The document provides a comprehensive guide to optimizing Twitter strategies for both personal and business accounts, emphasizing the importance of creating a strong first impression, consistent tweeting, and engaging with trends and influencers. Key tactics include timing tweets for maximum engagement, monitoring and analyzing performance, and maintaining a positive tone. It also outlines useful tools such as Hootsuite and Followerwonk to enhance Twitter management and effectiveness.

1. TWITTER – A HOW-TO
GUIDE
TIPS, TRIC KS AN D B E ST PRAC TIC E
G UIDE LIN E S FO R AN E FFE C TIVE STRATE G Y

2. The following list of tips and tricks is
designed to help you optimise your
Twitter strategy.
Whether you want to increase your
business’ reach and engagement or
just improve your personal account,
this top 10 list will help you get
there faster.
Lets Get Started!
TWITTER -
A HOW-TO GUIDE

3. 1. FIRST IMPRESSIONS MATTER
As tempting as it is to rush in and start tweeting, it
is important to get the basics right first. Start with
an appropriate photo or logo of your business.
Next, introduce yourself! Take the time to right a
short bio describing you or your business. Using an
authoritative title such as “official” or “expert” has
been shown to have a positive impact on followers
Finally, include a homepage link to your website or
blog. This can help to establish validity and add an
extra layer of trust These things may not seem
important but research shows that they can greatly
improve your following.
Photo ✓
Bio ✓
Title ✓
Homepage Link ✓
(Zarrella, 2013)

4. 2. TALK MORE!
Research has shown that the
optimal number of tweets
per day is 22.
So, high activity is key.The
more you tweet the more
followers you are likely to
have.
However, this is not as easy
as it sounds. Make sure what
your are tweeting is of value
to your audience.
(Zarrella, 2013)

5. 3. WHEN SHOULD I TWEET?
Timing is important to ensure your messages are
reaching your audience.
Studies show that the optimal time to tweet is
between 12 and 3pm. While peak activity is between
5 and 6pm.
Use Moz Followerwork to identify times when your
followers are most active.
Schedule your tweets to coincide with peak times of
activity and share your content during this time. This
will ensure maximum reach and effectiveness.
(Kolowich,2016)

6. 4. WHAT SHOULD I TWEET?
Constantly tweeting promotional messages gets old
fast!
Be sure that what you share is of value to your
audience. Useful links and media will have a much
higher engagement rate.
Take time to understand your audience. Satisfying their
interests will help you to grow your audience
significantly through retweets and interactions.
Also, studies show that people that share more links,
typically have more followers. Including links in 60–80%
of tweets has been shown to be the optimal strategy
and can greatly increase retweets.
Images
(Zarrella, 2013)

7. 5. WATCH OUT FOR TRENDS
Hashtags are a great way of exposing
yourself to a much larger audience,
However, it is also a good idea to
keep an eye on trends.
Trending topics often have a large
nationwide audience.
Participating in this trending
conversation can significantly increase
your reach and help you build your
audience faster.
Follow @TrendsIreland for breaking
twitter trends in Ireland.

8. 6. LEARN THE TOOLS
1. Use HootSuite to schedule tweets to maintain actively
levels and engagement when your busy.
2. If your business already has a large database of emails,
Rapportive can help you uncover social profiles of people you
already know and who may be interested in following you.
3. Use Followerwonk to analyse your own followers to
uncover trends in behaviours, interests or demographics. This
can also be used to analyse competitors to see how your rivals
match up.
4. Get the most out of your tweet. Use Bitly to shorten links,
giving you more space for your message.
Twitter takes time and consistent attention to achieve a strong presence.But don’t worry,
there are plenty of tools out there to save you time and money.

9. 7. ENGAGE KEY INFLUENCERS
Don’t be afraid to reach out and engage social influencers by
interacting with the content they are sharing and participating in
the conversations they are leading.
Over time, as you begin to build a mutually beneficial relationship,
this individual may retweet your content and link back to your
website or blog.
This relationship will provide your company with an opportunity
to rise in the search rankings,gain more followers,and, in turn,
become a social media influencer.
*One thing to watch out for, If you start a tweet with @username
it’s a reply,and will only be seen by the person you are sending it
to and anyone who follows both of you.
Put the @username anywhere else in the tweet to make it visible
to everyone who follows you.

10. 8. THE POWER OF POSITIVITY
Don’t be a downer, nobody wants to her about how
bad your day was. In fact, this negativity could be
damaging your social following.
On the other hand, as obvious as this may sound,
the key to positive engagement is positivity.
Uplifting or emotional content is contagious and is
more likely to go viral. Joy has also been proven to
be the emotion that stands out the most across all
categories.
(Kitroeff, 2014)

11. 9. MONITOR, ANALYSE, OPTIMISE
Use Twitter Analytics to monitor and anslyse your
twitter campaigns
If you don’t monitor and analyse your performance then
you will not be able to see the progress you are making.
Set goals for each time period then monitor
performance on a consistent basis to see how you
match up. This will help you to justify your marketing
efforts to peers and senior members of staff.
Keeping track of progress will also help you to identify
what is and what isn’t working. This approach will help
you to optimise your campaigns and get a greater return
on your efforts.

12. 10. BE PATIENT
Success will not happen over night. It takes time
to master everything, but follow these steps and
over time you will see a noticeable
improvement.
Don’t go for the quick fix! Buying followers may
get you a large audience fast but it will damage
your engagement levels in the long term.
Start from the start and build up your audience
naturally. This will ensure you have true
followers who are actually interested in what
you are offering and what you have to say.

13. • Moz Followerwonk –Analyse followers,demographics,
interest and social authority.
• Twitter Analytics – Monitor and analyse campaign
performance.
• Rapportive – Uncover new followers from your email
database.
• HootSuite – Social media management tool. Manage and
scheduling tweets
• Bitly – Shorten links to get more out of your tweet.
USEFUL TOOLS

14. REFERENCES
• Zarrella,D.,2013.The science of marketing: when to tweet, what to post, how to
blog,and other proven strategies.Wiley Publishing.
• Cisnero, K., 2014.HowTo Engage And Create A Lasting Relationship With
Social Media Influencers.HootSuite
• Kolowich, L., 2016.The BestTimes to Post on Facebook,Twitter, LinkedIn &
Other Social Media Sites. HubSpot
• Kitroeff, N.,2014.Why that video went viral.The NewYork Times.
Thanks For
Reading!