Tayside Police Mobile App launch presentation


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In a continued drive to maximise contact with the people it serves, Tayside Police today launched its Community Smartphone App – the first policing app of its kind in Scotland.

"Tayside residents can now use the app on their smart phones to see what their community officers are doing in their local area, as well as getting a snap shot of current operational policing issues and commitments as they happen." http://www.tayside.police.uk/PressReleases/scottish-first-as-tayside-police-launches-community-app.htm

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  • As of November 30, 2012
  • Tayside Police Mobile App launch presentation

    1. 1. Angus FoxDirector, Multizone LimitedTwitter: @nuxnix
    2. 2. • Independent • Local Surrey and Highland based company • UK based team of specailists in apps and social• Approved • Supplier to UK G-Cloud of mobile apps for workforces• Proven • Police deployments in Surrey and Tayside • Home office trailblazer• Winner • Codestrong 2012, Mobile innovation award • Home Office, Trailblazer phase 2 • Business of the year, 2012, Leatherhead and District Business Awards • Shortlisted for the Business Leaders Network Making it Mobile Awards 201203/12/2012 ©2012 Multizone Limited 2
    3. 3. Before we introduce the public apps, a quick recap or a primer Shared Apps as Police and Goals ‘Keepers’ Public Apps Increased Why Tayside Twitter Confidence Police? Why Social Why Social Media? Mobile? Searches03/12/2012 ©2012 Multizone Limited 3
    4. 4.  Transform service delivery within constrained budgets.  Challenge the notion that Police need Secure expensive devices for everyone  Use social networks to account for what officers are doing and engage with the public  address criticism head-on  provide influence  become social leaders  Use only open data  Open data, public networks  No data protection issues  No security issues03/12/2012 ©2012 Multizone Limited 4
    5. 5. Real, genuine updates provide increased visibility Leadership in communities on Insight for the public policing and crime Increased confidence and Advocacy by the public03/12/2012 ©2012 Multizone Limited 5
    6. 6.  A recap hardly seems necessary at present with all the news items about Twitter, Facebook, YouTube, Flickr, and other online services Source: http://www.prmoment.com/685/social-media-census-2011.aspx03/12/2012 ©2012 Multizone Limited 6
    7. 7.  Social Mobile growing 2X as fast & generate 2X engagement of web. The police need to have tools to engage here just as they need websites Source: Facebook London Hackday 201203/12/2012 ©2012 Multizone Limited 7
    8. 8.  Culture of embracing social and digital media to complement more traditional policing 30,000 Tayside Police website visitors every month, over 30% mobile Facebook page with 25,503 likes, over 85,000 weekly page views with reach to 2 million people Over 7200 Twitter followers 72 community police officers using Twitter through the mobile app (and counting)03/12/2012 ©2012 Multizone Limited 8
    9. 9. Apps have to be ‘keepers’ People have a very low tolerance to apps that don’t do something new for them each time they load them up Performance matters most for • Banking • Maps • Mobile payments • Mobile shopping • Games • Social Media Keeper Characteristics • No Adverts • Light Battery Use • Responsive Users Reveal Top Frustrations that Lead to Bad Mobile App • Powerful meaningful Reviews (Infographic) capabilities by Martha Jager NOV 09, 2012Source :http://blog.apigee.com/detail/users_reveal_top_frustrations_that_lead_to_bad_mobile_app_reviews_infographic 03/12/2012 ©2012 Multizone Limited 9
    10. 10. The Police App sends updates The Public App provides Tayside police news03/12/2012 ©2012 Multizone Limited 10
    11. 11. 03/12/2012 ©2012 Multizone Limited 11
    12. 12.  So if you know how to use Twitter then you can find the information  And you can save your own search queries  But the vast majority of people are not using Twitter and our apps are for them03/12/2012 ©2012 Multizone Limited 12
    13. 13. Social Mobile Apps designed to increase confidence in community policing and fight crime from the comfort of your own home, nothing to learn iOS Crime Data Analytics Naturally Two way Android Nominated Engagement Leadership Activities Activities Examples Maps Stream03/12/2012 ©2012 Multizone Limited 13
    14. 14. Tayside Police03/12/2012 ©2012 Multizone Limited 14Available TodayFree to DownloadJust search for ‘Tayside Police’
    15. 15. 03/12/2012 ©2012 Multizone Limited 15
    16. 16.  24 hour, 7 day and last month layers  A way for the busy public to see police activities and priorities  Information about community officers work in our communities  Improves transparency03/12/2012 ©2012 Multizone Limited 16
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    18. 18.  Replies can be made to community activities via Twitter, email, phone call  Encouraging community involvement  Searchable by a wider audience  Open, transparent and accountable03/12/2012 ©2012 Multizone Limited 18
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    21. 21.  People don’t listen to pushed marketing or browse old fashioned web sites  Interesting local timely information influences people  Answers provide value  Engagement with the public in this way saves officer time  Reinforces presence in the community, since many people see what each officer is doing Answers to one person are amplified inexpensively online in real-time  Gives local officers access to the same tools that the public already take for granted03/12/2012 ©2012 Multizone Limited 21
    22. 22. 03/12/2012 ©2012 Multizone Limited 22
    23. 23.  Published crime data  Improves transparency  Easy to Share  In a format that is easy to consume on a mobile phone03/12/2012 ©2012 Multizone Limited 23
    24. 24. 03/12/2012 ©2012 Multizone Limited 24
    25. 25. Information for officers and staff on what they do, what works and what doesnt ThinkUpNote: ThinkUp is a free, open source web application that captures all your activity on social networks likeTwitter, Facebook, Google+ and Foursquare. http://thinkupapp.com/03/12/2012 ©2012 Multizone Limited 25
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    29. 29. 03/12/2012 ©2012 Multizone Limited 29
    30. 30.  This officer was new to social updates and had questions about how the apps could benefit policing  Now he, like many of the Tayside Real, genuine community officers is becoming an updates from authoritative naturally nominated @ArdlerPC leader on the social networks.  This isn’t something you can appoint yourself as! Advocacy from Interaction from  On social media you can’t controlplaces like Primary the local who follows or cares about what you Schools community say  You can’t control the message  This is uncomfortable for Increases in public organisations with planned confidence in communications Ardler  This is a key value of our apps. They are designed to foster genuine two way engagement.03/12/2012 ©2012 Multizone Limited 30