This content was presented at I panel of VI South East Europe Media Forum SEEMF held in Budva, Montenegro - Hotel Splendid on 22-23 October 2012 Name of panel: Social Media, Facebook Twitter, You tube, Apps - Future of Media Chairperson: Thomas Bauer - University of Vienna, Vienna Panellists: - Vesna Opavsky - Director of Website, Media Center, Belgrade - Zalán Zubor - HVG.hu, Budapest - Deniz Bayrakdar - Kadir Has University, Istanbul - Barbora Maronkova - Information Officer for Western Balkans, NATO, Brussels - Marko Milosavljevič - University of Ljubljana, Ljubljana

1. Social Media
Facebook, Twitter, Youtube, Apps
Future of Media
Vesna Opavsky
Media Center Belgrade
Director of website

2. ...
Web Channels

3. Real Time Analytics
Referrals
Social Reach

4. Southeastern Europe
on Facebook
Turkey 31 508 700
Romania 5 101 480
Greece 3 876 580
Serbia 3 372 480
Bulgaria 2 437 100
Croatia 1 571 380
Bosnia and Herzegovina 1 299 020
Albania 1 116 560
Macedonia 931 140
Slovenia 723 340
Montenegro 303 560
Moldova 267 000

5. Development of Media
Gutenberg Printing press
Since 1439
Radio
Since 1906
TV
Since 1930
World Wide Web
Since 1990
Mobile Apps
Since 2008
50 million users
in 38 years
50 million users
in 13 years
361 million users
in 10 years
?
Facebook
Since 2004
1 billion users
in 8 years

6. Interesting Facts About
Internet and Social Media
91% of online adults use social media regularly
There are more devices connected to the Internet than
there are people on Earth
2012

7. Interesting Facts About
Internet and Social Media
Over 800 million unique users visit YouTube each month
72 hours of video are uploaded to YouTube every
minute
500 years of YouTube video are watched every day on
FB
Traffic from mobile devices tripled in 2011
More than 20% of global YouTube views come from2012

8. Interesting Facts About
Internet and Social Media
950 million active users, 2 billion registered users
44% of users access Facebook on their phones
31% sign in more than once a day
Approximately 3.2 billion likes and comments daily
50 percent of smartphones are actually connecting to
Facebook every hour
2012

9. Interesting Facts About
Internet and Social Media
160 million active users, 500 million registered users
1 million accounts are added to Twitter every day
50% of Twitter’s users use Twitter on their mobile
36% of Twitter users tweet at least once per day
Twitter users send 175 million tweets each day
2012

10. Interesting Facts About
Internet and Social Media
1.1 billion mobile phones are smartphones
10% of internet usage worldwide
103% growth in website traffic from smartphones in 1 year
1.2 billion people accessing the web from their mobiles
Over 300,000 apps have been developed in the past 3 year
13% of digital news consumers follow news
recommendations on both Facebook and Twitter
More iPhones are sold than people are born 2012
Mobile Apps

11. 2012
Mobile Apps Downloads
100,000 +
100,000 +
100,000 +
100,000 +
100,000 +
5,000,000 +
1,000,000 +
1,000,000 +
1,000,000 +
1,000,000 +

12. Interesting Facts About
Internet and Social Media
900 million users
80% of active internet users visit social networks and blogs
Enough information is consumed to fill 168 million DVDs
More than 8 billion pages
152 million blogs
2012
Internet

13. Interesting Facts About
Internet and Social Media
100,000 tweets are sent
684,478 pieces of content are shared on Facebook
2 million search queries are made on google
48 hours of video are uploaded to YouTube
47,000 apps are downloaded from the App Store
571 websites are created 2012
Every minute of the day:

14. Future of Media
…lies in the advantages brought by the internet media:
- the information network and one place of communication
- multimedia
- accessibility withouth spatial and temporal boundaries
365/24/7
- interactivity

15. Multiple Sources
Citizen journalism
NGO “journalism”
Government institutes
...

16. In the past,
people had to actively look for information,
but today
information comes to them
Vesna Opavsky

17. #SEEMF

18. • mobithinking.com
• www.internetworldstats.com
• thesocialskinny.com
• www.youtube.com
• www.mediabistro.com
• www.socialbakers.com
• blog.hubspot.com
Sources:

19. Thank you for your attention
Vesna Opavsky
October, 2012
opavsky@mc.rs
vesna @opavsky.net
rs.linkedin.com/in/vesnaopavsky