Keynote presentation to the Louisville Society for Human Resources Management (LSHRM) on using social media in Human Resources & Recruiting by Jennifer McClure - President of Unbridled Talent, LLC.

1. The Case For Using Social Media as an HR Professional Grow Your Career & Compete for Talent! Jennifer McClure – President, Unbridled Talent, LLC

3. WHO ARE u ?

4. What’s all the fuss about Social Media?

5. http://mashable.com/2010/01/24/pope-priests-blog/ Everybody’s Doing It…

6. What Are We Afraid Of?

7. We don’t understand it…

8. It’s About Business Too!

9. We don’t Trust our employees…

10. “ If you can't trust your employees, you have one of two problems: You are hiring the wrong people or you are not properly training the people you hire.” B.L. Ochman - Managing Director of Emerging Media at Proof Integrated Communications http://adage.com/digitalnext/article?article_id=142701

11. We’re concerned about productivity…

12. “ An employee wasting time on social media is a performance problem. Don’t blame it on social media. Productive employees are too busy with work to spend lots of time in social media having personal conversations. Instead, they use social media as a means to get their work done.” Carol Rozewell – VP & Distinguished Analyst at Gartner, Inc. http://blogs.gartner.com/carol_rozwell/2009/10/25/resisting-social-media-is-futile/

13. We Want to Control It…

14. How can companies keep employees from doing stupid things online? “ The same way it can keep employees from doing stupid things on email & the phone. Give them guidelines and resources. Have an online communications policy that follows standard communications policies and trust them to do the right thing.” http://www.searchenginejournal.com/why-employees-need-social-media-guidelines/12588/ Scott Monty, Head of Social Media at Ford Motor Company

15. So Why Should YOU Get Involved?

16. Learn. Develop. Grow Your Career.

17. Blogs

18. Connect to Community.

19. Online Communities

20. Employment Branding.

21. “ Using social media for employment branding allows you to meet potential candidates on their territory and engage in richer, more meaningful dialogue with them – and because social media is a conversation, people are a lot more likely to find you. http://www.brandfortalent.com/blog/ Why? Because they’re actually looking for you . They want to talk to you – so if you follow the rules of good conversation, your labor market will actually seek you out.”

22. “ Social” Recruiting.

23. The World Has Changed… http://www.careerxroads.com/news/articles.asp 1997 Sources of Hire Newspaper Ads 28.7% Employee Referrals 19.7% Agency (Contingent) 10.4% Contract Recruiters 8.7% Job Fairs 8.3% Other Advertising 5.0% Image Advertising 4.6% Trade Journals 4.2% College 2.9% Resume Services 2.9% Agency (Retained) 2.1% Internet 2.1% Radio 1.5% 2009 Sources of Hire Referrals 26.7% Career Site 22.3% Job Boards 13.2% Direct Sourcing 6.9% College 6.3% Boomerangs 3.4% Print 2.5% Walk-Ins 2.5% 3rd Party 2.3% Career Fairs 2.3% Temp-to-Hire 1.6% Other 10.1%

24. Don’t Get Left Behind…

25. Your Assignment…