This document summarizes a research study on consumer perception of branded trousers in Coimbatore City, India. The study used a survey of 215 male respondents and statistical analysis to understand factors influencing brand preferences and perceptions of retail showrooms. Key findings include:
1. Raymond, Peter England, and John Player were the most preferred branded trouser brands. Other popular brands included Louis Philippe, Basics, and Arrow.
2. Factor analysis showed relationships between 20 factors influencing branded trouser preferences that were grouped into 6 components explaining over 50% of the variance.
3. Convenient store hours and offers/discounts were found to predict consumers' overall satisfaction with retail garments showrooms.
An empirical analysis on consumer perception towards branded trousersIAEME Publication
This document summarizes a study that examined men's perceptions of branded trousers in Coimbatore City, India. The study investigated which trousers brand was most preferred and what factors influenced men's preferences. It also examined consumer perceptions of retail garments showrooms. Primary data was collected through surveys of 215 men and analyzed using statistical tests. Key findings were that certain factors significantly impacted men's preferences for particular trousers brands. Retailers could use these findings to better understand consumer behaviors and develop effective branding strategies.
This document summarizes a research study on impulse buying behavior of college students for branded apparel in Ahmedabad, India. The study used a questionnaire to collect data from 119 college students through convenience sampling. Descriptive and inferential statistics were used to analyze the data. Exploratory factor analysis identified three factors underlying buying behavior: pattern of purchase, spot purchases, and buying habits. Hypothesis tests found no significant differences in impulse buying based on gender, education level, family structure, or age. There was also no difference based on family income for fashion involvement or pre-decision process. The only significant difference was for post-purchase perception based on family income.
This document summarizes a study on the buying decisions of men regarding shirts from single brand showrooms versus multi-brand retail outlets. It provides background on the growth of branded menswear in India. The objectives are to understand factors influencing brand and store selection. Previous related studies examined brand preference, impact of advertising, and customer shopping behavior in modern retail formats. The methodology involved a survey of 200 men in Erode, India regarding their demographic details, purchase patterns, and ratings of showroom factors. Results found that education level, income, and marital status influence purchases. Brand quality and status were highly ranked factors. Single brand and multi-brand showrooms were rated on location, service, product variety, pricing and payment options. The
This document summarizes a research study exploring the popularity of branded apparel among youth. A sample of 52 youth ages 17-27 from major Indian cities were surveyed. The objectives were to determine brand preferences, most preferred brands, factors influencing purchase of brands, and the relationship between brands and social status. Data collection methods included a literature review and primary data from questionnaires. Statistical analysis included charts, findings, and techniques like correlation, mean, standard deviation, and t-tests. Key findings were that Levis was the most popular brand, quality and design most influenced purchases, and no significant difference was found between brand preference and social status perception.
A Study on Consumer Behaviour towards Branded Garments am ong Male Shoppersinventionjournals
In the age of identity crisis and need for differentiation, everyone is after uniqueness; particularly h ow one wishes to appear. India is a global market for fashion garments and there is a cut throat competition exi sting among brands. Companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude towards their brands in order to grab larger portion of the market. Therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments. T he study emphasis on how consumer evaluate branded garments on the basis of style, texture, price, colour, adv ertisement and celebrity endorsements, preferences towards branded garments and reasons for purchasing bran ded garments. The researcher has used descriptive research design, conducted study only with 150 respondents from two Engineering college, Bangalore. Statistical tools like measurement of central tendency, Chi-Square ar e used to test and analyse the collected data. Finally, it is revealed that irrespective of age and education levels respondents are buying branded garments to enhance their style, ant to protect their self-respect.
Consumer perception of global vs. localsuhaschahande
This document examines consumer perceptions of global versus local car brands in India. It begins with an abstract that outlines the study's objectives to understand factors influencing consumer preferences for global brands, the effects of country of origin on brand perceptions, and the impacts of consumer ethnocentrism. It then presents a literature review on brands, the shift from local to global brands, and theoretical frameworks related to country of origin, culture of brand origin, and consumer ethnocentrism. The review provides context for the qualitative study of consumer perceptions of global and local car brands in India.
The document is a project report submitted to Punjab Technical University in partial fulfillment of an MBA degree. It examines consumer preferences for different branded sports shoes in Chandigarh, India. The report includes an executive summary, research objectives, methodology, data analysis and interpretation, suggestions and recommendations, annexures and bibliography. The methodology section describes using a random simple sample of 100 respondents in Chandigarh to collect primary data through questionnaires and interviews on factors influencing sports shoe purchases such as quality, durability, variety, price and intended use.
Influence of Branded Grains in Indian Retail MarketsIOSR Journals
The study was designed to investigate the Relationship between Rice Branding Dimensions and Brand Rating. The study covers the population includes 780 consumers from Tamil nadu, who are all using branded rice. The questionnaires were given to 900 consumers who are all using branded rice. Out of 900 consumers contacted, 780 questionnaires were received with required coverage and details. The participants completed the two sets of self-reported questionnaires, including Background characteristics and variables chosen for this study in order to measure the influence of branded milk are the Salience, performance, Imagery, Judgment, Feelings, attitude and Resonance. The collected data were computed and analysed using multiple regressions. The findings of the study were generalized as follows: Statistically significant differences were found in Brand rating by the different brand dimensions like Salience, Performance, Imagery, feelings, attitude and Resonance. In the end of the study implications and conclusion were provided.
An empirical analysis on consumer perception towards branded trousersIAEME Publication
This document summarizes a study that examined men's perceptions of branded trousers in Coimbatore City, India. The study investigated which trousers brand was most preferred and what factors influenced men's preferences. It also examined consumer perceptions of retail garments showrooms. Primary data was collected through surveys of 215 men and analyzed using statistical tests. Key findings were that certain factors significantly impacted men's preferences for particular trousers brands. Retailers could use these findings to better understand consumer behaviors and develop effective branding strategies.
This document summarizes a research study on impulse buying behavior of college students for branded apparel in Ahmedabad, India. The study used a questionnaire to collect data from 119 college students through convenience sampling. Descriptive and inferential statistics were used to analyze the data. Exploratory factor analysis identified three factors underlying buying behavior: pattern of purchase, spot purchases, and buying habits. Hypothesis tests found no significant differences in impulse buying based on gender, education level, family structure, or age. There was also no difference based on family income for fashion involvement or pre-decision process. The only significant difference was for post-purchase perception based on family income.
This document summarizes a study on the buying decisions of men regarding shirts from single brand showrooms versus multi-brand retail outlets. It provides background on the growth of branded menswear in India. The objectives are to understand factors influencing brand and store selection. Previous related studies examined brand preference, impact of advertising, and customer shopping behavior in modern retail formats. The methodology involved a survey of 200 men in Erode, India regarding their demographic details, purchase patterns, and ratings of showroom factors. Results found that education level, income, and marital status influence purchases. Brand quality and status were highly ranked factors. Single brand and multi-brand showrooms were rated on location, service, product variety, pricing and payment options. The
This document summarizes a research study exploring the popularity of branded apparel among youth. A sample of 52 youth ages 17-27 from major Indian cities were surveyed. The objectives were to determine brand preferences, most preferred brands, factors influencing purchase of brands, and the relationship between brands and social status. Data collection methods included a literature review and primary data from questionnaires. Statistical analysis included charts, findings, and techniques like correlation, mean, standard deviation, and t-tests. Key findings were that Levis was the most popular brand, quality and design most influenced purchases, and no significant difference was found between brand preference and social status perception.
A Study on Consumer Behaviour towards Branded Garments am ong Male Shoppersinventionjournals
In the age of identity crisis and need for differentiation, everyone is after uniqueness; particularly h ow one wishes to appear. India is a global market for fashion garments and there is a cut throat competition exi sting among brands. Companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude towards their brands in order to grab larger portion of the market. Therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments. T he study emphasis on how consumer evaluate branded garments on the basis of style, texture, price, colour, adv ertisement and celebrity endorsements, preferences towards branded garments and reasons for purchasing bran ded garments. The researcher has used descriptive research design, conducted study only with 150 respondents from two Engineering college, Bangalore. Statistical tools like measurement of central tendency, Chi-Square ar e used to test and analyse the collected data. Finally, it is revealed that irrespective of age and education levels respondents are buying branded garments to enhance their style, ant to protect their self-respect.
Consumer perception of global vs. localsuhaschahande
This document examines consumer perceptions of global versus local car brands in India. It begins with an abstract that outlines the study's objectives to understand factors influencing consumer preferences for global brands, the effects of country of origin on brand perceptions, and the impacts of consumer ethnocentrism. It then presents a literature review on brands, the shift from local to global brands, and theoretical frameworks related to country of origin, culture of brand origin, and consumer ethnocentrism. The review provides context for the qualitative study of consumer perceptions of global and local car brands in India.
The document is a project report submitted to Punjab Technical University in partial fulfillment of an MBA degree. It examines consumer preferences for different branded sports shoes in Chandigarh, India. The report includes an executive summary, research objectives, methodology, data analysis and interpretation, suggestions and recommendations, annexures and bibliography. The methodology section describes using a random simple sample of 100 respondents in Chandigarh to collect primary data through questionnaires and interviews on factors influencing sports shoe purchases such as quality, durability, variety, price and intended use.
Influence of Branded Grains in Indian Retail MarketsIOSR Journals
The study was designed to investigate the Relationship between Rice Branding Dimensions and Brand Rating. The study covers the population includes 780 consumers from Tamil nadu, who are all using branded rice. The questionnaires were given to 900 consumers who are all using branded rice. Out of 900 consumers contacted, 780 questionnaires were received with required coverage and details. The participants completed the two sets of self-reported questionnaires, including Background characteristics and variables chosen for this study in order to measure the influence of branded milk are the Salience, performance, Imagery, Judgment, Feelings, attitude and Resonance. The collected data were computed and analysed using multiple regressions. The findings of the study were generalized as follows: Statistically significant differences were found in Brand rating by the different brand dimensions like Salience, Performance, Imagery, feelings, attitude and Resonance. In the end of the study implications and conclusion were provided.
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
The document discusses luxury cosmetics brands in India and the evolving perceptions of Indian consumers. It analyzes several factors: the growing Indian economy and disposable incomes have increased spending on luxury goods. Personal experience and benefits are the most important factors for consumers choosing brands. There is a strong preference among consumers for international cosmetic brands over Indian brands. Switching between premium cosmetic brands is infrequent. Consumers generally prefer organic and natural cosmetic products over chemical-based products. Spending on cosmetic products appears to be independent of consumers' incomes.
This document provides an overview and outline of a project report on consumer preference and buying behaviour towards washing machines and refrigerators. It includes sections on the problem statement, scope and objectives of the study, research methodology employed, and proposed questionnaire. The research aims to understand the key factors influencing consumer purchases of these appliances and examine satisfaction levels. Primary data will be collected through a survey of 200 customers using an administered questionnaire.
This document summarizes a study on factors affecting the consumer buying behaviour of youth regarding branded apparel in India. The objectives are to study brand preferences, most preferred brands, and psychological and other influences on purchases. A literature review covers topics like impulse buying behavior and effects of advertising. The research methodology will use surveys, statistical analysis tools like chi-square tests, and focus on youth in Jalandhar, India. The study aims to help apparel companies better understand consumer needs and formulate marketing strategies.
A study of impact of merchandise variety and assostment on shopping experienc...IAEME Publication
This study examines the impact of merchandise variety and assortment on customer shopping experience in convenience stores in India. The study was conducted in Pune, India in October 2012 with 159 respondents. Survey data was collected using a structured questionnaire and analyzed using SPSS software. Statistical tests like Cronbach's alpha and chi-square were used. The study aims to determine if availability of products, fresh fruits and vegetables, national brands, and ability to get all needed products impacts customer satisfaction and experience. It also examines if satisfaction leads to positive store image and recommendations. The findings will help retailers understand how to improve the shopping experience through merchandise selection and availability.
This document discusses consumer perceptions of women's formal wear in India, with a focus on Hosur, Tamil Nadu. It begins by outlining the size and growth of the women's wear market in India. It then describes a study conducted in Hosur to examine consumer preferences, factors influencing purchases, expenditures, and brand analysis of formal wear. The study found that socio-cultural and personality factors most influence purchase intentions. Brand image, elegance, and status were important attributes considered. Most respondents preferred purchasing formal wear once per year for work and presentations. The conclusion is that the women's formal wear market has significant untapped potential as more women enter the corporate sector.
A study of buying behaviour of working adults towards branded apparels in sel...Shubha Brota Raha
The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. After food and grocery, it is the 2nd biggest category under organized as well as unorganized retail. Further, on 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India.
The face of Indian apparel market is changing very fast. A new class of customers with more money to spend, and a growing passion for fashion, has been generated by swift development and rising urbanization. In India’s high-growth, fast-changing retail clothing market, one can see significant new growth opportunities for foreign and domestic players. Much has been talked about all these issues viz. future of apparel retail in India, the impact of foreign players on the domestic apparel retailers etc. But we should not forget that customers are the end beneficiary of all the retail activities. As a democratic country with high growth rates, the consumer spending has risen sharply as the youth population (33 percent of India‘s population is below the age of 15) has seen a significant increase in its disposable income. The apparel fashion plays a paramount role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more diversified, as in the Western countries. Technology, ideas and lifestyles are moving concurrently and quickly. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Companies and brands that offered monotonous and mundane products for years, have now multiplied their product ranges and new appealing styles, shapes and forms are being launched each season by them. Hence, it becomes crucial to find out the perception of customers towards the various retail developments in apparel segment and the factors responsible for choosing a particular apparel store.
In the view of the above, an attempt was made not only to analyze the customers’ perception towards various retail developments in apparel segment but also to find out their buying behaviour with special reference to three select regions in India – Delhi & NCR, Mumbai and Bangalore.
A Study on Buying Behavior of Retailers at Sri Jayalakshmi Garments Dindugulijtsrd
This paper is based on the study of how a Consumer as an individual or as a groups or organizations select, buy, use and dispose ideas, goods and services to satisfy their needs and wants. Retailers buying behavior is the result of the attitudes, references, intentions, and decisions made by the customers in the market place before buying a product. The objective of this study is to find the level of retailer's satisfaction, to identify the most influencing factor of buying behavior of retailers and to identify relationship between socio - economic variables and retailers buying behavior towards Sri Jayalakshmi Garments. The descriptive type of research is used in this study. The primary and secondary data are used for this study. The tool used is chi - square test. The population size is 150 and the sample size is 100. The study was restricted only to Dindugul district. A. Mohamed Bilal | A. Priyanka Jain | V. Priyanka "A Study on Buying Behavior of Retailers at Sri Jayalakshmi Garments Dindugul" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29164.pdf Paper URL: https://www.ijtsrd.com/management/marketing/29164/a-study-on-buying-behavior-of-retailers-at-sri-jayalakshmi-garments-dindugul/a-mohamed-bilal
Factors Affecting Customer Buying Behavior Melvin Joy
This document discusses factors that influence customer buying behavior at MK Motors. It identifies 4 main factors: cultural, social, personal, and psychological. Cultural factors can vary significantly between regions and countries. Social factors like reference groups and family also influence purchases. Personal factors include income, occupation, and personality. Psychological factors that are discussed include perceptions, motivations, learning, beliefs, and attitudes. Understanding how these factors influence customer decisions can help businesses better market their products and maximize sales.
A study of consumer preferences and attitude towards purchase of indian vDebasish Baj
1. The document outlines a capstone project that examines consumer preferences and attitudes toward purchasing Indian versus foreign brands of toiletries in the Indian market.
2. A questionnaire will be used to collect data from a random sample of 100-150 consumers across 5 Indian states to measure the influence of a brand's perceived country of origin on consumer perception and purchase decisions.
3. The study will analyze the data using quantitative techniques like pie charts and graphs to evaluate consumer preferences between Indian and foreign brands and determine how brand origin impacts buying behavior.
Final report on Consumer Buying Behavior and Factors Affecting their Buying B...Pran Mahato
This document is a project report submitted by Pran Kumar Mahato to the Central University of Jharkhand in partial fulfillment of an Integrated Master of Business Administration degree. The report studies consumer buying behavior and factors affecting buying behavior at Big Bazaar in Bokaro, India. It includes sections on objectives, scope, importance, company profile, literature review, research methodology, analysis and evaluation, recommendations, and conclusions. The report was conducted under the guidance of Shikha Sharma, an HR executive at Big Bazaar.
This document summarizes a research study that examines how private label brands influence store patronage among apparel customers in India. It begins with an introduction that provides background on private label brands and their growth. It then presents the study's hypotheses, which propose that factors like confident shopping orientation, variety seeking behavior, attitude toward private labels, and impulse buying tendency positively influence private label purchase and loyalty, which in turn positively influences store patronage. The document concludes by describing the study's survey methodology to collect data from apparel shoppers in India.
1) The document discusses the changing trends in cosmetics usage in India due to increasing disposable income and changing lifestyles. Retailing cosmetics has become challenging due to competition from other product segments.
2) It provides an overview of the Indian cosmetics industry and market segmentation. Major players include Lakme, Revlon, and L'Oreal.
3) Word-of-mouth and beauty consultants influence purchases more than advertising. Quality, price, and variety are most important factors for Indian consumers. Brand loyalty and satisfaction are key areas for marketers.
A study on antecedents of brand loyalty in the toilet soap marketIAEME Publication
This document summarizes a research study on the antecedents of brand loyalty in the toilet soap market. The study examined six dimensions that influence brand loyalty: behavioral loyalty, attitudinal loyalty, hedonic value, brand satisfaction, brand equity, brand value, and brand trust. Data was collected through questionnaires distributed to toilet soap consumers in Tiruchirappalli, India. The results of the path analysis showed that brand satisfaction, brand equity, and brand trust have a higher impact on behavioral loyalty, while brand value and hedonic value have a higher impact on attitudinal loyalty.
This document provides an overview of the Indian footwear industry. It discusses that the Indian footwear market is worth USD 3.94 billion and growing at 15% annually. While India is the second largest footwear producer globally, per capita consumption is still lower than other countries. The footwear industry is split between branded shoes catering to urban areas and local production serving rural markets. Major players are expanding operations across India and innovating new styles to attract various consumer segments.
project on consumer buying decision process in purchasing economy class cars Guruprasad Upadhya
This document summarizes a dissertation submitted for a Master's degree in Business Administration. The dissertation studies the consumer buying decision process for economy class cars in Bengaluru, India. It includes an introduction to the automobile industry and its history and growth in India. It discusses factors influencing consumer behavior and the consumer decision making process. The document outlines the literature review, problem statement, objectives, methodology, and limitations of the study. Tables and figures presented in the dissertation are listed. The dissertation aims to understand consumer preferences and factors impacting purchases of economy class cars through a survey of 100 respondents in urban areas of Bengaluru.
Consumer Preferences Towards Branded Sports ShoesMiraj Rajput
The document discusses consumer preferences for branded sports shoes in India. It finds that the top three global sports shoe brands - Nike, Adidas, and Reebok - dominate the Indian market. While Nike has had success sponsoring major sports events, consumers are showing less enthusiasm for Reebok in recent years. The document also analyzes factors that influence consumers' brand preferences such as quality, price, promotions, celebrity endorsements, and weight of the shoe.
Comparison of design and analysis of tube sheet thickness by using uhx code 2IAEME Publication
This document compares the design and analysis of tube sheet thickness using two different standards: the UHX code of ASME and the TEMA standard. It analyzes a fixed tube sheet heat exchanger using both codes and finds the TEMA standard calculates a thicker tube sheet thickness of 75mm compared to 60mm from the UHX code. Finite element analysis is also used and found to produce results close to the exact solution, providing an optimization tool for the tube sheet thickness design. In summary, the document compares tube sheet thickness calculations and stresses using the ASME and TEMA codes and supports the use of finite element analysis to optimize the design.
Structural behavior of reed evaluation of tensilestrength, elasticityand stressIAEME Publication
The document summarizes research on the structural behavior of reed. Three reed samples were collected and tested for properties including density, tensile strength, modulus of elasticity, and stress-strain relationships. Key findings include:
1) Reed has low density, making it light and a good insulator. Densities ranged from 0.413 to 0.852 g/cm3.
2) Tensile strength ranged from 89 to 234 MPa without nodes, 58 to 159 MPa with nodes. 70 MPa is recommended for design.
3) Modulus of elasticity ranged from 5.59 to 13.91 GPa, with a recommendation of 5GPa for design.
A comprehensive study of different image super resolution reconstruction algo...IAEME Publication
This document discusses various algorithms for super-resolution image reconstruction. It begins by introducing the topic and defining super-resolution as producing a high-resolution image from multiple low-resolution images. It then presents a mathematical model to describe the super-resolution problem and shows how existing single-image restoration algorithms like maximum likelihood (ML), maximum a posteriori (MAP), and projection onto convex sets (POCS) can be applied to the super-resolution problem. Finally, it proposes a hybrid algorithm combining POCS and ML to improve performance and ensure convergence for super-resolution image reconstruction.
Building a model for expected cost function to obtain doubleIAEME Publication
This document presents a model for determining the parameters of a double Bayesian sampling inspection plan to minimize total expected quality control costs. The model considers costs associated with inspecting samples, accepting or rejecting lots, and continuing to a second sample. It defines variables such as sample sizes, acceptance/rejection numbers, and costs. Equations are provided for the average inspection cost of the first and second samples considering the sampling distribution and conditional probability of defective items. The model aims to obtain optimal parameters (n1, a1, r1, n2, a2, r2) of the double sampling plan by minimizing the total expected regret function according to producer and consumer risk levels.
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
The document discusses luxury cosmetics brands in India and the evolving perceptions of Indian consumers. It analyzes several factors: the growing Indian economy and disposable incomes have increased spending on luxury goods. Personal experience and benefits are the most important factors for consumers choosing brands. There is a strong preference among consumers for international cosmetic brands over Indian brands. Switching between premium cosmetic brands is infrequent. Consumers generally prefer organic and natural cosmetic products over chemical-based products. Spending on cosmetic products appears to be independent of consumers' incomes.
This document provides an overview and outline of a project report on consumer preference and buying behaviour towards washing machines and refrigerators. It includes sections on the problem statement, scope and objectives of the study, research methodology employed, and proposed questionnaire. The research aims to understand the key factors influencing consumer purchases of these appliances and examine satisfaction levels. Primary data will be collected through a survey of 200 customers using an administered questionnaire.
This document summarizes a study on factors affecting the consumer buying behaviour of youth regarding branded apparel in India. The objectives are to study brand preferences, most preferred brands, and psychological and other influences on purchases. A literature review covers topics like impulse buying behavior and effects of advertising. The research methodology will use surveys, statistical analysis tools like chi-square tests, and focus on youth in Jalandhar, India. The study aims to help apparel companies better understand consumer needs and formulate marketing strategies.
A study of impact of merchandise variety and assostment on shopping experienc...IAEME Publication
This study examines the impact of merchandise variety and assortment on customer shopping experience in convenience stores in India. The study was conducted in Pune, India in October 2012 with 159 respondents. Survey data was collected using a structured questionnaire and analyzed using SPSS software. Statistical tests like Cronbach's alpha and chi-square were used. The study aims to determine if availability of products, fresh fruits and vegetables, national brands, and ability to get all needed products impacts customer satisfaction and experience. It also examines if satisfaction leads to positive store image and recommendations. The findings will help retailers understand how to improve the shopping experience through merchandise selection and availability.
This document discusses consumer perceptions of women's formal wear in India, with a focus on Hosur, Tamil Nadu. It begins by outlining the size and growth of the women's wear market in India. It then describes a study conducted in Hosur to examine consumer preferences, factors influencing purchases, expenditures, and brand analysis of formal wear. The study found that socio-cultural and personality factors most influence purchase intentions. Brand image, elegance, and status were important attributes considered. Most respondents preferred purchasing formal wear once per year for work and presentations. The conclusion is that the women's formal wear market has significant untapped potential as more women enter the corporate sector.
A study of buying behaviour of working adults towards branded apparels in sel...Shubha Brota Raha
The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. After food and grocery, it is the 2nd biggest category under organized as well as unorganized retail. Further, on 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India.
The face of Indian apparel market is changing very fast. A new class of customers with more money to spend, and a growing passion for fashion, has been generated by swift development and rising urbanization. In India’s high-growth, fast-changing retail clothing market, one can see significant new growth opportunities for foreign and domestic players. Much has been talked about all these issues viz. future of apparel retail in India, the impact of foreign players on the domestic apparel retailers etc. But we should not forget that customers are the end beneficiary of all the retail activities. As a democratic country with high growth rates, the consumer spending has risen sharply as the youth population (33 percent of India‘s population is below the age of 15) has seen a significant increase in its disposable income. The apparel fashion plays a paramount role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more diversified, as in the Western countries. Technology, ideas and lifestyles are moving concurrently and quickly. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Companies and brands that offered monotonous and mundane products for years, have now multiplied their product ranges and new appealing styles, shapes and forms are being launched each season by them. Hence, it becomes crucial to find out the perception of customers towards the various retail developments in apparel segment and the factors responsible for choosing a particular apparel store.
In the view of the above, an attempt was made not only to analyze the customers’ perception towards various retail developments in apparel segment but also to find out their buying behaviour with special reference to three select regions in India – Delhi & NCR, Mumbai and Bangalore.
A Study on Buying Behavior of Retailers at Sri Jayalakshmi Garments Dindugulijtsrd
This paper is based on the study of how a Consumer as an individual or as a groups or organizations select, buy, use and dispose ideas, goods and services to satisfy their needs and wants. Retailers buying behavior is the result of the attitudes, references, intentions, and decisions made by the customers in the market place before buying a product. The objective of this study is to find the level of retailer's satisfaction, to identify the most influencing factor of buying behavior of retailers and to identify relationship between socio - economic variables and retailers buying behavior towards Sri Jayalakshmi Garments. The descriptive type of research is used in this study. The primary and secondary data are used for this study. The tool used is chi - square test. The population size is 150 and the sample size is 100. The study was restricted only to Dindugul district. A. Mohamed Bilal | A. Priyanka Jain | V. Priyanka "A Study on Buying Behavior of Retailers at Sri Jayalakshmi Garments Dindugul" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29164.pdf Paper URL: https://www.ijtsrd.com/management/marketing/29164/a-study-on-buying-behavior-of-retailers-at-sri-jayalakshmi-garments-dindugul/a-mohamed-bilal
Factors Affecting Customer Buying Behavior Melvin Joy
This document discusses factors that influence customer buying behavior at MK Motors. It identifies 4 main factors: cultural, social, personal, and psychological. Cultural factors can vary significantly between regions and countries. Social factors like reference groups and family also influence purchases. Personal factors include income, occupation, and personality. Psychological factors that are discussed include perceptions, motivations, learning, beliefs, and attitudes. Understanding how these factors influence customer decisions can help businesses better market their products and maximize sales.
A study of consumer preferences and attitude towards purchase of indian vDebasish Baj
1. The document outlines a capstone project that examines consumer preferences and attitudes toward purchasing Indian versus foreign brands of toiletries in the Indian market.
2. A questionnaire will be used to collect data from a random sample of 100-150 consumers across 5 Indian states to measure the influence of a brand's perceived country of origin on consumer perception and purchase decisions.
3. The study will analyze the data using quantitative techniques like pie charts and graphs to evaluate consumer preferences between Indian and foreign brands and determine how brand origin impacts buying behavior.
Final report on Consumer Buying Behavior and Factors Affecting their Buying B...Pran Mahato
This document is a project report submitted by Pran Kumar Mahato to the Central University of Jharkhand in partial fulfillment of an Integrated Master of Business Administration degree. The report studies consumer buying behavior and factors affecting buying behavior at Big Bazaar in Bokaro, India. It includes sections on objectives, scope, importance, company profile, literature review, research methodology, analysis and evaluation, recommendations, and conclusions. The report was conducted under the guidance of Shikha Sharma, an HR executive at Big Bazaar.
This document summarizes a research study that examines how private label brands influence store patronage among apparel customers in India. It begins with an introduction that provides background on private label brands and their growth. It then presents the study's hypotheses, which propose that factors like confident shopping orientation, variety seeking behavior, attitude toward private labels, and impulse buying tendency positively influence private label purchase and loyalty, which in turn positively influences store patronage. The document concludes by describing the study's survey methodology to collect data from apparel shoppers in India.
1) The document discusses the changing trends in cosmetics usage in India due to increasing disposable income and changing lifestyles. Retailing cosmetics has become challenging due to competition from other product segments.
2) It provides an overview of the Indian cosmetics industry and market segmentation. Major players include Lakme, Revlon, and L'Oreal.
3) Word-of-mouth and beauty consultants influence purchases more than advertising. Quality, price, and variety are most important factors for Indian consumers. Brand loyalty and satisfaction are key areas for marketers.
A study on antecedents of brand loyalty in the toilet soap marketIAEME Publication
This document summarizes a research study on the antecedents of brand loyalty in the toilet soap market. The study examined six dimensions that influence brand loyalty: behavioral loyalty, attitudinal loyalty, hedonic value, brand satisfaction, brand equity, brand value, and brand trust. Data was collected through questionnaires distributed to toilet soap consumers in Tiruchirappalli, India. The results of the path analysis showed that brand satisfaction, brand equity, and brand trust have a higher impact on behavioral loyalty, while brand value and hedonic value have a higher impact on attitudinal loyalty.
This document provides an overview of the Indian footwear industry. It discusses that the Indian footwear market is worth USD 3.94 billion and growing at 15% annually. While India is the second largest footwear producer globally, per capita consumption is still lower than other countries. The footwear industry is split between branded shoes catering to urban areas and local production serving rural markets. Major players are expanding operations across India and innovating new styles to attract various consumer segments.
project on consumer buying decision process in purchasing economy class cars Guruprasad Upadhya
This document summarizes a dissertation submitted for a Master's degree in Business Administration. The dissertation studies the consumer buying decision process for economy class cars in Bengaluru, India. It includes an introduction to the automobile industry and its history and growth in India. It discusses factors influencing consumer behavior and the consumer decision making process. The document outlines the literature review, problem statement, objectives, methodology, and limitations of the study. Tables and figures presented in the dissertation are listed. The dissertation aims to understand consumer preferences and factors impacting purchases of economy class cars through a survey of 100 respondents in urban areas of Bengaluru.
Consumer Preferences Towards Branded Sports ShoesMiraj Rajput
The document discusses consumer preferences for branded sports shoes in India. It finds that the top three global sports shoe brands - Nike, Adidas, and Reebok - dominate the Indian market. While Nike has had success sponsoring major sports events, consumers are showing less enthusiasm for Reebok in recent years. The document also analyzes factors that influence consumers' brand preferences such as quality, price, promotions, celebrity endorsements, and weight of the shoe.
Comparison of design and analysis of tube sheet thickness by using uhx code 2IAEME Publication
This document compares the design and analysis of tube sheet thickness using two different standards: the UHX code of ASME and the TEMA standard. It analyzes a fixed tube sheet heat exchanger using both codes and finds the TEMA standard calculates a thicker tube sheet thickness of 75mm compared to 60mm from the UHX code. Finite element analysis is also used and found to produce results close to the exact solution, providing an optimization tool for the tube sheet thickness design. In summary, the document compares tube sheet thickness calculations and stresses using the ASME and TEMA codes and supports the use of finite element analysis to optimize the design.
Structural behavior of reed evaluation of tensilestrength, elasticityand stressIAEME Publication
The document summarizes research on the structural behavior of reed. Three reed samples were collected and tested for properties including density, tensile strength, modulus of elasticity, and stress-strain relationships. Key findings include:
1) Reed has low density, making it light and a good insulator. Densities ranged from 0.413 to 0.852 g/cm3.
2) Tensile strength ranged from 89 to 234 MPa without nodes, 58 to 159 MPa with nodes. 70 MPa is recommended for design.
3) Modulus of elasticity ranged from 5.59 to 13.91 GPa, with a recommendation of 5GPa for design.
A comprehensive study of different image super resolution reconstruction algo...IAEME Publication
This document discusses various algorithms for super-resolution image reconstruction. It begins by introducing the topic and defining super-resolution as producing a high-resolution image from multiple low-resolution images. It then presents a mathematical model to describe the super-resolution problem and shows how existing single-image restoration algorithms like maximum likelihood (ML), maximum a posteriori (MAP), and projection onto convex sets (POCS) can be applied to the super-resolution problem. Finally, it proposes a hybrid algorithm combining POCS and ML to improve performance and ensure convergence for super-resolution image reconstruction.
Building a model for expected cost function to obtain doubleIAEME Publication
This document presents a model for determining the parameters of a double Bayesian sampling inspection plan to minimize total expected quality control costs. The model considers costs associated with inspecting samples, accepting or rejecting lots, and continuing to a second sample. It defines variables such as sample sizes, acceptance/rejection numbers, and costs. Equations are provided for the average inspection cost of the first and second samples considering the sampling distribution and conditional probability of defective items. The model aims to obtain optimal parameters (n1, a1, r1, n2, a2, r2) of the double sampling plan by minimizing the total expected regret function according to producer and consumer risk levels.
This document describes a coal mine safety system that uses Zigbee wireless sensors to monitor temperature, humidity, methane levels, and the number of people underground. Sensor data is transmitted via Zigbee from underground to a receiver on the surface. If thresholds are exceeded, an alarm sounds and data is displayed on LCD screens underground and on the surface. The system aims to improve safety by providing real-time environmental monitoring and alerts.
An effective way to optimize key performance factors of supply chainIAEME Publication
This document summarizes an article from the International Journal of Management that discusses optimizing key performance factors in supply chain management. The article begins with an abstract that outlines the goal of using analytical techniques to optimize costs in the outward supply chain. It then reviews relevant literature on supply chain performance measurement and modeling supply chain systems. The methodology section outlines the steps taken, which include identifying key parameters that influence performance, formulating the problem as minimizing total supply chain costs given constraints, validating the model, and implementing the solution. The conclusion emphasizes the importance of supply chain performance measurement for competitiveness.
Dry sliding studies of porosity on sintered cu based brake materialsIAEME Publication
This document summarizes a study on the effect of sintering temperature and porosity on the dry sliding wear behavior of copper-based brake materials. Samples were sintered at temperatures of 850, 900, and 950°C and tested. Scanning electron microscopy revealed that the highest sintering temperature of 950°C resulted in the lowest porosity of 14.04% and lowest wear rate, with a smooth surface formed by iron particles. Higher porosity samples exhibited higher wear rates, with abrasive scratches and delamination flakes observed. The optimal porosity and wear resistance was obtained at 950°C.
Application of taguchi method and anova in optimization of cuttingIAEME Publication
The document describes a study that used Taguchi methods and analysis of variance (ANOVA) to optimize cutting parameters for material removal rate (MRR) and surface roughness during turning of mild steel. Experiments were conducted varying spindle speed, depth of cut, and feed rate as cutting parameters. ANOVA results showed that spindle speed had the greatest influence on MRR, while feed rate most significantly impacted surface roughness. Taguchi analysis indicated spindle speed provided the largest variation in MRR and feed rate produced the greatest variation in surface roughness. The optimal cutting parameters for maximum MRR and minimum surface roughness were determined.
This document summarizes the seismic evaluation and retrofit assessment of an old hospital building in Srinagar, India. The hospital was constructed in 1908 and seismic evaluation identified several structural problems, including sinking floors, cracked walls, and swaying of front walls. Analysis found shear stresses in walls exceeded limits. Recommended retrofits included adding seismic belts, grouting cracks, concrete jacketing of walls, and foundation strengthening. The evaluation demonstrated the importance of considering soil conditions and retrofitting aging buildings to meet seismic demands.
Measures for improving teachers’ motivation in technical education fieldIAEME Publication
This document discusses measures for improving teacher motivation in technical education. It proposes establishing an Academic Administration/HR department to handle non-teaching tasks so teachers can focus on teaching and research. The department would conduct performance appraisals of teachers and staff based on student and peer feedback, and provide development programs. It would also organize faculty training workshops, prepare reports, and disseminate information on conferences. The goal is to evaluate and reward high-performing teachers while helping underperformers improve, in order to retain talented educators.
The document discusses a proposed new logic family called current-steering CMOS (CS-CMOS) that aims to reduce switching noise in mixed-signal systems.
[1] CS-CMOS is obtained through a simple modification to standard CMOS logic, adding a pair of complementary transistors to provide a constant bias current through the gate. This helps minimize noise generation during state transitions while keeping power consumption lower than other constant-current logic families.
[2] The static transfer characteristics of the CS-CMOS inverter are analyzed, showing it provides the same output high and low voltages as CMOS. Positive feedback is present due to the biasing transistors, leading to high gain during output transitions.
La cooperativa convierte las aceitunas en aceite a través de varios procesos: limpieza y pesaje de las aceitunas, trituración y almacenaje, extracción del aceite y separación de componentes, elaboración y almacenaje del aceite en barriles, envasado y comercialización del producto final, y análisis de muestras en el laboratorio para determinar el rendimiento del aceite de cada socio. El orujo y el hueso de la aceituna se separan y el hueso se usa para la caldera mientras que
I - O documento discute o planejamento do trabalho pedagógico, que orienta o ensino e favorece a aprendizagem, diferente da exigência burocrática.
II - São abordadas quatro dimensões do processo de planejamento: a recorrência dos conteúdos, a diversidade, a provisoriedade e o coletivo.
III - São descritos diferentes níveis de planejamento como anual, quinzenal, semanal, diário e rotina, assim como elementos que compõem o planejamento como objetivos, conte
Este documento presenta la Ley de Seguridad Integral Escolar para el Estado Libre y Soberano de Puebla. La ley establece las autoridades y responsabilidades en materia de seguridad escolar, así como programas y consejos para promover la seguridad. Además, la ley aborda temas como la violencia, el acoso y el hostigamiento en las escuelas. Finalmente, la ley describe procedimientos para denunciar incidentes y recibir apoyo.
O documento descreve a Floresta Amazônica, localizada no norte da América do Sul. Detalha seu clima quente e úmido com estações chuvosas e secas, e lista alguns animais encontrados na Mata Atlântica como o mico-leão-dourado e o bugio, em risco de extinção. Aponta curiosidades como o fato de o rio Amazonas corresponder a 20% da vazão de água doce mundial.
O documento discute diferentes métodos de tratamento de efluentes industriais, incluindo tratamento primário, secundário e terciário. Ele descreve processos como lodos ativados, filtros biológicos, lagoas de estabilização e tratamento anaeróbico, explicando como cada um remove contaminantes e promove a degradação da matéria orgânica.
Este documento presenta un material para enseñar habilidades sociales a personas con autismo de alto funcionamiento a través de tiras cómicas e imágenes. Explica que las personas con autismo tienen dificultades para entender las normas sociales y las emociones de los demás. El objetivo del material es mejorar la comunicación, enseñar normas sociales y ampliar el vocabulario emocional de estas personas. El material usa historias con personajes que se ven reflejados para mantener su atención y enseñarles habilidades sociales de una forma
El documento describe el proceso de terminación de una construcción. Se explica que la terminación interior incluye la instalación de pisos, azulejos, molduras, pintura y acabados eléctricos. Una vez completada la terminación interior, la construcción está lista para ser ocupada.
Este documento presenta un listado alfabético de profesores reubicados en la tercera y cuarta escala magisterial en la región Arequipa, como resultado del primer concurso excepcional de reubicación. El listado incluye el nombre, documento de identidad, grupo, puntaje obtenido en la prueba nacional y escala magisterial obtenida de cada profesor.
This document summarizes a study on the buying decisions of men regarding shirts from single brand showrooms versus multi-brand retail outlets. It provides background on the growth of branded menswear in India. The objectives are to understand factors influencing brand and store selection. Previous related studies examined brand preference, impact of advertising, and customer shopping behavior in modern retail formats. The methodology involved a survey of 200 men in Erode, India regarding their demographic details, purchase patterns, and ratings of showroom factors. Results found that education level, income, and marital status influence purchases. Brand quality and status were highly ranked factors. Single brand and multi-brand showrooms were rated on location, service, product variety, prices, discounts, and credit
A Study on Consumer Behaviour towards Branded Garments am ong Male Shoppersinventionjournals
In the age of identity crisis and need for differentiation, everyone is after uniqueness; particularly h ow one wishes to appear. India is a global market for fashion garments and there is a cut throat competition exi sting among brands. Companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude towards their brands in order to grab larger portion of the market. Therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments. T he study emphasis on how consumer evaluate branded garments on the basis of style, texture, price, colour, adv ertisement and celebrity endorsements, preferences towards branded garments and reasons for purchasing bran ded garments. The researcher has used descriptive research design, conducted study only with 150 respondents from two Engineering college, Bangalore. Statistical tools like measurement of central tendency, Chi-Square ar e used to test and analyse the collected data. Finally, it is revealed that irrespective of age and education levels respondents are buying branded garments to enhance their style, ant to protect their self-respect.
BRANDING: AN IMPORTANT ASPECT OF CONSUMER BUYING BEHAVIOUR TOWARDS BRANDED AP...IAEME Publication
Purpose of this study is to deliberate upon the young consumer behaviour towards branded apparel in Jaipur, Rajasthan & to understand concept of branded apparel, to observe brand awareness for different apparel brands, to analyse factors responsible for brand recognition, discover significant factors which persuade a consumer to choose any brand among from available brands; to study factors creating brand association & to analyse how brand loyalty is beneficial to marketers. The study is descriptive in nature based on primary data for analyses of results. A structured questionnaire was formulated using likert scale, multiple grid, multiple choice questions administered to 80 young consumers (Age 15-34 Years) including both males and females varying from professional, businessman, student or job seekers using convenience sampling from different places of Jaipur, Rajasthan. The results were analysed based on demographic profile (work status, age, gender, education and income) which was the subject under study for this paper. This vital information can help the companies in better understanding customer needs & deliver them the products. Today buying has become a delightful experience rather than mere satisfaction. Following the entry of several new brands, the branded segment has grown at 25% annually. This represents a shift from unbranded to the branded segment which is mainly due to factors like, rising income levels of Indians, changing demographics, improvements in standard of living and increasing brand consciousness especially for young consumers in Jaipur, Rajasthan. Thus, marketers should devise attractive consumer strategies to bring more loyalty towards their brands in young consumers to avoid brand shifting. Brand loyal consumers respond positively to a brand changes in terms of price, quality, competition, variety. This study is also useful for the researchers in understanding the entire branding process and how each stage in branding is important to ultimately ensure brand loyalty.
This document summarizes an article from the International Journal of Management on brand management. It begins with definitions of brand from various researchers, noting they focus on identifying products and differentiating them. It describes the four layers of a brand according to Levitt: core product, basic brand, augmented brand, and potential brand. The importance of brand management is discussed for both consumers and manufacturers in reducing risk, costs, and ensuring quality. Brand concept management focuses on functional, symbolic and experiential consumer needs in three stages: introduction, elaboration and fortification to build brand equity. Overall brands are important for customer and shareholder value, competitive advantage, and accountability.
Determinants of Brand Equity in two Wheeler Industry A Study with Special Ref...ijtsrd
This document summarizes a research paper that examines the determinants of brand equity in the two-wheeler industry in Mysuru, India, with a focus on Hero Motocorp. It provides background on branding and defines key terms like brand equity. It then reviews previous literature on factors that influence brand equity. The objectives of the study are outlined as understanding the effects of brand equity dimensions on purchase intention and evaluating which dimension most significantly impacts Hero's brand equity. The methodology section indicates primary and secondary data were collected including customer interviews. Results and discussion of the reliability and correlation analysis are also presented.
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
The strong brand equity value has turned into an exceptionally critical element that influences
customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand
equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions.
The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data
collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the
selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity
dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and
interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying
behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand
loyalty
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
A study of impact of merchandise variety and assostment on shopping experienc...IAEME Publication
This study examines the impact of merchandise variety and assortment on customer shopping experience in convenience stores in India. The study was conducted in Pune, India in October 2012 with 159 respondents. Survey data was collected using a structured questionnaire and analyzed using SPSS software. Statistical tests like Cronbach's alpha and chi-square were used. The study aims to determine if availability of products, fresh fruits and vegetables, national brands, and ability to find all needed products impacts customer satisfaction and experience. It also examines if satisfaction leads to positive store image and recommendations. The findings may help retailers understand how to improve assortments and customer experience.
Changing Dynamics of IT and Marketing Teams in the Procurement of Marketing T...Anurag Anwariya
With the increase of digitization in marketing, marketers are steering towards the purchase of technologies which enables them to make informed decisions. Initially marketers in association with their agencies were making the purchase decision of these marketing technologies without defining technical specifications. This ultimately led to the role conflict between IT and Marketing due to implementation challenges and lack of IT compliance. This white paper tries to bring forth the necessary viewpoints on how IT can play a vital role in executing marketing strategies and be the revenue generator of the organization. By collaborating both IT and Marketing teams can define each other’s responsibilities, draw a strategy road map and work towards the shared goal of the organization.
Branding plays an important role in consumer purchasing decisions. Strong brands help simplify consumer choice by allowing them to select brands they have trusted in the past. Branding can also provide competitive advantages by differentiating products. Brand equity refers to the financial value and assets associated with a brand name, including consumer goodwill and loyalty. It is created when consumers are willing to pay more for a branded product due to the brand's reputation and perceived quality. Managing brand equity well is important for companies as it can positively impact sales volumes and consumer perceptions.
A Study of Consumers Buying Behaviour in reference to Brand Positioningprofessionalpanorama
Brand positioning is to do something with the company’s products and
services offerings to its existing as well as prospective customers, for the
placement of brand in customer’s mind and to create a space for brand
according to customer’s expectations in market. Marketers understand the
needs of consumers to own a product of a brand for tangible and intangible
reasons. So, consumer’s buying behaviour and brand positioning is very
crucial area of research and development for marketers. This story shows
the effects of the consumer’s buying behaviour on brand positioning. It also
reveals the effects of demographic factor on consumer’s buying behaviour
This document summarizes a research study that examines how private label brands influence store patronage among apparel customers in India. It begins with an introduction that provides background on private label brands and their growth. It then presents the study's hypotheses, which propose that factors like confident shopping orientation, variety seeking behavior, attitude toward private labels, and impulse buying tendency positively influence private label purchase and loyalty, which in turn increases affective commitment and store patronage. The document concludes by describing the study's survey methodology to collect data from apparel shoppers in India.
This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and finally there is a positive significant relationship between the trademark logo and consumer behavior.
This document appears to be a research paper that studied the effect of branding on consumer purchase intentions in the clothing industry. It includes typical research paper sections like an introduction, literature review, research methodology, results and discussion, and conclusion. The literature review discusses how brands influence consumer perceptions and previous research on the topic. The methodology section describes a customer survey of 100 respondents used to understand the relationship between brand equity factors and purchase behavior. The results found that brand awareness, brand association and loyalty positively impact purchase decisions, and that visual brand elements like logo, color, and price mainly guide choices. The conclusion is that building strong brand equity can help clothing companies maintain customer loyalty.
The document discusses a study conducted on the impact of location on business and promotional tactics at the GAP store located in Ambience Mall in Vasant Kunj, Delhi. Some key findings from the study include:
- The majority of customers at the GAP store are male aged 18-34 years old.
- Customers typically spend 1-3 hours shopping at Ambience Mall.
- The GAP store at Ambience Mall is conveniently located and is one of the most popular GAP store locations in Delhi.
- Recommendations to the company include improving communication with customers, ensuring proper implementation of planograms, and incentivizing salespeople to boost sales.
Brand Recall in of Color Coated Roofing Sheet Market of Bangaloreijsrd.com
This document discusses brand recall of color coated roofing sheets in the Bangalore business-to-business market. It begins by defining key terms like brand recall, brand awareness, brand recognition, and brand loyalty. It then describes a study conducted with 27 roofing sheet retailers in Bangalore to understand their suppliers and market shares. The results found that JSW had the highest market share at 52% for galvanized sheets and 48% for galvalume sheets. When asked about brand quality, profitability, and performance, 12 retailers rated JSW as excellent while only 2 rated JSW as average. In general, the document examines factors that influence brand recall and market share for different roofing sheet brands in the B2B
This document analyzes factors that contribute to the brand loyalty and success of Cadbury Dairy Milk chocolate in India. It conducts a survey of students and builds several statistical models to analyze the relationships. The key findings are:
1. Taste is found to have a significant effect on brand loyalty through hypothesis testing, while gender, price changes, and availability of dark chocolate do not have significant effects.
2. A linear regression model shows that taste has the strongest influence on brand loyalty out of the variables tested, which are taste, price, gender, and consumption of dark chocolate.
3. Culture plays an important role in Cadbury's branding strategy in India. Cadbury is commonly gifted during cultural celebrations
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Similar to An empirical analysis consumer perception towards branded trousers (20)
Submission Deadline: 30th September 2022
Acceptance Notification: Within Three Days’ time period
Online Publication: Within 24 Hrs. time Period
Expected Date of Dispatch of Printed Journal: 5th October 2022
MODELING AND ANALYSIS OF SURFACE ROUGHNESS AND WHITE LATER THICKNESS IN WIRE-...IAEME Publication
White layer thickness (WLT) formed and surface roughness in wire electric discharge turning (WEDT) of tungsten carbide composite has been made to model through response surface methodology (RSM). A Taguchi’s standard Design of experiments involving five input variables with three levels has been employed to establish a mathematical model between input parameters and responses. Percentage of cobalt content, spindle speed, Pulse on-time, wire feed and pulse off-time were changed during the experimental tests based on the Taguchi’s orthogonal array L27 (3^13). Analysis of variance (ANOVA) revealed that the mathematical models obtained can adequately describe performance within the parameters of the factors considered. There was a good agreement between the experimental and predicted values in this study.
A STUDY ON THE REASONS FOR TRANSGENDER TO BECOME ENTREPRENEURSIAEME Publication
The study explores the reasons for a transgender to become entrepreneurs. In this study transgender entrepreneur was taken as independent variable and reasons to become as dependent variable. Data were collected through a structured questionnaire containing a five point Likert Scale. The study examined the data of 30 transgender entrepreneurs in Salem Municipal Corporation of Tamil Nadu State, India. Simple Random sampling technique was used. Garrett Ranking Technique (Percentile Position, Mean Scores) was used as the analysis for the present study to identify the top 13 stimulus factors for establishment of trans entrepreneurial venture. Economic advancement of a nation is governed upon the upshot of a resolute entrepreneurial doings. The conception of entrepreneurship has stretched and materialized to the socially deflated uncharted sections of transgender community. Presently transgenders have smashed their stereotypes and are making recent headlines of achievements in various fields of our Indian society. The trans-community is gradually being observed in a new light and has been trying to achieve prospective growth in entrepreneurship. The findings of the research revealed that the optimistic changes are taking place to change affirmative societal outlook of the transgender for entrepreneurial ventureship. It also laid emphasis on other transgenders to renovate their traditional living. The paper also highlights that legislators, supervisory body should endorse an impartial canons and reforms in Tamil Nadu Transgender Welfare Board Association.
BROAD UNEXPOSED SKILLS OF TRANSGENDER ENTREPRENEURSIAEME Publication
Since ages gender difference is always a debatable theme whether caused by nature, evolution or environment. The birth of a transgender is dreadful not only for the child but also for their parents. The pain of living in the wrong physique and treated as second class victimized citizen is outrageous and fully harboured with vicious baseless negative scruples. For so long, social exclusion had perpetuated inequality and deprivation experiencing ingrained malign stigma and besieged victims of crime or violence across their life spans. They are pushed into the murky way of life with a source of eternal disgust, bereft sexual potency and perennial fear. Although they are highly visible but very little is known about them. The common public needs to comprehend the ravaged arrogance on these insensitive souls and assist in integrating them into the mainstream by offering equal opportunity, treat with humanity and respect their dignity. Entrepreneurship in the current age is endorsing the gender fairness movement. Unstable careers and economic inadequacy had inclined one of the gender variant people called Transgender to become entrepreneurs. These tiny budding entrepreneurs resulted in economic transition by means of employment, free from the clutches of stereotype jobs, raised standard of living and handful of financial empowerment. Besides all these inhibitions, they were able to witness a platform for skill set development that ignited them to enter into entrepreneurial domain. This paper epitomizes skill sets involved in trans-entrepreneurs of Thoothukudi Municipal Corporation of Tamil Nadu State and is a groundbreaking determination to sightsee various skills incorporated and the impact on entrepreneurship.
DETERMINANTS AFFECTING THE USER'S INTENTION TO USE MOBILE BANKING APPLICATIONSIAEME Publication
The banking and financial services industries are experiencing increased technology penetration. Among them, the banking industry has made technological advancements to better serve the general populace. The economy focused on transforming the banking sector's system into a cashless, paperless, and faceless one. The researcher wants to evaluate the user's intention for utilising a mobile banking application. The study also examines the variables affecting the user's behaviour intention when selecting specific applications for financial transactions. The researcher employed a well-structured questionnaire and a descriptive study methodology to gather the respondents' primary data utilising the snowball sampling technique. The study includes variables like performance expectations, effort expectations, social impact, enabling circumstances, and perceived risk. Each of the aforementioned variables has a major impact on how users utilise mobile banking applications. The outcome will assist the service provider in comprehending the user's history with mobile banking applications.
ANALYSE THE USER PREDILECTION ON GPAY AND PHONEPE FOR DIGITAL TRANSACTIONSIAEME Publication
Technology upgradation in banking sector took the economy to view that payment mode towards online transactions using mobile applications. This system enabled connectivity between banks, Merchant and user in a convenient mode. there are various applications used for online transactions such as Google pay, Paytm, freecharge, mobikiwi, oxygen, phonepe and so on and it also includes mobile banking applications. The study aimed at evaluating the predilection of the user in adopting digital transaction. The study is descriptive in nature. The researcher used random sample techniques to collect the data. The findings reveal that mobile applications differ with the quality of service rendered by Gpay and Phonepe. The researcher suggest the Phonepe application should focus on implementing the application should be user friendly interface and Gpay on motivating the users to feel the importance of request for money and modes of payments in the application.
VOICE BASED ATM FOR VISUALLY IMPAIRED USING ARDUINOIAEME Publication
The prototype of a voice-based ATM for visually impaired using Arduino is to help people who are blind. This uses RFID cards which contain users fingerprint encrypted on it and interacts with the users through voice commands. ATM operates when sensor detects the presence of one person in the cabin. After scanning the RFID card, it will ask to select the mode like –normal or blind. User can select the respective mode through voice input, if blind mode is selected the balance check or cash withdraw can be done through voice input. Normal mode procedure is same as the existing ATM.
IMPACT OF EMOTIONAL INTELLIGENCE ON HUMAN RESOURCE MANAGEMENT PRACTICES AMONG...IAEME Publication
There is increasing acceptability of emotional intelligence as a major factor in personality assessment and effective human resource management. Emotional intelligence as the ability to build capacity, empathize, co-operate, motivate and develop others cannot be divorced from both effective performance and human resource management systems. The human person is crucial in defining organizational leadership and fortunes in terms of challenges and opportunities and walking across both multinational and bilateral relationships. The growing complexity of the business world requires a great deal of self-confidence, integrity, communication, conflict and diversity management to keep the global enterprise within the paths of productivity and sustainability. Using the exploratory research design and 255 participants the result of this original study indicates strong positive correlation between emotional intelligence and effective human resource management. The paper offers suggestions on further studies between emotional intelligence and human capital development and recommends for conflict management as an integral part of effective human resource management.
VISUALISING AGING PARENTS & THEIR CLOSE CARERS LIFE JOURNEY IN AGING ECONOMYIAEME Publication
Our life journey, in general, is closely defined by the way we understand the meaning of why we coexist and deal with its challenges. As we develop the "inspiration economy", we could say that nearly all of the challenges we have faced are opportunities that help us to discover the rest of our journey. In this note paper, we explore how being faced with the opportunity of being a close carer for an aging parent with dementia brought intangible discoveries that changed our insight of the meaning of the rest of our life journey.
A STUDY ON THE IMPACT OF ORGANIZATIONAL CULTURE ON THE EFFECTIVENESS OF PERFO...IAEME Publication
The main objective of this study is to analyze the impact of aspects of Organizational Culture on the Effectiveness of the Performance Management System (PMS) in the Health Care Organization at Thanjavur. Organizational Culture and PMS play a crucial role in present-day organizations in achieving their objectives. PMS needs employees’ cooperation to achieve its intended objectives. Employees' cooperation depends upon the organization’s culture. The present study uses exploratory research to examine the relationship between the Organization's culture and the Effectiveness of the Performance Management System. The study uses a Structured Questionnaire to collect the primary data. For this study, Thirty-six non-clinical employees were selected from twelve randomly selected Health Care organizations at Thanjavur. Thirty-two fully completed questionnaires were received.
Living in 21st century in itself reminds all of us the necessity of police and its administration. As more and more we are entering into the modern society and culture, the more we require the services of the so called ‘Khaki Worthy’ men i.e., the police personnel. Whether we talk of Indian police or the other nation’s police, they all have the same recognition as they have in India. But as already mentioned, their services and requirements are different after the like 26th November, 2008 incidents, where they without saving their own lives has sacrificed themselves without any hitch and without caring about their respective family members and wards. In other words, they are like our heroes and mentors who can guide us from the darkness of fear, militancy, corruption and other dark sides of life and so on. Now the question arises, if Gandhi would have been alive today, what would have been his reaction/opinion to the police and its functioning? Would he have some thing different in his mind now what he had been in his mind before the partition or would he be going to start some Satyagraha in the form of some improvement in the functioning of the police administration? Really these questions or rather night mares can come to any one’s mind, when there is too much confusion is prevailing in our minds, when there is too much corruption in the society and when the polices working is also in the questioning because of one or the other case throughout the India. It is matter of great concern that we have to thing over our administration and our practical approach because the police personals are also like us, they are part and parcel of our society and among one of us, so why we all are pin pointing towards them.
A STUDY ON TALENT MANAGEMENT AND ITS IMPACT ON EMPLOYEE RETENTION IN SELECTED...IAEME Publication
The goal of this study was to see how talent management affected employee retention in the selected IT organizations in Chennai. The fundamental issue was the difficulty to attract, hire, and retain talented personnel who perform well and the gap between supply and demand of talent acquisition and retaining them within the firms. The study's main goals were to determine the impact of talent management on employee retention in IT companies in Chennai, investigate talent management strategies that IT companies could use to improve talent acquisition, performance management, career planning and formulate retention strategies that the IT firms could use. The respondents were given a structured close-ended questionnaire with the 5 Point Likert Scale as part of the study's quantitative research design. The target population consisted of 289 IT professionals. The questionnaires were distributed and collected by the researcher directly. The Statistical Package for Social Sciences (SPSS) was used to collect and analyse the questionnaire responses. Hypotheses that were formulated for the various areas of the study were tested using a variety of statistical tests. The key findings of the study suggested that talent management had an impact on employee retention. The studies also found that there is a clear link between the implementation of talent management and retention measures. Management should provide enough training and development for employees, clarify job responsibilities, provide adequate remuneration packages, and recognise employees for exceptional performance.
ATTRITION IN THE IT INDUSTRY DURING COVID-19 PANDEMIC: LINKING EMOTIONAL INTE...IAEME Publication
Globally, Millions of dollars were spent by the organizations for employing skilled Information Technology (IT) professionals. It is costly to replace unskilled employees with IT professionals possessing technical skills and competencies that aid in interconnecting the business processes. The organization’s employment tactics were forced to alter by globalization along with technological innovations as they consistently diminish to remain lean, outsource to concentrate on core competencies along with restructuring/reallocate personnel to gather efficiency. As other jobs, organizations or professions have become reasonably more appropriate in a shifting employment landscape, the above alterations trigger both involuntary as well as voluntary turnover. The employee view on jobs is also afflicted by the COVID-19 pandemic along with the employee-driven labour market. So, having effective strategies is necessary to tackle the withdrawal rate of employees. By associating Emotional Intelligence (EI) along with Talent Management (TM) in the IT industry, the rise in attrition rate was analyzed in this study. Only 303 respondents were collected out of 350 participants to whom questionnaires were distributed. From the employees of IT organizations located in Bangalore (India), the data were congregated. A simple random sampling methodology was employed to congregate data as of the respondents. Generating the hypothesis along with testing is eventuated. The effect of EI and TM along with regression analysis between TM and EI was analyzed. The outcomes indicated that employee and Organizational Performance (OP) were elevated by effective EI along with TM.
INFLUENCE OF TALENT MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE A STUD...IAEME Publication
By implementing talent management strategy, organizations would have the option to retain their skilled professionals while additionally working on their overall performance. It is the course of appropriately utilizing the ideal individuals, setting them up for future top positions, exploring and dealing with their performance, and holding them back from leaving the organization. It is employee performance that determines the success of every organization. The firm quickly obtains an upper hand over its rivals in the event that its employees having particular skills that cannot be duplicated by the competitors. Thus, firms are centred on creating successful talent management practices and processes to deal with the unique human resources. Firms are additionally endeavouring to keep their top/key staff since on the off chance that they leave; the whole store of information leaves the firm's hands. The study's objective was to determine the impact of talent management on organizational performance among the selected IT organizations in Chennai. The study recommends that talent management limitedly affects performance. On the off chance that this talent is appropriately management and implemented properly, organizations might benefit as much as possible from their maintained assets to support development and productivity, both monetarily and non-monetarily.
A STUDY OF VARIOUS TYPES OF LOANS OF SELECTED PUBLIC AND PRIVATE SECTOR BANKS...IAEME Publication
Banking regulations act of India, 1949 defines banking as “acceptance of deposits for the purpose of lending or investment from the public, repayment on demand or otherwise and withdrawable through cheques, drafts order or otherwise”, the major participants of the Indian financial system are commercial banks, the financial institution encompassing term lending institutions. Investments institutions, specialized financial institution and the state level development banks, non banking financial companies (NBFC) and other market intermediaries such has the stock brokers and money lenders are among the oldest of the certain variants of NBFC and the oldest market participants. The asset quality of banks is one of the most important indicators of their financial health. The Indian banking sector has been facing severe problems of increasing Non- Performing Assets (NPAs). The NPAs growth directly and indirectly affects the quality of assets and profitability of banks. It also shows the efficiency of banks credit risk management and the recovery effectiveness. NPA do not generate any income, whereas, the bank is required to make provisions for such as assets that why is a double edge weapon. This paper outlines the concept of quality of bank loans of different types like Housing, Agriculture and MSME loans in state Haryana of selected public and private sector banks. This study is highlighting problems associated with the role of commercial bank in financing Small and Medium Scale Enterprises (SME). The overall objective of the research was to assess the effect of the financing provisions existing for the setting up and operations of MSMEs in the country and to generate recommendations for more robust financing mechanisms for successful operation of the MSMEs, in turn understanding the impact of MSME loans on financial institutions due to NPA. There are many research conducted on the topic of Non- Performing Assets (NPA) Management, concerning particular bank, comparative study of public and private banks etc. In this paper the researcher is considering the aggregate data of selected public sector and private sector banks and attempts to compare the NPA of Housing, Agriculture and MSME loans in state Haryana of public and private sector banks. The tools used in the study are average and Anova test and variance. The findings reveal that NPA is common problem for both public and private sector banks and is associated with all types of loans either that is housing loans, agriculture loans and loans to SMES. NPAs of both public and private sector banks show the increasing trend. In 2010-11 GNPA of public and private sector were at same level it was 2% but after 2010-11 it increased in many fold and at present there is GNPA in some more than 15%. It shows the dark area of Indian banking sector.
EXPERIMENTAL STUDY OF MECHANICAL AND TRIBOLOGICAL RELATION OF NYLON/BaSO4 POL...IAEME Publication
An experiment conducted in this study found that BaSO4 changed Nylon 6's mechanical properties. By changing the weight ratios, BaSO4 was used to make Nylon 6. This Researcher looked into how hard Nylon-6/BaSO4 composites are and how well they wear. Experiments were done based on Taguchi design L9. Nylon-6/BaSO4 composites can be tested for their hardness number using a Rockwell hardness testing apparatus. On Nylon/BaSO4, the wear behavior was measured by a wear monitor, pinon-disc friction by varying reinforcement, sliding speed, and sliding distance, and the microstructure of the crack surfaces was observed by SEM. This study provides significant contributions to ultimate strength by increasing BaSO4 content up to 16% in the composites, and sliding speed contributes 72.45% to the wear rate
ROLE OF SOCIAL ENTREPRENEURSHIP IN RURAL DEVELOPMENT OF INDIA - PROBLEMS AND ...IAEME Publication
The majority of the population in India lives in villages. The village is the back bone of the country. Village or rural industries play an important role in the national economy, particularly in the rural development. Developing the rural economy is one of the key indicators towards a country’s success. Whether it be the need to look after the welfare of the farmers or invest in rural infrastructure, Governments have to ensure that rural development isn’t compromised. The economic development of our country largely depends on the progress of rural areas and the standard of living of rural masses. Village or rural industries play an important role in the national economy, particularly in the rural development. Rural entrepreneurship is based on stimulating local entrepreneurial talent and the subsequent growth of indigenous enterprises. It recognizes opportunity in the rural areas and accelerates a unique blend of resources either inside or outside of agriculture. Rural entrepreneurship brings an economic value to the rural sector by creating new methods of production, new markets, new products and generate employment opportunities thereby ensuring continuous rural development. Social Entrepreneurship has the direct and primary objective of serving the society along with the earning profits. So, social entrepreneurship is different from the economic entrepreneurship as its basic objective is not to earn profits but for providing innovative solutions to meet the society needs which are not taken care by majority of the entrepreneurs as they are in the business for profit making as a sole objective. So, the Social Entrepreneurs have the huge growth potential particularly in the developing countries like India where we have huge societal disparities in terms of the financial positions of the population. Still 22 percent of the Indian population is below the poverty line and also there is disparity among the rural & urban population in terms of families living under BPL. 25.7 percent of the rural population & 13.7 percent of the urban population is under BPL which clearly shows the disparity of the poor people in the rural and urban areas. The need to develop social entrepreneurship in agriculture is dictated by a large number of social problems. Such problems include low living standards, unemployment, and social tension. The reasons that led to the emergence of the practice of social entrepreneurship are the above factors. The research problem lays upon disclosing the importance of role of social entrepreneurship in rural development of India. The paper the tendencies of social entrepreneurship in India, to present successful examples of such business for providing recommendations how to improve situation in rural areas in terms of social entrepreneurship development. Indian government has made some steps towards development of social enterprises, social entrepreneurship, and social in- novation, but a lot remains to be improved.
OPTIMAL RECONFIGURATION OF POWER DISTRIBUTION RADIAL NETWORK USING HYBRID MET...IAEME Publication
Distribution system is a critical link between the electric power distributor and the consumers. Most of the distribution networks commonly used by the electric utility is the radial distribution network. However in this type of network, it has technical issues such as enormous power losses which affect the quality of the supply. Nowadays, the introduction of Distributed Generation (DG) units in the system help improve and support the voltage profile of the network as well as the performance of the system components through power loss mitigation. In this study network reconfiguration was done using two meta-heuristic algorithms Particle Swarm Optimization and Gravitational Search Algorithm (PSO-GSA) to enhance power quality and voltage profile in the system when simultaneously applied with the DG units. Backward/Forward Sweep Method was used in the load flow analysis and simulated using the MATLAB program. Five cases were considered in the Reconfiguration based on the contribution of DG units. The proposed method was tested using IEEE 33 bus system. Based on the results, there was a voltage profile improvement in the system from 0.9038 p.u. to 0.9594 p.u.. The integration of DG in the network also reduced power losses from 210.98 kW to 69.3963 kW. Simulated results are drawn to show the performance of each case.
APPLICATION OF FRUGAL APPROACH FOR PRODUCTIVITY IMPROVEMENT - A CASE STUDY OF...IAEME Publication
Manufacturing industries have witnessed an outburst in productivity. For productivity improvement manufacturing industries are taking various initiatives by using lean tools and techniques. However, in different manufacturing industries, frugal approach is applied in product design and services as a tool for improvement. Frugal approach contributed to prove less is more and seems indirectly contributing to improve productivity. Hence, there is need to understand status of frugal approach application in manufacturing industries. All manufacturing industries are trying hard and putting continuous efforts for competitive existence. For productivity improvements, manufacturing industries are coming up with different effective and efficient solutions in manufacturing processes and operations. To overcome current challenges, manufacturing industries have started using frugal approach in product design and services. For this study, methodology adopted with both primary and secondary sources of data. For primary source interview and observation technique is used and for secondary source review has done based on available literatures in website, printed magazines, manual etc. An attempt has made for understanding application of frugal approach with the study of manufacturing industry project. Manufacturing industry selected for this project study is Mahindra and Mahindra Ltd. This paper will help researcher to find the connections between the two concepts productivity improvement and frugal approach. This paper will help to understand significance of frugal approach for productivity improvement in manufacturing industry. This will also help to understand current scenario of frugal approach in manufacturing industry. In manufacturing industries various process are involved to deliver the final product. In the process of converting input in to output through manufacturing process productivity plays very critical role. Hence this study will help to evolve status of frugal approach in productivity improvement programme. The notion of frugal can be viewed as an approach towards productivity improvement in manufacturing industries.
A MULTIPLE – CHANNEL QUEUING MODELS ON FUZZY ENVIRONMENTIAEME Publication
In this paper, we investigated a queuing model of fuzzy environment-based a multiple channel queuing model (M/M/C) ( /FCFS) and study its performance under realistic conditions. It applies a nonagonal fuzzy number to analyse the relevant performance of a multiple channel queuing model (M/M/C) ( /FCFS). Based on the sub interval average ranking method for nonagonal fuzzy number, we convert fuzzy number to crisp one. Numerical results reveal that the efficiency of this method. Intuitively, the fuzzy environment adapts well to a multiple channel queuing models (M/M/C) ( /FCFS) are very well.
2. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
6510(Online), Volume 4, Issue 1, January- February (2013)
KEYWORDS: Brand, Brand equity, buying behavior.
INTRODUCTION
Brand management holds the key in the modern markets, particularly in Indian
markets because Indians are very traditional. India's traditional dress for men is Dhoti but
gradually, people transmitted into tailor made dresses. Due to the globalization process,
Indians are getting attracted to readymade dresses, particularly Multinational brands. The
growth of readymade men’s wear business in India was very slow till the early 1980's. The
main reason for this was that Indian men were used to buying cloth and getting their outfits
tailored mainly through local tailoring shops from the unorganized segment. Consequently,
there were no national level brands in this category for a long period. By the mid 1980's
however customer mindset seemed to have started changing gradually, along with increasing
urbanization, and changes in the social and economic status and life styles. As in many other
industries in the nation, the move towards 'branding' soon took momentum in the men’s wear
market. In this study, an attempt was made to study the consumer perception towards branded
Trousers and retail garment showrooms of India.
Both listed and unlisted players cater to the branded apparel market. There are a small
number of listed players such as Chennai Silks, Sarathas Textiles, Raymond Show Room,
Bombay Dyeing, Nokada Show Room, Ahamed Brothers, Peter England, John player and
Thaila Silks. Popular unlisted players include Indigo Nation, Basic and Sting.
REASONS FOR BRANDING
It is an instrument for sales promotion in the market.
It facilitates easy advertisement and publicity
It creates special consumer preference over the product.
BUYING BEHAVIOR
Difference in customer’s habits, their cognitive structures and their motives cause
them to behave differently when buying. Although an individual doesn’t act the same way in
all situations, people tend to act consistently, we may identify six groups of consumers by
their buying behavior.
A habit – determined group of brand loyal consumers who tend to be satisfied with
the Product or brand last purchased.
A price – cognitive group of consumers who decide principally upon the basis of price
or Economy comparison.
A cognitive group of consumers who are sensitive to rational claims
An impulse group of consumers who buy on the basis of physical appeal and are
relatively insensitive to brand name.
A group of emotional reactors who respond to product symbols and are heavily
swayed by images.
A group of new consumers who haven’t yet stabilized the psychological dimensions
of their behavior.
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LITERATURE REVIEW
(Myers and Shocker, 1981; Tversky, 1977). They can be used to judge and compare a
product on different aspects of product alternatives. According to the means-end chain
approach, "attributes are the means by which the product offers or generates desired
consequences or values; (the ends)" According (Aaker, 1991) “a brand is a distinguishing
name and/or symbol which intended to identify the goods, services of either one seller or
group of sellers and to differentiate those goods or services
from those of competitors”. (Styles & Ambler, 1995) he defines brand as the promise of the
bundles of attributes that someone buys which provides satisfaction and attributes that make
up a brand” (Ambler, 1992) Had seen that brands describe personality of the users with
particular lifestyle. It also helps to convey a sense of belonging to a specific social group
(Murphy, 1990). He perceives brand not only as the actual product, but also the unique
property of a specific owner (Noesjirwan & Crawford, 1982)
D'Astous, et al (2002). Consumer perception of sports apparel: the role of brand
name, store name, price, and intended usage situation. This study analyse four factors were
manipulated in the context of an evaluation of two sports garments by 172 consumers: t-shirts
and athletic shoes. These factors were intended usage situation (sport versus pleasure), brand
name (national versus private brand,), price (discount versus no discount), and store name
('sports shop versus department store). Some significant interactions were obtained between
some of the manipulated factors suggesting the necessity of qualifying the brand name, store
name, and price discount effects on consumer perceptions. The results of the study are
discussed in light of the existing marketing literature and the implications for sports
marketing practice.
(M.Ramakrishnan, Dr.Sudharani Ravindran, 2012 ) studied the Consumer Perception
towards Private Label Brands with Special Reference to Big Bazaar, Coimbatore, Tamilnadu.
The objective of the study is to understand the possibility of success when retailers introduce
private brands. The research is aimed to explore if buying choices are made based on brand
loyalty and to analyze whether customers actively seek for new brands or strict to the old
brands. A detailed study is conducted from the views of customers & collected by conducting
a survey with a sample size of 150 (75 Fashion bazaar and 75 Food bazaar) from Coimbatore
region with the help of structured questionnaire. The collected data is analyzed using
statistical tools and the study reveals that most of the youngsters have good perception
towards the private brands in fashion wear & munchies. Majority of the respondents said that
quality, trustworthy and brand image is the leading feature that differentiate private label
brand with other branded product.
Labeaga et al. (2007) contend that private labels assist building loyalty by differentiating the
retailer. These brands are available at one retailer exclusively whilst manufacturer brands are
available at many competing outlets. Regular consumers of private label brands are
confronted with psychological costs when switching retailers as their preferred private label
choice is no longer available. As a result, consumers who change retailers undergo
demanding cognitive processes by evaluating other brands, including unfamiliar store brands,
in choosing a new product.
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4. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
6510(Online), Volume 4, Issue 1, January- February (2013)
RESEARCH QUESTIONS
To ascertain the brand of Trousers most preferred by respondents.
To study the factors that are influencing men’s towards branded Trousers.
To examine consumer’s perception towards retail garments showrooms and factor
they considered to choose a particular retail garments showroom for their shopping in
Coimbatore city.
HYPOTHESES
Hypothesis 1: There is a relationship among the factors that influence customer perception
toward branded Trousers.
Hypothesis 2: Convenient store hours and offers & discounts can predict the overall
satisfaction of consumers towards retail garments showroom.
RESEARCH METHODOLOGY
The study is a descriptive study. Primary data was collected with the help of
structured questionnaire administered to 215 male respondents in Coimbatore city and the
type of sampling was convenient sampling. Pilot study was conducted and the necessary
additions and deletions were made in the questionnaire.
SCALING DESIGN
Likert scale is being adapted to measure a quantity “consumer perception towards
branded Trousers and retail garments showroom”. Five point scales have been used for the
study.
STATISTICAL TOOLS USED
Reliability analysis
Multiple regressions
Factor analysis
Descriptive statistics
RELIABILITY STATISTICS
TABLE – 1
Cronbach's Alpha N of Items
0.755 41
The reliability of the data had been examined to check the consistency for all questions of this
study through Cronbach's Alpha coefficient. From Table 1, it is clear that value of coefficient
alpha obtained was 0.755 (>.05) which shows data has satisfactory internal consistency
reliability.
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5. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
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DESCRIPTIVE STATISTICS
Brand Mean Rank
Raymond 2.58 1
Peter England 3.61 2
John player 4.51 3
Louis Philippe 4.90 4
Basics 5.60 5
Arrow 5.09 6
Indigo nation 6.67 7
Zero 7.89 8
Sting 8.36 9
Allensolly 6.67 10
Others 10.79 11
An examination had been made to rank the most preferred branded Trousers by employing
descriptive statistics. From the above table – 2 it is clear that Raymond (Rank 1), peter
England (Rank 2), and john player (Rank 3) are the most preferred top three brands of men’s
Trousers in Coimbatore city. Remaining brands (Louis Philippe, Basics, Arrow, Indigo
nation, Zero, and sting) are preferred next to the top three brands.
FACTOR ANALYSIS
Hypothesis 1: There is a relationship among the factors that influence customer perception
toward branded Trousers.
TABLE 3: KMO AND BARTLETT'S TEST
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. 0.607
Bartlett's Test of Sphericity Approx. Chi-Square 793.622
Df 190
Sig. 0.000
KMO measure of sampling adequacy is an index to examine the appropriateness of factor
analysis. High values 1.0 indicate factor analysis is appropriate. Values below 0.5 imply that
factor analysis may not be appropriate.
From the above table it is seen that Kaiser-Meyerolkin measure of sampling adequacy index
is 0.607 and hence the factor analysis is appropriate for the given data set. Bartlett’s test of
Sphericity is used to uncorrelated. It is based on chi-square transformation of the determinant
of correlation matrix. Bartlett’s test of Sphericity Chi-square statistics is 793.622, that shows
the 20 statements are correlated and hence as inferred in KMO, factor analysis is appropriate
for the given data set.
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6. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
6510(Online), Volume 4, Issue 1, January- February (2013)
TABLE – 4: TOTAL VARIANCE EXPLAINED
Initial Eigen values Extraction Sums of Rotation Sums of Squared
Squared Loadings Loadings
Component Total % of Cumulative Total % of Cumulative Total % of Cumulative
Variance % Variance % Variance %
1 3.301 16.507 16.507 3.301 16.507 16.507 2.348 11.741 11.741
2 2.297 11.483 27.989 2.297 11.483 27.989 2.017 10.086 21.827
3 1.685 8.427 36.417 1.685 8.427 36.417 1.988 9.942 31.769
4 1.578 7.888 44.304 1.578 7.888 44.304 1.950 9.749 41.518
5 1.453 7.267 51.572 1.453 7.267 51.572 1.611 8.055 49.573
6 1.205 6.027 57.599 1.205 6.027 57.599 1.605 8.026 57.599
7 0.992 4.960 62.558
8 0.951 4.753 67.312
9 0.865 4.323 71.635
10 0.827 4.135 75.770
11 0.735 3.677 79.447
12 0.686 3.431 82.878
13 0.643 3.217 86.095
14 0.551 2.756 88.852
15 0.491 2.457 91.308
16 0.466 2.330 93.639
17 0.355 1.774 95.413
18 0.345 1.723 97.137
19 0.297 1.483 98.620
20 0.276 1.380 100.00
Extraction Method: Principal Component Analysis.
Eigen value represents the total variance explained by each factor. Percentage of the total
variance attributed to each factor. One of the popular method used exploratory factor analysis
in principle component analysis, where the total variance in the data is considered to
determine the minimum number of factors that will account for maximum variance of data
represented.
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7. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
6510(Online), Volume 4, Issue 1, January- February (2013)
Table 5 ROTATED COMPONENT MATRIX
Component
1 2 3 4 5 6
Price Range 0.005 -0.127 -0.039 0.120 0.757 0.001
Status Symbol 0.498 -0.206 -0.076 ..137 -.013 .200
Quality .656 .045 .082 .438 -.115 -.127
Durability .747 .110 .189 -.128 -.055 -.152
Reliability .731 .138 -.054 .126 .037 .093
Availability .149 .666 .102 .190 .229 -.167
Attractiveness .098 -.081 .153 .788 .055 -.008
Uniqueness .176 -.154 .634 .369 .154 -.109
Different Style .026 .096 .311 .427 .258 -.064
Life Style .190 -.129 .516 .345 -.468 .030
Wider choice of color and design .131 .342 .647 -.001 -.045 -.027
Smart look and Comfort .168 .337 -.103 .668 -.189 .107
Fashion -.236 .021 -.112 .324 .100 .562
Reference group .011 .742 .015 -.035 -.102 .154
Official purpose -.117 .600 .447 .096 -.012 -.020
Offers/Discounts -.104 .254 .307 -.087 .550 .119
Advertisement -.190 .183 .617 -.059 .153 .317
Celebrity endorser .175 -.180 .112 -.058 .065 .773
Washing machine Washable .103 .390 .056 -.149 -.061 .631
Brand image .525 -.043 .064 -.009 .513 .101
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization. A Rotation converged in 12 iterations.
Interpretation of factors is facilitated by identifying the statements that have large loading in
the same factor. The factor can be interpreted in terms of the statement that loads high on it.
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The factors of a consumer perception towards branded Trousers comprise of 20 individual
statements. Out of 20 factors, 6 individual factors contribute more towards consumer
perceptions towards retail hypermarket. The factors are:
1. Durability
2. Reference groups
3. Wider choice of color and design
4. Attractive
5. Price range
6. Celebrity endorser
MULTIPLE REGRESSIONS
HYPOTHESIS 2: Convenient store hours and offers & discounts can predict the overall
satisfaction of consumers towards retail garment showroom.
TABLE – 6: MODEL SUMMARY
Model R R Square Adjusted R Square Std. Error of the
Estimate
1 0.899 (a)* 0.808 0.789 0.181
* (a) Predictors: (Constant), Convenience store hours, Store ambience, Price range, Value
added services, Parking facilities, Facility for use of credit card, Product display and
demo, Several brands to choose, Hospitality, Better customer service, Design and
material, Close to where you live, Store comfortable to shop in, Security, Wider choice of
color, Offers and discount, Salesmanship and courtesy, Fast billing, Location of shops.
The above model summary table shows R-square for this model is 0.808. This means that
80.8% of the variation in overall satisfaction of consumers (dependent variable) can be
explained from the 19 independent variables. The table also shows the adjusted R-square
for the model as 0.789. Anytime another independent variable is added to a multiple
regression model, the R-square will increase (even if only slightly). Consequently, it
becomes difficult to determine which models do the best job of explaining variation in the
same dependent variable. The adjusted R-square does just what its name implies. This
adjustment allows the easy comparison of the explanatory power of models with different
numbers of predictor’s variable. Its also helps us to decide how many variables to include
in our regression model.
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6510(Online), Volume 4, Issue 1, January- February (2013)
TABLE – 7: COEFFICIENTS (A)
Unstandardized Standardized
Model Coefficients Coefficients t Sig
B Std. Error Beta
(Constant) 5.342 .482 11.086 .000
Location of shops -.231 .041 -.676 -5.684 .000
Salesmanship and -.332 .056 -.603 -5.910 .000
Courtesy
Wider choice of color .176 .041 .473 4.237 .000
Design and material -.472 .055 -.739 -8.625 .000
Price range -.019 .043 -.042 -.438 .662
Offers and discount .310 .050 .569 6.170 .000
Facility for use of credit card -.180 .027 -.545 -6.550 .000
Parking facilities -.139 .055 -.320 -2.501 .013
Store comfortable to Shop .026 .048 .043 .543 .588
Security .074 .041 .170 1.833 .068
Close to where you live -.025 .039 -.055 -.652 .515
Several brands to Choose -.199 .058 -.380 -.3.426 .001
Product display and Demo -.101 .046 -.184 -2.210 .028
Store ambience .145 .052 .214 2.805 .006
Fast billing .075 .037 .228 2.024 .044
Value added services -.002 .040 -.005 -.044 .965
Hospitality -.196 .042 -.420 -4.707 .000
Better customer service -.039 -.030 -.083 -1.330 .185
Convenience store hours .348 .042 .735 8.196 .000
A Dependent Variable: satisfaction with showroom
To determine if one or more of the independent variables are significant predictors of overall
satisfaction of consumer, we examine the information provided in the coefficient table. From
the above 19 independent statements only 8 statements are not statistically significant. The
standardized coefficient beta column reveals the Location of Shops has a beta coefficient -
.676, which is significant (.000). Salesman ship & Courtesy has a beta coefficient -.603,
which is significant (.000). Wider choice in Color has a beta coefficient .569, which is
significant (0.000). Design & Material has a beta coefficient -.739, which is significant
(0.000). Price range has a beta significant -.042, which is not significant (.662). Offers and
discounts have a beta coefficient -.473, which is significant (0.000). Facility for use of credit
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10. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
6510(Online), Volume 4, Issue 1, January- February (2013)
card has a beta coefficient -.545, which is significant (0.000). Parking facilities has a beta
coefficient -.320, which is not significant (0.013). Store comfortable to shop in has a beta
coefficient .043, which is not significant (0.588). Security has a beta coefficient .170, which
is not significant (0.068). Close to where you live has a beta coefficient -.055, which is
significant (0.515). Several brands to choose have a beta coefficient -.380, which is
significant (0.001). Product display and demo has a beta coefficient --.184, which is not
significant (0.028). Store ambience has a beta coefficient .214, which is not significant
(0.006). Fast billing has a beta coefficient .228, which is not significant (0.044).hospitality
has a beta coefficient -.420, which is significant (0.000) Value added services has a beta
coefficient -.005, which is not significant (0.965). Better customer service has a beta
coefficient -.083, which is not significant (0.185). A convenience store hour has a beta
coefficient .735, which is significant (0.000). from the above table we can able to know that
offers & discounts and convenient store hours are having major impact in the minds of the
consumer and brings them lot of satisfaction when compared with other factors in preferring
particular retail garment showroom.
CONCLUSION
The study reveals that Raymond, Peter England, and John player remains the top three
brands preferred by the respondents. It is clear that most of the shoppers of men’s branded
Trousers were highly influenced by the factors such as durability, reference groups, wider
choice of color and design, attractiveness, price range and celebrity endorser. Most of the
customers are expecting reduced price and wider choice of color and design. The
manufacturers of branded Trousers must focus on all these factors to formulate branding
strategies effectively and to sustain their growth. Convenient shop hours and the offer &
discounts are the two factors that contribute more to prefer a particular retail garment
showroom. The retailers need to give more attention to these factors in order to attract and
retain their customers.
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