Start from the beginning; How, What and Why is social media relevant to brands & businesses.
Plus a 10-step guide for considering how to get started.
Plus a Top-line overview of the potential strategic role channels / networks can play in your Social Media / Digital Strategy.
Social Media 101 and 102: mUmBRELLA and TCO Social Media AcademyTCO
What is social media? This presentation will help define the roles of a range of social media channels (including Facebook, Instagram, Pinterest, Twitter) and the marketing potential of each channel.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...Augie Ray
A presentation developed by Augie Ray and Cindi Thomas, presented at the "Leveraging Social Media For Business Success" at Marquette University on 4/17.
Social Media 101 and 102: mUmBRELLA and TCO Social Media AcademyTCO
What is social media? This presentation will help define the roles of a range of social media channels (including Facebook, Instagram, Pinterest, Twitter) and the marketing potential of each channel.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...Augie Ray
A presentation developed by Augie Ray and Cindi Thomas, presented at the "Leveraging Social Media For Business Success" at Marquette University on 4/17.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
7 examples of stuff we need to stop saying about social media. Presented at the KC/IABC monthly professional development lunch meeting on Oct. 18, 2012.
This presentation shows the 24 metrics which Social Media Hub uses to measure strategic objectives on social media.
For the full webinar of this slides, please visit http://www.socialmediahub.com.sg/ (Under the Webinars section)
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
Dfw marketing lunch and learn - brand projection (10-18-11)Marcus Tewksbury
The way consumers intereacts with brands is being redefined by technology. Not only are the channels altering, but the data exchange with each interaction is dramatically different. This is going to have profound impact to how you build engagement.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
This is from a presso I gave to Naked's Nudiversity session in Sydney.
The point was to inspire traditional advertising wonks with subversive and clever campaigns run by ratbags.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
7 examples of stuff we need to stop saying about social media. Presented at the KC/IABC monthly professional development lunch meeting on Oct. 18, 2012.
This presentation shows the 24 metrics which Social Media Hub uses to measure strategic objectives on social media.
For the full webinar of this slides, please visit http://www.socialmediahub.com.sg/ (Under the Webinars section)
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
Dfw marketing lunch and learn - brand projection (10-18-11)Marcus Tewksbury
The way consumers intereacts with brands is being redefined by technology. Not only are the channels altering, but the data exchange with each interaction is dramatically different. This is going to have profound impact to how you build engagement.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
This is from a presso I gave to Naked's Nudiversity session in Sydney.
The point was to inspire traditional advertising wonks with subversive and clever campaigns run by ratbags.
The speed with which the digital revolution rocked our worlds has been shocking. 76 percent of marketers surveyed by Adobe agreed that marketing has changed more in the last two years than in the past 50. As brand marketers, we were just figuring out social and e-commerce and then mobile hit and we had to start all over again.
We scrambled, letting the dizzying array of devices, jargon, and acronyms intimidate the hell out of us. We were on edge. With digital budgets nearly doubling each year in China, we felt like we were riding the tiger. We hit the panic button. We set up “digital divisions”, hired “digital people”, and charged our chief talent officers to write jargon-filled employment ads for outsider “digital pirates”. We hoped an influx of “digital people” would save us and our campaigns.
In 2014, however, the avalanche of digital change is beginning to abate a bit, making this the year to turn the corner on digital paranoia and begin to do really great work with a significant digital component. First, digital growth rates are coming back to earth. eMarketer forecasts digital growth rates in China will drop another 50% in 2014 and even drop into the single digits by 2017.
These rapidly dropping growth rates give brand marketers breathing room in 2014 to better align their budgets to match the shift of eyeballs to digital.
Second, smartphones and tablets are no longer “future” devices, but instead they have become a familiar and ordinary part of our everyday lives. Like our target demographics, we use smartphones and tablets on a daily basis, and better understand how to harness these platforms for effective brand communication.
Finally, as the digital dust settles, brand marketers are coming to realize that the core of advertising – great content delivered to audiences at scale – has not changed. The few so-called digital specialists we brought onboard are helping us to migrate great content and campaigns onto new platforms and measure results. We have learned, however, that great campaigns cannot be outsourced to “digital pirates”.
2014 is a year for brand marketers to realize the value of their work at the heart of advertising, and put themselves into the digital driver seat.
With the stage set to make 2014 the “catch up” year for digital in China, the aim of this “playbook” is to help brand marketers raise their digital IQs over the course of 2014 in sensible and measured ways. We have created a checklist of 8 “must-dos in digital for 2014” to be spaced out over the course of the year. The playbook can help brand marketers prioritize and become familiar with new tools and opportunities presented by digital, and to inspire and guide, rather than to overwhelm.
Social Media startup: mUmBRELLA and TCO Social Media TCO
You don't have to be a large company with a huge marketing budget to be successful in social. This session provides affordable tips n hints, action points, social media best practices for business with small budgets.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Social Ideas: mUmBRELLA and TCO Social Media AcademyTCO
A presentation that explores the creation & planning of a specific Social Idea that harnesses owned & shared media to earn its own media! This will be useful to help understand how to plan & use tactical social media activities to gain awareness of your brand / business activities.
Similar to Simple Social Media for Brands & Business (20)
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Facebook YouTube Twitter
What gave us the likes, shares and comments?
3.2 million connection
Coke Zero
fans | followers | subscribers Optimising Video SEO to drive over 1 million incremental views of content
like | comment | share
UNCLE TOBYS Swim Kids
95,000 reactions to a FB post, demonstrating affiliation with sponsorship assets
15,000 Posts/Responses per year like | comment | share
Allenʼs
Used SM to spread the CCI across the nation- 1 million smiles
like | comment | share
Overseen over 83 communities
Pure Blonde
Now the number 1 Alcohol band in Australia on Facebook
like | comment | share
Across 7 categories
FMCG, Retail, Travel and Leisure, Alcohol
Boost Mobile
Entertainment, Not-For-Profit, Telecommunications
Facebook now Boost Mobileʼs key CRM channel
like | comment | share
National Geographic
Uploaded 100ʼs videos Listening and optimising based on real time conversations
upwards of 20 million views like | comment | share
4. SOCIAL? Historically Brands &
Businesses haven’t been
“Being” or “Behaving” Socially.
They’ve been too busy Telling and
Selling!
Therefore, Social is a evolved
way which brands need to
LEARN to be!
Character
istic - Bei
ng
Interactio
n - Behavi
ng
5. SOCIAL PSYCHOLOGY
Maslowʼs Hierarchy of Needs
This is more relevant
than ever...
Successful & Admired >>
Valued & Respected >>
Connected Community >>
Accepted & Acknowledged >>
9. HOW DO YOU USE SM?
- Inform - Entertain - Educate - Inspire -
Personally Professionally
- family
- career
- lifestyle
- research
- passions
- contacts
- interests
etc.
etc.
10. BRANDS & BUSINESS
SOCIAL MEDIA ERA
BROADCAST NETWORKED
NOW
THEN Earn, Own, Share & Rent (Paid) An
Rent (Paid) An Audience Audience
11. HOW ARE BUSINESS &
BRANDS USING SM?
Business Brand
- consumer research / insights /
- research & development behaviours
- competitor/category research
- human resources
- corporate reputation & communications
- corporate affairs - brand/product communications
- sales - customer relationship management
- customer service
17. MANY PERSONAS
http://nytmarketing.whsites.net/mediakit/pos/
18. RELEVANCE TO
BRANDS & BUSINESS
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/global-trust-in-advertising-2012.pdf
http://blog.miibrand.com.au/wp-content/uploads/2011/11/Infographic-Why-People-Follow-Brands-Hi-Res.jpg
19. SOCIAL MEDIA
VALUE PROPOSITION
SOCIAL CURRENCY
?
Information
Inspiration
Education
Entertainment
Action
OR Action & Reaction
VALUE EXCHANGE
21. P #1
S TE Know your value
Satisfy your audienceʼs need to...
be informed
be entertained
be educated
be inspired
to feel valued!
right place, right time, in the best way
22. P #2
S TE Make it enduring
THE INTERESTING
STUFF THATS GOING ON IN
THE INTERESTING STUFF YOUR CONSUMERS LIVES WHICH
YOU CAN SAY ABOUT YOU BRAND COMMS DNA YOU CAN OVERLAY A BRAND POV
BRAND, YOUR PRODUCT AND
NIKE #MAKEITCOUNT
TO...
WHAT IT DOES... “New Year means New Goals
i.e. “Check out these NEW sick Brand, Product, Social, Cultural, #makeitcount”
AirMax 90s designed to help Functionality Topical
you #makeitcount”
Talk to functionality and Social by design, relevant
occasions for product use and current
On Platform Off Platform
THE
THE INTERESTING STUFF
INTERESTING STUFF YOUR Drive participation for
Drive participation for off YOUR DOING OFFLINE
DOING ON YOUR SOCIAL/ promotions / digital
platform activity (e.g.
interactive activity i.e. “Join us for #makeitcount runs
DIGITAL PLATFORMS Grassroots, The Academy) at your nearest nike store, every
i.e. “We’ve launched a new
wednesdays.”
#makeitout app check it
out ....”
23. P #3
S TE Right place, right time
Connection Plan
be intuitive
be informed
be realistic
be empathetic
Context & Relevance
24. P #4
S TE What, Where, Why?
Content Plan
CONTENT STRATEGY
AV IMAGE TEXT MICRO-TEXT
AV AV AV AV AV
IMAGE IMAGE IMAGE IMAGE IMAGE IMAGE
TEXT TEXT TEXT TEXT TEXT TEXT
MICRO-TEXT MICRO-TEXT
Role - Message - Call-to-Action
25. P #5
S TE When?
Content Calendar
CONTENT STRATEGY
AV IMAGE TEXT MICRO-TEXT
DIGITAL
INTERACTIVE
26. P #6
S TE Plan for the success
Setting Benchmarks
CONNECTIONS ENGAGEMENT ADVOCACY
Total number of Actively Total number of ʻsharesʼ of
Total number of Connections
Engaged users per month on a brand activities by users per
to a Branded Community
Branded Community month
Key Driving Factors Key Driving Factors
Key Driving Factors Strategy [SVP & Social Comms
Overall appeal of the Brand DNA] Strategy
Buying Campaign Idea Campaign Idea
Content Content / Format
27. P #7
S TE Plan for risk
Call trees
insert
benchmarks
visual