1. Ticket Success Media Your Social To Monitor and react: Handling the unexpectedAngus Fox, Multizone Limitedwww.ezone.co.uk @eZ0ne Follow us on

3. Audience, Fans and Follower Engagement

4. Community Mapping and Management

5. Brand Reputation and Advocacy Management

6. Viral and Word of Mouse Marketing

7. Influencing the Influencers

8. Product Promotion and Placement

9. Monitoring Discourse and Sentiment

10. Social Media Maturity Appraisal Service

11. Social Media Marketing Strategy

12. Integrating Social Media into your Marketing Mix

13. Social Enterprise Strategy

14. Social Media Technology Advisory Services

15. Monitoring, Measuring and Analysis Services

16. Social Media Marketing Campaigns that Deliver

17. Outsourcing your Social Media OperationsWin a £500 Social Media Maturity advisory session using our powerful methodology Enter by visiting www.ezone.co.ukand pressing the blue tweet button Or by following @ez0ne on twitter Tweet today and you could also win an iPod shuffle (offer available until 30/6/2011)

18. Topics Tracking & listening Staying engaged Ensuring transparency The Unexpected Discussion

19. Listening to WHAT?Tracking HOW? Tracking and Listening

20. Listen to what? http://www.wordle.net/show/wrdl/3005755/Social_Network_Use

21. Why?

22. What and How? Listen to what? Blogs Micro Blogs Comments Reviews Sites News Audio Video Personal Local Company Market Sector Analysis Using Tools to listen RSS feed aggregators Google Reader (Web) NetNewsWire (Mac) FeedDemon (Win) Feed Aggregation Sites Socialmention.com Tweetgrid.com Social Listening Platforms Workstreamer.com (free)

23. Tracking - socialmention Search

24. Listening - Workstreamer Tone Cloud

25. Listening - tweetgrid http://www.tweetgrid.com/

26. Visualisation FOR insight Staying enagaged

27. Become engagement Detectives mentionmap tweepskey

28. Mentionmap -@prospects This is the mentionmap we ran in the session. It is one of many tools on the Internet that help you become engagement detectives http://apps.asterisq.com/mentionmap/#user-prospects

29. Social influence Klout Peerindex http://klout.com http://www.peerindex.net

30. Waves or echoes http://moritz.stefaner.eu/projects/revisit/#/%22first%20great%20western%22/FGW/200/false

31. Engagement Timeline TwitterStreamGraphs Real uses for these things Deciding when to engage with a post, comment or tweet Understanding the terms and tags that get attention Working out who is relevant and what their connection is Experiment and be brave, this is all new, social gurus don’t know the answers Set your calendar to tweet things in the right place at the right time with www.twical.net

32. www.twiCal.net Need a reminder to Tweet? A simple open source driven calendar to twitter web service Allows you to upload, add, mute, delete, edit and tweet your personal calendar events. A project set by Multizone for the WarbleCamp Developer camp, and of real value to event data tweeters Actively used, free service Automatic Calendar Tweets

33. Its about PEOPLE FIRST Ensuring transparency

34. Social Media Transparency Trust / Brand Authenticity Sense of purpose = People are the brand = Sincere, real = Intention + Interest “If people are the brand, and their sincerity and sense of purpose is the key to social engagement success, then a long and uncomfortable look at the capabilities of people in the organisation will illuminate whether it can succeed exploiting the potential of engagement for growth” – Angus Fox

35. Not ‘IF’, ‘WHEN’ The unexpected

36. Recommendations for Social Media Crisis Management The incredibly fluid nature of social conversations requires brands to be on a constant state of readiness. Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. Domino’s set the crisis plan in motion, and with great swiftness issued an entirely credible press release. But it didn’t work. Source: http://www.convinceandconvert.com/social-media-marketing/4-brand-saving-recommendations-for-social-media-crisis-management/

37. Why? Communities in social media do not intersect You must react at the flashpoint, not around it. The Domino’s imbroglio ended only when the company created their own YouTube video response accompanied with a new corporate Twitter account. Source: http://www.convinceandconvert.com/social-media-marketing/4-brand-saving-recommendations-for-social-media-crisis-management/

38. Lessons It’s Risky Business Social media firestorms can cause real damage You Never Know You must at least be listening Make it someone’s job to pay attention Set up alerts and RSS feeds use listening software tools and techniques Do a fire drill What is your protocol, who is in charge, who do they call, what can they do Make a plan Prepare to Create Can you respond with new content, on YouTube? Twitter? Maybe you should be training corporate officers on how to use a Flip camera and upload video, and to use WordPress? if you can’t get a video from your CEO on YouTube within 3 hours, anytime of the day or night, you’re not fully prepared. - Jay Baer Source: http://www.convinceandconvert.com/social-media-marketing/4-brand-saving-recommendations-for-social-media-crisis-management/

40. Audience, Fans and Follower Engagement

41. Community Mapping and Management

42. Brand Reputation and Advocacy Management

43. Viral and Word of Mouse Marketing

44. Influencing the Influencers

45. Product Promotion and Placement

46. Monitoring Discourse and Sentiment

47. Social Media Maturity Appraisal Service

48. Social Media Marketing Strategy

49. Integrating Social Media into your Marketing Mix

50. Social Enterprise Strategy

51. Social Media Technology Advisory Services

52. Monitoring, Measuring and Analysis Services

53. Social Media Marketing Campaigns that Deliver

54. Outsourcing your Social Media OperationsWin a £500 Social Media Maturity advisory session using our powerful methodology Enter by visiting www.ezone.co.ukand pressing the blue tweet button Or by following @ez0ne on twitter Tweet today and you could also win an iPod shuffle (offer available until 30/6/2011)

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