBER
2018
(c) 2020 Xactly Corporation. All rights Reserved. Proprietary & Confidential
Transition -
New Xactly
Accounting
Team
Workday
Review &
Recommend
ASC 606
Adoption

31. ENHANCING UTILIZATION
INTERNAL
ASSESSMENT
Collaboration with Internal
Workday IT Expert
REVIEW &
RECOMMEND
2 Week Process - Onsite with 2
Workday Consultants
OFFICE
HOURS
A La Carte Ongoing Support
from Workday
(c) 2020 Xactly Corporation. All rights Reserved. Proprietary & Confidential

32. ASC 606 ADOPTION
Systematic Automation
Strategic
Mindset and
Streamlined
Reporting
5 Day Close with
Analytic Flexibility
& Insight
LEGACY PROCESS
NEW PROCESS
(c) 2020 Xactly Corporation. All rights Reserved. Proprietary & Confidential
Manual Spreadsheets
Data Entry Risk
and Piecemealed
Reporting
8 Day Close with
Analytic Handcuffs

33. SUCCESS ACHIEVED
Increased Business Value
Design Partner Groups
● Reduced close time by 3 days
● Enhanced confidence
● Ability to respond to analytics
needs - from days to hours
● Strategically align with FP&A
● Better serve Sales Team
● Preserve work/life balance
● Ongoing partnership and
enhancements

34. Xactly’s vision is to help companies
Unleash human potential to maximize
company performance. For more
information, visit xactlycorp.com
©2020 Xactly Corporation.
All rights reserved.
Proprietary & Confidential.

35. DEMO
Workday Confidential

36. Workday Demonstration
Eric Wilson
Principal Solution Consultant
• 4 Years at Workday
• Prior Director of Finance of SaaS NYC-based company
• Recovering Certified Public Accountant (inactive status)
Workday Confidential

37. Solving
Business
Challenges Analytics
- Salesforce Integration
- Product Pipeline
Analytics
Planning
- Pipeline Planning
- Quota Alignment
- Scenario Modeling
- Allocation of Funds &
Resources
- Product Profitability
Financials
Workday Confidential
Which of our products are
profitable?
Which products should we invest
our people and R&D funds into?
How will this affect our
organization’s future profitability?

38. Financial
Management
Analytics &
Benchmarking
Planning
Spend
Management
Human Capital
Management

39. COVID-19
Workforce
Risk
Analysis &
Mitigation
• Understand the evolving
impacts on the workforce
• Proactively safeguard
employee wellbeing and
optimize global workforce
footprint
• Detailed Guidance on Community
(Link, Link)
Workday Confidential

40. Customer
Stock
Performance
Risk Analysis
Workday Confidential
• Dynamically forecast bad
debt based on real-time info
• Proactively explore different
payment and financing
options
• Optimize go-to-market and
account management
strategy

41. Thank you for joining us!
Our series is expanding.
Join us in these upcoming sessions:
Tuesday, May 5 at 10:00 a.m. Best Practice Scenario Planning and Remote Financial Close
Tuesday, May 12 at 10:00 a.m. Gaining Critical Insight Into Your Workforce
Thursday, May 14 at 10:00 a.m. What’s New and What’s Next in Workday Learning
Tuesday, May 19 at 10:00 a.m. Why Effective Cash and Liquidity Management is Essential When
Responding During a Crisis