But What Do You Actually Do?: Communicating Your Nonprofit's Work in Ways Your Donors Can Understand
1. B u t W h at D o Yo u Actu ally D o ?
C o m m u n i cati n g yo u r N o n p ro fi t’s W o rk i n W ays
yo u r D o n o rs C an U n d e rstan d
N o n p ro fi t T e ch C o n fe re n ce
Ap ri l 5, 201 2
5. Fe e l li k e S o ci al M e d i a i sn ’t H E L P I N G ?
6. L e t’s S te p B ack ...
Relationship Builders
Supporter-Centric
Focused on Impact Storytellers
7. W h y are b i rd s ch i rp i n g?
1. Steady stream of content
2. No call to action
3. No incentive to act
4. No connection to impact
5. Your work is never done
32. C am p ai gn P lan n i n g
Community Engagement Impact
FB Quizzes Pledges
Twitter Polls Petitions
Email Share your Story Donate
Newsletter Video ?
33. E x am p le
Community
Our NP has an FB page, Twitter handle, Email list,
Newsletter, a chapter network, chapter leader listserv
Engagement
We have great quizzes about cancer risk. Every Tuesday
for five weeks, we’ll post a quiz question of the week.
Then we’ll do a “Share Your Story” campaign about
members’ experiences being diagnosed.
Impact
The impact campaign will be all about taking a pledge to
do a self-exam once a month. Our goal is to get 40,000
people to take the pledge.
contextualize the emotion experience for many of our users - med student to raise awareness for cancer prevention - two years ago set up a page, set up projects and went to work to promote thorugh friends aand family through social media - through social virality he grew to friends and families - when people are passionate about soemthign this can takeover the facbeook experience and social media exxperiecne - try to take emotional expereince to all brand partners and nonprofit partners
Sponsored Project -highlight branded touchpoints -UX for watching videos, taking polls -updates telling complete story -Gaming Mechanics built in via crediting -Like, tweet, share functionality built in
-Opening our user base up to JD3 -Kick Off Targeted audience via buckets of cause interest - Bulletins for updates and further CTA’s **Bulletins rebroadcast as Updates on Project Page
-Opening our user base up to JD3 -Kick Off Targeted audience via buckets of cause interest - Bulletins for updates and further CTA’s **Bulletins rebroadcast as Updates on Project Page