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1 | P a g e 
A Project Proposal 
On 
“Shopping behavior of urban households for apparels and 
accessories on discounts and offers” 
Under the Guidance of: 
Prof. 
SUBMITTED TO: 
MS Ramaiah Management Institute, Bangalore 
Submitted by, 
S Athaullah
2 | P a g e 
TABLE OF CONTENT 
Title 
Page No 
1 
OBJECTIVES OF THE STUDY 
3 
2 
SCOPE OF THE STUDY 
4 
3 
RESEARCH METHODOLOGY 
5 
4 
ANALYSIS OF RESEARCH UNDERTAKEN 
8 
5 
FINDINGS AND CONCLISION 
20
3 | P a g e 
OBJECTIVES OF THE STUDY 
The main objective is to determine the shopping behavior of urban households for 
apparels and accessories on discounts and offers. 
 To analyze the opinion/preferences of consumer towards discounts and 
offers. 
 To study the consumer preference towards online purchasing and direct 
purchasing. 
 To analyze the problems after purchasing on discounts and offers.
4 | P a g e 
SCOPE OF THE STUDY 
The scope of the study is to identify shopping behavior of urban households. It is 
aimed to identify the shopping behavior of urban households for apparels and 
accessories on discounts and offers. The scope of the study is only confined to the 
area covered under Bangalore and only confined in studying about the shopping 
behavior of urban households. 
LIMITATIONS: 
 As this survey was restricted to Bangalore this cannot be stated as an in depth 
research on this subject. 
 Enough care is taken in formulating the questionnaire, still some errors may 
creep in. 
 The shopping behavior of consumer varies according to different products. 
The project is based on the interview methodology by a sutured questionnaire and 
the personal skills of the person undertaking the project affect the results.
5 | P a g e 
RESEARCH METHODOLOGY 
The survey technique is intended to secure one or more items of information from a 
sample of respondents who are representatives of a larger group. The information is 
recorded on a form known as questionnaire. As data are gathered by asking questions 
from persons who are believed to have desired information, the method is known as 
questionnaire technique. 
REASONS FOR WIDE USE OF THIS METHOD: 
 It can secure both quantitative and qualitative information directly from the 
respondents. 
 It is the only method of directly measuring attitudes and motivations. 
 It is quite flexible in terms of the types of data to be assembled, the method of 
collection or the timing of research. 
Meaning of Research 
According to D. Slessinger and M. Stephenson in the Encyclopedia of social 
sciences define research as the manipulation of things, concepts or symbols for the 
purpose of generalizing to extend, correct or verify knowledge, whether that 
knowledge aids in construction of theory or in the practice of art´. 
TYPES OF RESEARCH 
1. Exploratory Research, 
2. Descriptive Research, 
Exploratory Research: 
Exploratory research studies are also termed as formulate research studies. 
The main purpose of such studies in that of formulating a problem for more precise
investigation or of developing the working hypothesis forms an operational point of 
view. 
6 | P a g e 
Descriptive Research: 
Diagnostic Research studies determine the frequency with something occurs 
or its association with something else. In this project, information pertaining to 
customer needs satisfaction and their demographic profile was collected; hence it is 
a descriptive research. 
1) Primary data: Meaning: Primary sources of data are the data which needs the 
personal efforts of collect it and which are not readily available. Primary source of 
data are the other type of source through which the data was collected. 
Following are few ways in the data was collected: 
1. Questionnaires: It is the set of questions on a sheet of paper was being given to 
fill it, bases on which the data was interpreted. 
2. Direct interviewing: Direct interviewing involved the process where I asked the 
questions directly to the customers and I got the feedback. 
2) Secondary data: Secondary sources are the other important sources through 
which the data was collected. 
These are the readily available sources of the data where one had need not put much 
effort to collected, because it is already been collected and part in an elderly manner 
by some researcher, experts and special. 
The secondary sources helpful for the study were
1) Text books like marketing management research methodology Advertisement 
and sales promotion etc. 
2) Internet was made use for the collection of the data 
3) Newspapers were also referred. 
4) Business magazines were referred. 
3) Sample size: By using judgment random sampling technique 100 respondents are 
selected for the purpose of the study. 
7 | P a g e 
4) Period of study: The study is undertaken in the duration of 30days. 
5) Research approach: The survey method was adopted for collected the primary 
data. Survey research is systematic gathering of data from respondent through 
questionnaire. 
6) Research instrument: The data for this research study was collected by survey 
technic using interview method guided by questionnaire. 
7) Collection of Data: Questionnaire and personal interviews are the methods that 
I have used for collecting the data.
8 | P a g e 
ANALYSIS AND INTERPRETATION 
Q1) Respondents in Gender? 
Table no1 – Number of Respondents in Gender 
Sample size: 30 
ANALYSIS 
Gender No of Customers Percentage 
Male 12 40% 
Female 18 60% 
The above table shows 40% of the respondents are male, 60% of the respondents are 
female 
Chart No 1 - Showing Respondents in Gender 
20 
18 
16 
14 
12 
10 
8 
6 
4 
2 
0 
Sample size: 30 
12 
18 
Respondents in Gender 
male Female 
INTERPRETATION 
From the above graph we can interpret that majority of the respondents are Female and other are 
male
9 | P a g e 
Q2) Age groups? 
Table No – 2 Customers Age groups 
Less than 25 9 30% 
25-35 6 20% 
35-45 11 36% 
46-55 4 13% 
56 and above 0 0% 
Sample size: 30 
Age Groups No of customers Percentage 
ANALYSIS 
The above table shows 30% of customers are age group of less than 25 & 20% are age group of 
25-35 & 36% are age group of 35-45 & 13% are age group of 46-55 and 0% of them are age group 
of 56 and above 
Chart No – 2 Showing Customer Age groups 
Sample size: 30 
Age groups of respondents 
9 
6 
11 
4 
0 
Less than 25 25-35 36-45 46-55 56 and above 
INTERPRETATION 
From the above graph we can interpret that majority of the respondents are age group of 36-45
10 | P a g e 
Q3) Income per month? 
Table No3 – Respondents Income Level per month 
Income per month No of Customers Percentage 
Less than 10000 3 10% 
Sample size: 30 
Analysis 
10000-20000 10 33% 
20000-30000 8 26% 
30000-40000 9 30% 
40000 and above 0 0% 
Above Table shows 10% of customers belong to income level of less than 10000 per month & 
33% of customers belong to 10000-20000 income per month & 26% of customers belong to 20000- 
30000 income per month & 30% of customers belong to income per month of 30000-40000 per 
month and reaming 0% of customers belong to 40000 and above 
Chart No3 – Showing Respondents Income Level per month 
10 
8 
6 
4 
2 
0 
3 
LESS THAN 
Sample size: 30 
Series1 
10000 
Income levels 
10 
8 
9 
10000-20000 20000-30000 30000-40000 40000 AND 
ABOVE 
INTERPRETATION 
From the above graph we can interpret that majority of respondents belong to income level of 
10000-20000 per month
11 | P a g e 
Q4) How frequently do you go for shopping households? 
Table No4 – Respondents frequently shopping households 
Frequent visit No of Customers Percentage 
Twice in a week 11 36% 
Once in a week 4 13% 
Once in 15days 8 26% 
As and when required 7 23% 
Sample size: 30 
Analysis 
Above Table shows that 36% of respondent shop twice in a week & 13% of respondents shop once 
in a week & 26% visit once in 15days & 23% of respondents shop as and when required 
Chart No4 –Showing Respondents frequently shopping households 
As and when required 
Once in every 15 days 
Sample size: 30 
Frequent shopping households 
11 
4 
8 
7 
0 2 4 6 8 10 12 
Once in a week 
Twice in a week 
INTERPRETATION 
Above Graph shows that majority of customers shop twice in a week & 8% shop once in 15days
12 | P a g e 
Q5) Where do you prefer to shop apparels and accessories? 
Table No5 – Respondents prefer to shop apparels and accessories 
Purpose of Purchase No of Customers Percentage 
Online 18 60% 
Offline 12 40% 
Sample size: 30 
Analysis 
Above Table shows that 60% respondents prefer to shop online & 40% of respondents prefer to 
shop Offline 
Chart No5 – Showing preference to shop apparels and accessories 
Sample size: 30 
Prefer to shop apparels & accessories 
60% 
40% 
Online 
Offline 
INTERPRETATION 
From the above Graph we can see that 40% of the respondents Prefer to shop offline & majority 
of 60% prefer to shop online
13 | P a g e 
Q6) When do you purchase more (in bulk) appeals and accessories? 
Table No6 – Respondents when purchase more 
Types of Products No of Customers Percentage 
More discounts 15 50% 
More Offers 13 43% 
Other 2 7% 
Sample size: 30 
ANALYSIS 
The above table shows that 50% of respondent purchase more when there are more offers on the 
products & 43% of respondents respondents 
Chart No6 – Showing when respondents purchase more 
Sample size: 30 
Respondents purchased more 
More Discounts More Offers Any other 
INTERPRETATION 
From the above Graph we can see that majority 50% of respondents purchased more when there 
are more discounts on the products
14 | P a g e 
Q7) What is the reason that influences you to purchase offline? 
Table No7 – Respondents influences to purchase offline 
Assistance from staff No of Customers Percentage 
More discounts & offers 10 33% 
Feeling the product before buying 13 43% 
Services provided after purchase 6 20% 
Other 1 4% 
Sample size: 30 
ANALYSIS 
The above table shows that 33% of respondents purchase offline because of more discounts & 
offers & 43% of them purchase because they can they feel the product before buying 
Chart No7 – Showing influence of respondents to purchase offline 
Infulenced to buy offline 
Other 
Services provided after purchase 
Sample size: 30 
10 
13 
6 
1 
0 2 4 6 8 10 12 14 
Feeling the products 
Discounts & Offers 
INTERPRETATION 
From the above Graph we decide that 13% majority of respondents are influenced to buy offline 
because of feeling of the products before buying
15 | P a g e 
Q8) What is the reason that influences you to purchase online? 
Table No8 – Respondents influenced to purchase online 
Assistance from staff No of Customers Percentage 
More discounts & offers 12 40% 
Flexibility in purchase 1 7 57% 
Other 1 3% 
Sample size: 30 
ANALYSIS 
The above table shows that 40% of respondents are influenced to buy online because of more 
discounts & offers & 57% of respondents because of flexibility in purchase & 3% of respondents 
because other reasons 
Chart No8 – Showing respondents influenced to buy online 
Flexiblity in 
purchasing, 
17, 57% 
Sample size: 30 
Discounts & 
Offers , 12, 
40% 
Other, 1, 3% 
INTERPRETATION 
From the above Graph we decide that 57% majority of respondents are influenced to buy online 
because of flexibility in purchasing
Q9) Your satisfied levels with the household products that are purchased on 
offers & discounts? 
Table No9 – Customer satisfaction levels for products purchased on offers & discounts 
16 | P a g e 
Satisfaction level No of respondents Percentage 
Highly satisfied 5 16% 
Satisfied 13 43% 
Dissatisfied 4 14% 
None 8 26% 
Sample size: 30 
ANALYSIS 
The above table shows 16% of respondents are highly satisfied after buying on offers and 
discounts & 43% of respondents are satisfied & 14% are dissatisfied and 26% none 
Chart No9 – Showing Customer Satisfaction levels for products purchased on offers & 
discounts 
14 
12 
10 
Sample size: 30 
8 
6 
4 
2 
0 
5 
13 
4 
8 
Highly Satisfied Satisfied Dissatisfied Non 
INTERPRETATION 
From the above graph we can decide that 43% majority of respondents are satisfied with the 
products that are purchased on offers and discounts
Q10) Online purchasing is better than Offline purchasing of household 
apparels and accessories? 
17 | P a g e 
Table No9 – Respondents Agreed to purchasing is better than online 
Satisfaction level No of respondents Percentage 
Strongly agreed 17 56% 
Agreed 6 20% 
Disagreed 3 10% 
None 4 14% 
Sample size: 30 
ANALYSIS 
The above table shows 56% of respondents are strongly agreed & 20% of respondents are agreed 
& 10% of respondents are disagreed and 14% of them as non 
Chart No9 – Showing Agreed to purchasing is better than online 
Sample size: 30 
17 
3 
6 
4 
agrred Strongly agreed agrred Agreed agrred Disagreed agrred Non 
INTERPRETATION 
From the above graph we can decide that 56% majority of respondents are strongly agreed for 
online is better than offline shopping
18 | P a g e 
Questionnaire 
Dear Sir/Madam, as a part of research, a survey is taken up to study the 
shopping behavior of urban households for apparels and accessories on 
discounts and offers 
Q1) Name: ……………………………….. Gender: Male( ) Female( ) 
Phone No: ………………………….. E-mail Id: ……………………………… 
Q2) Age: 
(a) Less than 25 (b) 25 - 35 (c) 36 - 45 (d) 46 – 55 
(e) 56 and above 
Q3) Marital Status: 
(a) Married (b) Unmarried 
Q4) Income: 
(a) Less than 10000 (b) 10000-20000 (c) 20000-30000 
(d) 30000-40000 (e) 40000 and above 
Q5) How frequently do you go for shopping households? 
(a) Twice in a week (b) Once in a week (c) Once in every 15days 
(d) As and when required 
Q6) Where do you prefer to shop apparels and accessories? 
(a) Online (b) Offline
19 | P a g e 
Q7) When do you purchase more (in bulk) apparels and accessories? 
(a) More Discounts (b) More Offers 
(c) Any Other, Please specify ………………………… 
Q8) What is the reason that influences you to purchase offline? 
(a) Discounts & Offers (b) Feeling the product before buying 
(c) Services provided after purchase (d) Other 
Q9) What is the reason that influences you to purchase online? 
(a) Discounts & Offers (b) Flexibility in purchase (c) Other 
Q10) Your satisfied levels with the household products that are purchased on 
offers & discounts? 
(a) Highly satisfied (b) Satisfied (c) Dissatisfied (d) Non 
Q11) Online purchasing is better than Offline purchasing of household apparels 
and accessories? 
(a) Strongly agreed (b) Agreed (c) Disagreed (d) Non 
Q12) Please share your experience with the household products that are purchase 
on offers and discounts? 
A)…………………………………………………………………………………… 
…………………………………………………………………………....................
20 | P a g e 
FINDINGS 
From the responses of 30 customers the findings can be listed as: 
 As per the findings 60% of respondents are female from this survey 
 Majority of 36% of respondents shop households twice a week 
 It is found that 60% of respondents shop apparels and accessories online 
when compared to offline 
 Respondents buy in bulk when they have more offers and discounts on the 
household products 
 Found that majority of respondents prefer to shop offline because they can 
feel the products before purchasing 
 Majority of respondents prefer to shop online because of flexibility in 
perching 
 43% of respondents are satisfied with the household products purchased on 
discounts and offers 
 Found that majority of respondents strongly agree that online shopping of 
households is better than offline
21 | P a g e 
Conclusion

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Shopping behavior of urban households for apparels and accessories on discounts and offers

  • 1. 1 | P a g e A Project Proposal On “Shopping behavior of urban households for apparels and accessories on discounts and offers” Under the Guidance of: Prof. SUBMITTED TO: MS Ramaiah Management Institute, Bangalore Submitted by, S Athaullah
  • 2. 2 | P a g e TABLE OF CONTENT Title Page No 1 OBJECTIVES OF THE STUDY 3 2 SCOPE OF THE STUDY 4 3 RESEARCH METHODOLOGY 5 4 ANALYSIS OF RESEARCH UNDERTAKEN 8 5 FINDINGS AND CONCLISION 20
  • 3. 3 | P a g e OBJECTIVES OF THE STUDY The main objective is to determine the shopping behavior of urban households for apparels and accessories on discounts and offers.  To analyze the opinion/preferences of consumer towards discounts and offers.  To study the consumer preference towards online purchasing and direct purchasing.  To analyze the problems after purchasing on discounts and offers.
  • 4. 4 | P a g e SCOPE OF THE STUDY The scope of the study is to identify shopping behavior of urban households. It is aimed to identify the shopping behavior of urban households for apparels and accessories on discounts and offers. The scope of the study is only confined to the area covered under Bangalore and only confined in studying about the shopping behavior of urban households. LIMITATIONS:  As this survey was restricted to Bangalore this cannot be stated as an in depth research on this subject.  Enough care is taken in formulating the questionnaire, still some errors may creep in.  The shopping behavior of consumer varies according to different products. The project is based on the interview methodology by a sutured questionnaire and the personal skills of the person undertaking the project affect the results.
  • 5. 5 | P a g e RESEARCH METHODOLOGY The survey technique is intended to secure one or more items of information from a sample of respondents who are representatives of a larger group. The information is recorded on a form known as questionnaire. As data are gathered by asking questions from persons who are believed to have desired information, the method is known as questionnaire technique. REASONS FOR WIDE USE OF THIS METHOD:  It can secure both quantitative and qualitative information directly from the respondents.  It is the only method of directly measuring attitudes and motivations.  It is quite flexible in terms of the types of data to be assembled, the method of collection or the timing of research. Meaning of Research According to D. Slessinger and M. Stephenson in the Encyclopedia of social sciences define research as the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in the practice of art´. TYPES OF RESEARCH 1. Exploratory Research, 2. Descriptive Research, Exploratory Research: Exploratory research studies are also termed as formulate research studies. The main purpose of such studies in that of formulating a problem for more precise
  • 6. investigation or of developing the working hypothesis forms an operational point of view. 6 | P a g e Descriptive Research: Diagnostic Research studies determine the frequency with something occurs or its association with something else. In this project, information pertaining to customer needs satisfaction and their demographic profile was collected; hence it is a descriptive research. 1) Primary data: Meaning: Primary sources of data are the data which needs the personal efforts of collect it and which are not readily available. Primary source of data are the other type of source through which the data was collected. Following are few ways in the data was collected: 1. Questionnaires: It is the set of questions on a sheet of paper was being given to fill it, bases on which the data was interpreted. 2. Direct interviewing: Direct interviewing involved the process where I asked the questions directly to the customers and I got the feedback. 2) Secondary data: Secondary sources are the other important sources through which the data was collected. These are the readily available sources of the data where one had need not put much effort to collected, because it is already been collected and part in an elderly manner by some researcher, experts and special. The secondary sources helpful for the study were
  • 7. 1) Text books like marketing management research methodology Advertisement and sales promotion etc. 2) Internet was made use for the collection of the data 3) Newspapers were also referred. 4) Business magazines were referred. 3) Sample size: By using judgment random sampling technique 100 respondents are selected for the purpose of the study. 7 | P a g e 4) Period of study: The study is undertaken in the duration of 30days. 5) Research approach: The survey method was adopted for collected the primary data. Survey research is systematic gathering of data from respondent through questionnaire. 6) Research instrument: The data for this research study was collected by survey technic using interview method guided by questionnaire. 7) Collection of Data: Questionnaire and personal interviews are the methods that I have used for collecting the data.
  • 8. 8 | P a g e ANALYSIS AND INTERPRETATION Q1) Respondents in Gender? Table no1 – Number of Respondents in Gender Sample size: 30 ANALYSIS Gender No of Customers Percentage Male 12 40% Female 18 60% The above table shows 40% of the respondents are male, 60% of the respondents are female Chart No 1 - Showing Respondents in Gender 20 18 16 14 12 10 8 6 4 2 0 Sample size: 30 12 18 Respondents in Gender male Female INTERPRETATION From the above graph we can interpret that majority of the respondents are Female and other are male
  • 9. 9 | P a g e Q2) Age groups? Table No – 2 Customers Age groups Less than 25 9 30% 25-35 6 20% 35-45 11 36% 46-55 4 13% 56 and above 0 0% Sample size: 30 Age Groups No of customers Percentage ANALYSIS The above table shows 30% of customers are age group of less than 25 & 20% are age group of 25-35 & 36% are age group of 35-45 & 13% are age group of 46-55 and 0% of them are age group of 56 and above Chart No – 2 Showing Customer Age groups Sample size: 30 Age groups of respondents 9 6 11 4 0 Less than 25 25-35 36-45 46-55 56 and above INTERPRETATION From the above graph we can interpret that majority of the respondents are age group of 36-45
  • 10. 10 | P a g e Q3) Income per month? Table No3 – Respondents Income Level per month Income per month No of Customers Percentage Less than 10000 3 10% Sample size: 30 Analysis 10000-20000 10 33% 20000-30000 8 26% 30000-40000 9 30% 40000 and above 0 0% Above Table shows 10% of customers belong to income level of less than 10000 per month & 33% of customers belong to 10000-20000 income per month & 26% of customers belong to 20000- 30000 income per month & 30% of customers belong to income per month of 30000-40000 per month and reaming 0% of customers belong to 40000 and above Chart No3 – Showing Respondents Income Level per month 10 8 6 4 2 0 3 LESS THAN Sample size: 30 Series1 10000 Income levels 10 8 9 10000-20000 20000-30000 30000-40000 40000 AND ABOVE INTERPRETATION From the above graph we can interpret that majority of respondents belong to income level of 10000-20000 per month
  • 11. 11 | P a g e Q4) How frequently do you go for shopping households? Table No4 – Respondents frequently shopping households Frequent visit No of Customers Percentage Twice in a week 11 36% Once in a week 4 13% Once in 15days 8 26% As and when required 7 23% Sample size: 30 Analysis Above Table shows that 36% of respondent shop twice in a week & 13% of respondents shop once in a week & 26% visit once in 15days & 23% of respondents shop as and when required Chart No4 –Showing Respondents frequently shopping households As and when required Once in every 15 days Sample size: 30 Frequent shopping households 11 4 8 7 0 2 4 6 8 10 12 Once in a week Twice in a week INTERPRETATION Above Graph shows that majority of customers shop twice in a week & 8% shop once in 15days
  • 12. 12 | P a g e Q5) Where do you prefer to shop apparels and accessories? Table No5 – Respondents prefer to shop apparels and accessories Purpose of Purchase No of Customers Percentage Online 18 60% Offline 12 40% Sample size: 30 Analysis Above Table shows that 60% respondents prefer to shop online & 40% of respondents prefer to shop Offline Chart No5 – Showing preference to shop apparels and accessories Sample size: 30 Prefer to shop apparels & accessories 60% 40% Online Offline INTERPRETATION From the above Graph we can see that 40% of the respondents Prefer to shop offline & majority of 60% prefer to shop online
  • 13. 13 | P a g e Q6) When do you purchase more (in bulk) appeals and accessories? Table No6 – Respondents when purchase more Types of Products No of Customers Percentage More discounts 15 50% More Offers 13 43% Other 2 7% Sample size: 30 ANALYSIS The above table shows that 50% of respondent purchase more when there are more offers on the products & 43% of respondents respondents Chart No6 – Showing when respondents purchase more Sample size: 30 Respondents purchased more More Discounts More Offers Any other INTERPRETATION From the above Graph we can see that majority 50% of respondents purchased more when there are more discounts on the products
  • 14. 14 | P a g e Q7) What is the reason that influences you to purchase offline? Table No7 – Respondents influences to purchase offline Assistance from staff No of Customers Percentage More discounts & offers 10 33% Feeling the product before buying 13 43% Services provided after purchase 6 20% Other 1 4% Sample size: 30 ANALYSIS The above table shows that 33% of respondents purchase offline because of more discounts & offers & 43% of them purchase because they can they feel the product before buying Chart No7 – Showing influence of respondents to purchase offline Infulenced to buy offline Other Services provided after purchase Sample size: 30 10 13 6 1 0 2 4 6 8 10 12 14 Feeling the products Discounts & Offers INTERPRETATION From the above Graph we decide that 13% majority of respondents are influenced to buy offline because of feeling of the products before buying
  • 15. 15 | P a g e Q8) What is the reason that influences you to purchase online? Table No8 – Respondents influenced to purchase online Assistance from staff No of Customers Percentage More discounts & offers 12 40% Flexibility in purchase 1 7 57% Other 1 3% Sample size: 30 ANALYSIS The above table shows that 40% of respondents are influenced to buy online because of more discounts & offers & 57% of respondents because of flexibility in purchase & 3% of respondents because other reasons Chart No8 – Showing respondents influenced to buy online Flexiblity in purchasing, 17, 57% Sample size: 30 Discounts & Offers , 12, 40% Other, 1, 3% INTERPRETATION From the above Graph we decide that 57% majority of respondents are influenced to buy online because of flexibility in purchasing
  • 16. Q9) Your satisfied levels with the household products that are purchased on offers & discounts? Table No9 – Customer satisfaction levels for products purchased on offers & discounts 16 | P a g e Satisfaction level No of respondents Percentage Highly satisfied 5 16% Satisfied 13 43% Dissatisfied 4 14% None 8 26% Sample size: 30 ANALYSIS The above table shows 16% of respondents are highly satisfied after buying on offers and discounts & 43% of respondents are satisfied & 14% are dissatisfied and 26% none Chart No9 – Showing Customer Satisfaction levels for products purchased on offers & discounts 14 12 10 Sample size: 30 8 6 4 2 0 5 13 4 8 Highly Satisfied Satisfied Dissatisfied Non INTERPRETATION From the above graph we can decide that 43% majority of respondents are satisfied with the products that are purchased on offers and discounts
  • 17. Q10) Online purchasing is better than Offline purchasing of household apparels and accessories? 17 | P a g e Table No9 – Respondents Agreed to purchasing is better than online Satisfaction level No of respondents Percentage Strongly agreed 17 56% Agreed 6 20% Disagreed 3 10% None 4 14% Sample size: 30 ANALYSIS The above table shows 56% of respondents are strongly agreed & 20% of respondents are agreed & 10% of respondents are disagreed and 14% of them as non Chart No9 – Showing Agreed to purchasing is better than online Sample size: 30 17 3 6 4 agrred Strongly agreed agrred Agreed agrred Disagreed agrred Non INTERPRETATION From the above graph we can decide that 56% majority of respondents are strongly agreed for online is better than offline shopping
  • 18. 18 | P a g e Questionnaire Dear Sir/Madam, as a part of research, a survey is taken up to study the shopping behavior of urban households for apparels and accessories on discounts and offers Q1) Name: ……………………………….. Gender: Male( ) Female( ) Phone No: ………………………….. E-mail Id: ……………………………… Q2) Age: (a) Less than 25 (b) 25 - 35 (c) 36 - 45 (d) 46 – 55 (e) 56 and above Q3) Marital Status: (a) Married (b) Unmarried Q4) Income: (a) Less than 10000 (b) 10000-20000 (c) 20000-30000 (d) 30000-40000 (e) 40000 and above Q5) How frequently do you go for shopping households? (a) Twice in a week (b) Once in a week (c) Once in every 15days (d) As and when required Q6) Where do you prefer to shop apparels and accessories? (a) Online (b) Offline
  • 19. 19 | P a g e Q7) When do you purchase more (in bulk) apparels and accessories? (a) More Discounts (b) More Offers (c) Any Other, Please specify ………………………… Q8) What is the reason that influences you to purchase offline? (a) Discounts & Offers (b) Feeling the product before buying (c) Services provided after purchase (d) Other Q9) What is the reason that influences you to purchase online? (a) Discounts & Offers (b) Flexibility in purchase (c) Other Q10) Your satisfied levels with the household products that are purchased on offers & discounts? (a) Highly satisfied (b) Satisfied (c) Dissatisfied (d) Non Q11) Online purchasing is better than Offline purchasing of household apparels and accessories? (a) Strongly agreed (b) Agreed (c) Disagreed (d) Non Q12) Please share your experience with the household products that are purchase on offers and discounts? A)…………………………………………………………………………………… …………………………………………………………………………....................
  • 20. 20 | P a g e FINDINGS From the responses of 30 customers the findings can be listed as:  As per the findings 60% of respondents are female from this survey  Majority of 36% of respondents shop households twice a week  It is found that 60% of respondents shop apparels and accessories online when compared to offline  Respondents buy in bulk when they have more offers and discounts on the household products  Found that majority of respondents prefer to shop offline because they can feel the products before purchasing  Majority of respondents prefer to shop online because of flexibility in perching  43% of respondents are satisfied with the household products purchased on discounts and offers  Found that majority of respondents strongly agree that online shopping of households is better than offline
  • 21. 21 | P a g e Conclusion