A summary of social media trends in 2011, given out in conjunction with Addiction London's Social Media Week event - held in London 14th Feb 2012.

1. In 2011 the growth and impact of
social media was greater than ever
You think Google is still the most visited site? Think again!

2. In 2011 Facebook overtook Google
as the most visited site online.
11% of the world population now has a
facebook account.
In fact there are now more Facebook users
than cars (800,000,000 Facebook users
VS. 750,000,000 motor vehicles).
50% of these users log on to Facebook
every single day.

3. The average Facebook user has 130
Friends and spends 700 minutes per
month on the site.
Every 60 seconds on Facebook there are:
510,000 comments posted
293,000 status updates
136,000 photos uploaded
This adds up to over 30 billion pieces of
content being shared each month.
Facebook alone accounts for 10% of all
mobile data used on iPhones.

4. Twitter now has over 225,000,000 users
who send 150,000,000 tweets per day.
That’s 1736 tweets per second.
Their personal record so far was 8900
tweets a second.
Communication is becoming shorter with
the majority of tweets made up of only 40
characters.
The average user has 115 followers.

5. Linked In now has 135,000,000 users.
That is 17 times the population of London
with 2 new users signing up every second.
Users include executives from every
company listed on the fortune 500.
Age demographics of Linked In:
18-24 year olds 21%
25-34 year olds 36%
35 -54 year olds 36%
55+ year olds 7%

6. YouTube now has 490,000,000 unique
visitors, which generate 92,000,000,000
page views each month.
Last year they reached 700,000,000,000
playbacks.
35 hours of video is uploaded every
minute, in fact more video is uploaded to
YouTube in 60 days than the 3 major US
networks created in 60 years.

7. 3500 photos are uploaded to Flickr every
second.
G+ is growing rapidly and already has
50,000,000 users.
Instagram’s 2,200,000 users upload
3,600,000 new photos per week (or 6
photos per second).
Foursquare is now averaging 2,000,000
check-ins a week.
Smartphone owners are twice as active on
social media as non-smartphone owners.
Women are more active on social media
then men (55% vs 45%).

8. If you would like to learn more about how you can utilise social media,
please get in touch with Laura Scott, Digital Strategist at Addiction London.
E. ls@addictionworldwide.com T. 07754 372945
www.addictionworldwide.com
All data correct at time of writing (November 2011)