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Social Media and
Christian Community
Twitter Hashtag
 #epv_Boston
What is “social media,” really?
What is “social media,” really?

How much does social media actually cost?
What is “social media,” really?

How much does social media actually cost?

Does social media separate us from each
      other? (and other myths…)
What is “social media,” really?

How much does social media actually cost?

Does social media separate us from each
      other? (and other myths…)

 How is social media used differently by
           different people?
What is “social media,” really?

How much does social media actually cost?

Does social media separate us from each
      other? (and other myths…)

 How is social media used differently by
           different people?

             Case examples
?
What is social media?
“
Social media is any form of online publication or
presence that allows end users to engage in multi-
directional conversations in or around the content on
the website.
“
Social media is any form of online publication or
presence that allows end users to engage in multi-
directional conversations in or around the content on
the website.


Social media uses web-based technologies to transform
and broadcast media monologues into social media
dialogues.
“
“Go therefore and make disciples of all nations, baptizing
them in the name of the Father and of the Son and of
the Holy Spirit…”

                                      Matthew 28:19-20
1 Corinthians 12:4-11 - the Message translation
1 Corinthians 12:4-11 - the Message translation

God’s various gifts are handed out everywhere; but they all originate from the
same spirit...Each person is given something to do that shows who God is:
Everyone gets in on it, everyone benefits. All kinds of things are handed out
but the Spirit, and to all kinds of people! Their variety is wonderful:
                                 wise counsel
                             clear understanding
                                 simple trust
                                healing the sick
                               miraculous acts
                                 proclamation
                       distinguishing between spirits
                                   tongues
                         interpretation of tongues.

All these gifts have common origin, but are handed out by the one Spirit of
God.
Uses of Social Media in a Faith Context
Uses of Social Media in a Faith Context

            Pastoral Counseling
Uses of Social Media in a Faith Context

            Pastoral Counseling

                 Teaching
Uses of Social Media in a Faith Context

            Pastoral Counseling

                 Teaching

            Outreach/Evangelism
Uses of Social Media in a Faith Context

            Pastoral Counseling

                 Teaching

            Outreach/Evangelism

            Community building
Uses of Social Media in a Faith Context

             Pastoral Counseling

                   Teaching

             Outreach/Evangelism

             Community building

        Faith-Based Social Justice Work
Uses of Social Media in a Faith Context

             Pastoral Counseling

                   Teaching

             Outreach/Evangelism

             Community building

        Faith-Based Social Justice Work

                Administration
Social media is a
  tool for…
ministry.
Who uses social media?
239,893, 600
239,893, 600
239,893, 600



     116,010,760
               users
I thought all cupcake bakers were miracle makers!!
= 38 years old
I thought all cupcake bakers were miracle makers!!


            (61% of users over 35)
= 38 years old
I thought all cupcake bakers were miracle makers!!


            (61% of users over 35)
= 38 years old
I thought all cupcake bakers were miracle makers!!


            (61% of users over 35)




= 39 years old
37
$
How much does social
    media cost?
(very few people actually use these things)
=   all Google blogs, twitter blogs
       and thechurchisalive.com




=     nytimes.com, TED.com,
        Wall Street Journal
?
Doesn’t social media separate
   us from one another?
no.
?
Is social media used differently
   for different communities?
Know Church Demographics
Know Church Demographics

          Age
Know Church Demographics

          Age

         Gender
Know Church Demographics

            Age

          Gender

       Race/Ethnicity
Know Church Demographics

            Age

          Gender

       Race/Ethnicity

    Socioeconomic Status
Know Church Demographics

            Age

          Gender

       Race/Ethnicity

    Socioeconomic Status

        Family Status
Age
Age
Age
Gender
Learning Styles
Learning Styles
Case Examples!
The Crossing
Blogs
The situation:
• Disparate community
• No “location”
• A community solely connected through
  social media
• Cause/action-based
Technologies Used

• Blogger (highly modified)
• Facebook (group)
• Twitter
• Gchat/facebook chat
Blog Structure

• 5-person “team” of bloggers, 1 “owner” of
  the blog
• 60% of posts are written by non-
  teammembers
• outreach-oriented
$5,000 raised
$5,000 raised

vibrant online community
Mission Bay Community Church
      (www.blogs.missionbaycc.org)
Mission Bay Community Church
 The situation:
 • stationary church in San Francisco
 • small, young congregation
 • 2-5 full time staff, small session
 • tech-savvy congregation
 • emergent
Technologies Used

• Typepad (blogging service)
• Facebook (page, not group)
• Twitter - @mbcc
• Yelp
Blog Structure
• Set “owners” of blog
• Dedicated staff of 7 people, 1 “owner” of
  blog
• Regular updates about church events,
  community (non-church) events, and
  general theological musings
“Missed Opportunities”
“Missed Opportunities”
1) Communicate More – Clearly people would like to
see their church do more on Facebook.
2) Ministry Pages – A second opportunity for churches is
for individual ministries to engage with people through
Facebook pages.
3) Facilitate Connections – A third opportunity for
churches is to help their people connect with one another.
4) Evangelism – A fourth opportunity for churches is to
encourage and train their people to develop relationships
with those who are not Christians and show God’s grace and
love to them.
5) Facebook Ads – A fifth opportunity for churches is to
use Facebook ads to reach out to people in their community.
“I would subscribe to the Facebook pages/groups of the
ministries within my church that I’m involved with if they had
them.”
“I would subscribe to the Facebook pages/groups of the
ministries within my church that I’m involved with if they had
them.”




              87%
Grace Church
The situation:
• stationary church in Eerie, PA
• larger congregation (1,000+)
• 6 pastors, 9 full-time staff
• a “mixed” congregation (old and young)
Technologies Used
Communications Department
 • Mass Communication: We have a
   church Facebook page that we use to post
   upcoming events and initiatives. I encourage
   staff not to re-post/share those, but to
   “like” or comment on them when
   appropriate.
 • Individual Communication:          Anyone
   who indicates that they want information
   exclusively over Facebook gets their
   information that way.
Staff
• Individual Communication: We’ve found
  that some of our volunteers like to communicate
  via Facebook, so we’ll message them that way, as
  opposed to email or phone calls. Some staff do
  random check-ins and set up meetings through
  Facebook, too.
• Transparency and Encouragement:
  Pastor Mike has turned this into an art form. He
  simply posts about his day, thoughts and highlights
  life moments that are encouraging and uplifting to
  those who follow him. He’s our most popular
  Facebooker, and this just might be why.
Staff
•   Conversation Starters: Pastor Al, our senior
    pastor, is the best at this. He likes to pose questions that
    let other people talk it through, rather than him doing all
    the talking. It’s a great way to engage Christians and non-
    Christians to dialogue together, and it helps people in
    our church understand each other better.

•   Meeting Prep: Derek, our executive pastor, looks
    people up on Facebook before he meets with them
    because it gives him a snapshot of things that have been
    going on and issues they may be wrestling with.
Result:

    Vibrant online
community and a well-
  informed, engaged
  church community
Facebook/Blog
      promotion tips
• Tell your congregation about it
• Put it on your website
• Print it in your bulletins
• Solicit help FROM the church community
  (young adults, anyone?)
Try it out!
?
 Questions/
Brainstorming
Social Media and Christian Community - Episcopal Village Conference
Social Media and Christian Community - Episcopal Village Conference

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Social Media and Christian Community - Episcopal Village Conference

  • 3.
  • 4. What is “social media,” really?
  • 5. What is “social media,” really? How much does social media actually cost?
  • 6. What is “social media,” really? How much does social media actually cost? Does social media separate us from each other? (and other myths…)
  • 7. What is “social media,” really? How much does social media actually cost? Does social media separate us from each other? (and other myths…) How is social media used differently by different people?
  • 8. What is “social media,” really? How much does social media actually cost? Does social media separate us from each other? (and other myths…) How is social media used differently by different people? Case examples
  • 10. “ Social media is any form of online publication or presence that allows end users to engage in multi- directional conversations in or around the content on the website.
  • 11. “ Social media is any form of online publication or presence that allows end users to engage in multi- directional conversations in or around the content on the website. Social media uses web-based technologies to transform and broadcast media monologues into social media dialogues.
  • 12.
  • 13.
  • 14. “ “Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit…” Matthew 28:19-20
  • 15. 1 Corinthians 12:4-11 - the Message translation
  • 16. 1 Corinthians 12:4-11 - the Message translation God’s various gifts are handed out everywhere; but they all originate from the same spirit...Each person is given something to do that shows who God is: Everyone gets in on it, everyone benefits. All kinds of things are handed out but the Spirit, and to all kinds of people! Their variety is wonderful: wise counsel clear understanding simple trust healing the sick miraculous acts proclamation distinguishing between spirits tongues interpretation of tongues. All these gifts have common origin, but are handed out by the one Spirit of God.
  • 17. Uses of Social Media in a Faith Context
  • 18. Uses of Social Media in a Faith Context Pastoral Counseling
  • 19. Uses of Social Media in a Faith Context Pastoral Counseling Teaching
  • 20. Uses of Social Media in a Faith Context Pastoral Counseling Teaching Outreach/Evangelism
  • 21. Uses of Social Media in a Faith Context Pastoral Counseling Teaching Outreach/Evangelism Community building
  • 22. Uses of Social Media in a Faith Context Pastoral Counseling Teaching Outreach/Evangelism Community building Faith-Based Social Justice Work
  • 23. Uses of Social Media in a Faith Context Pastoral Counseling Teaching Outreach/Evangelism Community building Faith-Based Social Justice Work Administration
  • 24. Social media is a tool for… ministry.
  • 25.
  • 26. Who uses social media?
  • 29. 239,893, 600 116,010,760 users
  • 30. I thought all cupcake bakers were miracle makers!!
  • 31. = 38 years old I thought all cupcake bakers were miracle makers!! (61% of users over 35)
  • 32. = 38 years old I thought all cupcake bakers were miracle makers!! (61% of users over 35)
  • 33. = 38 years old I thought all cupcake bakers were miracle makers!! (61% of users over 35) = 39 years old
  • 34. 37
  • 35.
  • 36. $ How much does social media cost?
  • 37.
  • 38. (very few people actually use these things)
  • 39. = all Google blogs, twitter blogs and thechurchisalive.com = nytimes.com, TED.com, Wall Street Journal
  • 40.
  • 41.
  • 42. ? Doesn’t social media separate us from one another?
  • 43. no.
  • 44.
  • 45.
  • 46.
  • 47. ? Is social media used differently for different communities?
  • 51. Know Church Demographics Age Gender Race/Ethnicity
  • 52. Know Church Demographics Age Gender Race/Ethnicity Socioeconomic Status
  • 53. Know Church Demographics Age Gender Race/Ethnicity Socioeconomic Status Family Status
  • 54. Age
  • 55. Age
  • 56. Age
  • 62. Blogs
  • 63.
  • 64. The situation: • Disparate community • No “location” • A community solely connected through social media • Cause/action-based
  • 65. Technologies Used • Blogger (highly modified) • Facebook (group) • Twitter • Gchat/facebook chat
  • 66. Blog Structure • 5-person “team” of bloggers, 1 “owner” of the blog • 60% of posts are written by non- teammembers • outreach-oriented
  • 69. Mission Bay Community Church (www.blogs.missionbaycc.org)
  • 70. Mission Bay Community Church The situation: • stationary church in San Francisco • small, young congregation • 2-5 full time staff, small session • tech-savvy congregation • emergent
  • 71.
  • 72. Technologies Used • Typepad (blogging service) • Facebook (page, not group) • Twitter - @mbcc • Yelp
  • 73. Blog Structure • Set “owners” of blog • Dedicated staff of 7 people, 1 “owner” of blog • Regular updates about church events, community (non-church) events, and general theological musings
  • 74.
  • 76. “Missed Opportunities” 1) Communicate More – Clearly people would like to see their church do more on Facebook. 2) Ministry Pages – A second opportunity for churches is for individual ministries to engage with people through Facebook pages. 3) Facilitate Connections – A third opportunity for churches is to help their people connect with one another. 4) Evangelism – A fourth opportunity for churches is to encourage and train their people to develop relationships with those who are not Christians and show God’s grace and love to them. 5) Facebook Ads – A fifth opportunity for churches is to use Facebook ads to reach out to people in their community.
  • 77. “I would subscribe to the Facebook pages/groups of the ministries within my church that I’m involved with if they had them.”
  • 78. “I would subscribe to the Facebook pages/groups of the ministries within my church that I’m involved with if they had them.” 87%
  • 79.
  • 80. Grace Church The situation: • stationary church in Eerie, PA • larger congregation (1,000+) • 6 pastors, 9 full-time staff • a “mixed” congregation (old and young)
  • 82. Communications Department • Mass Communication: We have a church Facebook page that we use to post upcoming events and initiatives. I encourage staff not to re-post/share those, but to “like” or comment on them when appropriate. • Individual Communication: Anyone who indicates that they want information exclusively over Facebook gets their information that way.
  • 83. Staff • Individual Communication: We’ve found that some of our volunteers like to communicate via Facebook, so we’ll message them that way, as opposed to email or phone calls. Some staff do random check-ins and set up meetings through Facebook, too. • Transparency and Encouragement: Pastor Mike has turned this into an art form. He simply posts about his day, thoughts and highlights life moments that are encouraging and uplifting to those who follow him. He’s our most popular Facebooker, and this just might be why.
  • 84. Staff • Conversation Starters: Pastor Al, our senior pastor, is the best at this. He likes to pose questions that let other people talk it through, rather than him doing all the talking. It’s a great way to engage Christians and non- Christians to dialogue together, and it helps people in our church understand each other better. • Meeting Prep: Derek, our executive pastor, looks people up on Facebook before he meets with them because it gives him a snapshot of things that have been going on and issues they may be wrestling with.
  • 85. Result: Vibrant online community and a well- informed, engaged church community
  • 86. Facebook/Blog promotion tips • Tell your congregation about it • Put it on your website • Print it in your bulletins • Solicit help FROM the church community (young adults, anyone?)