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Social Media and HR Sept 2013
This document discusses how social media is impacting HR and employee engagement. It notes that social media has disrupted traditional ways of communicating and connecting as it allows everyone to have a voice and connect anywhere through mobile technology. This raises risks for companies in terms of inappropriate employee posts or backlash against companies, but also opportunities to leverage social media to enhance employer branding, recruiting, communication, collaboration and feedback. The document advocates that HR play a role in educating employees and developing guidelines around social media use, and that companies reinvent their workplaces and practices to better engage digital native employees and meet new social expectations around connectivity and flexibility.
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Social Media and HR Sept 2013
- 1. HR AND SOCIAL MEDIA Pam Ross Producer, Impact99 HR Summit @pamelamaeross #impact99
- 2. Agenda • The State of Social Media Today • Risks and ProtecAon • Impact on Engagement
- 3. Social Media Word AssociaAon What words come to mind when you think of Social Media?
- 4.
- 5. October 29, 1969 – first networked computers Sept 4, 1998 – Google started Sept 2006 – Facebook opens to public
- 7. 56% of consumers say they’re more likely to recommend a brand aIer becoming a fan on Facebook 89% of 18-‐24 year olds check Facebook before geKng out of bed. 73.2M fans on Facebook 18,500,000 Canadian Facebook users.
- 8. 49% of users have household income over $100k 200 million users – more than 7 million Canadians 98% of recruiters use LinkedIn 2 new members per second
- 9. >1 billion unique visitors per month 100 hours of content uploaded every minute More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years Over 6 billion hours of video are watched each month
- 10.
- 11. 343 million acAve users Google + Hangouts present new opportuniAes for business interacAon and engagement 70 million users 57% of users interact with Food-‐related content 150 million acAve users 16 billion + photos shared 55 million + photos per day 1.2B “Likes” daily 80% women 500,000 business accounts
- 12. Social Media has given everyone a voice
- 13. Mobile Technology allows us to connect anywhere.
- 14. We capture and share everything digitally, fricAonlessly
- 15.
- 16. “One of the reasonssocial media has grown so fast is that it taps into what we, as human beings, naturally love and need and want to do – create, share, connect, relate.”
- 17.
- 18. Viral Accidents Photocredit: http://www.flickr.com/photos/d3l/
- 19. Viral Accidents Photocredit: http://www.flickr.com/photos/d3l/
- 20.
- 22. New consideraAons for TerminaAon
- 23.
- 24. Dell Social Listening Lesson: Engage your team who are already on social media.
- 25. H&R Block Lesson: Be where your clients are
- 27. A mystarbucksidea Lesson: Crowdsource for innova_on
- 28. Lesson: It starts with the Leader.
- 29. HR’s Role in ProtecAon and EducaAon Policy à Guidelines CommunicaAon Training Photo credit: http://www.flickr.com/photos/a4gpa/
- 30. Guideline Tips Cross-‐func_onal, cross-‐genera_onal team Reference other relevant policies Consider public and internal SoMe Common sense / good judgment What is impermissible Consequences
- 31. Great examples “Be Smart. Be Respecful. Be Human” Created via wiki Branded fun language EducaAonal and engaging YouTube video
- 32. Case Law EV LogisAcs v Retail Wholesale Union Alberta v Alberta Union of Provincial Employees of Alberta Lougheed Imports Ltd v UFCW InternaAonal Union of Elevator Constructors v ThyssenKrupp Elevator Credit Valley Hospital v Canadian Union of Public Employees Canada Post v Canadian Union of Postal Employees 3 32 Photo credit: http://www.flickr.com/photos/j3net/
- 33. How is social media affecAng the workplace and engagement today?
- 34. Our organiza_ons, policies, processes were built based on the needs of the industrial revolu_on
- 36. Social ExpectaAons • Instant access to informaAon • Openness to ideas • High tech access • Flexibility • Opportunity to be yourself • Important to set clear expectaAons
- 37. Digital NaAves at Work • Access to social media • Instant feedback • “Owner” mentality • Advancement opportuniAes • Contact with Senior Leaders • Involvement and collaboraAon
- 38. Other Factors at Play • Economics • Global compeAAon • Flexible work opAons • Trust in Senior Leaders • High level of disengagement
- 39. Beyond ProtecAon: Leveraging Technology to Engage Employees Employer Brand Source Candidates Improve CommunicaAon Connect Collaborate Instant Feedback Photo credit: http://www.flickr.com/photos/acitodg/
- 40. Employer Brand & RecruiAng Social Learning Social Intranet and CollaboraAon Performance, RecogniAon, Engagement Apps (Branchout, BeKnown, etc) Project Management
- 41. Blueprint for Workplace ReinvenAon
- 42. Blueprint for Workplace Reinven_on
- 43. Wrap Up Join Pam Oct 23 in Toronto at Increase your Digital Fluency Download the eBook Come to Impact99 Reinvent your Workplace