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Social Media for Investor Relations

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Sharon Merrill provides tips for developing a social media strategy for investor relations.

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Social Media for Investor Relations

  1. 1. | | C R I T I C A L C O M M U N I C A T I O N SC R I T I C A L C O M M U N I C A T I O N SSocialize IR©The Use of Social Media in Investor RelationsJune 4, 2013Maureen T. Wolff, President, Sharon Merrill
  2. 2. | | C R I T I C A L C O M M U N I C A T I O N SSpecialty firm passionate aboutclient serviceHistory of leveraging leading-edgetechnologies for IRBroad and deep investmentcommunity relationshipsNationally recognized IR experts2 Socialize IR©Experience & Commitment to IR for Nearly 30 Years
  3. 3. | | C R I T I C A L C O M M U N I C A T I O N SA Strategic Approach to Social Media for IRSocialize IR©3Research Develop EngageIntegrateGoMobileMeasure
  4. 4. | | C R I T I C A L C O M M U N I C A T I O N SWhy Companies Use Social Media? Increase company/brand awareness, loyalty and reach Drive traffic to IR website Improve business understanding Generate media coverage Clarify key messages Minimize repetitive investor questions Monitor/control the conversation4 Socialize IR©
  5. 5. | | C R I T I C A L C O M M U N I C A T I O N S5Do Your ResearchSocialize IR©
  6. 6. | | C R I T I C A L C O M M U N I C A T I O N SInitiate a Comprehensive Monitoring Strategy6 Company name Products Peer companies Industry terms/keywords Stock ticker Management names Board membersSocialize IR©
  7. 7. | | C R I T I C A L C O M M U N I C A T I O N SSecure Brand Name on Social Platforms7 Socialize IR©
  8. 8. | | C R I T I C A L C O M M U N I C A T I O N S8Develop a Social Media StrategySocialize IR©
  9. 9. | | C R I T I C A L C O M M U N I C A T I O N SEstablish a Social Media Policy9Mitigates risk of materialdisclosuresEducates employees onacceptable andunacceptable usageEnsures branding andmessaging consistencyKey Elements Identify authorized personnel Indicate approved socialnetworks Summarize industry &government regulations Promote transparency Deter employees fromengaging in arguments online Clearly outline repercussionsfor not following guidelinesSocialize IR©
  10. 10. | | C R I T I C A L C O M M U N I C A T I O N S10Time to Engage?Socialize IR©
  11. 11. | | C R I T I C A L C O M M U N I C A T I O N S11Twitter & StockTwitsSocialize IR©
  12. 12. | | C R I T I C A L C O M M U N I C A T I O N SSocialize IR©12What Public Companies are Tweeting
  13. 13. | | C R I T I C A L C O M M U N I C A T I O N SLive Tweet During Earnings Calls/Investor Days13 Socialize IR©
  14. 14. | | C R I T I C A L C O M M U N I C A T I O N SZillow (Nasdaq:Z) Takes Questions for Call14Excerpt from Advisory Release:“Zillow also announced plans to take questions relating to first quarter results viasocial media. For the first time, Zillow management will entertain questions duringthe call asked via Twitter and Facebook, in addition to questions from those loggedinto the webcast. Individuals may submit questions via Twitter using hashtag#ZEarnings to the @zillow Twitter handle, or to the official Zillow Facebook page.Select questions will be answered during the live question and answer portion ofthe call.”CanaccordSell-side AnalystSocialize IR©
  15. 15. | | C R I T I C A L C O M M U N I C A T I O N S15SlideShareSocialize IR©
  16. 16. | | C R I T I C A L C O M M U N I C A T I O N SSocialize IR©16Make Presentations More Accessible
  17. 17. | | C R I T I C A L C O M M U N I C A T I O N S17IR BlogSocialize IR©
  18. 18. | | C R I T I C A L C O M M U N I C A T I O N SSocialize IR©18Provide Interim Updates
  19. 19. | | C R I T I C A L C O M M U N I C A T I O N SSocialize IR©19Clarify Any Misconceptions
  20. 20. | | C R I T I C A L C O M M U N I C A T I O N S20Integrate With Your IR WebsiteSocialize IR©
  21. 21. | | C R I T I C A L C O M M U N I C A T I O N SIntegrate Social Media PlatformsSocialize IR©21
  22. 22. | | C R I T I C A L C O M M U N I C A T I O N SThe IR Website Serves as the HubSocialize IR©22New Investor IntroReasons to Invest
  23. 23. | | C R I T I C A L C O M M U N I C A T I O N SMake it a Recognized Channel for InformationSocialize IR©23Expanded Bios Detailed FAQs
  24. 24. | | C R I T I C A L C O M M U N I C A T I O N SSocialize IR©24Go Mobile with Smartphone & Tablet Apps
  25. 25. | | C R I T I C A L C O M M U N I C A T I O N SSmartphone & Tablet AppsSocialize IR©25
  26. 26. | | C R I T I C A L C O M M U N I C A T I O N SCase Study: Socializing the Earnings AnnouncementSocialize IR©26Share conference call slidesTweet key messages during live callPublish results recap from CEO/CFO/IRInterview of CEO/CFO summarizing announcementDistribute SEO news release via wire service & post to websiteTweet headline, key messages and link to websitePublish link to the release via news feedPush notification to smartphone/tablet apps
  27. 27. | | C R I T I C A L C O M M U N I C A T I O N SSocialize IR©27Measure Your Progress
  28. 28. | | C R I T I C A L C O M M U N I C A T I O N SMeasurement and ROI28 Socialize IR©Traffic Followers Impressions SentimentEngagement Reach Influence Downloads
  29. 29. | | C R I T I C A L C O M M U N I C A T I O N SA Strategic Approach to Social Media for IRSocialize IR©29•online content monitoring programInitiate•industry/peer use of social media channelsResearch•influential bloggers, journalists, customers and competitorsIdentify•the company’s identity on social media platformsSecure•a social media policy and crisis communications planDevelop•online through approved channelsEngage•website as the hub for the social media programIntegrate•to build loyaltyGo Mobile•results to gauge success of the programMeasure
  30. 30. | | C R I T I C A L C O M M U N I C A T I O N S617-542-5300 | www.InvestorRelations.comAny Questions?

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