This document is a report submitted by Milan Tripathi to their lecturer R.K. Yadav at the Advanced College of Engineering and Management in Nepal on the impact of social media on society. The report discusses both the positive and negative impacts of social media, such as how it allows easy connection but can also erode culture through isolation. It examines issues like Facebook depression, social media and anxiety, and social media bullying. The conclusion acknowledges social media's benefits while emphasizing its negative effects like replacing human interaction and turning people into less social generations.
How is AI changing journalism? Strategic considerations for publishers and ne...Damian Radcliffe
The document discusses how AI is being used and will continue to be used in journalism, media, and advertising over the next five years. It outlines several ways AI is currently being utilized, such as to generate routine reports, personalize content, and programmatically place ads. The document also provides strategic and editorial considerations for organizations looking to implement AI, including having a clear strategy and guidelines around transparency, copyright, and managing cultural changes in the workplace.
Social Media can be full of numbers and metrics, it is key to be able to extract important data from visually appealing layout and graphics, minimize screen shots and integrate infographics, the report should include also: findings, conclusions and recommendations for each social media platform and metric groups.
This is a sample of a monthly report template - that I prepared on September 2013
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the importance and structure of television news packages. It begins by defining a package as an edited video report for news or features, including visuals, interviews, and narration to tell a story. It then outlines the key elements of effective packages, such as focusing on a central topic, using compelling leads and endings, and writing concise narration that enhances rather than repeats the visual content. The document emphasizes researching topics thoroughly and crafting packages that engage viewers and communicate essential information through storytelling with video and sound.
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
This document provides tips and guidance for businesses on using Instagram features like Reels ads, creator partnerships, and product tags to engage customers and drive sales. It encourages integrating Reels into marketing strategies to reach audiences through entertaining and culturally relevant storytelling. It also emphasizes finding the right creator matches, measuring campaign results, and using paid tools to scale organic content. Finally, it outlines best practices for optimizing product catalogues and tagging inventory in multiple formats to boost product discovery on Instagram.
La campagna di Antonio Decaro, sindaco di Bari, è diventata una piccola case history, se non altro per l’incredibile risultato finale. Giovanni Sasso a #LaProf19 ha provato a raccontarla come una serie tv. Guardando le sinossi dei singoli episodi, da dietro le quinte, per cercare di capire, alla fine, se esista una storia più grande che li tiene tutti insieme.
TikTok - Detailed Playbook for CreatorsMatt Navarra
The document provides guidance for creators to establish their identity and grow their audience on TikTok, with recommendations to create compelling content focused on a specific interest area, engage fans through native TikTok formats like duets, and participate in trending hashtag challenges to expand reach. The playbook also advises creators to measure key metrics, be patient as their audience grows, and define a content strategy with a mix of high-quality creative videos and opportunities for fan engagement.
How is AI changing journalism? Strategic considerations for publishers and ne...Damian Radcliffe
The document discusses how AI is being used and will continue to be used in journalism, media, and advertising over the next five years. It outlines several ways AI is currently being utilized, such as to generate routine reports, personalize content, and programmatically place ads. The document also provides strategic and editorial considerations for organizations looking to implement AI, including having a clear strategy and guidelines around transparency, copyright, and managing cultural changes in the workplace.
Social Media can be full of numbers and metrics, it is key to be able to extract important data from visually appealing layout and graphics, minimize screen shots and integrate infographics, the report should include also: findings, conclusions and recommendations for each social media platform and metric groups.
This is a sample of a monthly report template - that I prepared on September 2013
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the importance and structure of television news packages. It begins by defining a package as an edited video report for news or features, including visuals, interviews, and narration to tell a story. It then outlines the key elements of effective packages, such as focusing on a central topic, using compelling leads and endings, and writing concise narration that enhances rather than repeats the visual content. The document emphasizes researching topics thoroughly and crafting packages that engage viewers and communicate essential information through storytelling with video and sound.
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
This document provides tips and guidance for businesses on using Instagram features like Reels ads, creator partnerships, and product tags to engage customers and drive sales. It encourages integrating Reels into marketing strategies to reach audiences through entertaining and culturally relevant storytelling. It also emphasizes finding the right creator matches, measuring campaign results, and using paid tools to scale organic content. Finally, it outlines best practices for optimizing product catalogues and tagging inventory in multiple formats to boost product discovery on Instagram.
La campagna di Antonio Decaro, sindaco di Bari, è diventata una piccola case history, se non altro per l’incredibile risultato finale. Giovanni Sasso a #LaProf19 ha provato a raccontarla come una serie tv. Guardando le sinossi dei singoli episodi, da dietro le quinte, per cercare di capire, alla fine, se esista una storia più grande che li tiene tutti insieme.
TikTok - Detailed Playbook for CreatorsMatt Navarra
The document provides guidance for creators to establish their identity and grow their audience on TikTok, with recommendations to create compelling content focused on a specific interest area, engage fans through native TikTok formats like duets, and participate in trending hashtag challenges to expand reach. The playbook also advises creators to measure key metrics, be patient as their audience grows, and define a content strategy with a mix of high-quality creative videos and opportunities for fan engagement.
This document provides guidance on best practices for social media engagement. It begins with an orientation to social media and statistics on usage in Canada. Key insights are that Canadians heavily use Facebook and Twitter, with Facebook being the most popular overall. The document then discusses content strategies for different platforms, emphasizing that content should be concise, emotionally engaging, shareable and optimized for mobile. It recommends dividing content into three categories: information about your organization, relevant current events, and shared content from similar sources. The overall message is that consistent, genuine engagement across platforms is important to stand out among vast amounts of online content.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
1) Influencer marketing is the fastest growing marketing channel for customer acquisition. While audiences don't necessarily equal advocacy, influencers with smaller audiences tend to have higher engagement rates.
2) The practice of paid influencer marketing faces challenges regarding transparency and ethics. Regulations are advancing to enforce greater transparency, while costs of working with celebrity influencers continue to rise.
3) Successful influencer marketing involves identifying relevant influencers for your target market or cause based on audience interests, and tailoring your messaging and strategy to the appropriate platforms. Craftsman's influencer campaign focused on racing fans and professionals, driving a 27% acquisition rate.
This document discusses mass media, including its definition, types, and business models. It describes mass media as the transmission of information to large audiences through various channels like print, broadcast, and social media. It also discusses concepts like media demassification, conglomeration, and melding. Mass media is classified as "hot" or "cold" depending on the level of participation it invites from audiences. The document also outlines different models for funding mass media, including advertising, circulation revenue, and government subsidies. It explores trends like media fragmentation and consolidation of ownership through conglomerates.
The document discusses several key aspects of the sociology of news including:
1. News is a product manufactured by social, economic, and political institutions and practices, and represents a selective representation of reality.
2. While news may distribute information to large audiences, its influence is more cultural than direct causal control over society.
3. The news media both organize audiences and legitimize certain events, sources, readers, and viewers through the selection and framing of content.
The document discusses trends in online journalism, including opportunities for web editors and producers. Some of the highest paying jobs include web editors and producers. Skills valued for these roles include writing, technical abilities, news judgment, and multimedia skills. Online journalism is evolving with new forms of storytelling using multimedia and participation from readers. Citizen and mobile journalism are emerging trends.
- The social media plan aims to increase engagement by promoting Airbnb as a safe, inclusive option through more user-generated content, frequent host promotions, and a complaints page.
- An audit found Instagram has the highest engagement but Facebook interactions were low quality. Objectives include growing Instagram visitors and the complaints page followers.
- Strategies include paid boosting of popular content, the "#OutOfTown" user-generated content campaign, and responding quickly to complaints while directing users to the complaints page.
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
A nationwide survey was conducted by mediasmart, an Affle company between August-September 2022 in partnership with VTION, with 2,592 respondents across Metros and non-Metros. Among the respondents, 81% were males and 19% were females.
CNN was founded in 1980 and was the first 24-hour cable news network in the US. It gained a reputation for providing live breaking news coverage of major events like the Challenger explosion, Gulf War, and 9/11 attacks. This "CNN Effect" influenced public opinion and government diplomacy. However, CNN's definition of breaking news has expanded and its exclusivity in live coverage has declined with new competitors. CNN has faced criticism for lack of on-the-ground coverage of events like the Iran elections in 2009 and ratings have declined to their lowest levels since 2000.
POPULARITAS CAPRES-CAWAPRES 26 November – 2 Desember 2023Ismail Fahmi
Paslon 1 (Anies-Muhaimin) dan timsesnya memberikan 32 pernyataan terkait visi-misi-program, lebih banyak dari dua paslon lainnya. Program utama yang ditekankan adalah kemandirian pangan melalui pengendalian harga bahan pokok, tata kelola pupuk, tata niaga perikanan, dan penurunan harga pangan.
This document provides an overview of citizen journalism. It begins with an introduction and then defines citizen journalism as ordinary people playing an active role in collecting, reporting, analyzing and distributing news. It discusses the origin of citizen journalism in 2000 when an entrepreneur in South Korea declared that everyone is a reporter. The document outlines the functions of citizen journalism, including continuing to provide information from around the world. Finally, it notes some of the key benefits of citizen journalism such as providing first-hand reporting, empowering local communities, and giving voice to marginalized groups.
This presentation gives overview of different careers in different media segments like journalism, broadcasting journalism, video production, advertising, new media, public relation etc.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The document analyzes a 21-day mobile engagement period for a music app. It found missed opportunities to improve engagement through personalized and cross-channel messaging. There were no welcome messages, few personalized notifications based on user actions like downloads or playlist creation, and no cross-promotion of premium features or new music. To increase engagement and revenues, the analysis recommends testing multi-channel onboarding, location-based messaging, and automated campaigns that nudge users based on their listening habits.
Impact of Internet on Journalism and Digital Media EthicsRashid Hussain
Impact of journalism on the internet.
Usage of the Internet for journalistic tasks
Web revolutionized journalism
Traditional media started the online presence
Digital media Ethics and challenges for CJ
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
The document discusses press freedom in Pakistan. It lists the group members and defines press freedom as the guarantee of a free public press by the government. It notes that while media growth occurred after 2001, Pakistan has not achieved full press freedom, ranking 61st out of 167 countries according to Freedom House. The document outlines influences on the media from both the government, including PEMRA and the Ministry of Information, and private entities like political parties and pressure groups. It discusses laws governing the press and penalties, and concludes with journalists' objections such as calls to reduce security amounts and ensure the head of any tribunal is a high court judge.
Digital 2022 April Global Statshot Report (Apr 2022) v01DataReportal
This report explores the global "state of digital" in April 2022. It contains all the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce. Read our complete analysis of these numbers here: https://datareportal.com/reports/digital-2022-april-global-statshot
For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com/
Even though influencer marketing is widely acknowledged to be the most effective yet highly affordable form of advertising, the actual return on investment is still a looming question for marketers who haven't yet worked with influencers. In this white paper, you will learn about research data and case study examples that prove the ROI of influencer marketing.
The document discusses how social media content from Twitter can be used to predict real-world outcomes. Specifically, it examines using tweets about movies to forecast box office revenues. The study shows that a simple model based on the rate tweets are created about movies can outperform market-based predictors for forecasting revenues. Sentiment analysis of tweets is also explored as a way to further improve predictions, especially after movies are released.
Networking or What the Social Means in Social Media
Social media allows anyone to broadcast information to a broad audience, while social networking enables communicating and building relationships with others. Both depend on viral marketing and help people connect by sharing common interests, with social networking strengthening those connections over time.
The document discusses the impact of social media on society, both positive and negative, and how the rise of social introverts. It explores the differences between social media and social networking, how news is shared through social media platforms, and some key facts about social media usage globally.
This document provides guidance on best practices for social media engagement. It begins with an orientation to social media and statistics on usage in Canada. Key insights are that Canadians heavily use Facebook and Twitter, with Facebook being the most popular overall. The document then discusses content strategies for different platforms, emphasizing that content should be concise, emotionally engaging, shareable and optimized for mobile. It recommends dividing content into three categories: information about your organization, relevant current events, and shared content from similar sources. The overall message is that consistent, genuine engagement across platforms is important to stand out among vast amounts of online content.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
1) Influencer marketing is the fastest growing marketing channel for customer acquisition. While audiences don't necessarily equal advocacy, influencers with smaller audiences tend to have higher engagement rates.
2) The practice of paid influencer marketing faces challenges regarding transparency and ethics. Regulations are advancing to enforce greater transparency, while costs of working with celebrity influencers continue to rise.
3) Successful influencer marketing involves identifying relevant influencers for your target market or cause based on audience interests, and tailoring your messaging and strategy to the appropriate platforms. Craftsman's influencer campaign focused on racing fans and professionals, driving a 27% acquisition rate.
This document discusses mass media, including its definition, types, and business models. It describes mass media as the transmission of information to large audiences through various channels like print, broadcast, and social media. It also discusses concepts like media demassification, conglomeration, and melding. Mass media is classified as "hot" or "cold" depending on the level of participation it invites from audiences. The document also outlines different models for funding mass media, including advertising, circulation revenue, and government subsidies. It explores trends like media fragmentation and consolidation of ownership through conglomerates.
The document discusses several key aspects of the sociology of news including:
1. News is a product manufactured by social, economic, and political institutions and practices, and represents a selective representation of reality.
2. While news may distribute information to large audiences, its influence is more cultural than direct causal control over society.
3. The news media both organize audiences and legitimize certain events, sources, readers, and viewers through the selection and framing of content.
The document discusses trends in online journalism, including opportunities for web editors and producers. Some of the highest paying jobs include web editors and producers. Skills valued for these roles include writing, technical abilities, news judgment, and multimedia skills. Online journalism is evolving with new forms of storytelling using multimedia and participation from readers. Citizen and mobile journalism are emerging trends.
- The social media plan aims to increase engagement by promoting Airbnb as a safe, inclusive option through more user-generated content, frequent host promotions, and a complaints page.
- An audit found Instagram has the highest engagement but Facebook interactions were low quality. Objectives include growing Instagram visitors and the complaints page followers.
- Strategies include paid boosting of popular content, the "#OutOfTown" user-generated content campaign, and responding quickly to complaints while directing users to the complaints page.
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
A nationwide survey was conducted by mediasmart, an Affle company between August-September 2022 in partnership with VTION, with 2,592 respondents across Metros and non-Metros. Among the respondents, 81% were males and 19% were females.
CNN was founded in 1980 and was the first 24-hour cable news network in the US. It gained a reputation for providing live breaking news coverage of major events like the Challenger explosion, Gulf War, and 9/11 attacks. This "CNN Effect" influenced public opinion and government diplomacy. However, CNN's definition of breaking news has expanded and its exclusivity in live coverage has declined with new competitors. CNN has faced criticism for lack of on-the-ground coverage of events like the Iran elections in 2009 and ratings have declined to their lowest levels since 2000.
POPULARITAS CAPRES-CAWAPRES 26 November – 2 Desember 2023Ismail Fahmi
Paslon 1 (Anies-Muhaimin) dan timsesnya memberikan 32 pernyataan terkait visi-misi-program, lebih banyak dari dua paslon lainnya. Program utama yang ditekankan adalah kemandirian pangan melalui pengendalian harga bahan pokok, tata kelola pupuk, tata niaga perikanan, dan penurunan harga pangan.
This document provides an overview of citizen journalism. It begins with an introduction and then defines citizen journalism as ordinary people playing an active role in collecting, reporting, analyzing and distributing news. It discusses the origin of citizen journalism in 2000 when an entrepreneur in South Korea declared that everyone is a reporter. The document outlines the functions of citizen journalism, including continuing to provide information from around the world. Finally, it notes some of the key benefits of citizen journalism such as providing first-hand reporting, empowering local communities, and giving voice to marginalized groups.
This presentation gives overview of different careers in different media segments like journalism, broadcasting journalism, video production, advertising, new media, public relation etc.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The document analyzes a 21-day mobile engagement period for a music app. It found missed opportunities to improve engagement through personalized and cross-channel messaging. There were no welcome messages, few personalized notifications based on user actions like downloads or playlist creation, and no cross-promotion of premium features or new music. To increase engagement and revenues, the analysis recommends testing multi-channel onboarding, location-based messaging, and automated campaigns that nudge users based on their listening habits.
Impact of Internet on Journalism and Digital Media EthicsRashid Hussain
Impact of journalism on the internet.
Usage of the Internet for journalistic tasks
Web revolutionized journalism
Traditional media started the online presence
Digital media Ethics and challenges for CJ
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
The document discusses press freedom in Pakistan. It lists the group members and defines press freedom as the guarantee of a free public press by the government. It notes that while media growth occurred after 2001, Pakistan has not achieved full press freedom, ranking 61st out of 167 countries according to Freedom House. The document outlines influences on the media from both the government, including PEMRA and the Ministry of Information, and private entities like political parties and pressure groups. It discusses laws governing the press and penalties, and concludes with journalists' objections such as calls to reduce security amounts and ensure the head of any tribunal is a high court judge.
Digital 2022 April Global Statshot Report (Apr 2022) v01DataReportal
This report explores the global "state of digital" in April 2022. It contains all the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce. Read our complete analysis of these numbers here: https://datareportal.com/reports/digital-2022-april-global-statshot
For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com/
Even though influencer marketing is widely acknowledged to be the most effective yet highly affordable form of advertising, the actual return on investment is still a looming question for marketers who haven't yet worked with influencers. In this white paper, you will learn about research data and case study examples that prove the ROI of influencer marketing.
The document discusses how social media content from Twitter can be used to predict real-world outcomes. Specifically, it examines using tweets about movies to forecast box office revenues. The study shows that a simple model based on the rate tweets are created about movies can outperform market-based predictors for forecasting revenues. Sentiment analysis of tweets is also explored as a way to further improve predictions, especially after movies are released.
Networking or What the Social Means in Social Media
Social media allows anyone to broadcast information to a broad audience, while social networking enables communicating and building relationships with others. Both depend on viral marketing and help people connect by sharing common interests, with social networking strengthening those connections over time.
The document discusses the impact of social media on society, both positive and negative, and how the rise of social introverts. It explores the differences between social media and social networking, how news is shared through social media platforms, and some key facts about social media usage globally.
Mass media plays an important role in education by instructing people through projects like educational television. This media-based education helps people develop basic skills and improve their standard of living. Technological advances throughout the 20th century changed media and communication, making forms of media like television and computers more human-like in how they interact. Today, the importance of media is immense due to modern technology and its significant impact on our lives and behaviors from a young age. Social media allows for quick sharing of content and real-time interaction, transforming how we do business and life, though retailers must engage customers on social media through relevant content in order to be successful. Media technology has made viewing easier over time and encourages technology use in schools, bringing
Survey paper: Social Networking and its impact on Youth, Culture, Communicati...Imesha Perera
Social Networking and its impact on Youth, Culture, Communication and Behavior
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In this survey paper, I concluded six research projects on Social Networking and its impact. The Social Networking has become increasingly popular components of our everyday lives in today’s globalized society. They provide a context where people across the world can communicate, exchange messages, share knowledge, and interact with each other seamlessly.
Not a complete work of mine. This is just a survey done by me as a fulfillment of my In course assessment. All the references had been cited.
Can Social Networks Create Social Capital in Politics FINALAndres Obando
This document is a thesis presented by Andrés Esteban Obando Rojas to the Universidad San Francisco de Quito examining whether social networks can create social capital in politics. The thesis will compare how social networks have influenced politics in Ecuador, the US, and Egypt. It will analyze factors like internet penetration, education levels, and citizen participation. The thesis argues that social capital can be generated on social networks if certain conditions are met, such as political engagement of users and events that encourage online participation. It aims to determine how social networks develop differently in societies and their impact on political activities and movements.
Social media has become a phenomenon that government agencies must understand and leverage strategically. It allows two-way communication and real-time sharing of information between agencies and the public. While agencies may be reluctant to allow employees to use social media at work, young employees especially have come to expect the ability to connect and share online. Agencies should promote social media use but also provide education and policies to ensure it is used appropriately and does not compromise privacy or productivity.
White paper on social media by suraj gopanSuraj Gopan
This document contains personal information about Suraj Gopan and introduces a white paper he has authored on social media in South Asian countries. The white paper examines how social media has grown and impacted these countries. It defines social media, discusses how it has impacted Suraj personally and professionally, analyzes the strata of social media in India and how it has impacted various areas in India including politics, business, and consumerism. Examples are provided of successful social media campaigns in India. In closing, the document aims to add value by sharing Suraj's perspectives on social media.
Soft Skills and Communication Skills laboratoryJayakumar399436
Soft skills are essential attributes that enable effective communication, collaboration, and interaction with others in various professional and personal settings. These skills complement technical expertise and are often cited as crucial for career success and personal development.
A communication lab provides a structured environment for individuals to enhance their soft skills, particularly focusing on communication proficiency. Through various exercises, role-plays, and interactive sessions, participants can improve their verbal and non-verbal communication, active listening, empathy, and conflict resolution abilities.
In a communication lab, participants engage in activities such as mock presentations, group discussions, negotiation simulations, and feedback sessions. These exercises help individuals to refine their speaking clarity, body language awareness, and the art of conveying ideas persuasively.
Change is a constant
Society is transforming. Powerful trends are reshaping businesses, driving new technologies, shifting talent needs, and changing human behaviour. It is crucial for all industries to stay up to date with these changes, and respond accordingly.
We’ve mapped these trends for over 20 years by collaborating with industry leaders across the world. We use the insights to shape our programs, so that our talented students meet market demand. With these reports we are sharing our insights with the world.
This is the second issue of the trend report Changes of Tomorrow. It builds on the first report released in Spring 2015. The focus stays the same with four themes framing the research, and we’ve collaborated to define new trends and update existing ones.
Regardless of your industry, it’s essential to consider the impact of these changes on your work. The “Reflect” sections at the end of each trend will help you do that. You will also find tips, tools, and methods to support you to stay up to date and lead the change.
The document provides an overview of social media and theoretical perspectives on social media. It discusses functionalist, conflict, and interactionist perspectives. It covers topics like social media addiction, statistics on Pakistani social media users, types of cyber crimes, and laws related to cyber crimes. The document contains an introduction to social media, definitions, types of social media, and an overview of the growth of social media users worldwide and in Pakistan. It examines the perspectives on both the positive and negative impacts of social media.
A SYSTEMATIC RISK ASSESSMENT APPROACH FOR SECURING THE SMART IRRIGATION SYSTEMSIJNSA Journal
The smart irrigation system represents an innovative approach to optimize water usage in agricultural and landscaping practices. The integration of cutting-edge technologies, including sensors, actuators, and data analysis, empowers this system to provide accurate monitoring and control of irrigation processes by leveraging real-time environmental conditions. The main objective of a smart irrigation system is to optimize water efficiency, minimize expenses, and foster the adoption of sustainable water management methods. This paper conducts a systematic risk assessment by exploring the key components/assets and their functionalities in the smart irrigation system. The crucial role of sensors in gathering data on soil moisture, weather patterns, and plant well-being is emphasized in this system. These sensors enable intelligent decision-making in irrigation scheduling and water distribution, leading to enhanced water efficiency and sustainable water management practices. Actuators enable automated control of irrigation devices, ensuring precise and targeted water delivery to plants. Additionally, the paper addresses the potential threat and vulnerabilities associated with smart irrigation systems. It discusses limitations of the system, such as power constraints and computational capabilities, and calculates the potential security risks. The paper suggests possible risk treatment methods for effective secure system operation. In conclusion, the paper emphasizes the significant benefits of implementing smart irrigation systems, including improved water conservation, increased crop yield, and reduced environmental impact. Additionally, based on the security analysis conducted, the paper recommends the implementation of countermeasures and security approaches to address vulnerabilities and ensure the integrity and reliability of the system. By incorporating these measures, smart irrigation technology can revolutionize water management practices in agriculture, promoting sustainability, resource efficiency, and safeguarding against potential security threats.
Literature Review Basics and Understanding Reference Management.pptxDr Ramhari Poudyal
Three-day training on academic research focuses on analytical tools at United Technical College, supported by the University Grant Commission, Nepal. 24-26 May 2024
DEEP LEARNING FOR SMART GRID INTRUSION DETECTION: A HYBRID CNN-LSTM-BASED MODELgerogepatton
As digital technology becomes more deeply embedded in power systems, protecting the communication
networks of Smart Grids (SG) has emerged as a critical concern. Distributed Network Protocol 3 (DNP3)
represents a multi-tiered application layer protocol extensively utilized in Supervisory Control and Data
Acquisition (SCADA)-based smart grids to facilitate real-time data gathering and control functionalities.
Robust Intrusion Detection Systems (IDS) are necessary for early threat detection and mitigation because
of the interconnection of these networks, which makes them vulnerable to a variety of cyberattacks. To
solve this issue, this paper develops a hybrid Deep Learning (DL) model specifically designed for intrusion
detection in smart grids. The proposed approach is a combination of the Convolutional Neural Network
(CNN) and the Long-Short-Term Memory algorithms (LSTM). We employed a recent intrusion detection
dataset (DNP3), which focuses on unauthorized commands and Denial of Service (DoS) cyberattacks, to
train and test our model. The results of our experiments show that our CNN-LSTM method is much better
at finding smart grid intrusions than other deep learning algorithms used for classification. In addition,
our proposed approach improves accuracy, precision, recall, and F1 score, achieving a high detection
accuracy rate of 99.50%.
Embedded machine learning-based road conditions and driving behavior monitoringIJECEIAES
Car accident rates have increased in recent years, resulting in losses in human lives, properties, and other financial costs. An embedded machine learning-based system is developed to address this critical issue. The system can monitor road conditions, detect driving patterns, and identify aggressive driving behaviors. The system is based on neural networks trained on a comprehensive dataset of driving events, driving styles, and road conditions. The system effectively detects potential risks and helps mitigate the frequency and impact of accidents. The primary goal is to ensure the safety of drivers and vehicles. Collecting data involved gathering information on three key road events: normal street and normal drive, speed bumps, circular yellow speed bumps, and three aggressive driving actions: sudden start, sudden stop, and sudden entry. The gathered data is processed and analyzed using a machine learning system designed for limited power and memory devices. The developed system resulted in 91.9% accuracy, 93.6% precision, and 92% recall. The achieved inference time on an Arduino Nano 33 BLE Sense with a 32-bit CPU running at 64 MHz is 34 ms and requires 2.6 kB peak RAM and 139.9 kB program flash memory, making it suitable for resource-constrained embedded systems.
KuberTENes Birthday Bash Guadalajara - K8sGPT first impressionsVictor Morales
K8sGPT is a tool that analyzes and diagnoses Kubernetes clusters. This presentation was used to share the requirements and dependencies to deploy K8sGPT in a local environment.
Using recycled concrete aggregates (RCA) for pavements is crucial to achieving sustainability. Implementing RCA for new pavement can minimize carbon footprint, conserve natural resources, reduce harmful emissions, and lower life cycle costs. Compared to natural aggregate (NA), RCA pavement has fewer comprehensive studies and sustainability assessments.
Comparative analysis between traditional aquaponics and reconstructed aquapon...bijceesjournal
The aquaponic system of planting is a method that does not require soil usage. It is a method that only needs water, fish, lava rocks (a substitute for soil), and plants. Aquaponic systems are sustainable and environmentally friendly. Its use not only helps to plant in small spaces but also helps reduce artificial chemical use and minimizes excess water use, as aquaponics consumes 90% less water than soil-based gardening. The study applied a descriptive and experimental design to assess and compare conventional and reconstructed aquaponic methods for reproducing tomatoes. The researchers created an observation checklist to determine the significant factors of the study. The study aims to determine the significant difference between traditional aquaponics and reconstructed aquaponics systems propagating tomatoes in terms of height, weight, girth, and number of fruits. The reconstructed aquaponics system’s higher growth yield results in a much more nourished crop than the traditional aquaponics system. It is superior in its number of fruits, height, weight, and girth measurement. Moreover, the reconstructed aquaponics system is proven to eliminate all the hindrances present in the traditional aquaponics system, which are overcrowding of fish, algae growth, pest problems, contaminated water, and dead fish.
Harnessing WebAssembly for Real-time Stateless Streaming PipelinesChristina Lin
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ACEP Magazine edition 4th launched on 05.06.2024Rahul
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Electric vehicle and photovoltaic advanced roles in enhancing the financial p...IJECEIAES
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Presentation of IEEE Slovenia CIS (Computational Intelligence Society) Chapte...University of Maribor
Slides from talk presenting:
Aleš Zamuda: Presentation of IEEE Slovenia CIS (Computational Intelligence Society) Chapter and Networking.
Presentation at IcETRAN 2024 session:
"Inter-Society Networking Panel GRSS/MTT-S/CIS
Panel Session: Promoting Connection and Cooperation"
IEEE Slovenia GRSS
IEEE Serbia and Montenegro MTT-S
IEEE Slovenia CIS
11TH INTERNATIONAL CONFERENCE ON ELECTRICAL, ELECTRONIC AND COMPUTING ENGINEERING
3-6 June 2024, Niš, Serbia
1. 1
Report Number: R01
A
REPORT
ON
The Impact of Social Media on Society
SUBMITTED BY:
Milan Tripathi
2072/BCT/542
DEPARTMENT OF ENGINEERING SCIENCE AND HUMANITIES
ADVANCED COLLEGE OF ENGINEERING AND MANAGEMENT
KUPONDOLE, LALITPUR
MAGH 10, 2074
2. 2
Report Number:R01
A
REPORT
ON
The Impact of Social Media on Society
SUBMITTED TO:
MR. R.K. YADAV
LECTURER
SUBMITTED BY:
Milan Tripathi
2072/BCT/542
APPROVED BY:
ER. DHANESHOWR SHAH
HEAD OF COMPUTER AND ELECTRONICS ENGINEERING
DEPARTMENT OF ENGINEERING SCIENCE AND HUMANITIES
ADVANCED COLLEGE OF ENGINEERING AND MANAGEMENT
KUPONDOLE, LALITPUR
MAGH 10, 2074
3. 3
PREFACE
This project is on “The Impact of Social Media on Society”, has been prepared to show
how a social media can affect the society. In this report we show positive as well as negative
side of use of social media. The social media boom has huge impact on lives of people all
around the world. In developing country like Nepal where dependency in technology is
increasing rapidly, we can see it’s affect .
This paper describes about the affect of social media on society. Most of the data in the
project are collected from internet and research article published by various universities. This
paper has collected those very data and after careful study of those data, it has been compiled
and edited as per relevance to this title of paper.
4. 4
ACKNOWLEDGEMENT
In performing our assignment, we had to take the help and guideline of some respected person,
who deserve our greatest gratitude. The competition of this assignment gives us much
pleasure. We would like to show our gratitude Prof R.K. YADAV, ADVANCE COLLEGE OF
ENGINEERING, TRIBHUVAN UNIVERSITY for giving us a good guideline for assignment
throughout numerous consultations.
Besides my advisor, I would like to thank: Sr. Computer Eng. Roshan Shrestha, Broadway
Infosys and Sr. IT Eng. Rakesh Gartuala , NCELL for their insightful comments which incented
me to widen my search from various perspectives.
I would also like to express my gratitude to people of Kapan for the conversation on how they
felt and how the social media has affected their daily life.
Lastly our classmates and teammembers itself for making valuable comments and suggestions
in this paper.
5. 5
ABSTRACT
Information and communication technology has changed rapidly over the past 20 years.
with a key development being the emergence of social media. In today's world, it is undeniable
that social media plays an important role in impacting our culture, our economy and our overall
view of the world. Social media is a new forum that brings people to exchange idea, connect
with, relate to, and mobilize for a cause, seek advice, and offer guidance.
Although it has brought about many benefits, allowing us to easily connect with friends
and family around the globe, social media has a negative impact on our lives because the
combination of isolation and global reach has eroded our culture. Social media is robbing us of
trust and comfort we once placed in one another, replacing the human fellowship, physical and
emotional support we once drew from each other with virtual connection.
Project should be technically sound , financially feasible, economically viable and accept
socio-culturally. The project as a whole should exert no significant negative impacts in terms of
economic, social and cultural aspects. The project should provide general overview of affect of
social network in society. Local people should be encourage to participate in this project as it
can it help them to understand the of social media in their livelihood and can bring positive
change in their life.
6. 6
TABLEOF CONTENTS
Contents
Preface………………………………………………………………………………………………….…(ii)
Acknowledgment………………………………………………………………………………….…(iii)
Abstract…………………………………………………………………………………..……………...(iv)
1. Introduction…….....................................................................................7
1.1 Background…………….............................................................................7-8
1.2 Objectives………………………………………………............................................8
1.3 Methology............................................................................................9
1.4 Scope and Significance.........................................................................9
2. Description…………………………………………….........................................10
2.1 Facebook Depression…………………………………………………………………...…...10
2.2 Social Media and Anxiety……………………………………………………………………10-11
2.3 Social Media and Bullying…………………………………………………………………..11
3. Conclusion…....................................................................................12
4. Recommendation…. .......................................................................14
5. Bibliography....................................................................................15
6. Glossary...........................................................................................16
7. Index................................................................................................17
7. 7
INTRODUCTION
Knowledge is power. We all recognize this saying but few understand the empowering
role social media has played. Through social media, anyone online is empowered by an
unrestricted flow of information to add to their knowledge bank. In today's world, it is
undeniable that social media plays an important role in impacting our culture, our economy and
our overall view of the world. Social media is a new forum that brings people to exchange idea,
connect with, relate to, and mobilize for a cause, seek advice, and offer guidance. Social media
has removed communication barriers and created decentralized communication channel and
open the door for all to have a voice and participate in a democratic fashion including people in
repressive countries. This media outlet accommodates a wide variety spontaneous, formal,
informal, scholarly and unscholarly writings to flourish. It enables common interest based
groups such as students to work in a collaborative group projects outside of their class. It
fosters creativity and collaboration with a wide range of commentators on a number of issues
such as education, the economy, politics, race, health, relationships…etc.
Although it has brought about many benefits, allowing us to easily connect with friends
and family around the globe, allowing us to break down international borders and cultural
barriers, social media has come at a price. social media has a negative impact on our lives
because the combination of isolation and global reach has eroded our culture. Social media is
robbing us of trust and comfort we once placed in one another, replacing the human
fellowship, physical and emotional support we once drew from each other with virtual
connection. It robs us from self-control and from the ability to think independently and instead
makes us gullible to join any group that posts perverse messages that tickle our ear and amuse
our senses without evaluating the consequences.
Ironically, social media is in effect turning us into one of the most antisocial generations,
yet. We prefer texting to phone conversations, online chat to a face-to-face meeting have
replaced human interaction with convenient platforms such as Facebook, Twitter, and
Instagram. Jonathan Safran Foer in his article, “How Not to Be Alone”, said “Each step forward
in social media has made it easier, just a little, to avoid the emotional work of being present, to
convey information rather than humanity.” With each passing day, these words ring truer and
truer.
BACKGROUND
Although I will be focusing primarily on the harms of social media, it is important to
recognize that there are numerous positive aspects associated with social media usage. Social
media offers the ability to form a group for like-minded people to work together. Social
networking sites help students do significantly better in school, primarily through utilizing
connecting with each other on school assignments and collaborative group projects outside of
class. For instance, Facebook allows students to gather outside of class to exchange ideas about
8. 8
assignments. Some schools successfully use blogs as teaching tools, which has the benefit of
reinforcing skills in English, written expression, and creativity. Social media is also an excellent
marketing tool. Since there is an exponential user growth in social media, companies use this
platform for product marketing through advertising, where they promote brands, discuss
features, and create awareness. In fact, advertising is the main scheme social media companies
use to generate revenue stream to sustain their operation. In addition, social networking sites
are used to spread information faster than traditional news outlets or any other form of media.
Everyday examples of social media sharing are seen in the emergency amber alerts we receive
on our smartphones reporting the missing persons’ photos we see on social media sites. The
amazing fact is this news comes directly from others who have experienced it first-hand.
Examples of rapid social media sharing occurred in events such as the movie theater shooting in
Aurora, Colorado in 2012, the Boston marathon bombing in 2013, and the death of Cecil the
Lion in Zimbabwe a few weeks ago. In all these stories, social media caught word quicker than
local news outlets and created awareness giving a voice to the victims of these tragedies. The
Boston marathon bombing in particular is a good example of social media rapidly sharing
information. After the event, the FBI released photos of the two suspects and the photos
immediately went viral on Twitter, Facebook, and Reddit. Social media was used to form groups
in which people posted photos and information pertaining to the case. This phenomenon is
called crowdsourcing or crowd sleuthing and eventually the whole country was on the watch;
there was nowhere the perpetrators could hide. Before the week was up, one suspect was
found dead while the other accomplice was placed in custody. These are few of the many
benefits of social media.
One of the most popular social media sites, Facebook, has 1.4 billion users around the
world, nearly a fifth of the world's population, thus helping us to better understand, learn and
share information instantaneously making the world look like a small village. However despite
these benefits, social media has brought about detrimental side effects to society. Throughout
this article, I’m going to discuss three main points, which I came across during my research:
social media and psychological issues, social media as a tool for criminals and lastly the link
between social media and criminal activities.
OBJECTIVES
It is the objective of this study to present evidence from several researches that were done by
many scholars in different environment that distinctly demonstrates the negative impact of
social media in three main categories. First, social media fosters a false sense of online
“connections” and superficial friendships leading to emotional and psychological problems. The
Second harm of social media is that it can become easily addictive taking away family and
personal time as well as diminish interpersonal skills, leading to antisocial behaviour. Lastly,
social media has become a tool for criminals, predators and terrorists enabling them to commit
illegal acts. And the third analysis will consist of showing the link between the psychological
problems caused by social media and criminal activities committed.
9. 9
METHOLOGY
This data were collected from following sources:
a) Primary: These data are collected by preparing questioner to the local people of the
kapan.
b) Secondary: These data are collected by secondary source like article, internet, research
paper etc.
SCOPE AND SIGNIFICANCE
Social media has greatly affected the society, this report provides overview of social media
affect on the society. The positive and negative impact of social media can be great source of
knowledge to the reader and can change their life drastically. Furthermore this report can be
used as study material for the better project issue in the near future of Nepal.
10. 10
DESCRIPTION
There are various issues that needed to be studied in order to understand the affect of
social media in society . It helps to learn and share information instantaneously making the
world look like a small village. However despite these benefits, social media has brought about
detrimental side effects to society. Throughout this article, I’m going to discuss three main
points, which I came across during my research:
2.1 Facebook Depression
Several researchers have proposed a new phenomenon called “ ‘Facebook depression’,
which is defined as depression that develops when individuals spend an excessive amounts of
time on social media sites, such as Facebook, and then begin to exhibit classic symptoms of
depression. Seeking acceptance and staying connected with peers is an important element of
social life. However, the intensity of the online world, which requires constant engagement,
creates a factor of self-awareness that may trigger depression in some people. As with offline
depression, people who suffer from Facebook depression are at risk for social isolation and
sometimes turn to risky Internet sites and blogs for ‘help’ that may promote substance abuse,
unsafe sexual practices, aggressive and self-destructive behaviours.” Depression is one of the
inadvertent consequences of excessive social media usage. For clarity, Facebook depression is
not just limited to Facebook, but also refers to the impact of other social networking sites
causing psychological problems. Because Facebook is currently the largest and most widely
used social medium, the phenomenon of social media caused depression has taken its name.
One study proving the link between depression and social media, conducted by
Professor Dr. Joanne Davila, her colleague, Lisa Starr, and Stony Brook University researchers
discovered that, in a sample group of teenage girls, excessive Facebook usage caused the
sample group to be at a higher risk for depression and anxiety. A year later, the researchers re-
valuated the group for any signs of depression or anxiety. The study findings proved that users
who frequently discussed their problems with friends, through social media, experienced higher
levels of anxiety than those who did not. According to Dr. Davilla, "Texting, instant messaging
and social networking make it very easy for adolescents to become even more anxious, which
can lead to depression." Clearly social media is inadvertently leaving youth susceptible to
become overly self-conscious, anxious and ultimately depressed.
2.2 Social Mediaand Anxiety
In addition to being a source of depression and anxiety, social media is also a common
source of stress to its users. Another survey performed on 7,000 mothers, found that 42% of
mothers using the photo-sharing site Pinterest, reported occasionally suffering from Pinterest
Stress. Obviously, social media causes depression anxiety, but how? How social media causes
depression anxiety, occurs in two ways. Chronic stress causes depression anxiety. Being
11. 11
constantly alert for new social media messages, to your instinctive fight or flight limbic system,
is the same as being on continuous alert for predators, which causes a release of the stress
hormone cortisol.
The second way social media causes depression anxiety is from the stress produced
from constantly trying to project an unrealistic and unachievable perception of perfection
within your social network. The social anxiety of stress is associated with trying to project a
perfect self at all times. The constant stress from constantly trying to project an image of
perfection, a perfect career, perfect marriage, etc. leads to the constant release of the stress
hormone cortisol, and just like social media usage, leads to depression anxiety. The constant
release of the stress hormone cortisol, from heavy social media usage, over time causes
damage to your gastrointestinal tract (gut), which opens the door to an immune-inflammatory
response in the body and brain, leading to depression anxiety.
2.3 Social Mediaand Bullying
Cyber bullying has become a major issue among youths in the last couple of decades, as
it allows its victim's to post things in front of their peers and humiliate them. Bullying is defined
as an aggressive act that is carried out by a group or an individual repeatedly and over time
against a victim who cannot easily defend him or herself. With the use of Internet and mobile
phones, a new form of bullying has emerged, often called ‘cyber bullying’. In cyber-bullying,
aggression occurs via electronic method, via the Internet and especially through social media.
Those who cyber bully have the ability to hide their identity posing as someone else,
through false identities to terrorize their victims, similar to the previous catfish examples.
Recent studies indicate that approximately 20–35% of adolescents report involvement in
bullying either as a bully, a victim or both. The National Children's Home study in Britain found
that one in four children reported being bullied on the Internet. These issues left teenagers
with deep mental scars, and have even lead to teen suicides. There are many stories about
students at all grade levels engaging in severe harassing behaviour that prompts suicides or
inflicts lasting physical or emotional scars.
12. 12
Conclusion
To summarize, despite the positive benefit of rapid information sharing, social media
enables people to create false identities and superficial connections, causes depression and is a
primary recruiting tool of criminals and terrorists. Finally, since social media is a relatively new
phenomenon and the impact studies done are also reasonably new, I feel as though the
advantages of social media are emphasized quite often, as opposed to its negative aspects
which are very rarely discussed. This trend must change and I hope my presentation can help
galvanize it by better informing users on both sides of the argument. Although change is good,
necessary, and inevitable, it always comes at a price. Discounting positive impacts does not hurt
in the long run, nearly as much as negative ones do. In this presentation, I have explored the
harms posed by this uncensored and unmonitored new medium of communication which
exposes us all to a gradual breakdown of social cohesion and the destruction of our traditional
value systems, unless we take responsibility to ensure that our understanding of social media
and its impacts are constantly evaluated with what's happening in the world.
13. 13
Recommendation
We can see that there are many problem arises due to excessive use of social media.
Our daily life gets affected and the way we behave also changes. We tend to value less our real
life when we get addicted. Some of the recommendation on using social media are listed
below:
Focus: Limit the number of social networks you use to only those most relevant to your
work and personal life.
Use lists and filters: Sometimes there are pressing reasons for being connected to
someone (i.e., not unfriending them), though you might want a temporary way to filter
for a specific group of people without permanently “hiding” the status updates of other
people.
Set a timer: If after trying all of the above, you’re still having difficulty keeping track of
time when you use social networking sites, trying setting a timer of some sort, with an
alarm
14. 14
APPENDIX
As the internet first began to grow in popularity, researchers noted an association
between increases in internet usage and decreases in offline social involvement and
psychological well-being. Investigators explained these findings through the hypothesis that the
internet supports poor quality relationships. In light of the recent emergence of online social
networking, there has been growing concern of a possible relationship between individuals’
activities on these forums and symptoms of psychopathology, particularly depression.
15. 15
BIBLIOGRAPHY
1. Brockman, John. Is the Internet Changing the Way You Think?: The Net's Impact on Our
Minds and Future. 2011 ed. New York: Harper Perennial, 2011. 451.
2. Bannink, Rienke; Broeren, Suzanne; van de Looij – Jansen, Petra M; Cyber and Traditional
Bullying Victimization as a Risk Factor for Mental Health Problems and Suicidal Ideation in
Adolescents. PLoS ONE. Apr2014, Vol. 9 Issue 4, p1-7. 7p.
http://eds.b.ebscohost.com.libproxy.scu.edu/ehost/detail/
3. Bhui, Kamaldeep, Brian Everitt, and Edgar Jones. "Might Depression, Psychosocial Adversity,
and Limited Social Assets Explain Vulnerability to and Resistance against Violent
Radicalisation?" PLoS ONE, 2014.
4. Bryfonski, Dedria. The Global Impact of Social Media. 2011 ed. Detroit, MI: Greenhaven
Press, 2012.224.
5. Campbell, Marilyn (2005) Cyber bullying: An old problem in a new guise? Australian Journal
of Guidance and Counseling, Australian Academic Press, 2005, 76.
16. 16
GLOSSARY
Depression feelings of severe despondency and dejection
Anxiety a feeling of worry, nervousness, or unease about something with an uncertain
outcome
Bullying use superior strength or influence to intimidate (someone), typically to force
them to do something
fosters encourage the development of (something, especially something desirable)