Social networking and social media allow people to connect and engage with others through digital technologies and online platforms. Social media refer to media that are used for social interaction, using publishing techniques that are highly accessible and scalable. Popular social media platforms include Facebook, Twitter, YouTube, and Flickr, which people use to connect, communicate, collaborate, and create online. Businesses are also increasingly using social media to connect with customers and track conversations. A survey found that 70% of Canadians use social media, with Facebook being the most popular site.

1. SocialNetworking and Media

2. Media = a way to communicateSocial = being connected to others?Network = interconnected system of things or people

3. What is a Social Network?

5. JeanineEstelleJoeBillYouMayMargaretEddie

6. You are connected to Joe. Joe is connected to the people in his network.The people in Joe’s network are connected to other people.JoeYou

7. How do you Engageyour Social Network?

9. Face to Face – One to One

10. Face to Face – One to Many

11. Traditional MediaOne to One & One to ManyNewslettersSnail MailEmailPostersWebsitesBrochures

12. What is Social Media?Many to Many?

13. Social mediaare media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologiesto transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1]Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed[who?] to be a driving force in defining the current time period as the Attention Age[citation needed]. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.http://en.wikipedia.org/wiki/Social_media

14. Social media is about connecting, communicatingcollaborating and creatingonlineSocial media is not a fad...It’s not going to go away...

15. 6S created and distributed the survey to a database of over 10,000 Canadians including members of the Vancouver Board of Trade. The survey polled Canadians on the purpose of their social media use, as well as the popularity of the available sites and the effectiveness of using this medium. http://www.6smarketing.com/social-media-survey-results/

16. Survey highlights include:• 70% of Canadians say they use social media. (66% in USA)• Facebook is the most popular social networking site with 70% of people surveyed currently having an account.• 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age.• YouTube & Flickr are the most popular (visual) social media sites with 38% & 29% (respectively) of people surveyed using the sites.• 42% of Canadians do not blog, while 58% do blog.• 74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both.• 61% of businesses said they track what people are saying about their brand online.

17. The face of communications has shifted dramatically... Social media provides businesses, agencies and people the ability to connect with communities and networks as they increasingly live and work online.

19. Social MediaforConnectingCommunicatingCollaboratingCreating

20. Social Networking

21. Blogs

22. Maps

23. Timelines

24. Video Sharing

25. Photo Sharing

26. Collaboration

27. }Mix ‘em up

28. The Steps

30. One ExampleFacebook – Create a Facebook page for your Hub – post all your news and events thereBlog – Create a blog for your Hub – use it like a newletterFlickr – Sign up for Flickr account for your Hub – start adding your picsUse one username to identify your HubCross link and cross postYour Facebook page should have links to you Blog and your Flickr accountYour blog should have links to your Facebook page and your Flickr account

31. Blog or WebsiteGoogle MapsFacebookVoiceThreadTwitterTimelineLiveStreamYouTube Channel

32. All of these areFree (or really cheap)EasyAccessibleWays to Share your Story

33. Find Sto:lo Nation Hub on the web at:Stolohub@gmail.comhttp://twitter.com/StoloHubhttp://www.facebook.com/stolonationhttp://www.livestream.com/stolonationhubMore to come...