Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Part 2 - Social Media Strategies 201 at Seattle's School of Visual Concepts

797 views

Published on

Part 2 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. This section, by Xavier Jimenez, included information on social media analytics and measurement programs, and also included a conversation with the Social Media team from RealNetworks' Reality Nation.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Part 2 - Social Media Strategies 201 at Seattle's School of Visual Concepts

  1. 1. School of Visual Concepts<br />Social Media Strategies and Programs for Marketers - 201 Level<br />Section 2 <br />May 18, 2011<br />Andy Boyer & the Social3i Team<br />
  2. 2. Using Data to Build Community<br />School of Visual Concepts Seattle Washington<br />Wednesday, May 18, 2011<br />
  3. 3. Part I<br />
  4. 4. Reality TV & the real-time-web<br />Wednesday, May 18, 2011<br />
  5. 5. Agenda<br /><ul><li>Introductions
  6. 6. Reality Television and Social Media
  7. 7. Realitynation.com
  8. 8. Measuring success
  9. 9. Discussion
  10. 10. Challenges
  11. 11. Opportunities
  12. 12. Q & A</li></li></ul><li>Introductions<br /><ul><li>Xavier Jimenez – S3I
  13. 13. Lead Measurement Science Practice
  14. 14. Web Analytics, Digital Media, PR & Advertising
  15. 15. Rugby Coach and Chile Pepper Connoisseur
  16. 16. Matt Calder – Real Networks
  17. 17. Sr. Product Manager, Consumer Video Services
  18. 18. Digital Media Technology, Web Products, Community Management
  19. 19. Reality TV Media Maven</li></li></ul><li>People “luuuuv” to talk smack, about Reality TV, online<br />
  20. 20. American Idol – Social Media Snapshot<br />1,019,633 Mentions<br />…reach <br />1,570,257,209 <br />People<br />Last 90-days: Keyword query = "american idol“<br />
  21. 21. Realitynation.com<br />content that connects<br />
  22. 22. Live Feeds<br />
  23. 23. Interactive Content<br />
  24. 24. Interactive Content<br />
  25. 25. Measuring success<br />
  26. 26. Measuring Success<br />Most business that are looking to scale their social media programs will evaluate success using two types of Metrics. <br />Marketing efficiency metrics<br />Revenue generating metrics<br />
  27. 27. Measuring Success<br />Marketing efficiency metrics: measure and define whether social media is a good way to increase awareness and interest in your products or services.<br /><ul><li>SEO
  28. 28. improved rankings
  29. 29. Reach
  30. 30. Followers, fans, forwards, invites, shares RT’s
  31. 31. Customer Insight
  32. 32. Reduced costs for surveys, focus groups, panels, testing </li></li></ul><li>Measuring Success<br />Revenue growth metrics: measure and define whether social media is a good way to manage and drive sales.<br /><ul><li>Prospects – could become leads
  33. 33. fans, followers, bookmarkers, commenters, members, subscribers, downloaders
  34. 34. Leads
  35. 35. People who have expressed interest, in the public domain, and whom you could follow up with
  36. 36. Sales
  37. 37. Tracked via click-stream link activity
  38. 38. Tracked via coupon or promo code</li></li></ul><li>Discussion<br />
  39. 39. Part II<br />
  40. 40. Social Media Measurement<br />Tools and Tips<br />Wednesday, May 18, 2011<br />
  41. 41. Radian6 – Mazeratti<br />Pros: 1000s of users, Widget Based, Real-Time Results, App Library<br /><ul><li>Easy to use widget based dashboards
  42. 42. Sophisticated Publisher APIs
  43. 43. Real-time data can be configured to curate UGC as it happens.
  44. 44. Tracks established social media KPI’s and has a KPI App Library
  45. 45. Allows multiple users to immediately engage with important conversions via the engagement dashboard.
  46. 46. Spam hygiene requires significant time investment by the tool operator
  47. 47. Volume based pricing can make this tool expensive for novice users.</li></li></ul><li>uTRACK.it – Mustang<br />Pros: 90% of R6 Data Set, Good Workflow Tools, Real-time Results<br /><ul><li>Data goes back 90 days
  48. 48. Dashboard similar to [google analytics]
  49. 49. Monitors all major social platforms
  50. 50. Engagement workflow, email and reporting capabilities are good.
  51. 51. Spam hygiene requires significant time investment by the tool operator
  52. 52. Pricing is not based on volume</li></li></ul><li>Big List Of Metrics<br />
  53. 53.
  54. 54. Social3i Consulting<br />711 6th Avenue North<br />Suite 200<br />Seattle, WA 98104<br />xavier@social3i.com<br />www.social3i.com<br />social3i<br />insight | ideation | influence<br />

×