The study was designed to investigate the Relationship between Rice Branding Dimensions and Brand Rating. The study covers the population includes 780 consumers from Tamil nadu, who are all using branded rice. The questionnaires were given to 900 consumers who are all using branded rice. Out of 900 consumers contacted, 780 questionnaires were received with required coverage and details. The participants completed the two sets of self-reported questionnaires, including Background characteristics and variables chosen for this study in order to measure the influence of branded milk are the Salience, performance, Imagery, Judgment, Feelings, attitude and Resonance. The collected data were computed and analysed using multiple regressions. The findings of the study were generalized as follows: Statistically significant differences were found in Brand rating by the different brand dimensions like Salience, Performance, Imagery, feelings, attitude and Resonance. In the end of the study implications and conclusion were provided.
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
A study on relationship between income level and branded milkAlexander Decker
This study examined the relationship between income level and dimensions of branded milk in India. 325 milk consumers in Tamil Nadu completed questionnaires assessing their perceptions of branded milks along dimensions like imagery, feelings, and resonance. Statistical analysis found significant differences in imagery and feelings based on income level, but no significant differences in salience, performance, or resonance. The study provides insights into how income impacts consumer perceptions of branded milk brands.
The document discusses a study on consumers' perceived value and buying behavior of store brands. It aims to provide an understanding of how consumers in Indonesia perceive store brand values and how this influences their buying behavior. The study uses various data analysis methods, including factor analysis and multiple linear regression, to analyze survey responses from 300 grocery shoppers in Jakarta. The findings show that consumers' perceived value contributes positively to their perceptions of store brands. Those with more knowledge and experience purchasing store brands have more positive perceptions, increasing the likelihood they will repurchase store brand products in the future. Demographic factors like income are also found to influence consumers' willingness to buy store brands over national brands.
Impact of Brand Image, Trust and Affect on Consumer Brand Extension Attitude:...fahidsohail
This document summarizes a research study that examined the impact of brand image, trust, and affect on consumer brand extension attitudes, with a focus on the mediating role of brand loyalty. The study tested relationships between these variables using data from 200 female respondents regarding their use of cosmetic brands. Key findings included:
1) Brand image, trust, and affect were positively associated with brand extension attitude.
2) Brand image, trust, and affect were positively associated with brand loyalty.
3) Brand loyalty was positively associated with brand extension attitude.
4) Brand loyalty was found to mediate the relationships between brand image, trust, and affect with brand extension attitude. Specifically, brand loyalty partially mediated the impact
Effect of Store Image on Store Loyalty and Perceived Quality as Mediation (Cu...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The document discusses a study on brand preference for cosmetics in Khulna City, Bangladesh. It aims to identify factors that influence brand preference and their relationship to buying behavior. A survey was conducted with 384 individuals, collecting data on brand image, fashion consciousness, price, promotion, quality, satisfaction and their impact on brand preference. Regression analysis found brand image, price and satisfaction have a positive impact while promotion, fashion consciousness and quality have a negative impact. Brand image and price were statistically significant factors.
This document analyzes the relationships between brand image, perceived quality, customer satisfaction, and repurchase intention in Iranian department stores. It presents a conceptual model and hypotheses regarding the effects of these factors based on a literature review. A survey was conducted of customers at major department stores in Iran. Structural equation modeling was used to analyze the data and test the hypotheses. The analysis confirmed that perceived quality positively impacts store brand image, customer satisfaction, and repurchase intention. Additionally, customer satisfaction positively impacts repurchase intention, and store brand image positively impacts customer satisfaction.
A study of impact of merchandise variety and assostment on shopping experienc...IAEME Publication
This study examines the impact of merchandise variety and assortment on customer shopping experience in convenience stores in India. The study was conducted in Pune, India in October 2012 with 159 respondents. Survey data was collected using a structured questionnaire and analyzed using SPSS software. Statistical tests like Cronbach's alpha and chi-square were used. The study aims to determine if availability of products, fresh fruits and vegetables, national brands, and ability to get all needed products impacts customer satisfaction and experience. It also examines if satisfaction leads to positive store image and recommendations. The findings will help retailers understand how to improve the shopping experience through merchandise selection and availability.
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
A study on relationship between income level and branded milkAlexander Decker
This study examined the relationship between income level and dimensions of branded milk in India. 325 milk consumers in Tamil Nadu completed questionnaires assessing their perceptions of branded milks along dimensions like imagery, feelings, and resonance. Statistical analysis found significant differences in imagery and feelings based on income level, but no significant differences in salience, performance, or resonance. The study provides insights into how income impacts consumer perceptions of branded milk brands.
The document discusses a study on consumers' perceived value and buying behavior of store brands. It aims to provide an understanding of how consumers in Indonesia perceive store brand values and how this influences their buying behavior. The study uses various data analysis methods, including factor analysis and multiple linear regression, to analyze survey responses from 300 grocery shoppers in Jakarta. The findings show that consumers' perceived value contributes positively to their perceptions of store brands. Those with more knowledge and experience purchasing store brands have more positive perceptions, increasing the likelihood they will repurchase store brand products in the future. Demographic factors like income are also found to influence consumers' willingness to buy store brands over national brands.
Impact of Brand Image, Trust and Affect on Consumer Brand Extension Attitude:...fahidsohail
This document summarizes a research study that examined the impact of brand image, trust, and affect on consumer brand extension attitudes, with a focus on the mediating role of brand loyalty. The study tested relationships between these variables using data from 200 female respondents regarding their use of cosmetic brands. Key findings included:
1) Brand image, trust, and affect were positively associated with brand extension attitude.
2) Brand image, trust, and affect were positively associated with brand loyalty.
3) Brand loyalty was positively associated with brand extension attitude.
4) Brand loyalty was found to mediate the relationships between brand image, trust, and affect with brand extension attitude. Specifically, brand loyalty partially mediated the impact
Effect of Store Image on Store Loyalty and Perceived Quality as Mediation (Cu...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The document discusses a study on brand preference for cosmetics in Khulna City, Bangladesh. It aims to identify factors that influence brand preference and their relationship to buying behavior. A survey was conducted with 384 individuals, collecting data on brand image, fashion consciousness, price, promotion, quality, satisfaction and their impact on brand preference. Regression analysis found brand image, price and satisfaction have a positive impact while promotion, fashion consciousness and quality have a negative impact. Brand image and price were statistically significant factors.
This document analyzes the relationships between brand image, perceived quality, customer satisfaction, and repurchase intention in Iranian department stores. It presents a conceptual model and hypotheses regarding the effects of these factors based on a literature review. A survey was conducted of customers at major department stores in Iran. Structural equation modeling was used to analyze the data and test the hypotheses. The analysis confirmed that perceived quality positively impacts store brand image, customer satisfaction, and repurchase intention. Additionally, customer satisfaction positively impacts repurchase intention, and store brand image positively impacts customer satisfaction.
A study of impact of merchandise variety and assostment on shopping experienc...IAEME Publication
This study examines the impact of merchandise variety and assortment on customer shopping experience in convenience stores in India. The study was conducted in Pune, India in October 2012 with 159 respondents. Survey data was collected using a structured questionnaire and analyzed using SPSS software. Statistical tests like Cronbach's alpha and chi-square were used. The study aims to determine if availability of products, fresh fruits and vegetables, national brands, and ability to get all needed products impacts customer satisfaction and experience. It also examines if satisfaction leads to positive store image and recommendations. The findings will help retailers understand how to improve the shopping experience through merchandise selection and availability.
The document discusses a study that was conducted to investigate the impact of brand image on customer loyalty. A survey was administered to 111 respondents to understand the relationship between brand image factors like favorability, strength, uniqueness and customer loyalty. The results showed that gender does not impact customer loyalty or brand image. Age was found to have a direct relationship with brand favorability, indicating it impacts brand image and loyalty. Monthly income also directly impacts factors like favorability, strength and uniqueness, and therefore customer loyalty. The study aims to help marketers understand how to achieve customer loyalty by focusing on enhancing brand image benefits.
The study was been conceptualized to study the effect of retail service quality on the consumer decision making process for a brand selection. Therefore, to create a distinct position in the marketplace, retailers are focusing on retail service quality that gives a competitive advantage to the company. Exploratory factor analysis was run to understand the retail service quality factors in fashion retail market with relevance to the brand, Moustache. Six components were extracted through Varimax method and rotated component matrix, namely store presentation/display, convenient facilities, problem solving, temperature, store layout and personal interaction. For regression analysis, the hypothesis developed for the research were perceptual service quality of the fashion retail store influences the perceptual quality of the brand and different dimensions of retail service quality influences significantly the perceptual quality of the brand. Significant relationship between perceptual quality of the retail store and perceptual quality of the brand has been established. Cluster analysis was done first by hierarchical method to deduce number of clusters which can be formed, and then the data was further processed through Ward Method in K-Means Cluster Method. Four differentiating segments were concluded with discrete characteristics. The study also attempted to understand the influence of three factors, store outlet/format, assistance and exclusive range, on customer preference. Utility of all the eight options was calculated through conjoint analysis according to the preferences of the customers.
This document provides an overview and outline of a project report on consumer preference and buying behaviour towards washing machines and refrigerators. It includes sections on the problem statement, scope and objectives of the study, research methodology employed, and proposed questionnaire. The research aims to understand the key factors influencing consumer purchases of these appliances and examine satisfaction levels. Primary data will be collected through a survey of 200 customers using an administered questionnaire.
Brand Recall in of Color Coated Roofing Sheet Market of Bangaloreijsrd.com
This document discusses brand recall of color coated roofing sheets in the Bangalore business-to-business market. It begins by defining key terms like brand recall, brand awareness, brand recognition, and brand loyalty. It then describes a study conducted with 27 roofing sheet retailers in Bangalore to understand their suppliers and market shares. The results found that JSW had the highest market share at 52% for galvanized sheets and 48% for galvalume sheets. When asked about brand quality, profitability, and performance, 12 retailers rated JSW as excellent while only 2 rated JSW as average. In general, the document examines factors that influence brand recall and market share for different roofing sheet brands in the B2B
A causal study on the antecedents of retail shoppers’Alexander Decker
This document summarizes a study that investigated the impact of several factors (perceived service quality, perceived product quality, store assortment, price perception, trust, and commitment) on shoppers' satisfaction and repatronage intention at retail stores in Bangladesh. A survey was administered to 210 shoppers. The results of the structural equation modeling found that perceived product quality, price perception, perceived service quality, and product assortment significantly impacted shoppers' satisfaction. Shoppers' satisfaction was also found to have the strongest impact on their repatronage intention. The study suggests these factors are important for retailers to focus on to encourage repeat patronage.
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
This document reports on a study that examined the role of brand image in mediating the effect of product quality on repurchase intention for customers of UmahLokal coffee shop. The study found that: (1) product quality has a positive and significant impact on brand image; (2) product quality has a positive effect on repurchase intention; (3) brand image has a positive effect on repurchase intention; and (4) brand image significantly mediates the relationship between product quality and repurchase intention. The study concluded that brand image plays an important mediating role in the effect of product quality on consumers' repurchase intentions.
Branding plays an important role in consumer purchasing decisions. Strong brands help simplify consumer choice by allowing them to select brands they have trusted in the past. Branding can also provide competitive advantages by differentiating products. Brand equity refers to the financial value and assets associated with a brand name, including consumer goodwill and loyalty. It is created when consumers are willing to pay more for a branded product due to the brand's reputation and perceived quality. Managing brand equity well is important for companies as it can positively impact sales volumes and consumer perceptions.
The document discusses a study on consumer behavior towards Lakme products. It aims to understand consumers' preferences and market share of Lakme. The study will examine internal factors like demographics, attitudes and external factors like culture, family that influence consumer behavior. Currently, Lakme is the leader in the Indian cosmetics market with a 17.7% share. The market is growing at 17% annually due to rising incomes and beauty awareness in India.
Customer satisfaction and brand loyalty in the hotel industrySamaan Al-Msallam
Abstract
Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both
satisfaction constructs with Brand loyalty have mostly been studied separately.
The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand
loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the
hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price
fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest
that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an
added on value for customers .
Key words: customer satisfaction, brand loyalty, brand image, price fairness.
This document provides an outline and contents for a project report on consumer buying behavior and its impact on sales for Sri Krishna Milk in Haliyal. The summary includes:
1) An introduction to the organization profile, objectives, and scope of the study which examines consumer buying patterns and lower sales volumes of Sri Krishna Milk.
2) A literature review section covering consumer decision making processes and factors influencing purchasing behaviors.
3) The statement of the problem indicates competition between milk brands and the need to understand customer preferences to improve Sri Krishna Milk sales.
This document discusses a study on the determinants of brand loyalty in the health sector of Pakistan. The study investigated the relationship between brand loyalty (dependent variable) and four determinants: brand knowledge, brand social responsibility image, service involvement, and perceived service quality (independent variables). A questionnaire was distributed to customers in Islamabad and Rawalpindi, with a response rate of 80%. The results showed the independent variables had a significant impact on brand loyalty. The document provides an extensive literature review on each of the determinants and how they relate to brand loyalty.
Reviewing the Impact Brand Centric Elements on Customer Satisfaction in the I...ijtsrd
Nowadays, companies make use of various strategies to attract new customers, retain existing customers and differentiate their products from those of their competitors. Perhaps, the most critical and practical approach to influence consumer behaviour in the product selection is emphasizing the "brand name" of the products. Brand equity is a set of brand assets and liabilities linked to a brand name and symbol, which add to or subtract from the value provided by a product or service. It enhances the customer's ability to interpret and process information, improves confidence in the purchase decision and affects the quality of the user experience. Since marketing and brand managers often have limited resources in terms of money, time, and human resources to implement branding strategies, these findings can help them prioritize and allocate resources across the dimensions. Mr. Divyaprakash Pandey | Dr. Bharti Shukla | Ms. Anumita Agarwal "Reviewing the Impact Brand Centric Elements on Customer Satisfaction in the Indian FMCG Sector" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31199.pdf Paper Url :https://www.ijtsrd.com/management/marketing/31199/reviewing-the-impact-brand-centric-elements-on-customer-satisfaction-in-the-indian-fmcg-sector/mr-divyaprakash-pandey
Customer experience in supermarkets and hypermarkets – A comparative studyiosrjce
- The document examines customer experience in supermarkets and hypermarkets in India through a survey of 418 customers.
- It finds that in supermarkets, previous experience, atmosphere, price, social environment and experience in other channels most influence customer experience, while in hypermarkets, previous experience, product assortment, social environment and experience in other channels are most influential.
- The study provides insights for retailers on key determinants of customer experience in each format to help them improve strategies and competitive positioning.
This document summarizes a study on the impact of brand-related attributes on customer purchase intention in Punjab, Pakistan. The study examines how brand knowledge, brand relationships, behavioral intentions, brand advertisements, and past brand experiences influence customers' purchase intentions. It finds that brand knowledge and advertisements similarly impact male and female customers. However, females have stronger behavioral intentions, more positive past experiences, and greater purchase intentions than males. Meanwhile, males have stronger brand relationships than females. The study also finds that brand-related factors positively correlate with purchase intention and that companies should focus on improving these attributes to increase customer purchases.
FACTORS AFFECTING THE SERVICES QUALITY AND REPURCHASE INTENTIONIAEME Publication
This study aim is to examine the factors effecting the consumer satisfaction and
repurchase intention. The population is consumer from all 22 branches of One Mart
mini market in Bengkulu Province. Samples are 200 respondents. Data were collected
using a five-point Likert scale. The data analysis tool used is Structural Equation
Model (SEM) using AMOS 22 software. The research shows the following results.
First, service quality does not affect on customer satisfaction. Second, good service
quality affects on customer value. Third, good customer value affect on customer
satisfaction. Fourth, customer satisfaction does not affect on repurchase intention.
Fifth, good customer satisfaction affects on brand choices. Sixth, a good brand choice
affect on consumer repurchase.
A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...Manik Mukherjee
This document discusses consumer buying behavior and preferences. It begins by defining consumer behavior as the study of how consumers search for, purchase, use, and dispose of products and services. It then discusses some key factors that influence consumer behavior, including perception, learning, and personality. It also discusses organizational buying behavior and the organizational buying decision process. Finally, it provides an industry profile on the laptop computer industry, discussing key laptop components and specifications that consumers consider when making purchasing decisions.
This document summarizes a research study on the promotional practices of leading fast-food chains in Nueva Ecija, Philippines. The study aimed to identify the promotional mix and industry practices of 6 fast-food chains in NE Pacific Mall. Descriptive research methods were used, including questionnaires distributed to 100 customers and 6 managers. Key findings included that the fast-food chains primarily used television advertising and employed similar promotional strategies. Customer profiles showed the majority were female, single, and college-educated. The study provided recommendations to address promotional problems faced by fast-food managers.
An empirical analysis consumer perception towards branded trousersIAEME Publication
This document summarizes a research study on consumer perception of branded trousers in Coimbatore City, India. The study used a survey of 215 male respondents and statistical analysis to understand factors influencing brand preferences and perceptions of retail showrooms. Key findings include:
1. Raymond, Peter England, and John Player were the most preferred branded trouser brands. Other popular brands included Louis Philippe, Basics, and Arrow.
2. Factor analysis showed relationships between 20 factors influencing branded trouser preferences that were grouped into 6 components explaining over 50% of the variance.
3. Convenient store hours and offers/discounts were found to predict consumers' overall satisfaction with retail garments showrooms.
working mom perception towards baby ACCESSORY PRODUCTS rittugyl22
This document summarizes research on factors that influence working mothers' perceptions of brands for baby accessory products in India. It finds that the baby accessory product market in India has grown significantly in recent years due to increasing incomes, availability of products, and awareness. Working mothers are an important customer segment as primary decision makers for purchasing baby products. The document reviews literature on how branding, marketing communications, and perceptions of quality influence customer-based brand equity.
Changing Dynamics of IT and Marketing Teams in the Procurement of Marketing T...Anurag Anwariya
With the increase of digitization in marketing, marketers are steering towards the purchase of technologies which enables them to make informed decisions. Initially marketers in association with their agencies were making the purchase decision of these marketing technologies without defining technical specifications. This ultimately led to the role conflict between IT and Marketing due to implementation challenges and lack of IT compliance. This white paper tries to bring forth the necessary viewpoints on how IT can play a vital role in executing marketing strategies and be the revenue generator of the organization. By collaborating both IT and Marketing teams can define each other’s responsibilities, draw a strategy road map and work towards the shared goal of the organization.
The document discusses a study that was conducted to investigate the impact of brand image on customer loyalty. A survey was administered to 111 respondents to understand the relationship between brand image factors like favorability, strength, uniqueness and customer loyalty. The results showed that gender does not impact customer loyalty or brand image. Age was found to have a direct relationship with brand favorability, indicating it impacts brand image and loyalty. Monthly income also directly impacts factors like favorability, strength and uniqueness, and therefore customer loyalty. The study aims to help marketers understand how to achieve customer loyalty by focusing on enhancing brand image benefits.
The study was been conceptualized to study the effect of retail service quality on the consumer decision making process for a brand selection. Therefore, to create a distinct position in the marketplace, retailers are focusing on retail service quality that gives a competitive advantage to the company. Exploratory factor analysis was run to understand the retail service quality factors in fashion retail market with relevance to the brand, Moustache. Six components were extracted through Varimax method and rotated component matrix, namely store presentation/display, convenient facilities, problem solving, temperature, store layout and personal interaction. For regression analysis, the hypothesis developed for the research were perceptual service quality of the fashion retail store influences the perceptual quality of the brand and different dimensions of retail service quality influences significantly the perceptual quality of the brand. Significant relationship between perceptual quality of the retail store and perceptual quality of the brand has been established. Cluster analysis was done first by hierarchical method to deduce number of clusters which can be formed, and then the data was further processed through Ward Method in K-Means Cluster Method. Four differentiating segments were concluded with discrete characteristics. The study also attempted to understand the influence of three factors, store outlet/format, assistance and exclusive range, on customer preference. Utility of all the eight options was calculated through conjoint analysis according to the preferences of the customers.
This document provides an overview and outline of a project report on consumer preference and buying behaviour towards washing machines and refrigerators. It includes sections on the problem statement, scope and objectives of the study, research methodology employed, and proposed questionnaire. The research aims to understand the key factors influencing consumer purchases of these appliances and examine satisfaction levels. Primary data will be collected through a survey of 200 customers using an administered questionnaire.
Brand Recall in of Color Coated Roofing Sheet Market of Bangaloreijsrd.com
This document discusses brand recall of color coated roofing sheets in the Bangalore business-to-business market. It begins by defining key terms like brand recall, brand awareness, brand recognition, and brand loyalty. It then describes a study conducted with 27 roofing sheet retailers in Bangalore to understand their suppliers and market shares. The results found that JSW had the highest market share at 52% for galvanized sheets and 48% for galvalume sheets. When asked about brand quality, profitability, and performance, 12 retailers rated JSW as excellent while only 2 rated JSW as average. In general, the document examines factors that influence brand recall and market share for different roofing sheet brands in the B2B
A causal study on the antecedents of retail shoppers’Alexander Decker
This document summarizes a study that investigated the impact of several factors (perceived service quality, perceived product quality, store assortment, price perception, trust, and commitment) on shoppers' satisfaction and repatronage intention at retail stores in Bangladesh. A survey was administered to 210 shoppers. The results of the structural equation modeling found that perceived product quality, price perception, perceived service quality, and product assortment significantly impacted shoppers' satisfaction. Shoppers' satisfaction was also found to have the strongest impact on their repatronage intention. The study suggests these factors are important for retailers to focus on to encourage repeat patronage.
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
This document reports on a study that examined the role of brand image in mediating the effect of product quality on repurchase intention for customers of UmahLokal coffee shop. The study found that: (1) product quality has a positive and significant impact on brand image; (2) product quality has a positive effect on repurchase intention; (3) brand image has a positive effect on repurchase intention; and (4) brand image significantly mediates the relationship between product quality and repurchase intention. The study concluded that brand image plays an important mediating role in the effect of product quality on consumers' repurchase intentions.
Branding plays an important role in consumer purchasing decisions. Strong brands help simplify consumer choice by allowing them to select brands they have trusted in the past. Branding can also provide competitive advantages by differentiating products. Brand equity refers to the financial value and assets associated with a brand name, including consumer goodwill and loyalty. It is created when consumers are willing to pay more for a branded product due to the brand's reputation and perceived quality. Managing brand equity well is important for companies as it can positively impact sales volumes and consumer perceptions.
The document discusses a study on consumer behavior towards Lakme products. It aims to understand consumers' preferences and market share of Lakme. The study will examine internal factors like demographics, attitudes and external factors like culture, family that influence consumer behavior. Currently, Lakme is the leader in the Indian cosmetics market with a 17.7% share. The market is growing at 17% annually due to rising incomes and beauty awareness in India.
Customer satisfaction and brand loyalty in the hotel industrySamaan Al-Msallam
Abstract
Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both
satisfaction constructs with Brand loyalty have mostly been studied separately.
The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand
loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the
hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price
fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest
that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an
added on value for customers .
Key words: customer satisfaction, brand loyalty, brand image, price fairness.
This document provides an outline and contents for a project report on consumer buying behavior and its impact on sales for Sri Krishna Milk in Haliyal. The summary includes:
1) An introduction to the organization profile, objectives, and scope of the study which examines consumer buying patterns and lower sales volumes of Sri Krishna Milk.
2) A literature review section covering consumer decision making processes and factors influencing purchasing behaviors.
3) The statement of the problem indicates competition between milk brands and the need to understand customer preferences to improve Sri Krishna Milk sales.
This document discusses a study on the determinants of brand loyalty in the health sector of Pakistan. The study investigated the relationship between brand loyalty (dependent variable) and four determinants: brand knowledge, brand social responsibility image, service involvement, and perceived service quality (independent variables). A questionnaire was distributed to customers in Islamabad and Rawalpindi, with a response rate of 80%. The results showed the independent variables had a significant impact on brand loyalty. The document provides an extensive literature review on each of the determinants and how they relate to brand loyalty.
Reviewing the Impact Brand Centric Elements on Customer Satisfaction in the I...ijtsrd
Nowadays, companies make use of various strategies to attract new customers, retain existing customers and differentiate their products from those of their competitors. Perhaps, the most critical and practical approach to influence consumer behaviour in the product selection is emphasizing the "brand name" of the products. Brand equity is a set of brand assets and liabilities linked to a brand name and symbol, which add to or subtract from the value provided by a product or service. It enhances the customer's ability to interpret and process information, improves confidence in the purchase decision and affects the quality of the user experience. Since marketing and brand managers often have limited resources in terms of money, time, and human resources to implement branding strategies, these findings can help them prioritize and allocate resources across the dimensions. Mr. Divyaprakash Pandey | Dr. Bharti Shukla | Ms. Anumita Agarwal "Reviewing the Impact Brand Centric Elements on Customer Satisfaction in the Indian FMCG Sector" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31199.pdf Paper Url :https://www.ijtsrd.com/management/marketing/31199/reviewing-the-impact-brand-centric-elements-on-customer-satisfaction-in-the-indian-fmcg-sector/mr-divyaprakash-pandey
Customer experience in supermarkets and hypermarkets – A comparative studyiosrjce
- The document examines customer experience in supermarkets and hypermarkets in India through a survey of 418 customers.
- It finds that in supermarkets, previous experience, atmosphere, price, social environment and experience in other channels most influence customer experience, while in hypermarkets, previous experience, product assortment, social environment and experience in other channels are most influential.
- The study provides insights for retailers on key determinants of customer experience in each format to help them improve strategies and competitive positioning.
This document summarizes a study on the impact of brand-related attributes on customer purchase intention in Punjab, Pakistan. The study examines how brand knowledge, brand relationships, behavioral intentions, brand advertisements, and past brand experiences influence customers' purchase intentions. It finds that brand knowledge and advertisements similarly impact male and female customers. However, females have stronger behavioral intentions, more positive past experiences, and greater purchase intentions than males. Meanwhile, males have stronger brand relationships than females. The study also finds that brand-related factors positively correlate with purchase intention and that companies should focus on improving these attributes to increase customer purchases.
FACTORS AFFECTING THE SERVICES QUALITY AND REPURCHASE INTENTIONIAEME Publication
This study aim is to examine the factors effecting the consumer satisfaction and
repurchase intention. The population is consumer from all 22 branches of One Mart
mini market in Bengkulu Province. Samples are 200 respondents. Data were collected
using a five-point Likert scale. The data analysis tool used is Structural Equation
Model (SEM) using AMOS 22 software. The research shows the following results.
First, service quality does not affect on customer satisfaction. Second, good service
quality affects on customer value. Third, good customer value affect on customer
satisfaction. Fourth, customer satisfaction does not affect on repurchase intention.
Fifth, good customer satisfaction affects on brand choices. Sixth, a good brand choice
affect on consumer repurchase.
A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...Manik Mukherjee
This document discusses consumer buying behavior and preferences. It begins by defining consumer behavior as the study of how consumers search for, purchase, use, and dispose of products and services. It then discusses some key factors that influence consumer behavior, including perception, learning, and personality. It also discusses organizational buying behavior and the organizational buying decision process. Finally, it provides an industry profile on the laptop computer industry, discussing key laptop components and specifications that consumers consider when making purchasing decisions.
This document summarizes a research study on the promotional practices of leading fast-food chains in Nueva Ecija, Philippines. The study aimed to identify the promotional mix and industry practices of 6 fast-food chains in NE Pacific Mall. Descriptive research methods were used, including questionnaires distributed to 100 customers and 6 managers. Key findings included that the fast-food chains primarily used television advertising and employed similar promotional strategies. Customer profiles showed the majority were female, single, and college-educated. The study provided recommendations to address promotional problems faced by fast-food managers.
An empirical analysis consumer perception towards branded trousersIAEME Publication
This document summarizes a research study on consumer perception of branded trousers in Coimbatore City, India. The study used a survey of 215 male respondents and statistical analysis to understand factors influencing brand preferences and perceptions of retail showrooms. Key findings include:
1. Raymond, Peter England, and John Player were the most preferred branded trouser brands. Other popular brands included Louis Philippe, Basics, and Arrow.
2. Factor analysis showed relationships between 20 factors influencing branded trouser preferences that were grouped into 6 components explaining over 50% of the variance.
3. Convenient store hours and offers/discounts were found to predict consumers' overall satisfaction with retail garments showrooms.
working mom perception towards baby ACCESSORY PRODUCTS rittugyl22
This document summarizes research on factors that influence working mothers' perceptions of brands for baby accessory products in India. It finds that the baby accessory product market in India has grown significantly in recent years due to increasing incomes, availability of products, and awareness. Working mothers are an important customer segment as primary decision makers for purchasing baby products. The document reviews literature on how branding, marketing communications, and perceptions of quality influence customer-based brand equity.
Changing Dynamics of IT and Marketing Teams in the Procurement of Marketing T...Anurag Anwariya
With the increase of digitization in marketing, marketers are steering towards the purchase of technologies which enables them to make informed decisions. Initially marketers in association with their agencies were making the purchase decision of these marketing technologies without defining technical specifications. This ultimately led to the role conflict between IT and Marketing due to implementation challenges and lack of IT compliance. This white paper tries to bring forth the necessary viewpoints on how IT can play a vital role in executing marketing strategies and be the revenue generator of the organization. By collaborating both IT and Marketing teams can define each other’s responsibilities, draw a strategy road map and work towards the shared goal of the organization.
This document analyzes factors that contribute to the brand loyalty and success of Cadbury Dairy Milk chocolate in India. It conducts a survey of students and builds several statistical models to analyze the relationships. The key findings are:
1. Taste is found to have a significant effect on brand loyalty through hypothesis testing, while gender, price changes, and availability of dark chocolate do not have significant effects.
2. A linear regression model shows that taste has the strongest influence on brand loyalty out of the variables tested, which are taste, price, gender, and consumption of dark chocolate.
3. Culture plays an important role in Cadbury's branding strategy in India. Cadbury is commonly gifted during cultural celebrations
A Study of Consumers Buying Behaviour in reference to Brand Positioningprofessionalpanorama
Brand positioning is to do something with the company’s products and
services offerings to its existing as well as prospective customers, for the
placement of brand in customer’s mind and to create a space for brand
according to customer’s expectations in market. Marketers understand the
needs of consumers to own a product of a brand for tangible and intangible
reasons. So, consumer’s buying behaviour and brand positioning is very
crucial area of research and development for marketers. This story shows
the effects of the consumer’s buying behaviour on brand positioning. It also
reveals the effects of demographic factor on consumer’s buying behaviour
An empirical analysis on consumer perception towards branded trousersIAEME Publication
This document summarizes a study that examined men's perceptions of branded trousers in Coimbatore City, India. The study investigated which trousers brand was most preferred and what factors influenced men's preferences. It also examined consumer perceptions of retail garments showrooms. Primary data was collected through surveys of 215 men and analyzed using statistical tests. Key findings were that certain factors significantly impacted men's preferences for particular trousers brands. Retailers could use these findings to better understand consumer behaviors and develop effective branding strategies.
Determinants of Brand Equity in two Wheeler Industry A Study with Special Ref...ijtsrd
This document summarizes a research paper that examines the determinants of brand equity in the two-wheeler industry in Mysuru, India, with a focus on Hero Motocorp. It provides background on branding and defines key terms like brand equity. It then reviews previous literature on factors that influence brand equity. The objectives of the study are outlined as understanding the effects of brand equity dimensions on purchase intention and evaluating which dimension most significantly impacts Hero's brand equity. The methodology section indicates primary and secondary data were collected including customer interviews. Results and discussion of the reliability and correlation analysis are also presented.
The strong brand equity value has turned into an exceptionally critical element that influences
customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand
equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions.
The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data
collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the
selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity
dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and
interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying
behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand
loyalty
BRANDING: AN IMPORTANT ASPECT OF CONSUMER BUYING BEHAVIOUR TOWARDS BRANDED AP...IAEME Publication
Purpose of this study is to deliberate upon the young consumer behaviour towards branded apparel in Jaipur, Rajasthan & to understand concept of branded apparel, to observe brand awareness for different apparel brands, to analyse factors responsible for brand recognition, discover significant factors which persuade a consumer to choose any brand among from available brands; to study factors creating brand association & to analyse how brand loyalty is beneficial to marketers. The study is descriptive in nature based on primary data for analyses of results. A structured questionnaire was formulated using likert scale, multiple grid, multiple choice questions administered to 80 young consumers (Age 15-34 Years) including both males and females varying from professional, businessman, student or job seekers using convenience sampling from different places of Jaipur, Rajasthan. The results were analysed based on demographic profile (work status, age, gender, education and income) which was the subject under study for this paper. This vital information can help the companies in better understanding customer needs & deliver them the products. Today buying has become a delightful experience rather than mere satisfaction. Following the entry of several new brands, the branded segment has grown at 25% annually. This represents a shift from unbranded to the branded segment which is mainly due to factors like, rising income levels of Indians, changing demographics, improvements in standard of living and increasing brand consciousness especially for young consumers in Jaipur, Rajasthan. Thus, marketers should devise attractive consumer strategies to bring more loyalty towards their brands in young consumers to avoid brand shifting. Brand loyal consumers respond positively to a brand changes in terms of price, quality, competition, variety. This study is also useful for the researchers in understanding the entire branding process and how each stage in branding is important to ultimately ensure brand loyalty.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
International Journal of Business and Management Invention (IJBMI)inventionjournals
The document is a research paper that examines customers' post-purchase behavior of retailers' brands. It analyzes a sample of 500 customers through surveys and interviews. The study finds that customers are generally satisfied with retailers' brands and that retailers actively work to solve any product issues for customers. Customers also feel retailers' stores provide a relaxing shopping environment. However, the paper aims to further analyze how customers' demographic characteristics and purchasing experiences affect their post-purchase behavior and relationship with retailers' brands.
2.[4 10]importance of brand personality to customer loyaltyAlexander Decker
This document discusses the importance of brand personality in building customer loyalty. It reviews past research that found loyal customers are more profitable than acquiring new customers, as retaining customers costs less. The paper presents a conceptual model examining how brand personality influences customer loyalty. It explores the concept of brand personality and analyzes factors that lead to customer loyalty. The goal is to understand how brand personality affects a positive attitude toward a brand and makes customers loyal.
A Study on Consumer Behaviour towards Branded Garments am ong Male Shoppersinventionjournals
In the age of identity crisis and need for differentiation, everyone is after uniqueness; particularly h ow one wishes to appear. India is a global market for fashion garments and there is a cut throat competition exi sting among brands. Companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude towards their brands in order to grab larger portion of the market. Therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments. T he study emphasis on how consumer evaluate branded garments on the basis of style, texture, price, colour, adv ertisement and celebrity endorsements, preferences towards branded garments and reasons for purchasing bran ded garments. The researcher has used descriptive research design, conducted study only with 150 respondents from two Engineering college, Bangalore. Statistical tools like measurement of central tendency, Chi-Square ar e used to test and analyse the collected data. Finally, it is revealed that irrespective of age and education levels respondents are buying branded garments to enhance their style, ant to protect their self-respect.
A Study on Consumer Behaviour towards Branded Garments am ong Male Shoppersinventionjournals
In the age of identity crisis and need for differentiation, everyone is after uniqueness; particularly h ow one wishes to appear. India is a global market for fashion garments and there is a cut throat competition exi sting among brands. Companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude towards their brands in order to grab larger portion of the market. Therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments. T he study emphasis on how consumer evaluate branded garments on the basis of style, texture, price, colour, adv ertisement and celebrity endorsements, preferences towards branded garments and reasons for purchasing bran ded garments. The researcher has used descriptive research design, conducted study only with 150 respondents from two Engineering college, Bangalore. Statistical tools like measurement of central tendency, Chi-Square ar e used to test and analyse the collected data. Finally, it is revealed that irrespective of age and education levels respondents are buying branded garments to enhance their style, ant to protect their self-respect.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
This document summarizes a research study that examined the relationship between demographic variables and brand associations for fast food restaurant chains in Jordan. The study used data mining techniques, including X-Means clustering and the ReliefF algorithm, to analyze survey responses from 812 customers. The results of X-Means clustering showed some relationships between certain demographic variables (e.g. gender, income) and positive or negative brand associations. The ReliefF algorithm then ranked the demographic variables by their predictive power, finding that income had the strongest influence on brand associations, while age had the weakest influence. The study provides insights into how different customer segments relate to fast food brands based on their demographic characteristics.
MINING THE RELATIONSHIP BETWEEN DEMOGRAPHIC VARIABLES AND BRAND ASSOCIATIONSijmvsc
This research aims to mine the relationship between demographic variables and brand associations, and study the relative importance of these variables. The study is conducted on fast-food restaurant brands chains in Jordan. The result ranks and evaluates the demographic variables in relation with the brand associations for the selected sample. Discovering brand associations according to demographic variables reveals many facts and linkages in the context of Jordanian culture. Suggestions are given accordingly for marketers to benefits from to build their strategies and direct their decisions. Also, data mining technique used in this study reflects a new trend for studying and analyzing marketing samples.
A Study on Customer Perception on Retail Services in Select Organized Retail ...Sunil Krishna
Organized retailing in India has been maturing by passing
through many trends with the entry of many big players
trying to build and strengthen their retail business. And in
the light of this situation some feel that the perception of
the customer may loose out their existence. The study
revealed that although organized retail is relatively new
concept in the semi urban area, yet a clear cut perception
has been establishes in the minds of shoppers in semi
urban areas like kadapa city, A.P. In this regard, the data
was collected on 11 factors about the organized retail
store.
The document discusses a study on the relationship between brand awareness and customer engagement. It reviews several research papers on topics like the impact of brand awareness and loyalty on purchase intentions and brand equity. The study aims to examine the factors influencing brand awareness and the influence of brand awareness on customer engagement. It finds that key factors like advertising, target marketing, and social media marketing can create brand awareness. A statistical analysis of the data found a significant positive relationship between brand awareness and customer engagement, with advertising having the strongest influence. The study concludes that brand awareness leads to increased customer engagement and better brand equity for companies.
Similar to Influence of Branded Grains in Indian Retail Markets (20)
This document provides a technical review of secure banking using RSA and AES encryption methodologies. It discusses how RSA and AES are commonly used encryption standards for secure data transmission between ATMs and bank servers. The document first provides background on ATM security measures and risks of attacks. It then reviews related work analyzing encryption techniques. The document proposes using a one-time password in addition to a PIN for ATM authentication. It concludes that implementing encryption standards like RSA and AES can make transactions more secure and build trust in online banking.
This document analyzes the performance of various modulation schemes for achieving energy efficient communication over fading channels in wireless sensor networks. It finds that for long transmission distances, low-order modulations like BPSK are optimal due to their lower SNR requirements. However, as transmission distance decreases, higher-order modulations like 16-QAM and 64-QAM become more optimal since they can transmit more bits per symbol, outweighing their higher SNR needs. Simulations show lifetime extensions up to 550% are possible in short-range networks by using higher-order modulations instead of just BPSK. The optimal modulation depends on transmission distance and balancing the energy used by electronic components versus power amplifiers.
This document provides a review of mobility management techniques in vehicular ad hoc networks (VANETs). It discusses three modes of communication in VANETs: vehicle-to-infrastructure (V2I), vehicle-to-vehicle (V2V), and hybrid vehicle (HV) communication. For each communication mode, different mobility management schemes are required due to their unique characteristics. The document also discusses mobility management challenges in VANETs and outlines some open research issues in improving mobility management for seamless communication in these dynamic networks.
This document provides a review of different techniques for segmenting brain MRI images to detect tumors. It compares the K-means and Fuzzy C-means clustering algorithms. K-means is an exclusive clustering algorithm that groups data points into distinct clusters, while Fuzzy C-means is an overlapping clustering algorithm that allows data points to belong to multiple clusters. The document finds that Fuzzy C-means requires more time for brain tumor detection compared to other methods like hierarchical clustering or K-means. It also reviews related work applying these clustering algorithms to segment brain MRI images.
1) The document simulates and compares the performance of AODV and DSDV routing protocols in a mobile ad hoc network under three conditions: when users are fixed, when users move towards the base station, and when users move away from the base station.
2) The results show that both protocols have higher packet delivery and lower packet loss when users are either fixed or moving towards the base station, since signal strength is better in those scenarios. Performance degrades when users move away from the base station due to weaker signals.
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This document describes the design and implementation of 4-bit QPSK and 256-bit QAM modulation techniques using MATLAB. It compares the two techniques based on SNR, BER, and efficiency. The key steps of implementing each technique in MATLAB are outlined, including generating random bits, modulation, adding noise, and measuring BER. Simulation results show scatter plots and eye diagrams of the modulated signals. A table compares the results, showing that 256-bit QAM provides better performance than 4-bit QPSK. The document concludes that QAM modulation is more effective for digital transmission systems.
The document proposes a hybrid technique using Anisotropic Scale Invariant Feature Transform (A-SIFT) and Robust Ensemble Support Vector Machine (RESVM) to accurately identify faces in images. A-SIFT improves upon traditional SIFT by applying anisotropic scaling to extract richer directional keypoints. Keypoints are processed with RESVM and hypothesis testing to increase accuracy above 95% by repeatedly reprocessing images until the threshold is met. The technique was tested on similar and different facial images and achieved better results than SIFT in retrieval time and reduced keypoints.
This document studies the effects of dielectric superstrate thickness on microstrip patch antenna parameters. Three types of probes-fed patch antennas (rectangular, circular, and square) were designed to operate at 2.4 GHz using Arlondiclad 880 substrate. The antennas were tested with and without an Arlondiclad 880 superstrate of varying thicknesses. It was found that adding a superstrate slightly degraded performance by lowering the resonant frequency and increasing return loss and VSWR, while decreasing bandwidth and gain. Specifically, increasing the superstrate thickness or dielectric constant resulted in greater changes to the antenna parameters.
This document describes a wireless environment monitoring system that utilizes soil energy as a sustainable power source for wireless sensors. The system uses a microbial fuel cell to generate electricity from the microbial activity in soil. Two microbial fuel cells were created using different soil types and various additives to produce different current and voltage outputs. An electronic circuit was designed on a printed circuit board with components like a microcontroller and ZigBee transceiver. Sensors for temperature and humidity were connected to the circuit to monitor the environment wirelessly. The system provides a low-cost way to power remote sensors without needing battery replacement and avoids the high costs of wiring a power source.
1) The document proposes a model for a frequency tunable inverted-F antenna that uses ferrite material.
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This document summarizes a research paper that presents a speech enhancement method using stationary wavelet transform. The method first classifies speech into voiced, unvoiced, and silence regions based on short-time energy. It then applies different thresholding techniques to the wavelet coefficients of each region - modified hard thresholding for voiced speech, semi-soft thresholding for unvoiced speech, and setting coefficients to zero for silence. Experimental results using speech from the TIMIT database corrupted with white Gaussian noise at various SNR levels show improved performance over other popular denoising methods.
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The document summarizes a study of different microstrip patch antenna configurations with slotted ground planes. Three antenna designs were proposed and their performance evaluated through simulation: a conventional square patch, an elliptical patch, and a star-shaped patch. All antennas were mounted on an FR4 substrate. The effects of adding different slot patterns to the ground plane on resonance frequency, bandwidth, gain and efficiency were analyzed parametrically. Key findings were that reshaping the patch and adding slots increased bandwidth and shifted resonance frequency. The elliptical and star patches in particular performed better than the conventional design. Three antenna configurations were selected for fabrication and measurement based on the simulations: a conventional patch with a slot under the patch, an elliptical patch with slots
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Enhancing Adoption of AI in Agri-food: Introduction
Influence of Branded Grains in Indian Retail Markets
1. IOSR Journal of Business and Management (IOSR-JBM)
e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 12, Issue 5 (Jul. - Aug. 2013), PP 41-45
www.iosrjournals.org
www.iosrjournals.org 41 | Page
Influence of Branded Grains in Indian Retail Markets
1
Dr. S. Franklin John,2
Mr.J.Anand Christopher,3
Ms. S. Senith,
1
Professor and Principal, Nehru College of Management, Coimbatore.
2
Research Scholar,Karunya University, Coimbatore.
3
Assistant Professor and Research scholar, Nehru College of Management, Coimbatore.
Abstract: The study was designed to investigate the Relationship between Rice Branding Dimensions and
Brand Rating. The study covers the population includes 780 consumers from Tamil nadu, who are all using
branded rice. The questionnaires were given to 900 consumers who are all using branded rice. Out of 900
consumers contacted, 780 questionnaires were received with required coverage and details. The participants
completed the two sets of self-reported questionnaires, including Background characteristics and variables
chosen for this study in order to measure the influence of branded milk are the Salience, performance, Imagery,
Judgment, Feelings, attitude and Resonance. The collected data were computed and analysed using multiple
regressions. The findings of the study were generalized as follows: Statistically significant differences were
found in Brand rating by the different brand dimensions like Salience, Performance, Imagery, feelings, attitude
and Resonance. In the end of the study implications and conclusion were provided.
Index Terms: brand, commodities, influence
I. Introduction
Branding is about taking something common and improving upon it in ways that make it more valuable
and meaningful (Bedbury, 2002, p. 14).
Indian retail industry largest among all the industries accounting for 10% of countries GDP and around
8% of employment. The retail industry in India has come forth as one of the most dynamic and fast paced
industries with several players entering in the market. For manufactures and service providers the emerging
opportunities in urban markets seem to lie in capturing and delivering better value to the customers through
retail. The retail sector has played a phenomenal role throughout the world in increasing productivity of
consumer goods and services. The India Retail industry is gradually inching its way towards becoming the next
boom industry. As the Indian consumer evolves they expect more and more at each and every time when they
steps into a store. Retail today has changed from selling a product or a service to selling a hope. In this
connection want to know what is the role of branding in India. Branding in a modern context has always been an
important aspect of marketing. A brand is a promise a company makes to the customer, of what this product is
going to deliver. That is, how the brand is going to fit into the business of the customer. Margaret C Campbell
(2002). Branding distinguishes a company, its products services or ideas from that of its competitors and creates
a lasting impression on the customer‟s mind.Chaitanya Prasad (2009).
A huge change is being happened in the Indian procurer marketplace in terms of brands. The
importance of brands are growing by the day be it in the case of cosmetics, apparels, consumer durables or food
products. The rice market in India has evolved over the years and today branded rice has become the order of
the day. Basmati Rice also known as King of Rice because of its umpteen characteristics rules the rice industry
in India. India is home to thousands of varieties of basmati rice. Maryann Taylor (2011).
A brand is essentially a marketer‟s promise to deliver a specific set of features, benefits and services
consistently to the buyer (Kotler, 2003, p. 420).People are the cornerstones of a brands growth. Keller (2003a)
says, “Technically speaking, whenever a marketer creates a new name, logo, or symbol for a new product, he or
she has created a brand” (p. 3). The CBBE model is built by “sequentially establishing six „brand building
blocks‟ with customers” (Keller 2003a. p. 75) Achieving the right brand identity involves creating brand salience
with customers. Brand Salience relates to aspects of the awareness of the brand. Brand awareness refers to the ability
to recall and recognise the brand, as reflected by their ability to identify the brand under different conditions. Brand
awareness also involves linking – the brand name, logo, symbol, and so forth to certain associations in memory. Brand
Performance relates to the ways in which the product or service attempts to meet customers` more functional needs. Thus
Brand Performance refers to the intrinsic properties of the Brand in terms of inherent product or service characteristics.
Brand Performance transcends the ingredients and features that make up the product or service to encompass
aspects of the brand that augment these characteristics. There are five important types of attributes and benefits that often
underlie brand performance. They are Primary ingredients & supplementary features, Product reliability, durability &
serviceability, Service effectiveness, efficiency and empathy, style & design and price. The other main type of Brand
meaning involves brand imagery. Brand Imagery deals with the extrinsic properties of the product or service,
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including the ways in which the brand attempts to meet customers` psychological or social needs. Brand
imagery is how people think about a brand abstractly, rather than what they think the brand actually does.
Imagery associations can be formed directly (from a customer‟s own experiences and contact with the product,
brand, target market or usage situation) or indirectly (through the depiction of these same considerations as
communicated in brand advertising or by some other source of information, such as word of mouth). It also
includes User Profiles, Purchase and usage situations, Personality and values and History, heritage and
experiences. Brand judgements focus on customers‟ personal opinions and evaluations with regard to the
brand. Brand Judgements involve how customers put together all the different performance and imagery
associations of the brand to form different kinds of opinions. Brand Judgements include, Brand Quality, Brand
credibility, Brand consideration and Brand superiority. Brand feelings are customers‟ emotional responses and
reactions with respect to the brand what feelings are evoked by the marketing program for the brand or by other means.
Brand Attitudes are defined in terms of consumers` overall evaluations of a brand. Brand attitudes are
important because they often form the basis for actions and behaviour that consumers take with the brand. The
final step of the model focuses on the ultimate relationship and level of identification that the customer has with
the brand. Brand resonance refers to the nature of this relationship and the extent to which customers feel that
they are in synchronise with the brand. Resonance is characterised in terms of intensity or the depth of the
psychological bond that customers have with the brand, as well as the level of activity engendered by this
loyalty Specifically Brand Resonance can be broken down in to four categories: Behavioural Loyalty,
Attitudinal attachment, Sense of community and Active engagement.
II. Objectives Of The Study
To study the relationship between Rice Branding dimensions and brand rating.
Hypotheses
Following are the test Hypothesis proposed for the research study. These hypotheses will help us to
understand the retail rice brand.
H1: Brand rating is influenced by the different dimensions of rice brand.
The sub hypotheses were:
H1a: Salience is influencing Brand rating
H1b: Performance is influencing Brand rating
H1c: Imagery is influencing brand rating
H1d: Judgment is influencing Brand rating
H1e: Feelings is influencing Brand rating
H1f: Resonance is influencing Brand rating
III. Respondent Sample
The questionnaires were given to 900 consumers who are all using branded rice Respondents of the
samples where above 18 years using branded rice only. Out of 900 consumers contacted, 780 questionnaires
were received with required coverage and details.
IV. Instrumentation
The instruments of this study involved two parts: the first section of the instrument consisted of forced-
choice questions about demographic characteristics: gender, marital status, age, occupation, monthly income
level. The second section variables chosen for this study in order to measure the influence of branded rice in
Indian Retail Markets are taken from branding rice dimension contains of 37 items and characterized into six
sub scales : (a) Salience (items 1 to 5), (b) Performance(items 6 to 11), (c) Imagery (items 14 to 18) ,(d)
Judgment (items 19 to 24), (e) Resonance (items 25 to 30) ,(f) Feelings (items 31 to 34),(g) Attitude(item 35) (h)
Security (items 36 and 37).The rice branding dimension 60 items are evaluated on a five-point Likert scale
ranging from 1 to 5 ,using the anchors “5=stronglyagree,4=agree,3=Neutral,2=Disagree ,1= Strongly disagree”.
A variety of scales are used to measure attitudes in behavioral science and marketing research studies.
One often used scale is the ten-point, verbal-numerical scale as shown below. (William Reynolds, Nov 1996)
Poor Fair Good Very Good Excellent
1 2 3 4 5 6 7 8 9 10
V. Data Analysis
The Statistical Package for the Social Science (SPSS) for Microsoft Windows 17.0 was used to
complete the analysis of the collected data. Multiple regressions are used to determine whether any significant
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relationships exist among respondents. In addition, the .05 level of statistical significance was set at all statistical
tests in the present study.
VI. Result Of Data Analysis
1. To analyse the relationship between branding dimensions and brand rating.
Regression analysis will be used to test hypotheses formulated for this study. Variables (Salience,
Performance, Imagery, Judgment, Feelings, Attitude and Resonance) were entered. Multiple regressions will
determine the significant relationship between dependent and independent variables, the direction of the
relationship, the degree of the relationship and strength of the relationship (Sekaran, 2006). Multiple regression
are most sophisticated extension of correlation and are used to explore the predict ability of a set of independent
variables on dependent variable (Pallant, 2001). The data was edited to detect errors and certify that data quality
standard is achieved. Proportions were the summary measured used to describe the dependent and independent
variable.
Brand Building in rice market” is constituted by Salience, Performance, Imagery, Judgements,
Feelings, Attitude and Resonance. Hence regression equation can be framed as below,
Y = X1β1+X2β2+X3β3+X4β4+X5β5+X6β6+ X7β7
It can be redrafted as,
Brand of the rice = Salience β1+Performance β2 + Imagery β3 + Judgements β4 + Feelings β5 +
Attitude β6 + Resonance β7
To test the above model we performed multiple regression in SPSS. For the analysis we have taken
brand rating as dependent factor and factors like Salience, Performance, Judgement, Imagery, Resonance,
Feelings, Attitude and Security are independent factors. Brand ranking of the institution is measured in a ten
point scale and all other independent factors and their factor scores obtained in factor analysis is taken for the
study. By analysing we got the following tables.
Table-1 Model Summary
Model R R Square Adjusted R Square Std.Error of the Estimate
1 .831a
.691 .688 1.328
a. Predictors: (constant), Factor score of Security, factor score of attitude, factor score of feelings,
factor score of imagery, factor score of resonance, factor score of performance, factor score of judgements and
factor score of salience.
From the above table the R square value is .691 and adjusted R square value is .688 and this enlighten
us that the model account for 69.1% of variance in the Branded Rice Market Building study. This is the clear
indication that this model is a very good model
Table -2 ANOVA
Model Sum of Squares Df Mean Square F Sig.
1 Regression
Residual
Total
3035.327
1358.902
4394.229
8
771
779
379.416
1.763
215.269 .000a
Predictors: (constant), Factor score of Security, factor score of attitude, factor score of feelings, factor score of
imagery, factor score of resonance, factor score of performance, factor score of judgements and factor score of
salience.
Dependent Variable: Rank the Brand of your rice in a ten point scale
From the above ANOVA table it is inferred that the F value is 215.269 and the significance is .000. As
the significance is less than .05. It clearly reveals the fact that the model which we have taken for study is
statistically significant.
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Table-3 Coefficients
Model
Unstandardized Coefficients Standardized Coeff
T Sig
B Std. Error Beta
1 (Constant)
Factor score of Salience
Factor score of performance
Factor score of Imagery
Factor score of Judgements
Factor score of Resonance
Factor Score of Feelings
Factor score of Attitude
Factor score of Security
4.925
.394
.855
1.241
1.092
.239
.385
-.106
.248
.048
.048
.048
.048
.048
.048
.048
.048
.048
.166
.360
.522
.460
.100
.162
-.045
.104
110.551
8.282
17.981
26.088
22.958
5.014
8.085
-2.229
-5.209
.000
.000
.000
.000
.000
.000
.000
.026
.000
Dependent Variable: Rank the Brand of your rice in a ten point scale.
It can be represented schematically
The above standardised beta coefficient table give a measure of contribution of each variable to the
model. T value of salience is 8.282 and significance is .000 and the probability is less than .05. Thus, salience is
influencing in prediction of over all brand rating of the rice. T value of performance is 17.981 and significance
is .000 and the probability is less than .05. Hence, performance is influencing in prediction of over all brand
rating of the rice. T value of Image is 26.088 and significance is .00 and the probability is less than .05. Image is
influencing in prediction of over all brand rating of the rice. T value of Judgements is 22.958 with significance
of .00 and the probability is less than .05. Hence, judgements is influencing in prediction of over all brand rating
of the rice. T value of Resonance is -5.014 and significance is .00 and the probability is less than .05. Hence,
resonance is influencing in prediction of over all brand rating of the rice. T value of Feelings is 8.085 and
significance is .00 and the probability is less than .05. Hence, feelings is influencing in prediction of over all
brand rating of the rice. T value of Attitude is -2.229 and significance is .00 and the probability is less than .05.
Hence, attitude is influencing in prediction of over all brand rating of the rice. T value of Security is -
5.209 and significance is .00 and the probability is less than .05. Hence, Security is influencing in prediction of
over all brand rating of the rice .
“Brand Building in rice Market” is constituted by Salience, Performance, Imagery, Judgements,
Feelings, Attitude and Resonance. Hence regression equation can be framed as below,
Y = X1β1+X2β2+X3β3+X4β4+X5β5+X6β6+ X7β7
It can be redrafted as,
Brand of Rice = Salience β1+Performance β2 + Imagery β3 + Judgements β4 + Feelings β5 + Attitude
β6 + Resonance β7
From the above beta values the Branding equation can redrafted as
Brand rating = Salience (.166)+Performance (.360) + Imagery (.522) + Judgements (.460) + Feelings
(.162) + Attitude (-.045) + Resonance(.100)+ Security (.104)
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VII. Implications
In this a summary of salient findings of the study is presented conclusions are drawn with references to
the objectives and the implications of the conclusions are used to suggest a brand building sculpt for the
influence of branded rice in Indian retail markets. This study is based upon the data and evidence collected
from 900 consumers who are all using branded rice. From the above study we know that branded rice
dimensions influence brand rating. Therefore customers are aware about the branded rice and they are using
branded rice every day and they are loyal towards brand.
VIII. Conclusion
Rice is one of the major food grains in India. In our day to day life everyday all of us are using rice
.Earlier in 1980 s branded rice is symbol of esteem, but in 21st
century significance of branding has grown in all
case of durable and non durable goods. Now a day‟s branded rice became the order of the day. As we discussed
earlier we want to know how this market is working and how customers are purchasing their brand rice from the
retail markets. From the above discussions it is clear, the factor branding is influencing in retail rice markets.
Branding has become increasingly significant in the present scenario of Retail industry and this study
evidently proves that Branding has got significant influence on Indian retail markets. From the study we can
conclude that branded rice is dominating over Indian Retail Industry. Because customers expectations has gone
up by a large degree. Now they don‟t want product rice alone when they purchase it. Their expectation can be
satisfied if we concentrate on the Branding if the product wants to sustain in the Indian food grain Industry.
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