Imagine if you could listen to the daily conversations of human resources executives? How would you use what you heard to better reach, engage, and influence these business decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the Social Insights Report: HR Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing HR decision makers.
Inside this free guide, you'll discover:
* Which social networks should you invest your time and effort in?
* Is mobile something that you should prioritize?
* Which media publications should you advertise with?
* What topics should you create content around?
* Who should you get to speak at your events?
Download the guide and share your feedback with us on Twitter - we're @Leadtail.
How Recruiters Engage on Twitter | Social Insights ReportLeadtail
Imagine if you could listen to the daily conversations of recruiters… How would you use what you heard to better reach, engage, and influence these HR professionals to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created this Recruiters on Twitter report to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing these Human Resources professionals.
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often.
The goal of this special report is to help you answer questions such as:
* How do digital marketers describe themselves on the Social Web?
* Which social networks are digital marketers active on?
* What topics are they talking about?
* Which media sources are these marketing professionals consuming and sharing?
* Who are the most influential people, brands, and publications with digital marketers?
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding senior marketers in a way that becomes truly actionable.
Imagine if you could listen to the daily conversations of brand marketers and agency executives? How would you use what you heard to better reach, engage, and influence these marketing decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: Marketing Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing marketing decision makers. Answers to the questions B2B marketers ask all the time, such as:
Which social networks should I invest time and effort in?
Is mobile something that I need to prioritize?
Which media publications should I advertise with?
What topics should I create content around?
Who should I get to speak at our events?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing decision makers to take the actions you care most about.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
Sales leaders come in many flavors – from hospitality to high tech. The one thing they have in common? They are embracing social media to engage in conversations, share what interests them, and to do their jobs better. These sales professionals know that shaping perceptions and building relationships with prospects and customers starts long before, and continues long after, the sale.
With that in mind, we developed this report: “How Sales Leaders Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do sales leaders describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these savvy sales professionals consuming and sharing?
Who are the most influential publications and people with sales leaders?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing sales professionals, and getting them to take the actions you care about most.
During a recent presentation to Dallas Social Media Club, Chuck Hemann outlined the ten trends in digital analytics today. This comes from his work with clients as part of W2O Group, as well as extensive research that was done to write his new book, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.
CMO use of Twitter // Директора по маркетингу в ТвиттереEvgeniy Kozlov
Social Insights: CMO Edition
How CMOs engage with people, brands and content on Twitter.
Короткая презентация с данными о том, как директора по маркетингу используют Твиттер в своих целях.
How Recruiters Engage on Twitter | Social Insights ReportLeadtail
Imagine if you could listen to the daily conversations of recruiters… How would you use what you heard to better reach, engage, and influence these HR professionals to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created this Recruiters on Twitter report to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing these Human Resources professionals.
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often.
The goal of this special report is to help you answer questions such as:
* How do digital marketers describe themselves on the Social Web?
* Which social networks are digital marketers active on?
* What topics are they talking about?
* Which media sources are these marketing professionals consuming and sharing?
* Who are the most influential people, brands, and publications with digital marketers?
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding senior marketers in a way that becomes truly actionable.
Imagine if you could listen to the daily conversations of brand marketers and agency executives? How would you use what you heard to better reach, engage, and influence these marketing decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: Marketing Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing marketing decision makers. Answers to the questions B2B marketers ask all the time, such as:
Which social networks should I invest time and effort in?
Is mobile something that I need to prioritize?
Which media publications should I advertise with?
What topics should I create content around?
Who should I get to speak at our events?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing decision makers to take the actions you care most about.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
Sales leaders come in many flavors – from hospitality to high tech. The one thing they have in common? They are embracing social media to engage in conversations, share what interests them, and to do their jobs better. These sales professionals know that shaping perceptions and building relationships with prospects and customers starts long before, and continues long after, the sale.
With that in mind, we developed this report: “How Sales Leaders Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do sales leaders describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these savvy sales professionals consuming and sharing?
Who are the most influential publications and people with sales leaders?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing sales professionals, and getting them to take the actions you care about most.
During a recent presentation to Dallas Social Media Club, Chuck Hemann outlined the ten trends in digital analytics today. This comes from his work with clients as part of W2O Group, as well as extensive research that was done to write his new book, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.
CMO use of Twitter // Директора по маркетингу в ТвиттереEvgeniy Kozlov
Social Insights: CMO Edition
How CMOs engage with people, brands and content on Twitter.
Короткая презентация с данными о том, как директора по маркетингу используют Твиттер в своих целях.
CMO Social Insights - Portland Marketing Group - May 2017Leadtail
Social insights on how CMOs are using social media, and how other senior marketers can incorporate these insights into their own marketing strategies and personal, digital brand building. Presenters: Carter Hostelley, Founder & CEO of Leadtail, and Karri Carlson, VP Social Insights at Leadtail. Host: James Latham, Portland Marketing Group.
WHY EXECUTIVES CAN’T IGNORE SOCIAL
MEDIA ANYMORE.
Did you know there are as few as 5.6% of Fortune 500
CEOs on Twitter? Additionally, a whopping 68% of
Fortune 500 CEOs don’t have any social presence
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Quali sono le caratteristiche dei Millennials - la generazione nata tra gli anni '80 e il 2000 - e come può agire una azienda per attirarli, coinvolgerli e assumerli?
Presentata da Cristina Arbini e Tomaso Giusti di LinkedIn Italia il 12 febbraio 2015.
Social Media Education for the One Trillion Dollar SpenderMarki Lemons Ryhal
Expand your business to the frequent shopper, brand loyal, African American consumer. The African American population has the buying power of $1 trillion and is 44% more likely to take a class online. In July of 2011, there were 23.9 million African American internet users and 76% visited a social networking site or blog. Do you have a plan of action to engage with African American consumer? Do you have a plan of action to train employees to use social media to engage the African American consumer?
Marketers should develop advertising messages and images that appeal to African Americans. African Americans continue to defy stereotypes about their technology usage and companies need to create evocative campaigns that incorporate social networks trusted by African Americans that deliver a fresh experience across all technology platforms. In this session a fifth generation African American female entrepreneur will share her experience as a decision maker, consumer, and social media professional. Utilize information learned in this session to help take your product or service to the next level and expand its reach.
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveLeadtail
The concept of “influence” has rapidly found its way into most marketing programs and industry dialogue. On the heels of my book Human to Human, we decided to embark on a different type of influence research project.
Leadtail and Pure Matter partnered to transcend the world of lists and rankings, in order to define new engagement styles that tell us more about the humans behind the influence.
The Public Sector: Using social to understand citizen needs and inform agency...Brandwatch
Our latest report examines the online activity of the public sector, providing meaningful benchmarks, insights and social strategies to explain the current state of social and political conversations. Specifically, the report includes:
- The Public Sector Social Index, evaluating 49 public sector agencies around the world across five important factors
- Research on the online relationship between agencies and audiences
- Sector-level and agency-level demographic analyses
- Specific use cases using sentiment and category analyses to reveal trends and diagnose crises
Why Executives should use social media & how to startHannah Law
80% of Executives are already using social media. If you (or your Company's Executives) are not yet on social, this will help convince you. From improving your public reputation to weighing in on industry conversations and generating new business leads, social media should be an effective component of any Executive job description.
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Pam Moore
You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.
How Recruiters Engage on Twitter: Social Insights ReportLeadtail
Despite all the technology available, your ability to reach, engage, and influence business decision makers is still limited. Buyer personas, surveys, and search marketing data can get you in the ballpark, but we believe social media insights are now a “must-have” for understanding key business professionals in a way that is truly actionable.
With this in mind, we developed this report, “How Recruiters Engage on Twitter”. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about recruiters to help you answer questions such as:
What keywords do recruiters use to describe themselves and their interests?
Which social networks are recruiters most active on?
What topics are they talking about on social media?
What sources of content are recruiting professionals sharing?
Who are the most influential publications, vendors, and people with recruiters?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing recruiters.
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
CMO Social Insights - Portland Marketing Group - May 2017Leadtail
Social insights on how CMOs are using social media, and how other senior marketers can incorporate these insights into their own marketing strategies and personal, digital brand building. Presenters: Carter Hostelley, Founder & CEO of Leadtail, and Karri Carlson, VP Social Insights at Leadtail. Host: James Latham, Portland Marketing Group.
WHY EXECUTIVES CAN’T IGNORE SOCIAL
MEDIA ANYMORE.
Did you know there are as few as 5.6% of Fortune 500
CEOs on Twitter? Additionally, a whopping 68% of
Fortune 500 CEOs don’t have any social presence
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Quali sono le caratteristiche dei Millennials - la generazione nata tra gli anni '80 e il 2000 - e come può agire una azienda per attirarli, coinvolgerli e assumerli?
Presentata da Cristina Arbini e Tomaso Giusti di LinkedIn Italia il 12 febbraio 2015.
Social Media Education for the One Trillion Dollar SpenderMarki Lemons Ryhal
Expand your business to the frequent shopper, brand loyal, African American consumer. The African American population has the buying power of $1 trillion and is 44% more likely to take a class online. In July of 2011, there were 23.9 million African American internet users and 76% visited a social networking site or blog. Do you have a plan of action to engage with African American consumer? Do you have a plan of action to train employees to use social media to engage the African American consumer?
Marketers should develop advertising messages and images that appeal to African Americans. African Americans continue to defy stereotypes about their technology usage and companies need to create evocative campaigns that incorporate social networks trusted by African Americans that deliver a fresh experience across all technology platforms. In this session a fifth generation African American female entrepreneur will share her experience as a decision maker, consumer, and social media professional. Utilize information learned in this session to help take your product or service to the next level and expand its reach.
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveLeadtail
The concept of “influence” has rapidly found its way into most marketing programs and industry dialogue. On the heels of my book Human to Human, we decided to embark on a different type of influence research project.
Leadtail and Pure Matter partnered to transcend the world of lists and rankings, in order to define new engagement styles that tell us more about the humans behind the influence.
The Public Sector: Using social to understand citizen needs and inform agency...Brandwatch
Our latest report examines the online activity of the public sector, providing meaningful benchmarks, insights and social strategies to explain the current state of social and political conversations. Specifically, the report includes:
- The Public Sector Social Index, evaluating 49 public sector agencies around the world across five important factors
- Research on the online relationship between agencies and audiences
- Sector-level and agency-level demographic analyses
- Specific use cases using sentiment and category analyses to reveal trends and diagnose crises
Why Executives should use social media & how to startHannah Law
80% of Executives are already using social media. If you (or your Company's Executives) are not yet on social, this will help convince you. From improving your public reputation to weighing in on industry conversations and generating new business leads, social media should be an effective component of any Executive job description.
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Pam Moore
You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.
How Recruiters Engage on Twitter: Social Insights ReportLeadtail
Despite all the technology available, your ability to reach, engage, and influence business decision makers is still limited. Buyer personas, surveys, and search marketing data can get you in the ballpark, but we believe social media insights are now a “must-have” for understanding key business professionals in a way that is truly actionable.
With this in mind, we developed this report, “How Recruiters Engage on Twitter”. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about recruiters to help you answer questions such as:
What keywords do recruiters use to describe themselves and their interests?
Which social networks are recruiters most active on?
What topics are they talking about on social media?
What sources of content are recruiting professionals sharing?
Who are the most influential publications, vendors, and people with recruiters?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing recruiters.
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
Social Insights Report: How Search Engine Marketers Engage on Social MediaLeadtail
Search engine marketing is a key pillar of almost every online marketing budget. This means search marketers are now responsible for managing tens of billions of annual spending on the placement and optimization of keyword-based advertising programs. To compete effectively, these paid search strategists must keep up with the ever changing intricacies and best practices of search marketing, while also taking into account the increasing convergence of search marketing and social media.
With that in mind, we developed this report: “How Search Marketers Engage on Twitter”, using Leadtail’s Social Insights Technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do search marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these search practitioners consuming and sharing?
Who are the most influential publications and people with search marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching and engaging search marketing professionals, and influencing them to take the actions you care about most.
The worlds of HR, technology and social media don’t simply overlap, they interact with more frequency and meaning than ever. Social media continues to grow as a tool to build employer brands and engage HR leaders and practitioners to discuss relevant and timely topics.
From Twitter Chats and brand-related real estate on Facebook, LinkedIn and Instagram to live video interviewing, social media has become an integral part of daily HR activities. So let’s look at a “month in the life” of HR leaders on social, and see what we can learn about how to reach, engage, and influence these B2B decision makers and organizational leaders.
How do B2B Marketers Engage on Social Media?Leadtail
Despite all the technology available, your ability to reach, engage, and influence B2B marketers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How B2B Marketers Engage on Twitter”, to provide social media insights into the patterns and behaviors of B2B marketing decision makers. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about B2B marketing executives to help you answer questions such as:
How do B2B marketers describe themselves on the Social Web?
Which social networks are B2B marketers active on?
What topics are they talking about?
Which media sources are these marketing professionals consuming and sharing?
Who are the most influential vendors and people with B2B marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing B2B marketing professionals, and getting them to take the actions you care about most.
[WEBINAR] How Digital Marketers Engage on Social MediaLeadtail
Digital marketers are the leaders and innovators - and the things they're doing and paying attention to now give us a sneak peek into where the rest of the market is likely to be in 12-18 months. Given that we looked at the Twitter behavior of 500+ North American digital marketers to see what patterns emerged and how we could apply these insights to reaching, engaging, and influencing this audience (and in fact, any audience, using the same methods). Here's what we discovered.
A social campaign is only as good as its results, and turning your data into actionable insights is the first step to a successful campaign. Where should you begin with your social data expectations? Which platforms should you get on board with and how do you wade through a sea of numbers? How do you turn those numbers into campaign pivots? What data can help you engage better and what data can tell you how well your campaign actually did?
Join us as our panelists discuss:
-Integrating a data-centric approach into your organization's campaign strategies
-Using data to initiate or revise an existing social campaign
-Staying agile with data to better engage with your audience
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had.
Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.
Facebook Recruitment and Employer Branding: Best Practices and Ideas From the...RiseSmart
Check out this joint guide from Work4™ and CKR Interactive to learn:
- Specific tactics for optimizing your social recruiting efforts on Facebook
- Best practices for effective employer branding
- The eight building blocks of social recruitment success
CFOs on Social Media: Social Insights ReportLeadtail
There is a persistent belief that CFOs don’t participate in social media; even as they are leading organizations that are increasingly being challenged by social media and the disruption it enables. As a matter of fact, best in class financial executives are now actively getting social, both so they can better understand social media’s implications and to benefit from all it can offer.
We developed this report: “How CFOs Engage on Twitter”, using Leadtail’s Social Media Insights Technology to analyze data from Twitter and share what real CFOs are really doing on social media.
The goal of this special report is to help you answer questions such as:
How can you find and connect with other finance leaders on the social web?
What topics are CFOs discussing and debating on social media?
Which online publications do finance executives turn to for news and information?
Who are the most influential publications and people with CFOs?
So whether you’re already in the CFO seat trying to navigate the social media waters, or aspire to the role in the future, these insights will help you take a more informed look at how you can use social media to communicate, collaborate, and build your own network of relationships and influence.
How CMOs Engage with People, Brands, and Content on TwitterLeadtail
The explosion of marketing technologies and the rise of customer experience have positioned Chief Marketing Officers to play a more influential role in the C-Suite.
At the same time, social media, the proliferation of mobile devices, and a new emphasis on metrics and analytics have made the CMO’s job tougher than ever.
So how are smart CMOs staying in sync with today’s consumers and developing successful marketing strategies?
Marketing leaders are tapping customer insights and analytics to make the right decisions faster. At Neustar, we deliver authoritative data to enable a personalized dialogue and comprehensive view of your customers and prospects.
With this in mind, Neustar has collaborated with Leadtail to take a close look at CMOs and other marketing executives who are leveraging social media to connect with their peers, learn about marketing strategies and best practices, and become stronger leaders for their organizations.
What can you learn from the social insights we’ve discovered about CMOs?
Read on and find out...
Do it for the Vine: Vine Stars' Interactions on TwitterLeadtail
Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation.
Since then, Vine has grown to 40 Million users, watching Vines loop more than 1.5 Billion times daily ranging from music and comedy to sports, stop motion art and anything else you could imagine in between.
The growth of social influencers, and their youthful audience has also helped fuel Vine’s continued development. In Mary Meeker’s recent Internet Trends report, 30% of Youth aged 12-24 reported using Vine.
The quick sharing and bite-sized videos are still hilarious, and the top Viners who kicked off the platform with such life are being replaced by a new wave of Viners vying to be the next star.
With that in mind, Delmondo has collaborated with Leadtail to take a close look at Vine Influencers who are leveraging this amazing platform to create brilliant content.
What can you learn from the social insights we’ve discovered?
Read on and find out...
Whether you’re embracing the hype or eagerly waiting to see how things evolve, there’s no question the “Internet of Things” is creating excitement from living room to C- Suite
Of course, as with every new technology wave, there are those on the front lines shaping the discussion, influencing decision making, and charting the course for what the Internet of Things will mean to each of us in the not-too-distant future.
And these IoT thought leaders come from diverse industries and disciplines. There are the analysts, authors, and speakers who help us understand the opportunities and implications, senior executives that champion enterprise and startup initiatives, and those responsible for turning the Internet of Things into a daily reality.
But who are these people and what’s influencing their own perspective on IoT?
This is where social insights come in... as social media activity can give us a truly unique lens through which to gain insights into the people leading the conversation about the Internet of Things.
That’s why we’re excited to collaborate with Neustar to develop a social insights report analyzing these IoT thought leaders. What did we discover in researching and preparing this report?
Here’s what we learned.
40 Leaders Driving Innovation in the EnterpriseLeadtail
Innovation is a word that represents nothing short of catching lightning in a bottle.
Innovation will decide which companies are tomorrow’s market leaders, and which entrepreneurs we’ll be talking about for years to come. Of course, innovation also represents inspiring and life-changing ideas that hold the promise to make the world a better place for everyone.
With this in mind, Brightidea decided to collaborate with Leadtail to take a close look at the people on the front lines of driving innovation programs for their companies.
That’s what this unique study is about: using social media insights to help you better understand what top innovation program leaders talk about, what they read and share, and who most influences them.
Take a fresh look at your definition of "social selling". Discover how sales leaders are using social media to connect with peers, prospects, and customers, and to build their own personal brands and influence.
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
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How Are HR Executives Using Twitter? | Social Insights Report Q1 2013
1. Your Online Marketing and B2B Social Marketing Experts @Leadtail and @BestB2BSocial
Social Insights Report:
HR Executives on Twitter
Reach, Engage, and Influence HR Decision Makers
Q1 2013
2. Introduction
Despite all the technology available, your ability to reach, engage, and influence HR executives is
still limited. While buyer personas, surveys, and search marketing data can get you in the
ballpark, we believe social media insights are now a “must-have” for understanding HR decision
makers in a way that becomes truly actionable.
With this in mind, we developed this report, HR Executives on Twitter, to provide social media
insights into the patterns and behaviors of HR decision makers. Using Leadtail’s B2B Social
Marketing technology to analyze data from Twitter, this report reveals insights about HR
executives to help you answer questions such as:
Leadtail Your Online Marketing and B2B Social Marketing Experts!2!
} Which social networks are HR professionals active on?
} What topics are they talking about?
} How are they using mobile to engage via social media?
} What sources of content are HR executives sharing?
} What are the most influential people, brands, and publications with HR professionals?
Armed with these social media insights, you can now take a more informed look at
your strategy for reaching, engaging, and influencing HR decision makers, and getting
them to take the actions you care about most.
3. Methodology and Data Set
Leadtail Your Online Marketing and B2B Social Marketing Experts!
The methodology the Leadtail team used in analyzing the data is as follows:
1. Identify senior HR professionals active on social media based on criteria such as job function,
seniority, type of company, etc., to create the target audience data set.
2. Use the Leadtail B2B Social Marketing technology to extract insights around key activities, such
as what links are shared, who is mentioned and retweeted, popular hashtags, popular platforms
used to share content, etc.
3. Review, analyze, and package these insights into periodic reports.
The specific data set analyzed for this report was composed of:
} 631 HR executives (manager level and above) working in the areas of: talent acquisition,
learning management, and general HR practice.
} Both corporate and agency professionals.
} Primarily concentrated in North America.
} Total of 131,313 tweets, and 75,663 shared links.
} Tweets published between January 1, 2013 – April 1, 2013.
3!
4. Key Takeaways
} LinkedIn is the critical social network for reaching and
engaging HR professionals.
} You cannot ignore mobile: two-thirds of the HR executives
in this sample shared from a mobile device during the report
period.
} Fish where the fish are: half of the most popular shared
sources of content are media sites geared specifically for an
HR audience.
} Don’t forget the human element of HR: individual thought
leaders and expert practitioners are the driving force behind
the content and conversations influencing HR execs today.
Leadtail Your Online Marketing and B2B Social Marketing Experts!4!
5. Where Are They Located?
Our HR executives come from cities big and small across the United States.
Leadtail Your Online Marketing and B2B Social Marketing Experts!5!
Based on Location provided in Twitter Profile.
6. How Do They Describe Themselves?
The way senior HR professionals describe themselves on Twitter reveals topical
keywords that can help you reach and engage them across the Social Web.
Leadtail Your Online Marketing and B2B Social Marketing Experts!6!
7. What Do They Talk About?
7! Leadtail Your Online Marketing and B2B Social Marketing Experts!
Hashtags reveal the topics and events, big and small, national and local, that
captured the attention of these HR executives in Q1 2013.
8. Which Social Networks Are They Active On?
8! Leadtail Your Online Marketing and B2B Social Marketing Experts!
1%
1%
1%
1%
2%
3%
5%
12%
14%
53%
100%
Yelp
Spotify
GetGlue.com
Tumblr
Vine - Make a Scene
Pinterest
Facebook
Instagram
foursquare
LinkedIn
Twitter
In addition to Twitter, HR executives are active
on a number of other social networks, many of
which cross post content to Twitter.
Not surprisingly, the most popular network with
these HR decision makers is LinkedIn – 53% of
our sample shared at least 1 tweet directly from
LInkedIn during the report period.
% of HR Executives that shared between this network + Twitter during the report period
9. How Are They Using Mobile?
9!
Web Only 34%
Mobile & Web 66%
Leadtail Your Online Marketing and B2B Social Marketing Experts!
While many HR executives struggle in their
professional lives to figure out how to make the most
of mobile – they appear to have no problem figuring
out where mobile fits in their own daily lives.
Fully 2/3 of the HR professionals we analyzed shared
at least 1 tweet from a mobile device during the report
period. Understanding how to engage human
resources decision makers on mobile is clearly an
imperative for those who wish to influence and sell to
these executives.
10. Which Apps + Platforms Drive Mobile Sharing?
Leadtail Your Online Marketing and B2B Social Marketing Experts!
With built-in features that promote sharing content to social networks, it’s not surprising that iPhone
apps dominate mobile sharing by senior HR professionals.
10!
6%
6%
8%
9%
9%
12%
12%
14%
18%
40%
Safari on iOS
Photos on iOS
Camera on iOS
iOS
Twitter Mobile Web
Twitter for Android
Instagram
foursquare
Twitter for iPad
Twitter for iPhone
% of HR Executives that published at least 1 tweet from this platform during the report period
11. Leadtail Your Online Marketing and B2B Social Marketing Experts!11!
4%
4%
5%
5%
10%
16%
21%
53%
67%
68%
Paper.li
Buffer
Facebook
twitterfeed
Bullhorn Reach
TweetDeck
HootSuite
LinkedIn
Tweet Button
Twitter.com
% of HR Executives that published at least 1 tweet from this platform during the report period
What Drives Sharing on the Web?
HR Professionals share content in multiple ways – with a large majority using Twitter.com’s web
interface, as well as the distributed Tweet button at least once during the period.
12. What Types of Content Do They Share?
Leadtail Your Online Marketing and B2B Social Marketing Experts!12!
eCommerce
(e.g. Amazon)
1%
Social/User
Generated
Media
14%
Mainstream
Media
35%
Industry Media
50%
As the most shared type of content, industry
media plays an important role in defining the
conversations marketers have with each other,
their internal teams, and ultimately clients and
customers. Many of these publications feature
submissions from HR thought leaders and
experts, and have robust email and social media
distribution that keeps their content in front of HR
professionals daily.
Mainstream media sites are the second most
commonly shared type of content. The vast
majority of mainstream media content shared is
leadership, business, and strategy focused –
typically covering broad industry issues and
trends.
The social/user generated media category for HR
professionals includes everything from insightful
videos about emerging startup communities to
thoughts on the latest episode of Scandal (hey,
we’re human after all!) % of 100 Most Popular Shared Content Sources
13. Mainstream Media Industry Specific Social/User Generated
Media
Forbes Business Insider LinkedIn
Inc. Magazine Bullhorn Reach YouTube
HBR Blogs TLNT Instagram
New York Times ERE.net Twitter
The Huffington Post Mashable Facebook
Wall St. Journal Blogging4Jobs Paper.li
Fast Company Undercover Recruiter Foursquare
CNN Money Recruiter Pinterest
Businessweek Biz Journals SlideShare
USA Today Fistful of Talent Glassdoor
What Are the Top Content Sources?
The table below shows the 10 most shared content sources in each category. These top sites
tend to be fairly stable over time, making them solid targets for PR and media programs to build
awareness for your products and services with HR decision makers.
13!
14. 26. CNN MONEY
27. PINTEREST
28. BUSINESSWEEK
29. WSJ BLOGS
30. USA TODAY
31. BLOG TALK RADIO
32. VENTUREBEAT
33. WASHINGTON POST
34. HR BARTENDER
35. NPR
36. CBS NEWS
37. TWITPIC
38. CAREEREALISM
39. THE CYNICAL GIRL
40. AMAZON
41. CNN
42. ENTREPRENEUR
43. YOUTERN
44. SMART RECRUITERS
45. SOURCECON
46. WE KNOW NEXT
47. LIFEHACKER
48. SLIDESHARE
49. STEVE BOESE
50. SHRM
51. YAHOO! FINANCE
52. GLASSDOOR
53. TIM SACKETT
54. INDEED
55. RECRUITING BLOGS
56. HRE ONLINE
57. RESUMEBEAR BLOG
58. US NEWS MONEY
59. BUZZFEED
60. WIRED
61. BLOOMBERG
62. CNN – FORTUNE MGMT
63. THE ATLANTIC
64. MEGHAN M BIRO
65. YAHOO! NEWS
66. SLATE
67. HR CAPITALIST
68. HR EXAMINER
69. SMART BLOGS
70. SETH GODIN
71. VINE
72. S BROWNE HR
73. VICTORIO MILIAN
74. HR RINGLEADER
75. ESPN
76. LEUTE
77. HBR
78. TELENT MGT
79. PERFORMANCE I CREATE
80. XPERT HR
81. TALENT CULTURE
82. NO EXCUSES HR
83. BRAZEN CAREERIST BLOG
84. SOURCING KB
85. CNET NEWS
86. GOOGLE
87. LA TIMES
88. LINKEDIN TALENT SOLUTIONS
89. BOOLEAN BLACKBELT
90. NISHA RAGHAVAN
91. US NEWS
92. FASTCO DESIGN
93. SOCIAL MEDIA TODAY
94. ALL THINGS D
95. LEADERSHIP FREAK
96. NBC NEWS
97. BBC NEWS
98. FASTCO EXIST
99. KLOUT
100. LINKEDIN BLOG
1. LINKEDIN
2. FORBES
3. YOUTUBE
4. INC MAGAZINE
5. BUSINESS INSIDER
6. BULLHORN REACH
7. TLNT
8. HBR BLOGS
9. ERE
10. FOURSQUARE
11. INSTAGRAM
12. MASHABLE
13. NEW YORK TIMES
14. TWITTER
15. FACEBOOK
16. THE HUFFINGTON POST
17. WALL ST JOURNAL
18. PAPER.LI
19. FAST COMPANY
20. BLOGGING4JOBS
21. UNDERCOVER RECRUITER
22. RECRUITER
23. BIZ JOURNALS
24. FISTFUL OF TALENT
25. TECHCRUNCH
The following are the top 100 Content Sources shared by senior HR professionals in Q1 2013,
based on the number of unique people from our set that shared the source during the period.
Leadtail Your Online Marketing and B2B Social Marketing Experts!
What Are the Most Shared Content Sources?
14!
15. Who Do HR Executives Retweet the Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!15!
There is persistent myth in social
media that content is retweeted
because the reader likes it.
While that is undoubtedly true
some of the time, there is one
less obvious (but profound)
reason why people retweet.
They think:
“My followers will like this.”
Whether it’s because it’s funny,
timely, provocative, or topical -
who gets retweeted is a reflection
of what people believe their own
audience will find relevant.
The word cloud to the right and
the list on the following page
shows the people that were
retweeted the most by HR
executives in Q1 2013.
17. Who Do HR Executives Mention the Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!17!
Another measure of influence is
how often a person is mentioned.
Mentioning a person by name
can mean a few different things
in social media: it can mean
giving credit to someone for an
idea or piece of content being
shared, giving a shout-out to
someone you’ve recently met
with, or even engaging someone
directly in conversation.
In any context, being mentioned
is a sign that that person is an
active part of the social
conversation between HR
professionals.
The word cloud to the right, and
the list on the following page,
show the top 100 people who are
mentioned most by HR
executives.
19. Which Brands Do HR Execs Retweet Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!19!
As social media continues to
reshape how we communicate, the
line between “publishers” and
“brands” continues to blur.
Traditional organizations, vendors,
and service providers need to think
(and act!) like publishers - or said
another way, “brands” need to
create and share content that is
highly relevant to engage their
target audience.
So which brands are doing the best
job creating the kind of content that
engages HR professionals and
inspires them to pass that content
on to their networks?
The word cloud to the right shows
the brands that were retweeted the
most by HR executives in Q1 2013.
21. Which Brands Do HR Execs Mention Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!21!
Looking at what brands HR
executives mention on Twitter
can give us another perspective
on the forces that shape their
views on products, services, and
industry trends.
In this case, the brands being
mentioned align closely to
popular sources of shared
content. Hence, the brands
mentioned most are a good
indicator of where the content HR
decision makers are consuming
is coming from.
The word cloud on the right, and
the list on the following page,
show the brands that are
mentioned the most by HR
professionals.
23. Conclusions
Imagine if you could listen to the daily conversations of human resources
executives… How would you use what you heard to better reach, engage, and
influence these HR decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what
content to create, who to build relationships with, and how best to develop and
implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: HR Executives on Twitter to
provide you with social media insights to help you make more informed
decisions for reaching, engaging, and influencing Human Resources decision
makers.
And since the topics, content sources, and influencers are constantly changing
so, too, are the social media insights for HR executives. With this in mind, keep
an eye out for our upcoming Q2 2013 report!
Leadtail Your Online Marketing and B2B Social Marketing Experts!23!
24. About Leadtail
Leadtail is an agency focused on making online marketing and social media work for
business. The Leadtail team has developed and implemented social media programs
and campaigns for leading consumer and business brands including TiVo,
WageWorks, Alcatel-Lucent, Symantec, Adaptive Planning and Peoplefluent.
Connect with us!
Leadtail Your Online Marketing and B2B Social Marketing Experts!24!
@Leadtail, @BestB2BSocial
www.linkedin.com/companies/Leadtail
www.Leadtail.com/blog/
888.705.4777