Angus FoxDirector, Multizone LimitedTwitter: @nuxnix
AGENDA                                               ABOUT US                                                         Ind...
1.     Cost reduction through        transformed service delivery and        diversion 2.     Challenge the notion that   ...
    Police give quick updates, without      wasting time            resulting in online social influence            add...
Timely genuine                             updates provide                            increased visibility             Adv...
The Police Apps send updates                   The Public Apps provides police news28/11/2012           Making it Mobile A...
    Two-way       See what officers are             doing to keep us safe            Reply via twitter, email          ...
    Published crime data     Improves transparency     Easy to Share     In a format that is easy      to consume on a...
28/11/2012   Making it Mobile Awards 2012 - Multizone Limited   9
28/11/2012   Making it Mobile Awards 2012 - Multizone Limited   10
28/11/2012   Making it Mobile Awards 2012 - Multizone Limited   11
10 100,000 550 605028/11/2012   Making it Mobile Awards 2012 - Multizone Limited   12
Proof that app is moreaccessible thantwitter?28/11/2012               Making it Mobile Awards 2012 - Multizone Limited    ...
    Top down leadership approach open to     transformation and culture shift    Instead of finding reasons not to engag...
1.    Executive Management support2.    Level setting and buy-in at all levels3.    Insight into policing and social engag...
 Surrey Police and   Multizone worked   together to get   Vodafone interested to   pilot test the apps and   devices in o...
28/11/2012   Making it Mobile Awards 2012 - Multizone Limited   17
28/11/2012   Making it Mobile Awards 2012 - Multizone Limited   18
    We have an unapologetic UK Public Sector                                                initial focus on policing    ...
    By overcoming inhibitors to UK      public sector procurement 1.       Now we are G-Cloud authorised            Tran...
    We knew we needed 2                             Now we have them we      great case studies as                      ...
Angus Fox – Director, Multizone Limited    Twitter: @nuxnix28/11/2012          Making it Mobile Awards 2012 - Multizone Li...
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#BLNMIM 2012 - Multizone Mobile Apps for engagement with the community

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Social Mobile Apps designed to increase confidence in policing and fight crime safely - our presentation to the BLN Making it Mobile Awards 2012

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#BLNMIM 2012 - Multizone Mobile Apps for engagement with the community

  1. 1. Angus FoxDirector, Multizone LimitedTwitter: @nuxnix
  2. 2. AGENDA ABOUT US  Independent UK based company Who we are..  Certified onshore developers Examples of our apps..  Active in the mobile and social community  Surrey Police in England  Specialist  G-Cloud connected mobile apps  Tayside Police in Scotland  Specialist Cloud Professional Services  Entire focus on social mobile apps The market potential..  Proven  Police deployments in Tayside and Surrey  Winner  Codestrong 2012, Mobile innovation award  Home Office, Trailblazer phase 2  Business of the year, 2012, Leatherhead and District Business Awards28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 2
  3. 3. 1. Cost reduction through transformed service delivery and diversion 2. Challenge the notion that everyone in Police needs secure expensive devices 3. Exploit social networks to build confidence in what officers are doing and engage with the public 4. Use only open or public data  Open data, public networks  No data protection issues28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 3
  4. 4.  Police give quick updates, without wasting time  resulting in online social influence  addressing criticism head-on  leading to an increased confidence in policing  The public see what’s happening  locally  right now on their phone  Holds the police to account  mobile  two-way engagement  Enables a culture shift with governance built-in  Costs much less than traditional communications.28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 4
  5. 5. Timely genuine updates provide increased visibility Advocacy by the Insight for the public public Confidence in the organisations activities28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 5
  6. 6. The Police Apps send updates The Public Apps provides police news28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 6
  7. 7.  Two-way  See what officers are doing to keep us safe  Reply via twitter, email or call  Encourages community involvement  Searchable by a wider audience using social tools  Open, transparent and accountable28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 7
  8. 8.  Published crime data  Improves transparency  Easy to Share  In a format that is easy to consume on a mobile phone28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 8
  9. 9. 28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 9
  10. 10. 28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 10
  11. 11. 28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 11
  12. 12. 10 100,000 550 605028/11/2012 Making it Mobile Awards 2012 - Multizone Limited 12
  13. 13. Proof that app is moreaccessible thantwitter?28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 13 700011x 6000 5000 4000Amplification of 3000messages to tens ofthousands of local 2000people through the app& social networks 1000 0 Twitter Downloads
  14. 14.  Top down leadership approach open to transformation and culture shift Instead of finding reasons not to engage with us Surrey asked ‘what could you do’ and for how much? Willingness to take a risk with a local company Passion for neighbourhood policing and for social media And asked ‘could you just add Crime Mapper’28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 14
  15. 15. 1. Executive Management support2. Level setting and buy-in at all levels3. Insight into policing and social engagement4. The right features in the software we developed5. Mobile Network operator buy-in and support6. Perfect launch execution28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 15
  16. 16.  Surrey Police and Multizone worked together to get Vodafone interested to pilot test the apps and devices in one borough  For the rollout Vodafone supplied over 500 new HTC Android based phones for officers28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 16
  17. 17. 28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 17
  18. 18. 28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 18
  19. 19.  We have an unapologetic UK Public Sector initial focus on policing  Encouragement but little or no budget  Lots of vested interests Blue Light services Government  Size and complexity of market for a small business like ours  On-going distaste for Local mobile & social media Police Fire Authorities  Desire to control the message28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 19
  20. 20.  By overcoming inhibitors to UK public sector procurement 1. Now we are G-Cloud authorised  Transparent pricing  No need to tender  Compliant with The Public Contracts Regulations 2006 2. All public sector in the UK can  set criteria or requirements  ‘click to buy’ 3. Fixed price first three month deliverable with set return on investment objective  Overcomes ‘how do we start’, ‘what will we get’ and hand wringing analysis paralysis Visit the CloudStore28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 20
  21. 21.  We knew we needed 2  Now we have them we great case studies as can market to the first building block  Over 40 UK Police Forces  Similar other Blue Light Services  Over 17,000 public entities in the UK  Other countries with similar approaches to public accountability and social engagement28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 21
  22. 22. Angus Fox – Director, Multizone Limited Twitter: @nuxnix28/11/2012 Making it Mobile Awards 2012 - Multizone Limited 22

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