This document provides an overview of how companies can use social analytics to better understand online conversations and drive business decisions. It defines social analytics and explains how to search for relevant conversations, extract meaningful data, generate reports, and take action. Key aspects covered include understanding influencers, sentiment analysis, and measuring "buzz". The document argues that by listening to social media and analyzing insights, businesses can improve products, marketing, and overall strategy.
The document outlines a 10-part measurement framework for evaluating social media marketing programs. It measures: 1) the audience, 2) opt-ins and subscribers, 3) passive content indicators, 4) active content indicators, 5) content to prospect alignment, 6) content to sales alignment, 7) media to conversion rates, 8) trending interests, 9) improved content effectiveness, and 10) sentiment. The framework helps marketers understand engagement, determine what content generates relationships and trust, and optimize programs to better meet audience and prospect needs.
During a recent presentation to Dallas Social Media Club, Chuck Hemann outlined the ten trends in digital analytics today. This comes from his work with clients as part of W2O Group, as well as extensive research that was done to write his new book, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...PaloServices
In this presentation, Marina Grapsa, Client Service Director at PaloServices, focused on analyzing four (4) trends in social media that drive social media insights. Particularly:
1. Brands are turning into broadcasting technology and videos in replace of writing and publications.
2. The rise in the impact of influencers and micro-influencers as a result of the public's lack of public confidence in media, social media and institutions.
3. The influence and development of Artificial Intelligence, which helps automate and facilitate understanding and customer service.
4. The momentum for Social Data, where brands seem to show more emphasis on social media insights and try to get a piece of the channels themselves.
Finally, Mrs. Grapsa referred to the kinds of analysis that can be made in social media, but she also provided some useful tips for a successful Social Media Insights analysis and export, practices that are used and evolved continuously by PaloPro.
Learn more about PaloPro, the most user-friendly Social Media Monitoring Tool, at https://palopro.io
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
This document discusses the importance of using data-driven insights to inform communications strategies and campaigns. It advocates approaching communications as both an art and a science by crafting compelling narratives (the art) that are informed by audience insights and trends uncovered through data analysis (the science). The document provides examples of different types of data and insights that can be used, such as audience research, keyword research, and competitor analysis, and how integrating these insights at the start of the strategic planning process helps create successful, targeted campaigns.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
The document outlines a 10-part measurement framework for evaluating social media marketing programs. It measures: 1) the audience, 2) opt-ins and subscribers, 3) passive content indicators, 4) active content indicators, 5) content to prospect alignment, 6) content to sales alignment, 7) media to conversion rates, 8) trending interests, 9) improved content effectiveness, and 10) sentiment. The framework helps marketers understand engagement, determine what content generates relationships and trust, and optimize programs to better meet audience and prospect needs.
During a recent presentation to Dallas Social Media Club, Chuck Hemann outlined the ten trends in digital analytics today. This comes from his work with clients as part of W2O Group, as well as extensive research that was done to write his new book, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...PaloServices
In this presentation, Marina Grapsa, Client Service Director at PaloServices, focused on analyzing four (4) trends in social media that drive social media insights. Particularly:
1. Brands are turning into broadcasting technology and videos in replace of writing and publications.
2. The rise in the impact of influencers and micro-influencers as a result of the public's lack of public confidence in media, social media and institutions.
3. The influence and development of Artificial Intelligence, which helps automate and facilitate understanding and customer service.
4. The momentum for Social Data, where brands seem to show more emphasis on social media insights and try to get a piece of the channels themselves.
Finally, Mrs. Grapsa referred to the kinds of analysis that can be made in social media, but she also provided some useful tips for a successful Social Media Insights analysis and export, practices that are used and evolved continuously by PaloPro.
Learn more about PaloPro, the most user-friendly Social Media Monitoring Tool, at https://palopro.io
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
This document discusses the importance of using data-driven insights to inform communications strategies and campaigns. It advocates approaching communications as both an art and a science by crafting compelling narratives (the art) that are informed by audience insights and trends uncovered through data analysis (the science). The document provides examples of different types of data and insights that can be used, such as audience research, keyword research, and competitor analysis, and how integrating these insights at the start of the strategic planning process helps create successful, targeted campaigns.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
The Next Generation of Social Listening IntelligenceRob Key
The potential of social listening data has long been stymied by poor data quality issues and lack of flexibility to adapt to specific brands and domains. But no more. The next generation of social listening, as outlined here, is breaking social listening data out into a wide range of sophisticated uses including consumer insights, market research, brand tracking, market mixed modeling, business intelligence, customer journey analysis and more. Presented at ARF Rethink Conference 2016
Artificial Intelligence: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the artificial intelligence industry. #machinelearning #artificialintelligence #technology
#AppSec #Security #cybersecurity #communications #SaaS #EnterpriseSoftware
The Future of Social Intelligence and Sentiment AnalysisRob Key
The document discusses new approaches for social listening and intelligence using machine learning and advanced analytics. It outlines limitations of traditional keyword-based approaches and boolean searches which often return low relevancy and precision. The new approaches described provide higher accuracy close to human-level by analyzing context, entities, sentiment, emotions, and relationships between concepts. These new social analytics approaches allow marketers to gain deeper insights into brand performance, customer journeys, advocacy, and influencer analysis to help integrate social data into key business metrics and drive better marketing outcomes.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
A quick audience analysis of those discussing topics related to digital transformation and the evolution of business in 2019.
#digitaltransformation #businesstransformation
Automation & Robotics: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media coverage and influencer discussion around automation and business process management (BPM) from January to December 2018. It finds that the top media outlets driving the narrative are IE, EE, and Spectrum, while the most discussed topics are automate, business processes, artificial intelligence, healthcare, and machine learning. The analysis also identifies several key influencers in the space and their popular topics of discussion over time, such as the future of work, digital transformation, and more.
The presentation discussed the evolution of digital marketing and how it has become synonymous with marketing overall, highlighted the importance of using a centralized marketing hub to manage paid, owned, and earned media across multiple channels, and outlined the essential tools and techniques for digital marketing success with a focus on content creation, social media, lead generation, automation, and measurement.
This document discusses using a systems thinking approach to social media marketing. It emphasizes researching the target audience by understanding who they are, what social media platforms they use, what they do online, when they go online, where they are coming from, and why they are using social media. This will help ensure social media efforts are effective at reaching the right audience. The document provides tips and resources for researching audience demographics and behavior to develop a strategic social media plan.
Digital Transformation: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media coverage and influencer activity around digital transformation from 2018. It finds that Forbes, TechRepublic, and CIO drove the most narrative around this topic. The most resonating topics included cloud computing, customer experience, and innovation. Influencers like Antonio Grasso and Daniel Newman were influential in the discussion and focused on topics like digital innovation, business innovation, and data analytics. The document provides context to understand and utilize the data.
Data Science: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media coverage and influencer activity related to data science over 2018. It finds that major publications like Forbes and TechCrunch drove the most volume of coverage, while topics like data analytics, data science, and predictive analytics resonated most. Key influencers are identified along with their social reach, areas of expertise, and trending topics discussed over time. Their top consumed media provides insights into where to engage them.
A comparison of Social Media Monitoring Tools. A white paper from FreshMinds ...LiveXtension
A vast number of software and services companies have created software tools to search and categorise the wealth represented by social media data. These are known as social media monitoring tools, and it is important to note that the industry itself is still in a nascent, ever-changing state.
From a test of seven of the leading tools, this white paper highlights a number of key considerations to bear in mind when choosing the right tool.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Future of Work: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media coverage and influencer discussion around the future of work and digital workplace trends. It finds that media outlets like Business Insider, Bloomberg, and Forbes are driving the most narrative volume and resonance. Topics resonating most include digital workplace, business transformation, and gig economy. Influencers in the space like Jacob Morgan and Tamara McCleary are shaping the conversation, with trends moving towards workplace transformation and the future of work.
{White Paper} Measuring Global Attention | AppinionsAppinions
Appinions has developed an algorithm to measure influence by tracking how attention flows through networks as people react to and spread opinions. The algorithm analyzes data from various structured and unstructured sources to build influence maps showing connections between influencers. Influence scores represent the total attention received directly and indirectly. The algorithm accounts for different types of evidence and allows influence to dissipate over several connections to model real-world dynamics more accurately than simple link-based models.
Are you curious about the concept of Social Media Listening?
Then read on as these few slides explain it in a very easy to understand manner. If you're new to Social Listening it'll be your first step towards developing a complete understanding.
If you're familiar with it, you can use these slides to explain it to your peers, managers or your clients
Social Radar Presentation: Customer Discovery and Business Model Winstonn Tubbs
The Social Radar team's story about our journey through the I-Corps process, and how it informed our revised business model.
Findings:
Social Radar is a software platform that can be used to mine social media, comments, review and customer feedback for intelligence on a massive scale. customer experience online to increase revenue. The covers everything from customer feedback, reviews, to conversations online to make business decisions.
The suite can be best utilized as Customer Experience Management product. It can optimize the various touch points with customers to understand their needs, create more loyalty and increase revenue. There are some players currently in the market but not many that can holistically analyze customer feedback on all channels.
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
The Next Generation of Social Listening IntelligenceRob Key
The potential of social listening data has long been stymied by poor data quality issues and lack of flexibility to adapt to specific brands and domains. But no more. The next generation of social listening, as outlined here, is breaking social listening data out into a wide range of sophisticated uses including consumer insights, market research, brand tracking, market mixed modeling, business intelligence, customer journey analysis and more. Presented at ARF Rethink Conference 2016
Artificial Intelligence: 2018 Media & Influencer AnalysisZeno Group
2018 media and influencer analysis of the artificial intelligence industry. #machinelearning #artificialintelligence #technology
#AppSec #Security #cybersecurity #communications #SaaS #EnterpriseSoftware
The Future of Social Intelligence and Sentiment AnalysisRob Key
The document discusses new approaches for social listening and intelligence using machine learning and advanced analytics. It outlines limitations of traditional keyword-based approaches and boolean searches which often return low relevancy and precision. The new approaches described provide higher accuracy close to human-level by analyzing context, entities, sentiment, emotions, and relationships between concepts. These new social analytics approaches allow marketers to gain deeper insights into brand performance, customer journeys, advocacy, and influencer analysis to help integrate social data into key business metrics and drive better marketing outcomes.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
A quick audience analysis of those discussing topics related to digital transformation and the evolution of business in 2019.
#digitaltransformation #businesstransformation
Automation & Robotics: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media coverage and influencer discussion around automation and business process management (BPM) from January to December 2018. It finds that the top media outlets driving the narrative are IE, EE, and Spectrum, while the most discussed topics are automate, business processes, artificial intelligence, healthcare, and machine learning. The analysis also identifies several key influencers in the space and their popular topics of discussion over time, such as the future of work, digital transformation, and more.
The presentation discussed the evolution of digital marketing and how it has become synonymous with marketing overall, highlighted the importance of using a centralized marketing hub to manage paid, owned, and earned media across multiple channels, and outlined the essential tools and techniques for digital marketing success with a focus on content creation, social media, lead generation, automation, and measurement.
This document discusses using a systems thinking approach to social media marketing. It emphasizes researching the target audience by understanding who they are, what social media platforms they use, what they do online, when they go online, where they are coming from, and why they are using social media. This will help ensure social media efforts are effective at reaching the right audience. The document provides tips and resources for researching audience demographics and behavior to develop a strategic social media plan.
Digital Transformation: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media coverage and influencer activity around digital transformation from 2018. It finds that Forbes, TechRepublic, and CIO drove the most narrative around this topic. The most resonating topics included cloud computing, customer experience, and innovation. Influencers like Antonio Grasso and Daniel Newman were influential in the discussion and focused on topics like digital innovation, business innovation, and data analytics. The document provides context to understand and utilize the data.
Data Science: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media coverage and influencer activity related to data science over 2018. It finds that major publications like Forbes and TechCrunch drove the most volume of coverage, while topics like data analytics, data science, and predictive analytics resonated most. Key influencers are identified along with their social reach, areas of expertise, and trending topics discussed over time. Their top consumed media provides insights into where to engage them.
A comparison of Social Media Monitoring Tools. A white paper from FreshMinds ...LiveXtension
A vast number of software and services companies have created software tools to search and categorise the wealth represented by social media data. These are known as social media monitoring tools, and it is important to note that the industry itself is still in a nascent, ever-changing state.
From a test of seven of the leading tools, this white paper highlights a number of key considerations to bear in mind when choosing the right tool.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Future of Work: 2018 Media & Influencer AnalysisZeno Group
The document analyzes media coverage and influencer discussion around the future of work and digital workplace trends. It finds that media outlets like Business Insider, Bloomberg, and Forbes are driving the most narrative volume and resonance. Topics resonating most include digital workplace, business transformation, and gig economy. Influencers in the space like Jacob Morgan and Tamara McCleary are shaping the conversation, with trends moving towards workplace transformation and the future of work.
{White Paper} Measuring Global Attention | AppinionsAppinions
Appinions has developed an algorithm to measure influence by tracking how attention flows through networks as people react to and spread opinions. The algorithm analyzes data from various structured and unstructured sources to build influence maps showing connections between influencers. Influence scores represent the total attention received directly and indirectly. The algorithm accounts for different types of evidence and allows influence to dissipate over several connections to model real-world dynamics more accurately than simple link-based models.
Are you curious about the concept of Social Media Listening?
Then read on as these few slides explain it in a very easy to understand manner. If you're new to Social Listening it'll be your first step towards developing a complete understanding.
If you're familiar with it, you can use these slides to explain it to your peers, managers or your clients
Social Radar Presentation: Customer Discovery and Business Model Winstonn Tubbs
The Social Radar team's story about our journey through the I-Corps process, and how it informed our revised business model.
Findings:
Social Radar is a software platform that can be used to mine social media, comments, review and customer feedback for intelligence on a massive scale. customer experience online to increase revenue. The covers everything from customer feedback, reviews, to conversations online to make business decisions.
The suite can be best utilized as Customer Experience Management product. It can optimize the various touch points with customers to understand their needs, create more loyalty and increase revenue. There are some players currently in the market but not many that can holistically analyze customer feedback on all channels.
1. Web analytics is the most comprehensive and historical information available today, with an intuitive, customizable user interface.
2. The fastest social and web analytics platform available today, with the least amount of spam returned per query.
3. All you can use pricing - no limits are set for the amount of queries or the amount of data returned, making Social Radar ideal for serving multiple clients or campaigns.
This document lists various spaces and events at a workplace including a cafe, meditation room, office with treadmill desks, conference room called the Zen room, a ping pong table, information about Halloween in 2015, and an annual Thanksgiving potluck.
The document discusses Social Radar, a social media data collection and analysis tool. It can analyze sentiment, trends, influencers, hot topics and more across its large historical database dating back to 2007. The tool allows flexible research capabilities and comparing chatter over time. It also enables alerts for unexpected changes in conversation.
This summarizes an analysis of online conversations relating to the State of the Union address. The analysis examined millions of messages from sources like Twitter, blogs, social networks, and news sources to provide a true measurement and understanding of what topics were being talked about before, during, and after the address. The analysis found that jobs and unemployment were the top three topics being discussed before the State of the Union. The days following the speech saw a very large percentage of conversation focused on the economy and spending. Healthcare conversations continued to fall relating to other State of the Union chatter. The sentiment trend has not changed much over time but some significant spreads throughout the last few months were noted.
Infegy collects over 20 million online conversations per day from sources like social media, blogs, news sites and forums. It offers Social Radar, a tool that provides instant insights into these conversations to help understand public sentiment about brands, products and competitors. Social Radar features the largest collection of social content available and can perform real-time analytics without setup costs. It has an affordable monthly subscription model without long-term commitments.
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had.
Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.
Social Activation chapter of our Tech Trends 2014 report.
Includes Sony Pictures social analytics case study, applying advanced modelling techniques to optimise marketing spend between traditional and digital channels.
This document discusses the value of using historical social media data for research purposes. It provides examples of how brands have utilized historical data to gain consumer insights, measure marketing campaign effectiveness, analyze competitors, and inform product development. Specifically, historical data allowed one brand to better distribute product inventory by location based on identifying purchase intent trends over three years. It also helped a video game company determine that measuring intent to purchase mentions, rather than total mentions, provided a better indicator of sales outcomes. The document advocates analyzing historical data to understand seasonality patterns and how they may differ between societal, industry, and brand levels.
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-MakingAmit Shah
This document discusses how organizations can use social media analytics to gain business insights from social media data. It recommends a framework called LAEI (Listen, Analyze, Engage, Integrate) for organizations to effectively harness social media data. The framework involves listening to social media conversations, analyzing the data to understand customer sentiment, engaging customers by responding to feedback, and integrating social insights with enterprise data to build customer profiles. Advanced analytics tools are needed to make sense of large amounts of unstructured social media data and gain actionable insights for improved decision making.
The document discusses an influencer discovery solution from NetBase that helps identify key influencers and advocates for brands on social media. The solution uses NetBase's social intelligence platform to analyze billions of social posts and conversations from over 165 million global sources using natural language processing and machine learning. This allows the solution to identify influential authors, understand what influencers like and dislike about brands, measure influencer sentiment trends over time, and provide insights to encourage advocates and address detractors. The solution helps brands increase message reach, discover new influencers, gain market traction, and make better marketing decisions.
Blockchain: 2018 Media & Influencer AnalysisZeno Group
This document analyzes 2018 media and influencer coverage of blockchain technology. It finds that Forbes, Coindesk, and CCN published the most articles about blockchain, while topics around cryptocurrency, smart contracts, and AI resonated the most. Notable influencers in the blockchain space included Tom Stankewicz, Frank Chaparro, and Kjerstin Erickson, who primarily consumed and shared articles from Coindesk, CCN, and Bitcoinist. The analysis provides insights on how to leverage key media publications and influencers to help drive strategic communications around blockchain.
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
Turn Online Reviews into Data Driven Business Decisions-2Jon LeMire
Turn Online Reviews into Data Driven Business Decisions
Online reviews provide valuable consumer feedback and insights. Businesses can use social listening tools to analyze large volumes of reviews to better understand consumer sentiment, identify issues, innovate products, and stay ahead of competitors. DataRank is a social intelligence platform that helps companies gather competitive intelligence from online conversations to improve marketing and business decisions.
The document discusses how big data and analytics tools like Explora can provide valuable insights for organizations. Explora analyzes structured and unstructured data using natural language processing to understand concepts, sentiment, and relationships. It can analyze brand perception, customer attitudes, and competitive intelligence across various data sources. Explora produces insights that help organizations better understand their stakeholders and make more informed business decisions.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
7 social media trends for consumers new research social media examinerNiladri Dutta
Seven key social media trends were identified from a Nielsen and McKinsey consumer survey:
1. Mobile access to social media, especially via apps, accounted for a 63% increase in time spent compared to 2011.
2. Pinterest continues rising exponentially and over 1 in 5 Pinterest users has pinned an item they later purchased.
3. 76% of social media users experience positive feelings after engaging on social platforms like feeling informed or excited.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Social Listening and Intelligence is Predictive! Now What?Rob Key
new approaches to filtering and annotating social listening data, together with more advanced modeling, shows clearly that this data has predictive value -- if done correctly. This presentation reviews key data issues and was presented at the Advertising Research Foundation's 2015 Rethink Conference.
Presentation big data and social media final_videoramikaurraminder
The document discusses the challenges and opportunities of analyzing big data from social media. It notes that social media generates the largest record of human activity but making sense of the unstructured data is a challenge. It provides examples of how companies use social media data for applications like credit risk assessment and personalized recommendations. The document also discusses privacy and ethical issues with social media data mining, and best practices for social media marketers to leverage big data insights.
Social media-strategy-module-whitepaperLaurie Nalepa
The document provides an overview of social media strategy. It discusses how social media has shifted communication from one-way push messaging to two-way conversations. People now get information from social platforms rather than traditional media. The document outlines 10 steps for an effective social media strategy including listening to online conversations, analyzing sentiment and share of voice, identifying influencers, developing content, and measuring results. The goal is to participate in conversations to build relationships and a supportive community around a brand.
The document provides an overview of social media strategy. It discusses how social media has shifted communication from one-way messaging to two-way conversations. Companies must now engage where audiences spend time online through conversations rather than push messaging. The document outlines 10 steps to develop an effective social media strategy including listening to conversations, analyzing topics and influencers, creating a content plan, and measuring results. The goal is to understand audiences and participate in relevant discussions.
Your brand has advocates that can help increase sales, improve customer service and elevate how the marketplace perceives your products and services. In our latest white paper, we highlight the most effective ways to motivate and enable your advocates to become influencers.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
1. How to Use Social Analytics
to Build a Better Brand
2. Executive Summary
The buzz about social media and social analytics continues to hit new highs—but now it’s a matter of learning how to capitalize on
these mediums to impact your bottom line. Smart companies are taking note and analyzing the millions of conversations available
online, integrating the information gained into their overall go-to-market and business strategy. Whether it’s product development,
brand management, customer acquisition or retention strategies, effective Social Analytics can bring you closer to your customer,
uncover untapped markets, and provide insight into your industry/competitors like never before.
This Social Analytics white paper provides a framework and educational information for jumpstarting your navigation of the Social
Analytics landscape. Inside, you’ll nd:
· Facts and Figures that boil down the vast Social Media space to what it really means for today’s businesses
· De nitions around Social Analytics and How it Works
· Tips on understanding detailed analytics data: In uencers, Sentiment, and Buzz
· A framework to apply Social Analytics to Drive Revenue
Notes and Resources
Research and representative charts/graphs contained were created by Infegy, provider of Social Radar®, the industry’s most
intelligent social media monitoring and analytics platform.
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3. Introduction
The world has changed—social networks, the blogosphere and the exploding amount of Web-based content means companies
need to gure out how to listen to the millions of conversations occurring online, and, then, decipher and analyze what those
conversations and content mean to all facets of their strategy. Whether it’s product development, brand management, customer
acquisition or retention strategies, tapping in to what is being said and then extrapolating actionable and intelligent information to
improve your business is more crucial than ever in 2011.
Businesses are starting to get it. A recent study conducted by Gartner found that over 60 percent of Fortune 1000 companies “with
a website will connect to or host some form of online community to build customer relationships.”i Yet, while engaging customers
and prospects by signing up for a Twitter account, offering support through Facebook and integrating your website with Digg is
crucial to being part of the conversation online, listening to what customers and prospects are saying about your brand and your
products to potential customers is just as, if not more, essential to business-building strategy. There is a wealth of information that
can be gleaned from not just participating in social media, but analyzing the conversation, and integrating the information provided
there into your overall go-to-market and business strategy is intrinsic to success. Social Analytics gives companies the data they
need to competitively differentiate, bring superior products to market faster, and, plainly, grow business—fast.
In this report, you’ll learn:
The Importance and Breadth of Social Media and Internet Content
The tide isn’t just rising, it’s surging when it comes to social media adoption by Internet users worldwide. If you’re still not convinced
customers (and potential customers) are talking about you online, here are a few facts to consider:
In early November TGDaily.com reported that Twitter had 175 million users; that number was expected to reach the 200
million mark in January of 2011.ii
There are currently 26.2 million bloggers and 112.7 million blog readers according to eMarketer. In 2011, the number of
bloggers will reach 28.1 million, while the number of readers will reach 122.6 million.iii
According to the Keller Fay Group, the average American consumer mentions speci c brand names 60 times per week in
conversations.iv
According to PWC’s 2010-2014 Global Entertainment and Media Outlook Report, in 2010 there were approximately 493.49 million
broadband and 160.89 million dial-up households worldwide. In the United States, broadband Internet penetration reached 85.5
million households in 2010.v
Okay, you say, I get it. People are talking. A lot. But, do these conversations occur often enough to justify implementing an ongoing
Social Analytics program? Why not just track and analyze online conversations pertinent to my brand on a quarterly basis? Or why
not just use manual Google searches? The answer is, simply, because it is not good enough.
Instead, innovative companies that prioritize proactive brand/product strategy have no choice but to keep their ngers on the pulse
of the online conversation. This is essential to act strategically on the knowledge gleaned from analyzing the importance and
sentiment of what is heard across the online universe. There is a lot of information out there, and more every second. A recent
Berkeley study found that more information has been created in the past ve years than in the whole of human history, and that data
grows exponentially daily.
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4. Consider the following:
In June 2010 it was noted that based on daily activity, about 750 posts were posted by Twitter users every second.vi
Current events and crises spur conversations and spikes in online chatter, adding to the growing mountain of evidence
that social media can be used to gauge what’s on the world’s mind—and what matters to consumers most at a particular
point in time. Analysis using Infegy’s Social Radar® on March 21, 2011 showed 3x as many people are talking about
Japan vs. Libya.vii
What does this mean for marketing? It means that social media analytics is a viable resource to determine real-world trends.
Going beyond nding and tracking all this information—which is an impossible task without social media monitoring and analytics
platforms—how do you gain a perspective on it, and then, rapidly institute action now and into the future? As technology grows
faster, easier to use and more affordable, online users are quickly becoming a near perfect cross-section of consumers, replacing
traditional focus groups when analyzed correctly. New information is published online about your brand and your products every
second.
Knowing which conversations matter, and turning those conversations Online users are quickly becoming a near
into actionable information to improve your product, build buzz around perfect cross-section of consumers,
a brand, and re-position resources exactly where they’re needed to replacing traditional focus groups when
positively impact your product’s reception in the marketplace is analyzed correctly. New information is
absolutely essential to building revenue in 2011. published online about your brand and your
products every second.
Online conversation sentiment analysis of “Southwest Airlines”
from March 5 - April 5, 2011 using Infegy's Social Radar.
Conversations around Southwest Airlines had been above 80%
positive prior to the news that a foot-long section of fuselage ripped
open during a Southwest ight on April 1. Once the news was
announced, conversation immediately spiked to 61% negative. The
emergency landing quickly became the most discussed topic in
Southwest conversations for the month. Marketers and public relations
professionals might use analysis such as this to measure where to
allocate crisis management resources, what language to use in
accompanying copy, and which areas are most important to address
for immediate damage control.
Social Analytics and How It Works
What is Social Analytics exactly? And what’s the difference between Social Media and Social Analytics?
Well, the difference is simple: Social Media includes web-based technologies/sites that enable and foster social conversations
online. Social Analytics takes these conversations and allows users to search for what people, experts, and social media users are
saying about products, companies, and unique brands online, measure positive or negative sentiment trends within those
conversations, and with advanced tools, to set any number of lters (time period, place, and speci c medium, such as blogs vs.
Twitter) within the search.
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5. Having a rm understanding of the key components of Social Analytics is the rst step in helping you effectively utilize the data.
There are many tools available today, with similar functionalities, but core to Social Analytics are:
Searching: Social Analytics uses customized tools designed to effectively track, analyze, and dissect key topics and
brands most relevant to your business over a historical period and extending to near-real time.
Extrapolating: The detailed information extracted from a customized Social Analytics search can provide instant
understanding of how a brand, product, event, etc. is being received and viewed in relation to competitors.
Reporting: Social Analytics breaks information into easy to read charts, graphs and visual data elds. Each is in nitely
customizable, and can be generated instantly and automatically, making it easy to distribute and communicate important
details from each of your searches, much like how information is disseminated through the company following a series of
focus groups—only faster.
While static search and analysis is a great way to determine public opinion on a particular product at a speci c moment in time,
performing the same analysis over time, comparing it to past periods, and measuring it against opinions on competing products is a
great way to track a brand’s share of online conversation. Creating custom reports to be updated at regular intervals keeps this
information dynamic—and applicable to the immediate needs of your customers.
Acting on the Intelligence: Social Analytics reports are must-haves for any organization looking to determine and predict the
success of strategic shifts or campaigns.
A few examples of the actionable ways to use Social Analytics include:
Identifying consumer needs in advance of potential new products;
Keeping investors informed of public opinion surrounding your brand;
Drumming up support for resources in a badly-needed area. (Need to raise funds for more customer service reps? A report
on sentiment regarding your brand might help demonstrate that need with real-time data.)
The uses for Social Analytics in driving revenue are nearly in nite, whether in determining short-term needs, long-term brand,
advertising and product strategy, or simply identifying the key topics associated with your brand.
Understanding the Data/Using Social Analytics to Drive Revenue
The bene ts of Social Analytics are vast: segmented data from targeted queries provides companies the opportunity to review and
analyze various components of their social media footprint and to develop strategies that are more aligned with consumer sentiment
and values. Some key data points provided by dynamic Social Analytics include:
In uences
How it works: Algorithms using more than ten unique data points determine the most in uential sources on a topic. One
determinant of in uence is the number of inbound links to the source (be it a blogger, a Twitter user, or an online media
outlet). Social Analytics can lter “speakers” to those with the most in uence—going way beyond simple and manual and
hash-tag searches for speci c sites.
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6. How to Use it: By measuring how many and which websites are linking to blog posts, articles or social media feeds about
your product against the in uence of what’s being said about a competitor’s product to determine if you need to step up
your marketing strategy, hold steady, or roll out something new altogether. Knowing who has the most in uence in online
conversations about your product is an added value for your PR and marketing team as well.
Sentiment
How It Works: Proprietary language
analysis allows companies to examine
the quality of conversations around a
product and to quantify the amount of
positive, negative or neutral language
associated with the product into
actionable data. Analysis can be applied
within a historical context, reaching from
near real-time all the way back to 2007.
Country analysis of online conversations using the brand name
How to Use it: View topics of "Android" from March 19 - April 19, 2011.
discussion within posts about your or a Social Radar can be used to determine international "buzz" for brands
competitor’s product or brand and and products.
historically see how sentiment has
shifted. Also, identify which topics tend to portray the product or brand in a positive light vs. which topics trend negative in
similar discussions. By analyzing the differences and discrepancies found, multiple lines of business from marketing to
product development can determine in real-time—whether within hours of a product launch, or two months into its
release—where to allocate and focus enterprise resources for overall improvements that align with business growth
objectives and strategies.
This Social Radar Visualizer chart shows inbound and
outbound links between websites and blogs using the term
"nuclear energy" from March 19 to April 19, 2011.
The larger the circle shown, the larger its respective audience as
determined by page views, inbound links, outbound links and other
Social Radar proprietary algorithms of measurement. Social
Radar's Top Sources and Visualizer tools are great ways to use
social analytics to identify key in uencers in your market and to
measure the spread of trends and ideas across the internet.
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7. Buzz
How It Works: Measure the sheer volume of conversations happening around your product.
How to Use It: Compare amount of conversations around your product to those of your competitors, analyze which
features of a product are most talked about and more. Then, to get a closer understanding of what’s being said, zoom in
within those trends to review individual articles, blog posts and tweets to use as pull quotes in support of larger trend
arguments.
Going beyond just listening to online conversations, true social media analytics provides valuable, actionable insight for
shifting strategic focus through four main components:
Searching for pertinent conversations;
Extrapolating intelligent data from those conversations;
Reporting that data to determine trends and needs; and, nally,
Acting on the intelligence.
Bene ts of the insight gained through ongoing, detailed Social Analytics include:
Identifying New Markets/Targets
Understanding the Competition and Capitalizing on it
Identifying Product Development Opportunities/Improvements
Developing Effective Brand Management
Marketing Campaign Measurement and Tracking
Conclusion: Listening, Analyzing and Acting is Not New—It’s Just
Easier Now
Listening to the needs of customers has been a staple of best business practices long before the Internet even existed. Our
inter-connected world and the rising tide of social media—which give both consumers and brands an easy and quick platform
through which to instantly engage—have not changed the principal that listening and analysis is as essential to building business as
communication itself. It’s just easier now.
Remember the old adage “Think before you speak?” Social Analytics makes use of the most cutting-edge information technology
and analyzes mediums in which we communicate today to enable businesses to do just that: think before they speak; know before
they act; and in turn, build better brand strategies, sell better products, and succeed in a ercely-competitive and crowded
marketplace.
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8. About Infegy
Founded in 2007, Infegy is the provider of Social Radar®, the industry’s most intelligent social media monitoring and web analytics
platform. Delivered through the cloud, Social Radar® enables organizations, from agencies to enterprises, to instantly listen and
discern meaning from all of the conversations that occur every moment on the web and through social channels. Social Radar®'s
patent-pending analytics and algorithms extract valuable, sentiment-based and actionable information within a historical context
that is used to develop successful marketing strategies and bring to market competitive and improved products and services that
better meet the needs of consumers and business users. Tapped by enterprises, advertising agencies, and market research rms,
Social Radar® is used by and for some of the world’s most innovative brands including Viacom, 3M, Sprint, Pizza Hut, Sony, H&R
Block, and DirecTV to determine the tone of the marketplace and tune into what consumers want. Infegy can be found on the web
at www.infegy.com.
References:
i
http://marketingbyraj.com/2010/02/09/fortune-500-companies-using-social-media-to-reachcustomers/comment-page-1/
ii
http://www.tgdaily.com/software-brief/52284-twitter-on-pace-to-reach200-million-users-by-2011
iii
http://www.emarketer.com/Article.aspx?R=1007941
iv
http://kellerfay.com/?p=372
v
“Global entertainment and media outlook: 2010 – 2014,” PWC
vi
http://mashable.com/2010/06/25/tps-record/
vii
http://infegy.com/buzzstudy/japan-vs-libya/
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