A study of buying behaviour of working adults towards branded apparels in sel...Shubha Brota Raha
The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. After food and grocery, it is the 2nd biggest category under organized as well as unorganized retail. Further, on 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India.
The face of Indian apparel market is changing very fast. A new class of customers with more money to spend, and a growing passion for fashion, has been generated by swift development and rising urbanization. In India’s high-growth, fast-changing retail clothing market, one can see significant new growth opportunities for foreign and domestic players. Much has been talked about all these issues viz. future of apparel retail in India, the impact of foreign players on the domestic apparel retailers etc. But we should not forget that customers are the end beneficiary of all the retail activities. As a democratic country with high growth rates, the consumer spending has risen sharply as the youth population (33 percent of India‘s population is below the age of 15) has seen a significant increase in its disposable income. The apparel fashion plays a paramount role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more diversified, as in the Western countries. Technology, ideas and lifestyles are moving concurrently and quickly. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Companies and brands that offered monotonous and mundane products for years, have now multiplied their product ranges and new appealing styles, shapes and forms are being launched each season by them. Hence, it becomes crucial to find out the perception of customers towards the various retail developments in apparel segment and the factors responsible for choosing a particular apparel store.
In the view of the above, an attempt was made not only to analyze the customers’ perception towards various retail developments in apparel segment but also to find out their buying behaviour with special reference to three select regions in India – Delhi & NCR, Mumbai and Bangalore.
Its a scuttlebutt research on clothing industry.This research is about the impact of online retailer on offline retailers .For this research i surveyed online and offline. we surveyed retailers and dealers personally for the information in New Delhi.
With the emergence of supermarkets, kirana stores have been depleting day by day. Government is in the grave situation to decide whether to allow 50% FDI or not in the retail sector. There are certain retail outlets such as Walmart, Metro which are better in quality, cheaper in rates, and offering a range and variety of products under one roof. These malls have entered in India but they are into cash and carry business only and not in the multi brand retail sector. Many of them have entered through joint ventures. If government allow them to enter in India, it can be said that all the small shops and kirana stores will not be able to stand in the market. They cannot compete with them. Now the question arise how the kirana stores can be saved from these big giants in the market. It is the need of the hour today to save these kirana stores because in a developing country like India where the income of an average man is low, such types of small business can make them able to earn their living. The present research is an attempt to find out the weaknesses of kirana stores as compared to the malls and to find out the solutions for the betterment of the stores. The research is conducted on various kirana stores in Punjab. The study identifies the problems being faced by kirana merchants such as recovery of credit, inventory management, goodwill in terms of quality, low space, and lack of variety etc. But during the research it has been found out that there are certain areas where these kirana stores have an edge over the market such as emotional attachment with the customer, to fulfil the timely need of credit of the customer, easy availability etc. It is concluded that both kirana stores and malls are important to the Indian economy. FDI is important for the growth of the economy but it should come for the rescue of the existing business and not as a threat. Secondly government intervention is seeked to make improvements in the functioning of the kirana stores. If kirana stores starts using their strategic advantages to the optimum level, they can make can make their existence strong in the market.
A study of buying behaviour of working adults towards branded apparels in sel...Shubha Brota Raha
The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. After food and grocery, it is the 2nd biggest category under organized as well as unorganized retail. Further, on 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India.
The face of Indian apparel market is changing very fast. A new class of customers with more money to spend, and a growing passion for fashion, has been generated by swift development and rising urbanization. In India’s high-growth, fast-changing retail clothing market, one can see significant new growth opportunities for foreign and domestic players. Much has been talked about all these issues viz. future of apparel retail in India, the impact of foreign players on the domestic apparel retailers etc. But we should not forget that customers are the end beneficiary of all the retail activities. As a democratic country with high growth rates, the consumer spending has risen sharply as the youth population (33 percent of India‘s population is below the age of 15) has seen a significant increase in its disposable income. The apparel fashion plays a paramount role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more diversified, as in the Western countries. Technology, ideas and lifestyles are moving concurrently and quickly. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Companies and brands that offered monotonous and mundane products for years, have now multiplied their product ranges and new appealing styles, shapes and forms are being launched each season by them. Hence, it becomes crucial to find out the perception of customers towards the various retail developments in apparel segment and the factors responsible for choosing a particular apparel store.
In the view of the above, an attempt was made not only to analyze the customers’ perception towards various retail developments in apparel segment but also to find out their buying behaviour with special reference to three select regions in India – Delhi & NCR, Mumbai and Bangalore.
Its a scuttlebutt research on clothing industry.This research is about the impact of online retailer on offline retailers .For this research i surveyed online and offline. we surveyed retailers and dealers personally for the information in New Delhi.
With the emergence of supermarkets, kirana stores have been depleting day by day. Government is in the grave situation to decide whether to allow 50% FDI or not in the retail sector. There are certain retail outlets such as Walmart, Metro which are better in quality, cheaper in rates, and offering a range and variety of products under one roof. These malls have entered in India but they are into cash and carry business only and not in the multi brand retail sector. Many of them have entered through joint ventures. If government allow them to enter in India, it can be said that all the small shops and kirana stores will not be able to stand in the market. They cannot compete with them. Now the question arise how the kirana stores can be saved from these big giants in the market. It is the need of the hour today to save these kirana stores because in a developing country like India where the income of an average man is low, such types of small business can make them able to earn their living. The present research is an attempt to find out the weaknesses of kirana stores as compared to the malls and to find out the solutions for the betterment of the stores. The research is conducted on various kirana stores in Punjab. The study identifies the problems being faced by kirana merchants such as recovery of credit, inventory management, goodwill in terms of quality, low space, and lack of variety etc. But during the research it has been found out that there are certain areas where these kirana stores have an edge over the market such as emotional attachment with the customer, to fulfil the timely need of credit of the customer, easy availability etc. It is concluded that both kirana stores and malls are important to the Indian economy. FDI is important for the growth of the economy but it should come for the rescue of the existing business and not as a threat. Secondly government intervention is seeked to make improvements in the functioning of the kirana stores. If kirana stores starts using their strategic advantages to the optimum level, they can make can make their existence strong in the market.
Fashion accessories are decorative items that supplement one's garment, such as jewelry, gloves, handbags, hats, belts, scarves, watches, sunglasses, pins, stockings, bow ties, leg warmers, leggings, neckties, suspenders, and tights.
Accessories add color, style and class to an outfit, and create a certain look, but they may also have practical functions. Handbags are for carrying small necessary items, hats protect the face from weather elements, Laptops provide mobile connectivity and are used to increase work power and gloves keep the hands warm.
Many accessories are produced by clothing design companies. However, there has been an increase in individuals creating their own brand name by designing and making their own label of accessories.
Accessories may be used as external visual symbols of religious or cultural affiliation: Crucifixes, Jewish stars, Islamic headscarves, skullcaps and turbans are common examples. Designer labels on accessories are perceived as an indicator of social status.
Accessories are also available in the form of bracelets, necklaces, earrings, and shoelace accessories.
The study of Factors Affecting Consumer Preferences of Shopping at Organized ...IJAEMSJORNAL
The organized retail sector has experienced profound shift in the last decade due to change in the social, cultural & business environment. The primary focus of this research paper is consumer behavior & their shift towards organized retail shopping from traditional unorganized retail shopping taking into consideration of their purchasing pattern as well as shift in their perception which changes during their course of organized retail shopping experience. And also to check the hypothesis that the consumers prefer organized retail because of heavy discounts, ease of access and service delivery.This paper also highlights the challenges faced by retail industry.
Prettysecrets.com- A Women Fashion Ecommerce Private LimitedAnkur Suyal
This is one of my internship report with prettysecrets (MTC Ecom Pvt Ltd),Mumbai. Although I didn't have any specific project, I have worked on different areas. During my internship, I worked on three different small projects and hence, the above report contains those study.It was a great experience for me. I hope you will like it.
AN EMPIRICAL STUDY ON ORGANIZED RETAIL OUTLET AND CONSUMER PERCEPTION TOWARDS...IAEME Publication
The Indian Retail Industry is divided into Organized and Unorganized Sectors. Traditional markets are making way for organized formats such as Departmental Stores, Hypermarkets, Supermarkets and Specialty Stores. Indian Retail Industry contributes over 10% of the country’s GDP. Strong income growth, changing lifestyles, and favorable demographic patterns, suggest that by 2020, the Modern Retail Industry in India will be worth US$ 275-400 billion. This study was undertaken, considering three competitive Retail Chain Outlets, Big Bazaar, Reliance Fresh and Marks Spencers, to evaluate the consumers’ opinion and preferences towards these outlets. The study also highlights the pros and cons of the outlets considered and the level of satisfaction compared to the Local Retail Outlets.
Retail Marketing in Rural India – Factors in Favour and StrategiesDr. Amarjeet Singh
Retail industry now accounting for 10% of the
country’s GDP undergoes dynamic changes boosting its
growth still further. The sector grows impressively leading
to production of wide range of products and services.
Rural markets provide great scope for marketers due to
increased revenue and purchase power of the rural
population in India. The rural income is expected to
increase faster due to government policies supporting
agriculture and the earning population that has
temporarily moved out of rural villages to cities for
employment in non-agricultural sectors. Technology in
agriculture has helped to produce quality crops and the
market is ready to give high prices for such products.
Around 60% of the students in the colleges are first
generation graduates who have moved out of their villages
for tertiary education. Thus the life style, likes and
preferences of the rural population keeps changing.
However the huge rural segment is much different from
that of the urban segment and the marketers need to
approach with sustained efforts and special models. The
highly fragmented rural segment’s needs are majorly filled
by unorganized family run Kirana stores and Maligai
shops. The share of organised retail in the country has
risen by 60% and the same is expected to have impact on
the rural market as well. The paper focuses on the growth
of retail market in India, the emerging factors in favour of
rural retail and suggests strategies for rural retailing.
A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalliijtsrd
Store atmosphere plays an important role in the retail market and also it is new concept to present the product with light, color, music, interior, exterior, fixtures and display. Store atmosphere is the way of presenting store by displaying the products to the customer. A proper store atmosphere help the store to increase the customer walk ins and in turn increase the sales of the product. The increase in competition has necessitated retailers to differentiate themselves from their competition Mr. Robinson. M | Shanmugapriya. P ""A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalli"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23668.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23668/a-study-on-store-atmosphere-in-grocery-retail-market-at-tiruchirappalli/mr-robinson-m
Fashion accessories are decorative items that supplement one's garment, such as jewelry, gloves, handbags, hats, belts, scarves, watches, sunglasses, pins, stockings, bow ties, leg warmers, leggings, neckties, suspenders, and tights.
Accessories add color, style and class to an outfit, and create a certain look, but they may also have practical functions. Handbags are for carrying small necessary items, hats protect the face from weather elements, Laptops provide mobile connectivity and are used to increase work power and gloves keep the hands warm.
Many accessories are produced by clothing design companies. However, there has been an increase in individuals creating their own brand name by designing and making their own label of accessories.
Accessories may be used as external visual symbols of religious or cultural affiliation: Crucifixes, Jewish stars, Islamic headscarves, skullcaps and turbans are common examples. Designer labels on accessories are perceived as an indicator of social status.
Accessories are also available in the form of bracelets, necklaces, earrings, and shoelace accessories.
The study of Factors Affecting Consumer Preferences of Shopping at Organized ...IJAEMSJORNAL
The organized retail sector has experienced profound shift in the last decade due to change in the social, cultural & business environment. The primary focus of this research paper is consumer behavior & their shift towards organized retail shopping from traditional unorganized retail shopping taking into consideration of their purchasing pattern as well as shift in their perception which changes during their course of organized retail shopping experience. And also to check the hypothesis that the consumers prefer organized retail because of heavy discounts, ease of access and service delivery.This paper also highlights the challenges faced by retail industry.
Prettysecrets.com- A Women Fashion Ecommerce Private LimitedAnkur Suyal
This is one of my internship report with prettysecrets (MTC Ecom Pvt Ltd),Mumbai. Although I didn't have any specific project, I have worked on different areas. During my internship, I worked on three different small projects and hence, the above report contains those study.It was a great experience for me. I hope you will like it.
AN EMPIRICAL STUDY ON ORGANIZED RETAIL OUTLET AND CONSUMER PERCEPTION TOWARDS...IAEME Publication
The Indian Retail Industry is divided into Organized and Unorganized Sectors. Traditional markets are making way for organized formats such as Departmental Stores, Hypermarkets, Supermarkets and Specialty Stores. Indian Retail Industry contributes over 10% of the country’s GDP. Strong income growth, changing lifestyles, and favorable demographic patterns, suggest that by 2020, the Modern Retail Industry in India will be worth US$ 275-400 billion. This study was undertaken, considering three competitive Retail Chain Outlets, Big Bazaar, Reliance Fresh and Marks Spencers, to evaluate the consumers’ opinion and preferences towards these outlets. The study also highlights the pros and cons of the outlets considered and the level of satisfaction compared to the Local Retail Outlets.
Retail Marketing in Rural India – Factors in Favour and StrategiesDr. Amarjeet Singh
Retail industry now accounting for 10% of the
country’s GDP undergoes dynamic changes boosting its
growth still further. The sector grows impressively leading
to production of wide range of products and services.
Rural markets provide great scope for marketers due to
increased revenue and purchase power of the rural
population in India. The rural income is expected to
increase faster due to government policies supporting
agriculture and the earning population that has
temporarily moved out of rural villages to cities for
employment in non-agricultural sectors. Technology in
agriculture has helped to produce quality crops and the
market is ready to give high prices for such products.
Around 60% of the students in the colleges are first
generation graduates who have moved out of their villages
for tertiary education. Thus the life style, likes and
preferences of the rural population keeps changing.
However the huge rural segment is much different from
that of the urban segment and the marketers need to
approach with sustained efforts and special models. The
highly fragmented rural segment’s needs are majorly filled
by unorganized family run Kirana stores and Maligai
shops. The share of organised retail in the country has
risen by 60% and the same is expected to have impact on
the rural market as well. The paper focuses on the growth
of retail market in India, the emerging factors in favour of
rural retail and suggests strategies for rural retailing.
A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalliijtsrd
Store atmosphere plays an important role in the retail market and also it is new concept to present the product with light, color, music, interior, exterior, fixtures and display. Store atmosphere is the way of presenting store by displaying the products to the customer. A proper store atmosphere help the store to increase the customer walk ins and in turn increase the sales of the product. The increase in competition has necessitated retailers to differentiate themselves from their competition Mr. Robinson. M | Shanmugapriya. P ""A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalli"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23668.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23668/a-study-on-store-atmosphere-in-grocery-retail-market-at-tiruchirappalli/mr-robinson-m
Indian Textile Industry: Opportunities, Challenges and SuggestionsCrimsonpublishersTTEFT
The Indian textile industry is highly fragmented and labor-intensive. The textile industry is being dominated by unorganized sector and Small and medium industries. The foreign investors are not investing in the textile sector which is also one of the areas of concern. The government policies and tax structure are not favoring this industry textile industry is highly competitive and the present situation demands the companies to benchmark their products with the best in the world and try to upgrade the quality and production processes. The paper tries to provide insights into the Indian textile industry. The article attempts to explain the opportunities, challenges and suggestions.
Indian Textile Industry: Opportunities, Challenges and SuggestionsCrimsonpublishersTTEFT
The Indian textile industry is highly fragmented and labor-intensive. The textile industry is being dominated by unorganized sector and Small and
medium industries. The foreign investors are not investing in the textile sector which is also one of the areas of concern. The government policies and
tax structure are not favoring this industry textile industry is highly competitive and the present situation demands the companies to benchmark their
products with the best in the world and try to upgrade the quality and production processes. The paper tries to provide insights into the Indian textile
industry. The article attempts to explain the opportunities, challenges and suggestions
Fashion trends come and go meanwhile a society’s values are established and evolving characteristic to their beliefs and culture. The technological innovations have helped apparel manufacturers, brand merchandisers and retailers to shift towards a new global reality. Fashion is what is accepted and adopted by the society at any given point of time. Instance looking at the factors that have a positive impact on consumer buying behaviour of fast fashion clothing, messages can be tailored in such a way that these are out in consideration. As an expression of their feelings today’s youth endeavour to interpret fashion trends and adopt the clothing style that suits their value and traits. It is trickle across theory where the lure of aesthetic experience has given rise to everyday fashion and cognitive engagement. The significant changes which have occurred in the competitive scenario in which fashion companies operate, combined with deep transformation in the lifestyles of final consumers, translate into the need to redefine the business models. Starting from a general overview of the emerging trends today affecting the fashion industry, the paper will devote particular attention to the analysis of the most important phenomena that are influencing this market and the drivers for long lasting competitiveness. Hrishika Jaiswal | Rajeev Kumar "Modern Styling Trends in Fashion Industry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-7 , December 2022, URL: https://www.ijtsrd.com/papers/ijtsrd52420.pdf Paper URL: https://www.ijtsrd.com/home-science/clothing-and-textiles/52420/modern-styling-trends-in-fashion-industry/hrishika-jaiswal
The field of Visual Merchandising is developing quick as the Indian retail is making its nearness felt in national and global field. Today's savage rivalry and the similitude of stock compel every section of the design business to use visual promoting to enhance the attractive quality of items. This study speaks to a commitment to a more profound comprehension about the effect of visual marketing on purchaser purchasing conduct in shopping stores. The primary goal of this paper is to examine the impact of visual promoting, particularly the one identified with the shop-windows, on shopper purchasing conduct as per store traits most esteemed by customers.
Wastra publications covers analysis of manufacturing ideas in garment industry including how to set up a garment factory, opportunities, insights and trends
Analysis of Impulsive Buying Behavior in Fashion IndustryDr. Amarjeet Singh
In this era of rising customer expectations and intense competitions, marketers and retailers constantly look towards means to maximize their customers’ share of wallet, in terms of additional sales. Marketers, today, thus focus on the customers’ preferences, their needs and wishes with an aim to maximize it. Impulse shopping can be termed as a spontaneous, immediate purchase without pre-shopping intentions either to buy a specific product category or to fulfil a specific buying task. Impulse buying is a major research concern among marketers due to its pervasive aspects of consumer behavior as well as its potential in the marketing world. Based on the literature review, and after considering the questions we want to answer, the research problem of the research paper is “Analysis of Impulse Buying Behavior in the Fashion Industry”. This problem would specifically be emphasizing on the factors which affect such behavior, post purchase feelings and behavior and how online shopping has increased the propensity of such behavior. Based on the research problem of our paper, given below are the 4 major objectives which the paper will studying and analysing:
1. Determining and comparing the various internal and external factors which affect Impulse Buying Behavior in the Fashion Industry.
2. Analysing The Impulse Buying Behavior Towards Different Fashion Product Categories
3. Analysing The Post Purchase Feeling and Behavior as A Result of Impulse Buying Behavior
4. Determining the impact of growing E-commerce industry on impulse shopping behavior in the fashion industry, and the factors leading to it.
Methodology used in research paper is SINGLE CROSS SECTIONAL DESCRIPTIVE DESIGN. Given the objective and design of our research, we will be using basic descriptive statistics i.e. Mean, Median and Mode to compare and analyse our data and conclude our findings.
Finally, the findings for the research essentially indicated that amongst the external factors, Overall store environment and lower prices played a pivotal role. Moreover, males tend to shop more impulsively as compared to females. Customers tend to show a positive impulse behavior towards Footwear and Clothing items. Happiness is seen to be the most common post purchase behavior. Lastly, the research also presented an evidence showing that the emergence of e-commerce positively impacted impulse buying behavior, with Heavy Discounting being its most prominent driver.
The Main Factors Influencing Consumer Behavior towards Bershka Store in Kazak...Dr. Amarjeet Singh
The fashion industry has made a considerable growth
in the global market all over the world comparing to the rest
of market representatives. Many experienced entrepreneurs
strive to invest their money in this area of business because
they find it profitable to set up and develop in Asian and
Central Asian countries. However, many young companies
suffer from different problems while penetrating this type of
market and getting to the same level of success that fashion
giant companies achieved, the fashion industry is still expected
to be one of the fastest developing and competitive industries
in the world. The fashion market in Kazakhstan has made
several steps to improve the current situation in the local
market taking into account that giant companies such as Zara,
Bershka, H & M penetrated the Kazakh clothing market not a
long time ago and gained its success by paying attention to
some factors that have a significant impact on the consumer
attitude in Kazakhstan. This makes sense to study the main
aspects influencing on the behavior of customers in
Kazakhstan based on previous works which were made in this
particular field. Studying these factors might help to
understand the consumer behavior from it’s the most
important side of management.
Customer behavior is an activity that is directly
involved in the acquisition and consumption of goods and
services, including the decision processes that precede and
follow that activity. Understanding the factors that affect
consumers to make their purchases can help to improve the
current situation and make important steps to increase the
sales in the future.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Apparel growth
1. International Journal of Engineering Technology, Management and Applied Sciences
www.ijetmas.com March 2015, Volume 3 Special Issue, ISSN 2349-4476
372 Nitesh Dahiya , Shweta Singh
Emerging trends in marketing – A study on apparel growth in
India.
Nitesh Dahiya Shweta Singh
Research scholar Research Scholar
Banasthali University (Rajasthan) Banasthali University (Rajasthan)
Abstract
Growth in Apparel is increasing manifold with the change in lifestyle, earnings and urbanization of
the customers. The worldwide consumers are accepting the apparel fashion products produced in
India. Apparel has realized the immense potential to yield business in this segment. The Indian
consumers are adopting fashionable items quickly and conveniently with the rise in competition. The
present study has been conducted to derive the information on the trends of apparel growth through
analyzing the present and future aspects. The study has been conducted by analyzing the data
collected from secondary source. The growth in apparel with respect to global scenario has been
studied and highlighted in detail. The study also evaluates the potential of growth of apparel and the
factors nurturing it.
Keywords: Fashion apparel, Retailing, Growth of Apparel in India
Introduction
Fashion has touched every sphere of modern consumers from all over the world. Fashion can be
defined as a statement a place, a class, a time, a religion, a culture, and even a nation. It is also a
conventional form of expression defines a person. In present scenario marketers have realized the
immense potential to yield business in this booming segment. Fashion Marketing is utilizing recent
trends in fashion to analyze, develop, and implement sales strategies. According to Parson's School
of Design, fashion marketing is the process of analyzing, developing, and marketing current fashion
trends into sales strategies. It is the study of the relationship between fashion design and marketing.
It consisting of the promotion, advertising, and retailing features of the fashion industry. Fashion
marketers analyses recent trends, the fashion industry, people, and study the reason behind the
popularity of the trends. Fashion Marketing integrates designing, promotion as well as administration
and vast knowledge of the fashion world. Fashion Marketers are the visionaries who can identify the
target consumer and know how to market the clothes to these groups.
Fashion Marketers are the linking pin between the designers and their customers. Successful
marketers understand that identifying consumer needs, sturdy branding, and product image are all
essential elements for building an effective and meaningful marketing campaign. Fashion retail
industry has transformed in a rapid pace due to growth in the organized retail sector, affluence and
increase in fashion consciousness among gennext consumers in India. From the past few years
fashion retailing sector aligning itself with global trends with retailing firms Shoppers Stop, and
crossroads entering into to middle class segment. It has been estimated that this sector in next few
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years will grow to Rs.3 Billion. Fashion retailers now outsourcing their products to extend their
global presence. Fashion supply chain is also need to increase flexibility and enhance relationships
with the suppliers.
Apparel sector in India has taken a paradigm shift. With the growth and rising of urbanization has
given rise to fashionable gennext consumers having attitude of spending huge amount of money to
look trendy. Retail apparel market has also gone through significant changes and created growth
opportunity for both Indian as well as foreign brands. Fashion and apparel retailing in India is one of
the largest segment of the retailing and account for almost 39% of the organized retail sector.
Apparel sector in India is estimated to grow to $220 billion by 2020.
Objectives
To study the trends of latest developments in the Apparel in India.
To analyze the scope for future growth in the apparel industry.
Literature review
Marguerite Moore, Ann Fairhurst, (2003) professed that fashion retailers should emphasize on cater
service aligned to target customer‟s expectations and to distinguish their outlet in terms of ,product
offering, advertising, image and communicational action. According to Omera Khan (2003) handling
risks in fashion retail could yield functional efficiency and ensures fashion retail firms to achieve
competitive edge.
Andrew G. Parsons, (2011) suggested that Interactions between sensory stimuli have a major impact
on fashion shoppers‟ perception about a store. Fashion retailers are less differentiated in their
application of sensory motivation than they could be to attain the response they anticipate.
Stagnation from repeated exposure can reduce affect for the store whereas small alterations in stimuli
levels can revitalize and increase affect. The dual factors generate very dissimilar experiences for the
customers with regards to presenting fashion online, the first area recognised product viewing,
enables the consumer to customize how they see and interact with the garment stimulating more
serviceable effects, and the second portal, aesthetic fashion information is determined by the retailer
tendering information about the garments motivating hedonic effects. According to Helen
McCormick and Charlotte Livett, (2012) online fashion retailers must adequately interlace hedonic
leisure with realistic utilitarianism to provide a mutually-satisfying e-shopping experience.
Research methodology
This research consists of application of secondary data. The secondary data has been collected from
the various published statistics, reports, journals, previous studies, websites etc.
Emerging Trend in Fashion Retailing in India: A Way Forward
The emerging trends in the Fashion retailing help the economic growth in India. Indian organized
retail sector is increasing in a frenetic pace in a very short span of time. Ultimately fashion retailing
has a chance of tremendous economic growth both in India and abroad. The relaxation by the
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Government on regulatory controls on FDI has added to the growth of the fashion retail industry.
The emergences of shopping malls are also increasing rapidly in all over India. Change in
consumers‟ behavior towards shopping and lifestyle, growth in income levels, and emerging new
generation customers are supporting the growth of fashion retailing in India. With the growth of
organized retailing the fashion retailing is developing at frenetic pace with Indian as well as global
brands not only in the metro cities but also in smaller towns. The apparel and textiles industry is
India largest selling segments of the retailing sector. Apparel Industry has become a lifestyle brand
having segments not only clothing but also but also fashion accessories, jewelries, beauty, watches,
etc.
Around 60% of retail sector is consisting of fashion segment. As per Technopak Indian Textile &
Apparel Compendium 2010 the total textile and apparel industry was valued at Rs 3, 27,000 crores in
2009 and is estimated to grow at 11 per cent CAGR to reach Rs 10, 32,000 crores by 2020. Apparel
retailing consisting of 95% of total sales in department stores, and 70% in hypermarkets such as Big
Bazaar or Spencer‟s Retail. Fashion retail brands have elevated the Indian business at a high rate.
The Technopak study shows that men‟s wear is the biggest segment in apparels estimated at around
Rs 66,300 crores compared to women‟s wear at Rs 57,745 crores. However, women‟s wear is
growing faster at a CAGR of 12 per cent and is expected to gain majority share in future. Kids wear
is also growing rapidly with highest growth in girls wear.
Factors fostering the Apparel Fashion Industry in India: A Sporadic View
Indian apparel business are anticipated to reach an estimated $65 billion this fiscal year, having a
growth rate above 10 percent over the past 5 years, a growth rate faster than that of the overall retail
market . In Indian market, apparel is the second largest retail segment after food and groceries,
tapping approximately 10 percent of the total retail market. This growth has been triggered by a
number of influential factors:
Rise in Average Household Income
By 2005, 21 million of India‟s 210 million households have already earned more than $4,000 a year,
meeting the criteria for membership in what we call “the consuming class.” Based on McKinsey
report, by 2015 the number of consuming class households will likely triple to 64 million.
Increasing Trends of Special Occasions
For men, clothing preference covers mainly three basic categories such as casual wear, formals, and
special occasion wear. With more “socializing” opportunities, now men are purchasing latest forms
of apparels like party wear, sportswear, Gym wear, ethnic wear etc. From the past few years, men
have started preferring Western stylist jackets, and collared shirts, “funky” fashion, stripes or checks
for business meetings. Nowadays, Indians are more prone than western consumers to buy apparel for
special occasions. Without a doubt, 38 percent of Indian respondents to a recent McKinsey study as
shown in Figure 1.1 said they were highly inclined to buy apparel for specific events significantly
higher proportion than Russia (3 %), in Brazil (5 %), or China (6 %).
Growth of Women Empowerment
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In the past, the men‟s apparel market in India has been considerably bigger than the women‟s apparel
market. With only 20 percent of India‟s urban women in the workforce, women‟s wardrobes have
been limited to sarees and items for special occasions. Today, women are more enthusiastic to put on
differently when they go beyond the home.
Self-Expression
Increasingly, Indian customers are taking on the concept of fashion for self-expression. Television,
advertising and the Internet bombard modern Indian consumer with innovative ideas about fashion
and style too.
Rapid Urbanization and Modernization
About 29 percent of Indian lives in cities n towns, among the least urbanization ratio of any country
in the world. However that has been shifting fast in the forthcoming 20 years, anticipated number of
Indians living in cities will grow by grow by 300 million, where they will adopt new styles and
fashions to cope with new lifestyles and social statute . A major percentage of these new city
residents will be gennext consumers, and making first-time selection for whole section of apparel
items including denims, shirts, and shoes.
Incessant Growth of “Organized Retail”
Large, branded retail outlets where merchandises are systematically shelved and displayed will speed
the change of consumer buying pattern. Today, organized retail accounts for less than 20% of all
Indian apparel market the rest takes place in small, pop n mom store. But over the last ten years there
has been a rapid acceleration of new shopping malls and hypermarkets across major cities of India.
Diffusion of Fashion Innovators
Innovators and early majority are main agents of diffusion of fashion a respective market. It has been
reported that maximum gold sale takes place in India on the eve of special occasion“Akshay Tritiya”.
Similarly, the “Friday dressing” idea by some of the retailers encourages gennext consumers to buy
gowdy dresses for Fridays.
Growth of apparel industry in India: Present and Future aspects
India, with a population of more than 1.2 billion people, has a huge domestic market. India‟s middle
class is half the country‟s total population. Based on purchasing power parity, India is the fourth-
largest economy in the world, has the third-largest GDP in the continent of Asia, and is the second-
largest economy among emerging nations. India is also one of the fastest growing economies of the
world. Although the disposable income of the majority of the Indian population is low, as the Indian
economy grows, more consumers will have greater discretionary income for clothing and other
purchases after meeting their basic needs.
Change in consumers‟ behavior towards shopping & lifestyle, increasing household income and
urbanization of the customers are supporting the growth of AII. The growing apparel industry is
contributing to the GDP of India. The export of the apparels in India is shown in Figure 1 which
indicates that the export of apparels increased continuously over the years.
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According to the study carried out by Technopak, the growth in the apparel segment is primarily
driven by the growth in modern retail. An increasing number of international brands across formats
shall foray into India to leverage the potential. Keen competition is driving international brands to
adopt „made for India‟ models leading to higher acceptance and thus increased share from around
18% in 2011 to 25% over the next five years.
Demand for nonwoven textiles has been growing with increasing domestic affluence, growing health
consciousness to use more disposable clothes, and the cost effective production of synthetic fibers in
India. The liberalization of the Indian economy has created opportunities to import machinery and
technology at preferential tariffs and enter into joint venture arrangements with foreign firms. The
technical textiles market in India has grown due to strong demand for automotive fabrics.
India‟s total apparel and textile industry size (Domestic and Exports) was estimated to be Rs. 4,
18,000 Crores (USD 89 billion) in 2011 and is projected to grow at a CAGR of 9.5% to reach Rs. 10,
50,000 Crores (USD 223 billion) by 2021 (Figure 3). The current domestic apparel market is worth
Rs. 2, 73,350 Crores (USD 58 billion) and is expected to grow at 9% annually to reach Rs. 6, 63,800
Crores (USD 141 billion) by 2021. The domestic AII is also expected to grow at a CAGR of 9%.
Higher per capita consumption, favorable consumer demographic and increase in prices will drive
apparel market growth in India.
The apparel and textiles sector has witnessed a spurt in investment during the last five years. The
industry (including dyed and printed) attracted foreign direct investments (FDI) worth Rs 5,674.45
Core (US$ 1.04 billion) during April 2000 to February 2013. The Government of India (GOI) has
also promoted a number of export promotion policies for this sector. It has also allowed 100%
foreign direct investment (FDI) in the Indian textile sector through automatic route.
According to the Technopak study, the buying behavior of the Indian consumer is changing with
time. The buying behavior of the consumer 10 years is quite different to the present one and the latter
is quite different to the project buying behavior after 10 years. The choice of diversification of the
mid-sized companies in India is also increasing leading to the forward integration into the retail
sector. After building successful brands within the domestic territory, Indian apparel brands are
venturing into international markets in order to enhance brand salience. According to the study, the
main areas of apparels for the development and growth are kids wear, denim, contemporary ethnic
wear for women, lingerie, lifestyle accessories and active & comfort wear.
The Indian textile industry is set for strong growth, buoyed by both strong domestic consumption as
well as export demand. For the apparel and textile industry, the proposed hike in FDI limit in multi-
brand retail will bring in more players, thereby providing more options to consumers. With
consumerism and disposable income on the rise, the retail sector has experienced a rapid growth in
the past decade with several international players like Marks & Spencer and Guess. The organized
apparel segment is expected to grow at a compound annual growth rate (CAGR) of more than 13%
over a 10-year period.
According to the research carried out by Corporate Catalyst India, along with the increasing export
figures in the Indian Apparel sector in the country, Bangladesh is planning to set up two Special
Economic Zones (SEZ) for attracting Indian companies, and duty free trade between the two
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countries. The two SEZs are intended to come up on 100-acre plots of land in Kishoreganj and
Chattak, in Bangladesh. Secondly, Italian luxury major Canali has entered into a 51:49 Joint Venture
with Genesis Luxury Fashion, which currently has distribution rights of Canali-branded products in
India. The company will now sell Canali branded products in India exclusively.These facts highlight
the fast pace of growth expected in the Indian apparel sector and offers tremendous growth
opportunities for both domestic and global apparel players.
Role of Technology in Fashion Retailing: A Symbiotic Effect
Technology has revolutionized fashion retailing from every aspect. Internet and mobile technologies
has transformed the way retailers do the business. In the highly competitive market scenario retailers
has become technology-conscious. To sustain and attract customers and achieve global
competitiveness fashion retailers are adopting technology.
Marketing strategy for fashion retailing is changing day by day. Fashion retailing sectors like
apparel, jewelry, accessories, wallets, footwear, bags, etc. are exceptionally competitive with slight
profit margins. Retailers have implemented technology to achieve global sustainability and tackle
shrinking profit margins. Technology facilitates customer engagement, ease of product selection,
customization, promotional content, loyalty benefits and customer relationship management. In the
fashion-conscious market, retailers must ensure the fastest and most accurate delivery of products
from suppliers to warehouses and stores. Fashion retailers also growing their footprint to reach
global markets. It is necessary to bring a better understanding of customer experience,
personalization, signage, billing, etc. to meet the demand of the respective cultures and mix it with
attributes to build the global identity of the fashion brand.
Future of Fashion Retailing in India
In recent trend there is more inclination towards fashion. The apparel industry has experienced
considerable development in the last decade, creating new career paths within the Fashion industry in
current years has taken up momentum. In recent days there is also a huge demand for the fashion
merchandisers, fashion forecasters, fashion journalists other than the fashion designers. Fashion and
design over the last decade has developed as a serious career option with materialization of courses,
curriculum, opportunities and constant up gradation and innovation in the curriculum and
technology. Indian Fashion designers making a mark both at national and global forum exhibiting
Indian culture, custom and designs to the international consumers has geared up the morale of
fashion aspirants. The Government also supports apparel industry by encouraging fashion events,
funding fashion shows for the overall development and promotion of the fashion industry.
Conclusion
The study describes in detail the facts about apparel fashion industry and its growth potential. In
spite of the apparel consumer‟s increasing demand and their active role in the diffusion of
innovation, the study highlights the importance of research in the domain of apparel industry to tap
this increasing potential. Apparel retailers and suppliers also have a decisive role to play in order to
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understand the consumer behavior for buying the fashion apparel so that they may cater to this
segment more profitably. They must take responsibility for the elements under their domain that also
affect the technical factors in addition to the condition of machinery, efficiencies in the production
line, and good management practices for growth of the apparel industry in India (AII).
The growth of the AII is also highlighted by the increase in the number of large fashion events.
Industry growth in India is mainly driven by the growing exposure of domestic designers at
international forums, but growth is also supported by other factors such as the launch of focused
business education courses for emerging designers and the establishment of an industry association.
The role of e-tailing is also studied in this study. It is also an emerging area where the retailers or
brand owners need to penetrate in more depth and with focused marketing strategies. This study also
indicated the possible factors responsible for the growth of AII. Lacking in anyone of them will
negatively affect the growth of AII. It is very much important to consider all factors accountable for
the growth of AII and the factors which are more sensitive may be given more preference.
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