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12 nt credesign

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12 nt credesign

  1. 1. Is it time to redesign yourwebsite?#12NTCredesignKira Marchense | @kiramarchFarra Trompeter | @farra
  2. 2. rethink ^Is it time to redesign yourwebsite?#12NTCredesignKira Marchense | @kiramarchFarra Trompeter | @farra
  3. 3. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online using #12NTCredesign at www.nten.org/ntc/eval
  4. 4. What we’ll be talking about:•  Name that year•  What’s changed over time?•  What makes a good website today•  General discussion #12ntcredesign
  5. 5. Source: http://mashable.com/2011/12/11/old-web-design 1998 #12ntcredesign
  6. 6. Source: http://mashable.com/2011/12/11/old-web-design 2005 #12ntcredesign
  7. 7. Source: http://mashable.com/2011/12/11/old-web-design 2004 #12ntcredesign
  8. 8. Source: http://mashable.com/2011/12/11/old-web-design 1995 #12ntcredesign
  9. 9. Source: http://mashable.com/2011/12/11/old-web-design 2006 #12ntcredesign
  10. 10. Source: http://wayback.archive.org/ 1996 #12ntcredesign
  11. 11. Source: http://wayback.archive.org 1999 #12ntcredesign
  12. 12. Source: http://wayback.archive.org/ 2001 #12ntcredesign
  13. 13. Source: http://wayback.archive.org/ 2003 #12ntcredesign
  14. 14. Source: http://wayback.archive.org/ 2007 #12ntcredesign
  15. 15. Source: http://care.org/ 2012 #12ntcredesign
  16. 16. A great website has…•  Solid goals and specific audiences•  Clear navigation and compelling content•  Brand consistency and engaging design•  Robust tools for managing content and building relationships #12ntcredesign
  17. 17. A great website in 2012…  Content strategy connected to goals and audiences  Part of a larger conversation that is more direct and integrates social media  New technology considerations for viewing and tracking #12ntcredesign
  18. 18. Case studies #12ntcredesign
  19. 19. #12ntcredesign
  20. 20. Credit: EditorB #12ntcredesign
  21. 21. Goals andaudiences #12ntcredesign
  22. 22. Old goals Membership and development Program goals #12ntcredesign
  23. 23. New goals Program goals Membership and development #12ntcredesign
  24. 24. Sample personas #12ntcredesign
  25. 25. Content andstructure #12ntcredesign
  26. 26. Old content 18,000 pieces of contentCredit: Kevin H Credit: Ennor #12ntcredesign
  27. 27. What we had #12ntcredesign
  28. 28. What we needed #12ntcredesign
  29. 29. #12ntcredesign
  30. 30. #12ntcredesign
  31. 31. Design #12ntcredesign
  32. 32. #12ntcredesign
  33. 33. #12ntcredesign
  34. 34. #12ntcredesign
  35. 35. #12ntcredesign
  36. 36. #12ntcredesign
  37. 37. #12ntcredesign
  38. 38. Technology #12ntcredesign
  39. 39. #12ntcredesign
  40. 40. #12ntcredesign
  41. 41. Set goals based on user needs #12ntcredesign
  42. 42. #12ntcredesign
  43. 43. Organize content clearly and test #12ntcredesign
  44. 44. Detail all pages for writingand design #12ntcredesign
  45. 45. Develop wireframes,directions #12ntcredesign
  46. 46. Design main and unique pages #12ntcredesign
  47. 47. Launch and update #12ntcredesign
  48. 48. #12ntcredesign
  49. 49. #12ntcredesign
  50. 50. #12ntcredesign
  51. 51. So… is it time torethink your website? #12ntcredesign
  52. 52. Goals andaudiences #12ntcredesign
  53. 53. Content andstructure #12ntcredesign
  54. 54. Design #12ntcredesign
  55. 55. Technology #12ntcredesign
  56. 56. You’ve launched a new site.Now what?•  Monitor - Are you meeting goals? •  Review stats monthly •  Send a survey •  Conduct interviews or user tests #12ntcredesign
  57. 57. You’ve launched a new site.Now what?•  Discipline – Are you saying no? •  Only make updates that match your goals •  Ask: Does my audience want this? •  Follow a content strategy #12ntcredesign
  58. 58. You’ve launched a new site.Now what?•  Relevant – What is changing out there? •  Consider new tools (Pinterest) •  Look for changes in your audience’s expectations or needs •  Review your org’s broader goals and plans #12ntcredesign
  59. 59. Questions? #12ntcredesign
  60. 60. Resources•  Is it time to rethink your site diagnostic tool http://www.bigducknyc.com/blog•  Coast Guard Foundation case study http://www.bigducknyc.com•  4 tips to keep your website ahead of the curve in 2012 http://on.mash.to/yVQnfl•  Boston University Center for Digital Imaging Arts: Website practicum grants http://www.cdiabu.com/practicum #12ntcredesign
  61. 61. Contact UsFarra Trompeter Kira MarcheneseVice President, Big Duck Online Communications Director, Environmental Defense Fund farra@bigducknyc.com kmarchenese@edf.org twitter.com/farra twitter.com/kiramarch linkedin.com/in/farra linkedin.com/in/kiramarchenese slideshare.net/farra http://kiramarch.com #12ntcredesign
  62. 62. Get the slideshttp://bit.ly/12NTCredesign #12ntcredesign
  63. 63. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online using #12NTCredesign at www.nten.org/ntc/eval
  64. 64. Thanks! #12ntcredesign

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