This is an overview of the tools and techniques it will require to succeed in the infinite environment. Join Mathew Sweezey, author of "Marketing Automation for Dummies" as he walks you though the basic foundations of marketing automation.
This detailed report on the state of demand generation for 2013 was a the first look at the depths of marketing automations impact on the B2B demand generation landscape. Detailed analysis by leading experts this report set a new standard for baselines among B2B marketers.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
Change Management for Demand Geneation eBook Mathew Sweezey
Change Management is not an easy road to head down...
However, in this crazy, sophisticated world of B2B marketing, you must address Change Management as a critical component of Demand Generation if you want to drive real success, real revenue.
This eBook shows you how to Stay Relevant, Productive and Sane and manage the Changing Landscape of Demand Generation written by Mathew Sweezey and Carlos Hidalgo.
This eBook will help you identify and implement effective Change Management principals to help effectively drive Demand Generation success for your organization.
Why the status quo no longer works- Change Management is the missing link
How to identify the barriers to Change
Strategic steps to take to implement Change Management
The realities of Change
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
This detailed report on the state of demand generation for 2013 was a the first look at the depths of marketing automations impact on the B2B demand generation landscape. Detailed analysis by leading experts this report set a new standard for baselines among B2B marketers.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
Change Management for Demand Geneation eBook Mathew Sweezey
Change Management is not an easy road to head down...
However, in this crazy, sophisticated world of B2B marketing, you must address Change Management as a critical component of Demand Generation if you want to drive real success, real revenue.
This eBook shows you how to Stay Relevant, Productive and Sane and manage the Changing Landscape of Demand Generation written by Mathew Sweezey and Carlos Hidalgo.
This eBook will help you identify and implement effective Change Management principals to help effectively drive Demand Generation success for your organization.
Why the status quo no longer works- Change Management is the missing link
How to identify the barriers to Change
Strategic steps to take to implement Change Management
The realities of Change
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.
Using survey responses from 2,100+ B2B marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
An increased number of consumers are using the mobile web and native apps on their smartphones to research products and make purchases, however many mobile marketing efforts miss key opportunities to maximize their app ROI.
By focusing on a consumer-friendly app strategies, companies can increase their ROI, gain insight into consumers’ mobile behavior, and enhance their consumer appeal.
Download our white paper to learn more about how Gold Mobile can accelerate customer engagement, drive transactions, and reward your most loyal customers with our unique platform. Included are examples of how our platform has been utilized by other companies to help combat precise challenges and achieve specific goals.
Privacy Please: Why Retailers Need to Rethink PersonalizationCapgemini
Today, retailers face a significant conundrum. With the rapid proliferation of mobile, social media and in-store sensors, they are now sitting on a treasure trove of data. Walmart, for example, has about 30 petabytes of shopping information – the equivalent of nearly seven million DVDs. Retailers have all the data they need to create personalized promotions and offers. And consumers are very much in favor of personalization – survey after survey shows consumers increasingly expect personalized offers presented at the right moment.
But this customer data opportunity has a flip side: the personalization that consumers have a taste for can rapidly deteriorate into something that they find unpalatable. This could be because the personalization exercise is perceived to stray into the consumer’s private domain, or because the exercise is clumsily executed. This report examines this invisible border between personalization and privacy and how retailers can balance this tension in their customer experience.
We launched a comprehensive research exercise that analyzed over 220,000 conversations on social media to gauge customer sentiment on the themes of personalization and privacy for retailers. We collected data relating to 65 of the largest global retailers, collectively generating revenues of over a trillion dollars.
The results are worrying:
• Consumers worldwide are strongly dubious of retailers’ privacy initiatives: 93 percent of all consumer sentiment on this subject was negative
• Security and invasion of privacy are key data issues: The report finds that the main factors contributing to negative sentiment are data security (76 percent) and intrusive behaviour by the retailer (51 percent). Consumer skepticism grew when trigger incidents occurred, including updates of privacy policies during mergers and acquisitions, or regulatory inquiries into a retailer’s violation of data security policies
• Striking the balance between privacy and personalization eludes most: Only 14 percent of retailers are perceived positively by consumers on both personalization and privacy initiatives.
We believe that the 14% of leaders who solve the personalization-privacy conundrum demonstrate best practice in three areas: personalization initiatives that give customers control and a clear value; using technology to drive customer satisfaction rather than just as an enabler; and a clear governance framework and practices on personalization and privacy.
Medicare Marketing in Our Digital World- The definitive digital marketing han...Scott Levine
Read the entire 43 page ebook now or download it here.
http://ow.ly/Y2st30csWl9
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and Drive More Traffic
Learn the 4 critical elements of social media marketing and how to apply them (for example, if you want to generate leads, you’ll need to focus on “Social Selling”)….
Grade your current social media efforts to reveal gaps and opportunities to drive results (you’ll see real life examples of everything from lead generation to selling, to branding and even proactive customer service)…
Measure your “grade” against all 15 possible goals to determine exactly where to focus your social media efforts moving forward. (TIP: Measure these monthly to make sure you stay on track and hit your goals)
Use this information to get more followers, increase social engagement, and drive more traffic!
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
Digital Marketing Measurement Framework - Martin WalshMartin Walsh
A Digital Marketing Measurement Framework to assist your organisation to understand, develop, introduce and operationalise digital marketing measurement.
The most comprehensive marketing report of 2015 is here. Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Inside this second annual report, you get an unparalleled look at the modern marketer’s mindset, including:
3 most pressing business challenges
Top 5 areas for increased spending
Biggest changes from 2014
Hottest trends in social, mobile, and email marketing
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.
Using survey responses from 2,100+ B2B marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
An increased number of consumers are using the mobile web and native apps on their smartphones to research products and make purchases, however many mobile marketing efforts miss key opportunities to maximize their app ROI.
By focusing on a consumer-friendly app strategies, companies can increase their ROI, gain insight into consumers’ mobile behavior, and enhance their consumer appeal.
Download our white paper to learn more about how Gold Mobile can accelerate customer engagement, drive transactions, and reward your most loyal customers with our unique platform. Included are examples of how our platform has been utilized by other companies to help combat precise challenges and achieve specific goals.
Privacy Please: Why Retailers Need to Rethink PersonalizationCapgemini
Today, retailers face a significant conundrum. With the rapid proliferation of mobile, social media and in-store sensors, they are now sitting on a treasure trove of data. Walmart, for example, has about 30 petabytes of shopping information – the equivalent of nearly seven million DVDs. Retailers have all the data they need to create personalized promotions and offers. And consumers are very much in favor of personalization – survey after survey shows consumers increasingly expect personalized offers presented at the right moment.
But this customer data opportunity has a flip side: the personalization that consumers have a taste for can rapidly deteriorate into something that they find unpalatable. This could be because the personalization exercise is perceived to stray into the consumer’s private domain, or because the exercise is clumsily executed. This report examines this invisible border between personalization and privacy and how retailers can balance this tension in their customer experience.
We launched a comprehensive research exercise that analyzed over 220,000 conversations on social media to gauge customer sentiment on the themes of personalization and privacy for retailers. We collected data relating to 65 of the largest global retailers, collectively generating revenues of over a trillion dollars.
The results are worrying:
• Consumers worldwide are strongly dubious of retailers’ privacy initiatives: 93 percent of all consumer sentiment on this subject was negative
• Security and invasion of privacy are key data issues: The report finds that the main factors contributing to negative sentiment are data security (76 percent) and intrusive behaviour by the retailer (51 percent). Consumer skepticism grew when trigger incidents occurred, including updates of privacy policies during mergers and acquisitions, or regulatory inquiries into a retailer’s violation of data security policies
• Striking the balance between privacy and personalization eludes most: Only 14 percent of retailers are perceived positively by consumers on both personalization and privacy initiatives.
We believe that the 14% of leaders who solve the personalization-privacy conundrum demonstrate best practice in three areas: personalization initiatives that give customers control and a clear value; using technology to drive customer satisfaction rather than just as an enabler; and a clear governance framework and practices on personalization and privacy.
Medicare Marketing in Our Digital World- The definitive digital marketing han...Scott Levine
Read the entire 43 page ebook now or download it here.
http://ow.ly/Y2st30csWl9
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and Drive More Traffic
Learn the 4 critical elements of social media marketing and how to apply them (for example, if you want to generate leads, you’ll need to focus on “Social Selling”)….
Grade your current social media efforts to reveal gaps and opportunities to drive results (you’ll see real life examples of everything from lead generation to selling, to branding and even proactive customer service)…
Measure your “grade” against all 15 possible goals to determine exactly where to focus your social media efforts moving forward. (TIP: Measure these monthly to make sure you stay on track and hit your goals)
Use this information to get more followers, increase social engagement, and drive more traffic!
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
Digital Marketing Measurement Framework - Martin WalshMartin Walsh
A Digital Marketing Measurement Framework to assist your organisation to understand, develop, introduce and operationalise digital marketing measurement.
The most comprehensive marketing report of 2015 is here. Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Inside this second annual report, you get an unparalleled look at the modern marketer’s mindset, including:
3 most pressing business challenges
Top 5 areas for increased spending
Biggest changes from 2014
Hottest trends in social, mobile, and email marketing
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
Mathew Sweezey - The Trick to Nurturing Sales LeadsInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/mathew-sweezey
Session Overview
If sales only had to focus on selling, then the world would be in perfect balance. Sadly, sales has to do a lot more than just "sell." They have to nurture their leads and stay in front of them over a long sales cycle. This can be made much easier with lead nurturing.
Small Business Employment Index - December 2016CBIZ, Inc.
In December, 30 percent of companies in the SBEI increased hiring, 50 percent made no change to staff totals, and 20 percent cut payroll totals. Industries that showed gains in employment include Real Estate, Manufacturing, Health Care, Retail and Non Profits, both of which are seasonal. Regionally, all four sectors across the country saw employment improve.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycle—all while keeping email as the glue that holds marketing channels together.
Download the paper to gain actionable insights, such as:
-How to plan for stages in the customer lifecycle that don’t end in “buy right now”
-The primary challenges marketing executives face that are related to department silos
-Using data to recognize ‘smoke signals’ that indicate consumers are ready to buy
What it takes to be a high performing marketing organization in the banking world. Research from the Salesforce on modern marketing tactics and leading marketing solutions.
When it comes to figuring out the best way to execute a social media marketing campaign, it's best to go with data-driven science.
Simply put, this means that if something isn't working, you need to identify it early, learn what you can from it, and find ways to pivot or change your approach.
Marketing automation plays a big part in how well your email campaigns perform. Our latest benchmarks report showed that compared to traditional newsletters, automated emails have Focus on quality traffic – define your target audience
Improve your SEO
Create high converting web forms and landing pages
Drive traffic to your landing pages using paid ads
How to Increase Conversions With Marketing PersonalizationUberflip
For today’s buyers, mass marketing tactics come across as nothing more than just another business vying for attention in a crowded internet. The only messages that stand out are the ones that speak directly to the people you’re trying to reach—who they are, where they’re coming from and what they really want.
One-to-One Marketing, or personalized marketing, is the future of how companies will communicate with customers.
In this presentation, Salesforce's Mathew Sweezey, author of Marketing Automation for Dummies, explains how to go beyond audience segmentation and start implementing true marketing personalization.
Growth is amongst the most challenging problems plaguing many small companies today. Not because the necessary professional talent is lacking but the restricted spending plan often hinders that forward dynamism. Marketing automation will help even the power balance in this context.
Marketing Automation is a platform that allows marketers to plan, coordinate, manage, and track all of their online and offline marketing campaigns. It's frequently used in conjunction with a lifecycle marketing strategy to manage and nurture generated leads in order to convert them into customers.
헠헮헿헸헲혁헶헻헴 헔혂혁헼헺헮혁헶헼헻 is used by the best marketing teams to create more accurate campaigns, provide better leads to their sales teams, and increase ROI. Marketers who use marketing automation are better able to qualify leads and pass them on to sales, resulting in increased revenue and growth.
Here are the 5 reasons to consider Marketing Automation:
#digitalmarketing #sales #automation #leadgeneration #crm #marketingstrategy #customerexperience #growth
A quick guide on what Marketing Automation is, steps to success in launching your campaigns, how to optimise activity and enables sales to help drive revenue.
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
Similar to Marketing Automation Basics: SMASH Conference breakout session (20)
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
5 Marketing Automation Tips for Small Businesses Mathew Sweezey
Five easy ways to scale marketing automation across sales, lead gen, and demand generation and increase your engagement by 3x, brought to you by the author of marketing automation for dummies.
If you're needing more marketing budget here are the steps to take to get that money! Building on new ideas such as a stretch budget, agile workflows, and new valuation models.
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
5 Key Traits of High Performing Marketing Organizations Mathew Sweezey
We've researched over 7,000 companies over the past two years, and have found the 5 key traits to high performing marketing organizations. See how you rank, and or what you need to do to become a high performer.
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and under performers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. @msweezey
WHAT
There are more marketing tools than we care to count
these days, and marketing automation is not a new tool,
but a new way of creating relevant relationships at scale.
4. @msweezey
Marke7ng
automa7on
begins
with
having
full
behavioral
data
on
a
single
person.
This
is
collected
via
your
marke7ng
interac7ons
with
them.
Complete
Visibility
5. @msweezey
Automa7ons
are
If/Then
statements
which
allow
for
dynamic
ac7ons
to
happen
with
out
human
interac7on.
Think
of
these
as
automated
workflows
driven
off
of
individual
consumer
behavior.
Automations
6. @msweezey
Repor7ng
also
become
persona
on
a
one
to
one
basis.
So
you
can
track
a
person
specifically
as
they
move
through
the
funnel.
Allowing
new
ways
of
valuing
your
marke7ng
to
take
place.
Reporting
8. @msweezey
Gallop research finds that
advertising practitioners are the 4th
most distrusted profession in their
2013 study.
Always be
Authentic
9. @msweezey
Modern Tools
You
must
have
a
modern
set
of
tools
before
you
can
begin
with
marke7ng
automa7on.
This
can
mean
many
different
things.
01
10. @msweezey
You will have to have a CRM, and
depending on the tool also a
marketing automation tool which
will connect to it.
System of
Relevance
Marketing
Sales
Service
Single Customer
View
Automation Platform (s) CRM
Allows for plug and
play integrations
with other apps who
use data, and add
to data.
11. @msweezey
I suggest you use a “Hub and
Spoke” model which allows you to
add new tools when you need them,
and allows for “Best of Breed”.
Stack vs
Hub and Spoke
Marketing
Sales
Service
Single Customer
View
Automation Platform (s) CRM
Allows for plug and
play integrations
with other apps who
use data, and add
to data.
12. @msweezey
Your website will need to have 2 points
of integration. Your forms, and .JS
(javascript). These are both copy and
paste into your existing site.
Owned Media
Channels
13. @msweezey
You will still use the same tools for
posting to social channels and
buying paid media.
Paid and Earned
Media Channels
URL: Universal Reference Locator
Your Marketing Automation tool connect to all content via URL’s.
They will also create them for you. You then share these on any
channel and can track the engagement on any channel.
14. @msweezey
Modern Email
We
must
learn
to
adapt
our
current
marke7ng
tools
and
tac7cs
to
the
modern
buyers
needs.
Historical
marke7ng
methods
will
not
scale
in
the
future.
02
16. @msweezey
“Consumers want honest and authentic
experiences”
-Joseph Pine II
Author of the Experience Economy, Authenticity, & Infinite Possibilities
17. @msweezey
Daily
content
consump7on.
Usually
is
Learn,
and
Escape.
Happens
across
all
media
channels.
How
we
engage
with
Research
content.
Girl at the Party Story
19. @msweezey
This
means
do
not
use
your
keyword,
or
your
brand
in
stage
one
emails.
These
are
clear
signs
you
are
sending
a
marke7ng
email,
and
not
something
which
is
relevant
to
the
consumer
at
that
7me.
Stage One
NO/NO
The goal is to get your email opened and to
get them to the content. You are being
helpful by connecting them to things which
help them do their job better. Or empower
them at their purpose.
20. @msweezey
This
means
you
can
use
either
keyword,
or
your
brand
in
stage
two
emails.
It
is
likely
if
they
are
in
stage
two
one
of
these
two
things
is
relevant
to
them.
Stage Two
Yes/No
The goal is to empower them with ammo to
help make their point with other people
with in the buying group. We call this
“Social Proof”
21. @msweezey
This
means
it
is
okay
to
use
both
keyword
and
brand
in
the
subject
line
of
the
email.
This
is
the
only
7me
both
of
these
are
relevant
to
a
person.
Any
7me
outside
of
stage
three
these
are
disqualifica7on
factors.
Stage Three
Yes/Yes
The goals is to show why your tool/
product/solution is the best. This is when
you break out the big guns, and share
buyers guides, and pricing information.
23. @msweezey
David
Oglivy
once
said,
“He’s
the
best
copy
writer
in
the
world.
That’s
why
I’ve
got
him”.
Remember
80%
of
your
email
copy
is
not
read,
and
people
vary
rarely
even
“Read”
anymore.
It’s
mostly
scanning.
Get to the
point
“Most marketers write like
engines. They take a while to
start up, then they get running.
Just start off running.”
25. @msweezey
John,
I noticed an article on Content experience,
and thought you might like to give it a look.
John,
There is a video in our resource library on
Lead nurturing best practices, here’s a link to it.
It was recorded with Jay Baer.
John,
I’m not sure if you follow this guy on social. But
If you’re on Twitter you might want to
check out @jaybaer. We’ve just shot a webinar..
Modern Humans Scan Emails
B2B EMAILS SHOULD BE SHORT, RICH TEXT, AND BE HELPFUL to increase content conversions
27. @msweezey
The
buying
cycle
has
increased
and
consumers
are
now
engaging
with
more
content
than
ever
before.
The
only
way
to
scale
one
to
one
rela7onships
are
thought
journeys.
Nurturing
03
30. @msweezey
Lead Goes to
Pricing Page
Marketing
Automation
• They
have
not
been
back
to
your
website
in
(x
Days)
• They
have
not
converted
to
the
next
stage
• Not
all
leads
are
“Leads”
so
be
careful
Read this data point from
• Decrease
lead
score
• Change
their
status
• Remove
as
prospect
Lead Score
• Add
to
a
“Cold
Lead”
drip
• Remove
from
drip
when
engagement
happens
• Drip
is
very
light
touches
Automation
+
This is the beauty!
It scales.
31. @msweezey
Goals
Providing
relevant
informa7on
to
customer
over
the
en7re
lifecycle
is
cri7cal.
Problem/Goal Type
of
Drip
Program
Cold
Database
3-‐2-‐1
Automate
Lead
Nurturing Stage-‐Specific
Drip
Event
Pre
and
Post
Follow-‐ups Event-‐Specific
Drip
Cold
Marke7ng
Lead
Drip 3-‐2-‐1
Cold
Sales
Lead
Drip Straight
Drip
Compe77ve
Drip Straight
Drip
Lost
Deal
Drip
Straight
Drip
32. @msweezey
READ
WARNING: Begin at the beginning
of the book and understand how to
think about automations first. It’s
easier to build them correctly than fix
broken systems.
Your homework is to read this book before you
begin with marketing automation. If not you
will end up calling a consultant to fix the
problems you created.
33. @msweezey
Lead Nurturing Wins
Using the 3-2-1 technique of
lead nurturing eCornell has
been able to see amazing
results. Converting 50% of
all sales qualified leads who
are nurtured into new
customers.
eCornell Lead Program
Is the online branch of the
Ivy League Cornell
University. They are
responsible for driving all
traffic and produce 5,000
leads per month.
16X
Higher conversion rate on leads
who have been nurtured vs
those who have not. Giving
them the single biggest increase
in leads from any other method.
34. @msweezey
Lead Scoring
Gartner
predicts
by
2017
the
CMO
will
over
take
the
CIO
in
their
fight
for
the
largest
IT
budget
in
the
company.
This
trend
is
a
direct
representa7on
of
the
need
for
marke7ng
to
keep
up
with
a
longer
sales
cycle,
manage
more
channels,
and
technology
as
a
solu7on
to
these
issues.
04
35. @msweezey
Lead Score
Formula
This formula will diagram exactly how to set
up a lead score that will be valued by both
marketing and sales. Failure to do this with out
consulting sales will result in continued
distrust of the leads you pass them.
37. @msweezey
Forms
You’ll
need
to
use
forms
on
your
website
to
get
people
to
convert
into
your
audience.
There
are
things
you
need
to
know
about
modern
forms.
04
38. @msweezey
Only three
questions
68% of people lie on forms when
asked custom questions. If you limit
your questions to 3 you will increase
your engagement rates.
39. @msweezey
Progressive
profiling
Seth Godin in his 1999 best seller, “Permission
Based Marketing” suggest you never ask the
same question twice. Marketing automation
allows this via “Progressive Profiling”
40. @msweezey
Modern Content
You’ll
need
to
use
forms
on
your
website
to
get
people
to
convert
into
your
audience.
There
are
things
you
need
to
know
about
modern
forms.
05
41. @msweezey
Purpose is
“Contextual”So depending on their state
of mind may depend on the
purpose they are trying to
fulfill. This changes by the
second, and must be
understood for automations
to have a net positive effect.
42. @msweezey
Escape!People wanting to escape will lean on self discover on social
channels. They are looking to escape their work, life, job,
and take a short break. No barring on sales readiness.
44. @msweezey
Read this article for more on creating humor in your content: http://
www.clickz.com/clickz/column/2389218/create-better-content-via-humor
Kronos Case Study
Kronos, a workforce
management software
company, uses a weekly
comic to engage with their
audience. Their comics are
consistently shared on
LinkedIn two to 10x more
than their corporate blog
posts.
45. @msweezey
Discover!People want to learn and discover new things all the
time. But this does not mean you have to create more
content for this. Learn to use existing content to help
ease the content burden.
47. @msweezey
This
Is
the
old
way
of
thinking
about
conversion.
How
do
we
make
content,
and
drive
people
to
it.
Now
we
take
a
new
approach
with
dynamic
journeys.
Static
Websites
48. @msweezey
Companies
using
predica7ve
content
on
average
are
seeing
an
increase
in
revenue
by
15%.
Dynamic Content
Dynamic
content
suggests
the
best
next
piece
of
content
given
set
algorithms
of
most
likely
engagement.
Owned Experiences
Crea7ng
customized
experiences
also
needs
to
happen
both
on
your
website
and
via
the
email
content.
+15%
Revenue
49. @msweezey
Choose Your
Own Adventure
This
is
how
you
nurture
leads
on
your
website
and
provide
a
relevant,
and
contextual
informa7on.
Offers
change
based
on
their
stage
to
be
relevant.
( These are Dynamic Content)
( These are Dynamic Content)
( These are Dynamic Content)
50. @msweezey
John,
I thought you’d like these 10 tips on
nurturing. It was written by Trulia, one
of our clients.
Also if you’re looking for some
research reports on marketing
automation here’s the Gartner Magic
Quadrant.
Best,
Mathew
STAGE 3 CTA
STAGE 2 CTA
Choose Your
Own Adventure
This
is
how
you
use
Choose
Your
Own
Adventure
in
email.
By
allowing
people
to
self
select
into
content
you
gain
the
insights,
and
they
gain
trust.
51. @msweezey
Gartner
predicts
by
2017
the
CMO
will
over
take
the
CIO
in
their
fight
for
the
largest
IT
budget
in
the
company.
This
trend
is
a
direct
representa7on
of
the
need
for
marke7ng
to
keep
up
with
a
longer
sales
cycle,
manage
more
channels,
and
technology
as
a
solu7on
to
these
issues.
Sales + Marketing
07
52. @msweezey
Lazy
Crap
The
majority
of
marketers
feel
their
sales
people
are
Lazy
because
they
do
nothing
with
the
leads
which
are
passed
over
to
them.
Salespeople
tend
to
feel
the
lead
they
receive
from
marke7ng
are
crap.
This
causes
major
distrust
between
marke7ng
and
sales.
53. @msweezey
Sales
Automations
Real time notifications
Sales
then
gets
instant
no7fica7ons
of
any
lead
they
are
working
with
and
their
engagement
with
marke7ng.
Sales Nurturing Programs
The
biggest
benefit
to
the
sales
and
marke7ng
program
are
sales
automa7ons
from
Pardot.
Giving
businesses
the
ability
to
generate
leads,
iden7fy
them,
and
close
them
faster.
One
click
nurturing
allows
sales
to
then
nurture
those
leads
who
are
not
ready
buy.
55. @msweezey
Begin with
Their emails
Look
at
their
sent
emails
to
see
how
they
phrase
things.
Speak
with
them
and
learn
what
they
know
about
emailing
prospects.
They
know
a
lot
more
than
you
may
be
giving
them
credit
for.
56. @msweezey
Follow their
Cadence
Then
ask
them
how
they
want
their
leads
to
be
followed
up
with,
or
how
they
currently
follow
up
with
them.
Your
smart
reps
will
have
a
cadence
they
follow.
You
should
use
the
same
cadence.
57. @msweezey
Train them on
How and when
If
you
fail
to
train
them
they
will
not
use
the
tools,
or
not
use
them
correctly.
If
you
do
not
get
their
input
they
will
not
use
them
at
all.
58. @msweezey
Agile Execution
You’ll
need
to
use
forms
on
your
website
to
get
people
to
convert
into
your
audience.
There
are
things
you
need
to
know
about
modern
forms.
08
59. @msweezey
Place your pin on the blue dot. Your goal will be to close
your eyes and then draw a straight line to the red dot. Stop
when you get there.
61. @msweezey
Now try again, but feel free to stop when ever you want.
Leave your pen on the paper, and open your eyes.
Recalibrate, close your eyes then continue to draw your
line. Take as many stops as you want.
63. @msweezey
Agile
Theory
Small
and
frequent
itera7on
is
the
key
to
success
when
you
operate
in
dynamic
environments.
Our
marke7ng
enjoinment
is
dynamic
since
our
consumer,
and
channels
are
constantly
changing.
Technology
also
has
now
caught
up
to
a
place
where
instant
itera7on
is
possible.
User Stories
MVPReview
Execute
64. @msweezey
User
Stories
What is their role with the customer?
What responsibilities do they have?
What issues do they face?
What do they want to learn?
User Stories
MVPReview
Execute
65. @msweezey
MVP
Minimum Viable Product: What is smallest way you
can provide value to your core consumer. This is your
minimum viable product. Create this, then learn how
to improve it.
User Stories
MVPReview
Execute
66. @msweezey
Review
You need to have baselines to compare things to.
Industry baselines will not help you much. Instead
look at your own internal numbers. Better not best is
what you should shoot for.
User Stories
MVPReview
Execute
67. @msweezey
Pick up
The Phone
Was the content you engaged with helpful?
How can it be better?
What was the best thing you’ve found?
68. @msweezey
WRAP UP
Marketing automation is the way to
build a scalable, sustainable, and
valuable marketing future. It also is the
only way you can provide the type of
relationship your modern buyer
demands.