How do you build a brand for an existing, but new company that is undergoing its first branding and changing its name at the same time? Amy Vernon explains how she branded Kaiju Capital Management from nothing into a bespoke brand that has been displayed on the iconic Nasdaq tower in Times Square.

1. Proprietary & Confidential
Building a Monster
The Creation of the Kaiju Capital Management Brand

2. AUTHENTICITY

3. AUTHENTICITY

4. “AUTHENTICITY” != authenticity

5. OK, wait. Let’s step back a couple months

7. Do your
homework
(US) Patent and Trademark Office
(UK) Intellectual Property Office
(EU) Intellectual Property Office

8. The search began

9. And continued

10. My personal favorite

11. Kai-what?

13. THE
HERO
Honest; Candid; Brave
We can make the world better. We have the grit
& determination to outwork the rest.

14. THE
SAGE
Knowledgeable; Assured; Guiding
Education is the path to wisdom & wisdom is
where the answers lie.

15. THE
OUTLAW
Disruptive; Rebellious; Combative
You don't have to settle for the status quo. First,
demand more; second, go out & get it.

16. THE
CREATOR
Inspirational, Daring; Provocative
See potential everywhere & uncover originality
with liberated imagination

23. Proprietary & Confidential
Thank you for joining us!
Amy Vernon
Amy.Vernon@kcm.vg
https://kcm.vg
Director, Brand and Digital Strategy
Kaiju Capital Management