As of 2014, there are nearly 7 billion mobile subscriptions globally, with Asia-Pacific being the fastest-growing market, particularly in countries like India, which has the second-largest user base. The document highlights the growth of mobile internet usage among demographics, particularly among young people, and notes significant smartphone adoption, with 78.6% of sales featuring Android OS. Various mobile initiatives are also presented, showcasing the impact of mobile technology in areas like education, health, and marketing.

2. There Are Nearly 7 Billion Mobile
Subscriptions worldwide
Source: International Telecom Union

3. That’s Equivalent To 95% Population Of
The World
Source: International Telecom Union

4. On Average People Check Their Mobile Phones
Atleast 150 Times In A Day
Source: International Telecom Union

5. Asia Pacific region will remain the world's fastest growing mobile
phone markets and is expected have 2.4 billion unique subscribers
by 2020
Growing 5.5% annually, with the main markets being China,
India, Japan and Indonesia
The region's mobile subscriber base accounted for half of
the world's, which stood at 3.4 billion unique mobile
subscribers at the end of 2013
Source: GSMA STUDY

6. India Has Second Largest Mobile User Base In The
World
Source: Informa Telecoms & Media

7. India Has 904.1 Million Mobile
Connections
Source: TRAI 2014 Data

8. 58.9% Subscribers Are In Urban India
Source: TRAI 2014 Data

9. 41.10% Subscribers Are In Rural India
Source: TRAI 2014 Data

10. 0 100 200 300
Delhi
Tamil Nadu
Punjab
Himachal Pradesh
Kerala
Karnataka
Maharashtra
Gujarat
State With High
Teledensity
Delhi Has The Highest Tele-density In Indian States
Source: TRAI 2014 Data

11. 0 50 100
Bihar
Assam
Madhya Pradesh
Uttar Pradesh
Odisha
State With Low
Teledensity
Bihar Has The Lowest Tele-density In Indian States
Source: TRAI 2014 Data

12. Smartphone sales showed strong growth worldwide
with 1 billion sold in 2013
Source: Gartner Report

13. In 2013, 78.6 percent of Smartphones sold, shipped with
Google’s free Android OS. That is more than five times the number
shipped with Apple’s iOS (15.2 percent)
Source: IDC Report

14. Overall Indian mobile handsets shipments in Q1, 2014 touch 58.9M units
The smartphone
shipments crosses the
14.5 million units
Source: Techcircle.com

15. •Internet User Base In Our Country Is Projected To Touch
243 Million by June 2014
•IAMAI Expects Mobile Internet User To Touch 205 Million
by June 2014
•Urban Internet Mobile Users Are Pegged At 85 Million Users
Source: IAMAI Report

16. Factors Contributing To Growth Of Mobile Internet
Progress and advancements in
ICTs impact on speeds and
capacity. Wireless technology
y and mobile broadband
revolutionize the way in which
consumers access the Internet
People under the age of 30 are
the most technologically savvy,
and their demands shape internet
development itself.
Rich Internet content is most
popular and increasingly
consumers are going online to
network, shop, engage and
inform themselves.
Adult literacy rates still impact
on the Internet usage. The
number of Internet users in
many emerging countries will
rise alongside with economic
growth.
Source: ETC-Digital Study

17. Mobile User Demographic
As per demographic study in 2013 by Unicef 1
in 5 women own a mobile phone while 1 in 3
men own a mobile phone
On an average house hold income of mobile
user household is 2.3 times more than the non
mobile user household
As per Nielsen report 2013 almost half of the
mobile users in India are below age of 25
Source: Nielsen & UNICEF 2013

18. Mobile Internet Consumption
85 Million
Urban
25 Million
Rural
Total Mobile Internet Users 110 Million
Source: IAMAI Study

19. People Using Mobile Internet
45% For Text Messaging
26% For Social Networking
15% For Web Browsing
13% For Application
Source: IAMAI Study

20. Most Popular Content Surfed On Mobile
Firstly news media content is increasingly
consumed online
The prevalence of shopping websites and portals drives
the trend towards online shopping
Source: IAMAI Study

21. Smartphone Demographics
2013 huge surge in Smartphone users India
Smartphone have 20% penetration among
males in under 18 age group as compared to
women 11%
Source: Nielsen Informate Mobile Insight

22. Smartphone User Preference
Indian love music apps and spend 8 mins on an average on music apps
Source: Techcircle.com

23. Smartphone User Preference
Indian Smartphone users spent a total of 33 minutes on
entertainment daily in 2013, out of which 23 minutes (or
69 per cent) was spent on multimedia
Source: Techcircle.com

24. Smartphone User Preference
What’s app is the most popular app followed by Facebook In 2013
Source: Techcircle.com

25. Mobile Phone Handset Ranking In Metros
Samsung the most preferred handset in Mumbai and Chennai
Source: Nielsen India Consumer Ranking

26. Government Using Mobile
• M-Education
• M-Health
• M-Information
Source: Unicef –Mobile Social Study

27. Mobile For Education
Mobile for Education: Project Lets go to school by Radio Namaskar Location Konark
Odisha
• Program for getting school drop out especially girls to school through a radio
program and a dedicated mobile number for listeners to get help.
• 9040904904 special number was spread through radio
• Radio team also started sending SMS to village Panchyat members and women self
help group leaders
• The interaction on the special number was made part of the on-air radio show
Other Projects
• The IVRS based daily meal monitoring system in UP
• BridgeIT India project powered by Nokia in Chennai
• Mother and child health education in Maharashtra
Source: Unicef –Mobile Social Study

28. Mobile For Health
Mobile for Health: Project E-Mamta –Mother & Child Tracking System by State Rural
Health Mission –Gujarat
• Mother & Child Tracking system designed to manage and help women to take care
of newly born. To bring down the Infant motility rate.
• The application is supported by mobile SMS system which provides timely
valuable information.
Other Projects
• Maternal health care services in Kanpur
• Nokia-Arogyam Diabetes-Nation wide
• Mobile Kunji By BBC -Bihar
Source: Unicef –Mobile Social Study

29. Mobile For Information
Mobile for Information: Project Sakhi a women helpline in Kutch.
• Helpline that engages at 3 levels, listening to there problems & counseling, refer
them to nearest counseling center, facilitate caller to engage for legal counseling
and filling FIR
• Project uses mobile applications like portals, voice sms and conference call facility
Other Projects
• Kisan Samachar-Interactive platform for farmers –Rohtak Haryana
• Nano Ganesh –Farmer oriented irrigation alert system-Pune
Source: Unicef –Mobile Social Study

30. Mobile Brand Campaign
Brands are engaging with customers through various modes of engagement
with mobile being the driving the campaigns.
•Miss call Campaigns
•Interactive IVRS Campaigns
•Out bound Calls to consumer base
•Mobile Coupons
• Mobile Contest

31. Mobile Brand Campaigns
Hindustan Unilever's
Kan Khajura Tesan
Axe Boat Party
Red Label Tea Meet Sonakshi
Maggie
Guess The
Taste
Indian Mobile Campaigns in recent time

32. Mobile And Social Media
•Monthly Active Users (MAUs) in India stood at 93
million at the end of December 2013, of which 75 million
logged
in through their mobile phones.
•2H-36M is the average time users spend on mobile internet
•57% of mobile users are engaged in social media apps
•12% of Smartphone users watch video content every day
Source: Avendas Report 2013

33. Smartphone & Mobile Content
Consumption
49% Watch Video Clips
50% Watch UGC On Youtube
21% Watch Live Content
14% Full Length Movies
Source: Avendas Report 2013

34. Mobile Shopping Trend
32%Consumer use mobile to browse or research
Products once a month
15%Consumer complete transactions using
mobile device
50%Transactions lead to purchases
Source: Avendas Report 2013

35. Mobile Marketing Trends For 2014
•Personalized Messaging : With advent of Apple iBeacon the mobile opportunity to
target customer with personalized offer which fit their immediate demand will take lead
•Location Based Marketing: Targeting customers with relevant offers according to their
location will make mobile marketing more relevant.
•Narrowcasting: Targeting fewer customer who are most likely to benefit out of the offer,
instead of targeting a huge size of consumer base.
Source: CIO Mobile Study

36. Mobile Marketing Trends For 2014
•Rich Media Messaging : The RMM is growing at 40% Y-O-Y as it adapts to specific
device receiving the message . RMM also delivers exact demographics information
which can be used for further marketing purpose.
•Even Shorter Content: Shorter content is attracting consumers, Vine a video looping
app with maximum time of 6 second or Snap chat where photo lasts only a day are
becoming a rage with Youth
•Gamification of Mobile Ads: People like competitive content and many mobile apps and
brewers will use gamification as a hook to engage customers to their ads
Source: CIO Mobile Study

37. Created By: Priyanka Arora
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arorapriyaarora@yahoo.com
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