The document discusses the growth of social media and its influence. It notes that every third person in the world uses the internet, and over 60% of US internet users engage with social media. Social media allows for speedy and widespread distribution of information with few limitations. Popular social media platforms include Facebook, Twitter, YouTube, and LinkedIn. The growth and usage of these platforms has increased dramatically in recent years. The document also discusses how brands and companies are increasingly using social media for advertising, marketing, and engaging with customers.

1. SOCIAL MEDIA Made by Zhenia Savina 2011. BREAKFAST DINNER SUPPER

2. The Worldwide Web The Global Network The Information field

3. Total WORLDWIDE population 6.805.609.960

4. Total INTERNET population 1.966.514.816

5. Every THIRD person in the World uses the INTERNET

7. In 2010 we: sent each other 107 trillion messages 89,1 % is - By 2010 created more than 255 000 000 web-sites and 152 000 000 blogs

8. In 2010 we used for an exit in the Internet : 46,9% 30,8% 14,9% 4,8% 2,1%

9. 63,7 % Internet-users in USA there are in the Social Media

10. WHY ?

11. SOCIAL MEDIA = DIALOGUE

16. Social Media is the people , who communicate on-line

17. Speed, ease and availability of distribution of the information Minimisation of personal space Absence of spatial restrictions Efficiency (reaction in real time) Social Media:

18. Platforms of the Social Media : Internet-forums Collective and personal blogs Podcasts – audio and video Wiki in all forms E-mail Social Networks On-line games

19. To reach 50 millions users Radio – 38 years TV – 13 years Internet – 4 years iPod – 3 years

20. The most popular American social network is less than for 9 months has received more 100 million users.

21. Further it is MORE ! Much MORE !

22. In 2007 Social Media became more popular than porno-sites 80% of the companies look for the workers in Social Networks 1 from 8 couples, which have got married in USA in 2010 have got met in the Network. ?

23. 4 billion search inquiries every day. 175 million – every hour. 2.9 million – every minute

24. FIRST THERE WAS AN EGG ?

25. Electronic bulletin boards On-Line services Systems of instant messages

26. Early Social Networks SixDegrees (1997) BlackPlanet (2000) LiveJournal (1999)

27. THEN THE HEN ?

28. FaceBook (2004) LinkedIn (2003) FriendSter (2002) MySpace (2003)

29. PhotoBucket (2003) Flickr (2004) YouTube (2005)

30. Justin.tv (2006) Ustream.tv (2006) Twitter (2006)

32. 175 000 000 users more than 95 000 000 twitts every day about 4 000 000 twitts every hour 2010 vs 2011 75 000 000 users more than 27 000 000 twitts every day about 1 300 000 twitts every hour

33. 2010 vs 2011 350 000 000 users 175 000 000 users every 24 hours 65 000 000 log in through mobile phones 640 000 000 users 250 000 000 users every 24 hours 200 000 000 log in through mobile phones

34. 2010 vs 2011 more than 4 billion images more than 5 billion images

35. 2010 vs 2011 14 000 000 articles 85 000 active participants 17 000 000 articles 91 000 active participants

36. 2010 vs 2011 more than 50 000 000 users more than 11 000 000 in Europe more than 100 000 000 users more than 20 000 000 in Europe

37. To a word : Every minute is loaded more than 24 hours of video on YouTube. More than 3 000 images are loaded every minute on Flickr < 2 billion viewings on YouTube every 24 hours

38. To a word : Barack Obama has got more than 7 900 000 followers on Twitter Justin Bieber has got more than 9 5 00 000 followers on Twitter Population of Belarus hardly more than 9 400 000 Population of Switzerland hardly more than 7 700 000

40. MAD PACES OF GROWTH !

41. For a supper : Why brands love the Social Media ?

42. Media advertising increases the search traffic by 13,7 %

43. 80% promo-pages consist of : Photos and videos of products Contacts Discussions Interrogations News about products and services

44. But even IT helps the companies to: Investigate an audience and media-environment Involve in the communications Understand and shape objectives and problems Supervise and analyze results

45. 33 % discuss brands of times in a week 32 % recommend brands 30 % look for advice

46. 20 % track brands in Twitter 51 % - constant clients 44 % wait for discounts and promo-actions

47. TOP -10 pages of brands and their gain for last 6 months on FaceBook BRAND FANS GAIN

48. Except for it 90% trust , that the Internet-price is more profitable than the « real » Americans have looked for a year of a 4,3 billion banners More than 85% buy , that considered in Internet 97% Internet-users look for information about brand in the Social Media

49. The conclusion. What waits further the Social Media ?

50. The general expenses for media-advertising in 2010 will increase up to 564 billion dollars

51. Revenues of advertising on FaceBook in 2 012 will exceed 5,74 billion dollars

52. Revenues of advertising on FaceBook in 2 012 will exceed 250 million dollars

53. In 2015 Internet-users in USA will be in 50 times more , than in 2006

54. P.S. Video on YouTube , where the president of Russian Federation – Dmitriy Medvedev is dancing , already have looked more than 6 million 25 thousand users. To see it , it is enough to write in a line of search the phrase: « Medvedev is dancing ».

55. P.S. Video , when the president of USA – Barack Obama is dancing, already have looked more than 10 million 791 thousand users of YouTube . To see and that amazing dance - show from Barack Obama , write in line of search of YouTube : « Obama dance » .

57. e-mail: zheniasavina@gmail.com http://www.facebook.com/zheniasavina http://www.twitter.com/zheniasavina http://www.vkontakte.ru/zheniasavina Skype: zheniasavina

58. Used sources : 1. Alla Chernich « The world of new media » 2. Dan Gillmor « We are media » 3. Igor Piskunov « Trand of year – advertising in Social Media » 4. Andrey Lebedev « Advertising in Social Media » 5. http://www.briansolis.com 6. http://www.towave.ru 7. http://www.slideshare.net 8. http://www.emarketer.com 9. http://mashable.com 10. http://socialtimes.com 11. http://www.allfacebook.com 12. http://www.internetworldstats.com 13. of course the sites : http://www.yahoo.com, http://www.facebook.com, http://twitter.com, http://www.youtube.com, http://www. linkedin .com, http://www. flickr .com 14. And other the social sites