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Astonish Results Blogger Game Plan          <br />Scope: What is a Social Media Engineer aka Blogger?<br />Astonish Results has found it very helpful and profitable to have a dedicated resource(s) to implement and execute a social media strategy for the agency. Typically, we recommend college interns for the position for the following reasons:<br />,[object Object]
College students utilize social media platforms on an hourly basis and have an excellent grasp of the capabilities of social media platforms and how to operate within themJob Description:<br />Here is the job description/job posting Astonish Results has created for you, please feel free to make adjustments to this listing.<br />Social Networking Engineer Internship<br />Department: Marketing<br />Reports To: Owner<br />Overall Responsibilities:  To work diligently to give the agency a presence on all social networking arenas including but not limited to: You Tube, Facebook, NING, Twitter, Word press…<br />Key Areas of Responsibility:<br />,[object Object]
To educate the modern consumer about the Independent Agency
To creatively find new outlets and opportunities for the agency to advertize and promote online
To be consistent and professional in all communications
Write at least 5 blogs per week
Create a system to integrate social networking into every area of the agencyTerm of Employment:<br />At least 1 semester, depending on results and success an offer for longer term employment may be extended<br />Qualifications:<br />,[object Object]
High aptitude for technology and social networking sites
Can do anything attitude
Willingness to work with a team
Professional and creativity
Understanding of how to utilize social networking to market and promote in a business environment Examples of Social Media Engineers Live and in Person!<br />Insurance Journal E Marketing Minute: A Day in the Life of an Agency Blogger<br />http://www.insurancejournal.tv/videos/3579/<br />Recommended Platforms for the Social Media Engineer to Maintain:<br />,[object Object]
Twitter
YouTube
LinkedIn
Flickr
On-site Blog
Off-site Blog (wordpress)Social Media Policy<br />Your Social Media Engineer has access to building your online identity! You want to makes sure you protect your agency. Similar to an employee manual or code of conduct your Social Media Engineer should adhere and sign the Social Media Policy included in the appendix.<br />,[object Object]
Appendix B-Social Media Policy Example #1
Appendix C-Social Media Policy Example #2Training Materials:<br />,[object Object]
How to set up a Facebook Fan Page: http://www.astonishusergroup.com/videos/view/facebook-fan-page-set-up-webinar_389.html
Twitter 101 Webinar: http://www.astonishusergroup.com/videos/view/astonish-results-webinar---twitter-101_286.html
Twitter 201 Webinar: http://www.astonishusergroup.com/videos/view/twitter-201-astonish-results-webinar_294.html
Youtube Webinar: http://www.astonishusergroup.com/videos/view/youtube-webinar_388.html
LinkedIn: Insurance Marketing Guide to LinkedIn
Flickr: Newbies Guide to Flickr
Wordpress Blogging For SEO  (Appendix D)
Search Engine Optimization Guide (see attached)Proposed Social Media Plan<br />Blogging:<br />,[object Object]
Post agency-related information, examples charitable contributions, new employees, community involvement any type of Agency News
Example: http://www.bucciinsurance.com/contact-us/our-blog/
Off site Wordpress Blogs

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