The risks and opportunities of the social meda to employer brands. Paul Harrison, Managing Partner of Carve Consulting, presents at ONREC Game changing recruitment technology conference, Chicago.
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
Sites that are useful resources, how-to's, guides, and tutorials for social media for business. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Plus, YouTube, SnapChat
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
Sites that are useful resources, how-to's, guides, and tutorials for social media for business. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Plus, YouTube, SnapChat
This presentation was given at the 2011 SCANPO conference by Coastal Community Foundation staff (George Stevens, Christine Beddia, and Tina Arnoldi).
The session title was "Blending Traditional Fundraising Strategies with New Internet-enabled Tactics".
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
Social Media Teaching - Health Insurance Agent PresentationNigel Ohrum
Social Media Presentation for Health Insurance Agents. Covering social media intro basics and recommended avenues for health insurance agents to build and grow their web presence. Facebook pages and groups, LinkedIn profiles, and application techniques.
This presentation focuses on networking tips and strategies attorneys can use to build their business and enhance client relationships.
Key Topics include:
-How to identify and build your network
-Building your personal brand to improve relationships
-Online and offline tools for effective client development
-Effective strategies for maintaining relationships
This presentation was given way back in August of 2009 to an Executive Networking group, American Association of Senior Executives, in Orange County.
This was way before LinkedIn was a commonly adopted professional network. I was an "early adopter" and saw the future impact.
This was 2 years before the LinkedIn IPO.
At the time, there were less than 25-30 million LinkedIn members.
It's old, school, but highlights what has happened in the last 4 years.
Enjoy!
JDW: The Charlotte Agency is the new version of a marketing shop for small business. Lovable, smart and direct, the people of JDW know business...and want to change it.
This Facebook strategy workshop was shared at a Nonprofit Resource Center workshop at the Womens Resource Center of Manatee County. Presented by Susie Bowie and Suzanne Dameron. Thanks to everyone who joined us!
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
This presentation was given at the 2011 SCANPO conference by Coastal Community Foundation staff (George Stevens, Christine Beddia, and Tina Arnoldi).
The session title was "Blending Traditional Fundraising Strategies with New Internet-enabled Tactics".
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
Social Media Teaching - Health Insurance Agent PresentationNigel Ohrum
Social Media Presentation for Health Insurance Agents. Covering social media intro basics and recommended avenues for health insurance agents to build and grow their web presence. Facebook pages and groups, LinkedIn profiles, and application techniques.
This presentation focuses on networking tips and strategies attorneys can use to build their business and enhance client relationships.
Key Topics include:
-How to identify and build your network
-Building your personal brand to improve relationships
-Online and offline tools for effective client development
-Effective strategies for maintaining relationships
This presentation was given way back in August of 2009 to an Executive Networking group, American Association of Senior Executives, in Orange County.
This was way before LinkedIn was a commonly adopted professional network. I was an "early adopter" and saw the future impact.
This was 2 years before the LinkedIn IPO.
At the time, there were less than 25-30 million LinkedIn members.
It's old, school, but highlights what has happened in the last 4 years.
Enjoy!
JDW: The Charlotte Agency is the new version of a marketing shop for small business. Lovable, smart and direct, the people of JDW know business...and want to change it.
This Facebook strategy workshop was shared at a Nonprofit Resource Center workshop at the Womens Resource Center of Manatee County. Presented by Susie Bowie and Suzanne Dameron. Thanks to everyone who joined us!
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Social Media and Social Networking:
What is the business benefit for me?
How do I get started? What tools should I use?
What could go wrong if I just “get it out there” without a strategy?
How much effort is this going to take? _How do I manage it?
How do I know if I’m successful?
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Presented to Florida Realtors CCIM and added to webinar series for commercial brokers.
Social Media, What, Why, and how to Get the Face to Face Meetings and the importance of personal and professional relationships.
Similar to Listening to the Conversation: Employer Brands and the Social Media (20)
Social Media Strategies to Engage Older Audiences #SocialSeniorsCarve
The over 50's are the fastest and wealthiest audience on social media. Yet they are completely ignored by brands. Global social agency Carve's CEO Paul Harrison presented a way forward at the MMA (Mature Marketing Association) event in London, October 2018
Manpower was looking to launch a campaign that would pull together their marketing strategy, sales performance and client relationships. Carve was engaged to find a way to leverage their quarterly campaign ‘Better Access’ and create an all-encompassing ‘social solution’ to answer 4 key objectives: support the sales efforts of Manpower consultants, generate more leads for the company, capture contact data for existing and new Manpower clients and to change existing perceptions of Manpower as an organisation that is not forward thinking.
Goldsmiths required a focused social strategy that would intrigue academics, experts, influencers, students, prospects, the community, alumni and staff alike.
Carve implemented a Facebook and Instagram strategy to appeal to all of Goldsmith's potential and existing audiences.
Lotus came to Carve asking to increase sales and awareness of their brand online. Highlighting the importance of encouraging potential customers to take a test drive, Carve built bespoke landing pages and regular content to help achieve these objectives.
EE came to Carve with a key focus on attracting talent to the recruitment team. Orange and T-Mobile had recently merged, forming EE and bringing 4G to the UK for the first time. This meant the launch of new employer brand and a necessity to show EE as a top employer.
Thames Valley Housing Association - Social RecruitingCarve
TVHA, a housing association located in London, wanted to employ more talent for the years 2014/15.
To make the TVHA and attractive place to work, Carve helped implement an engaging content strategy to improve transparency and knowledge about the company.
After a recent global rebrand, EY wanted to know how they could activate their new concept of 'building a better working world' globally, in an interactive and memorable way..
The solution was gamification. By making an interactive and educational experience for customers and talent to share with their peers, and harnessing the potential for virality on social media, EY's new brand became truly global.
Whilst RB are one of the largest consumer health companies in the world, and their "Powerbrands" enjoy recognition across over sixty countries, their corporate and employer brands suffered from low awareness from consumers and potential employees.
A monthly content plan of 'life at RB' through the eyes of various #Gamechangers who worked for RB really helped customers and potential talent understand the company behind the brands.
Our work with Aviva, one of the biggest names in insurance and financial services. Carve helped Aviva invigorate their brand with social by gamifying their recruitment process.
In a world where candidates now openly share experiences, connect with interviewers, read -- and trust -- reviews online, how can you use social media effectively to safeguard your employer reputation, identify powerful networks and develop relationships with potential talent?
Hear Debbie Smith, head of client services and Christophe Mallet, head of strategy explore the impact of social technologies on employer brand, the role of communities in identifying and engaging talent, and how your current employees can influence social conversations.
Paul Harrison, Managing Partner of Carve Consulting, a social business consultancy, presented at the 2013 SOME Social Media Graduate Recruitment event. At the event Paul explored the opportunities for graduate recruiters in Twitter. Please contact Carve for full transcript and case studies.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Set off and carry forward of losses and assessment of individuals.pptx
Listening to the Conversation: Employer Brands and the Social Media
1. Listening to the conversation Paul Harrison, Carve Consulting CarveConsulting.com Employer brands: the opportunities and threats of the social media
2. “ BS Bingo” GENERATION Y BLOGOSPHERE NAKED CONVERSATIONS WIKI MILLENIALS FLAT WORLD CLUETRAIN MANIFESTO ENGAGEMENT DIALOGUE
3.
4.
5. Why must my organisation actively participate in the social media? You’re already involved.
34. Thanks for listening Slideshare.com/CarveConsulting CarveConsulting.com/blog LinkedIn.com/in/PaulHarrison Twitter.com/CarveConsulting
Editor's Notes
Hi, I am Paul Harrison from Carve Consulting. I am going to be spend the next few minutes looking at the threats and the opportunities afforded to brands by the new social media it seems like a lot of the sessions have been devoted to social media over the last couple of days i’ve tried to take in everything from those and distill them to give some real life examples – and 1-2 tangible action points.