The document discusses how certain TV channels like UKTV channels appeal to niche audiences through narrowcasting. They show repeats of the same targeted programs to niche groups like those interested in DIY, cooking, or classic comedy. This allows the channels to appeal to small specialized audiences in a cost-effective manner through advertising revenue, as they do not have high production costs for new content. Narrowcasting programs to niche interests is an effective strategy for some TV channels to succeed, though it limits their audience to specific demographic groups.

1. Broadcast or narrowcast?
WHY DO YOU THINK THIS?
Anyone Teens
everyone and
over
Anyone Older mans mostly also
worldwide a lots about busness
Anyone Man
in and
england woman
anyone fan of
over 12 art

2. Type of programmes – and some examples… What could you say about the shows on the channel?
They have
Crime Programme comedy
programme They have diy sos
and top gear , old comedy
they always , gavin and stacey They have
repeat and extrem move programme :
They show
over Come dine wit
history channel They have
It about home me
It all about chelsea
people can use
britain flower
home
programme

3. The channel really for female

4. Choose 3 channels – and define the target audience – using CARGEL – explaining WHY Look at the programme listings
you think they are the target audience… to help you and think about the
name of the channel
1. 2. 3. Watch
Gold
Dave Class = all
Class = B,C1,C2,D
Class = B,C1 , C2, D Age= 15-30
and E
and E If people miss
Age = 15-60
Age = 18-50 programme can watch
Aimed all group
All group aimed for because repeat shows
male and female
male but female also aimed for male and
and many repeats
watch female
Your 3 Channel’s NARROWCAST to A NICHE audience – try to explain what this means
Narrowcast means a specific audience either age group or mostly for men or people
who like cooking eg – The food channel is for people who like good food , cooking
, baking etc. Home shows more repeat than dave. Gold is repeat of comedy shows and
older programmes like only fools and horse . This is aimed at people who remember
the old programme , a target audience of people aged from young to old.

5. Why do they show the same Can you think of any other channels What are the strengths and
programmes day in day out? that narrowcast – to niche audiences weaknesses of a ‘niche’ TV channel?
Because it is cheap A niche audience is
and they are repeat It is targeted at teenagers strong to it target
made by the BBC. and young people who like audience. MTV base
BBC & Virgin media hip hop and RNB music . It will have a lot of
own uktv. Money is would not appeal to the teenagers and young
made from advert older generation so people people watching it .
both male and female and However , it only has
target audience age 15-25 that type of
audience, so they
maybe don’t have
enough viewers in the
daytime when
teenagers are at school
or work .

6. To conclude - explain how these channels (DAVE, GOLD etc) appeal to different ranges of audience than the films we
have already looked at - even though arguably they are all “mainstream”. How are they able to do this?
(Cheaper, repeats, no production costs)
Because these channels on UKTV are on freeview so they are free to
watch . Many of the channels show repeats of people favourite
programmes . UKTV has a variety of channels for different target
audiences . Eg “ Home” for people that like DIY and decorating. Food
for people who like cooking it is cheap for UKTV to produce repeats
and and rely on money made from adverts. All the channels on UKTV
have a wide range of different audience .
Some of you should attempt to comment critically - i.e. is a ‘niche’ TV channel a good idea? Why & why not?
A niche TV channelis a good idea because it appeals to it target audience. When there is
not much on the main channels most of the niche channels are on freeview . Dave
channel appeals to men for programmes like top gear , dragons den etc it would not
appeal tomany woman especially younger aged females. Eden channel will only appeal to
people who like gardening , chelsea flower shows and animal documentaies . So there is

7. THE CHANNELS SHOW THE SAME TYPE OF PROGRAMMES BECAUSE THEY ARE
TRYING TO APPEAL TO A SMALL AUDIENCE THAT LIKES SPECIFIC PROGRAMMES –
KNOWN AS A “NICHE” AUDIENCE. THEY ARE “NARROWCASTING” THE
PROGRAMMES TO A NICHE AUDIENCE.
DEFINITIONS:
NICHE AUDIENCE
When a TV show (or website or magazine or radio station) is aimed at a person’s
individual interests - they are said to be a “niche” audience. It appeals to a niche or
small or specialist audience.
NARROWCAST
To transmit programmes (especially by cable / satellite television) confined to the
interests of a specific group of viewers, subscribers, or listeners, such as business
people, or teenagers.
This is the opposite to BROADCAST - e.g. Eastenders appeals to a wide audience (it
has 80 year old and 16 year old characters, of different classes and different ethnic
groups) of 8 million per episode - therefore it is “broad”cast. Appealing to a wide
(broad) audience.