Strategy Execution

Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
5 Steps to Turning Strategy into Execution
and Crushing Your Sales Numbers

TURNING STRATEGY INTO SALES
Crushing you sales objectives through implementing
methodologies that improve FOCUS, alignment, teamwork,
EXECUTION, leadership, performance and ACCOUNTABILITY.
Focus
Align
ExecuteTrack
Review Strategic
Execution

Ø Your team has spent hours preparing marketing plans
Ø Your strategies and tactics are approved
Ø You have a challenging target
Ø You have the right people in place
ØYour success comes down to execution

STRATEGIC EXECUTION
What if your leadership team is:
• Highly aligned
• Worked well together
• Solely focused on execution
• Developing as better leaders
• Accountable to execute
What if you knew
• How your team is executing every month
• What is working and your opportunities for improvement

5-STEP STRATEGIC BUSINESS EXECUTION PROCESS
Focus Align
Execution
Tracking Reporting
Phase 1
Phase 2
Phase 3

FOCUS & ALIGN
We work with the sales & marketing team to:
1. Identify and agree upon critical success factors (CSF)
2. Build a plan how they are going to achieve each CSF
3. Determine how they are going to measure each CSF
4. Clearly define execution metrics

IDENTIFY CRITICAL SUCCESS FACTORS
SALES – SALES MANAGEMENT - MARKETING
S A L E S
CSF 1
CSF 2
CSF 3
M A R K T I N G
CSF 1
CSF 2
CSF 3

Process:
• Identify and Align on CSF
• Build a plan of action
• Define metrics
*We facilitate the process with
the sales management,
marketing teams
Outcomes:
• Gets your team focused on
execution
• Improved alignment
• Improved communication
between S&M
• Clarity on what’s important
• Creates buy in to the plan
FOCUS & ALIGN

EXECUTION & DEVELOPMENT
We work 1:1 with your leadership team:
• Individual leadership assessment
and debrief
• Individual coaching plan
• Online training
• Monthly 1:1 tele coaching sessions

Process:
•1:1 Monthly executive coaching
•Focused on individual
• Development Plans
• Execution Plans
Outcomes:
•High level of engagement
•Improved communication
•Skill development
•Improved leadership
•Better execution
EXECUTION & DEVELOPMENT

TRACK AND REVIEW
We track:
• Execution of critical success factors
• Key deliverables
• Individual development plans
• Field visit report feedback

TRACKING AND REVIEW
Sales Management Scorecard
CSF 1 2 3 4
Region 1
Region 2
Region 3
National
Marketing Scorecard
CSF 1 2 3 4
Marketer 1
Marketer 2
Marketer 3
Team
Sales Rep Scorecard
CSF 1 2 3
Rep 1
Rep 2
Rep 3
Rep 4
Rep 5
Rep 6
Region 1

Process:
• Develop color coded scorecard
tracking system
• Prepare monthly reports
• Work with team members to
keep execution on track
Outcomes:
• Greater accountability
• Greater focus on
execution
• Crushing your sales
numbers
TRACKING AND REVIEW

Founder and CEO of STAR Results
Sales Leadership Expert
Author: 52 Sales Management Tips
Recognized Sales Thought Leader
§Top 50 Sales Influencer
§Top 50 Sales & Marketing Blog
§Top Sales Management Book
ABOUT STEVEN

INTERESTED IN FINDING OUT MORE
Book a 30 minute consultation meeting with Steven Rosen
https://www.timetrade.com/book/B3BKM
Or
Call Steven at 905-737-4548

Strategy Execution

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